WDJT CBS 58
WDJT CBS 58 is a Milwaukee-based local broadcast television station operating as a CBS affiliate, delivering local news, weather, sports, and community programming to southeast Wisconsin viewers across broadcast, cable, satellite, digital streaming, and mobile platforms.
- Company typePrivate
- Founded1988
- HeadquartersMilwaukee, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What WDJT CBS 58 does
WDJT CBS 58 is a local broadcast television station licensed to operate Channel 58 in the Milwaukee, Wisconsin designated market area (DMA), serving southeast Wisconsin communities including Waukesha and Racine. Founded in 1988, the station operates as a CBS network affiliate under the legal entity WDJT-TV Limited Partnership, a wholly-owned subsidiary of Weigel Broadcasting Company, a family-owned regional broadcast group headquartered in Chicago, Illinois. The station broadcasts news, weather, sports (Milwaukee Brewers and Bucks), and community programming across its primary channel and ten multicast sub-channels including MeTV, WMLW, Telemundo Wisconsin, MeTV+, Start TV, Movies!, H&I, Catchy Comedy, and WEST.
The station distributes content through a multi-platform footprint: over-the-air broadcast on Channel 58, cable carriage (Spectrum), satellite distribution (DirecTV, Dish Network), digital streaming at cbs58.com, and mobile applications for iOS and Android. Core products include CBS 58 News (local and national coverage), CBS 58 Weather (radar, forecasts, severe weather alerts), CBS 58 Sports, and community-focused segments such as Crime Stoppers, Pet of the Week (partnered with Wisconsin Humane Society), Sunday Morning, and Spotlight sponsored content. The underlying technology is conventional broadcast television infrastructure augmented by digital streaming capabilities, with no proprietary AI/ML systems disclosed.
WDJT generates revenue through two primary streams: (1) advertising sales, including television commercials, digital ads, and sponsored content segments, sold on a quote-based model with rates varying by time slot and program; and (2) broadcast licensing and network compensation from its CBS affiliate relationship. The customer base is dual-sided: viewers are local Milwaukee-area consumers seeking news and community information, while paying customers are local and regional advertisers plus the CBS network. Headcount is reported at 251-500 employees, and the station is actively operating with ongoing reporter hiring observed in 2025.
WDJT CBS 58 firmographics
Firmographics- Name
- WDJT CBS 58
- Legal name
- WDJT-TV Limited Partnership
- Website
- https://cbs58.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WDJT CBS 58 is a Milwaukee-based local broadcast television station operating as a CBS affiliate, delivering local news, weather, sports, and community programming to southeast Wisconsin viewers across broadcast, cable, satellite, digital streaming, and mobile platforms.
- Ownership category
- akta.pro rank
WDJT CBS 58 industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)
Keywords
Where WDJT CBS 58 is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WDJT CBS 58 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Primary revenue stream from local advertising sales, including television commercials, digital ads, and sponsored content segments such as Spotlight features.
- Broadcast Licensing: Revenue from CBS network affiliate relationship, including programming licensing and network compensation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Television advertising slots |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
WDJT CBS 58 product offering
Product offeringCore offering
WDJT CBS 58 is a Milwaukee-based local broadcast television station operating as a CBS affiliate, delivering local news, weather, sports coverage, and national CBS network programming to the southeastern Wisconsin market. The station distributes content across over-the-air broadcast, cable, satellite, digital streaming, and mobile applications, while generating revenue through local advertising sales and broadcast licensing. It also operates multiple multicast subchannels including MeTV, WMLW, and Telemundo Wisconsin.
Product overview
WDJT CBS 58 is a local broadcast television station operated by Weigel Broadcasting, offering a multi-platform media portfolio centered on its CBS-affiliated broadcast channel (58.1/58.2). The core products include CBS 58 News (local/national news coverage), CBS 58 Weather (radar/maps/forecasts), and CBS 58 Sports (Milwaukee Brewers, Bucks, and local sports). The station distributes content through live streaming, a mobile app for iOS/Android, and email newsletters. The Weigel Broadcasting group operates multiple sister channels in the Milwaukee market including MeTV (41.1/58.2), WMLW (49.1/58.3), and Telemundo Wisconsin (63.1/58.4), as well as specialty programming like Crime Stoppers, Pet of the Week, and Spotlight sponsored content.
Differentiator
Problem solved
Functional benefit
Products and services
- CBS 58 News Local and national news broadcast covering Milwaukee and southeastern Wisconsin, including crime reporting, politics, and community stories for television and digital audiences.
- CBS 58 Weather Weather forecasting service with radar, maps, cameras, 7-day forecast, and severe weather alerts for southeastern Wisconsin viewers.
- CBS 58 Sports Sports coverage including Milwaukee Brewers baseball, Bucks basketball, and local sports news for the Milwaukee market.
- CBS 58 Live Stream Live video streaming service for CBS 58 News broadcasts and video content via cbs58.com and mobile applications.
- CBS 58 Mobile App Mobile application for iOS and Android providing news, weather, and live streaming content to Milwaukee-area viewers on the go.
- Spotlight Sponsored local content and business features program offering local businesses promotional segments on CBS 58.
- MeTV (41.1/58.2) Classic TV entertainment channel broadcast as a subchannel alongside CBS 58 in the Milwaukee market.
- WMLW - The M (49.1/58.3) Independent TV station operated by Weigel Broadcasting as a subchannel in the Milwaukee market.
- Telemundo Wisconsin (63.1/58.4) Spanish-language television network affiliated station broadcast as a subchannel in the Milwaukee market.
Companies that use WDJT CBS 58
Customer profileSegments1 record
Ideal customer profiles2 records
WDJT CBS 58 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WDJT CBS 58 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CBS NetworkcoreWDJT operates as a CBS affiliate, carrying CBS network programming including prime time shows, sports events, and national news while providing local news and advertising sales for the Milwaukee market.
- Weigel BroadcastingcoreParent company controlling WDJT and related stations including WMLW, with shared resources, content, and operational infrastructure across the broadcast group.
- Wisconsin Humane SocietyminorWeekly Pet of the Week segment featuring adoptable animals from the Wisconsin Humane Society, promoting animal adoption and shelter awareness through local coverage.
- Wisconsin Humane SocietyminorWeekly Pet of the Week segment featuring adoptable animals from the Wisconsin Humane Society, promoting animal adoption and shelter awareness through local coverage.
- Volo MuseumminorSponsored Spotlight segment featuring Volo Museum attractions and events, part of local business promotional programming.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
WDJT CBS 58 competitors and assessment
Company assessmentDirect peers
- WISN-TV 12 (Hearst Television): ABC affiliate serving the same Milwaukee DMA as WDJT; competes head-to-head for local news audiences, sports rights (Brewers/Bucks), and the same local advertiser pool in southeast Wisconsin.
- WTMJ-TV (E.W. Scripps): NBC affiliate and longtime Milwaukee broadcaster, also locally owned history; competes directly against CBS 58 for local news viewership and local/regional ad revenue in Milwaukee.
- WITI (Fox 6, Nexstar Media Group): FOX affiliate in the Milwaukee market, owned by Nexstar; competes for the same local news, weather, and sports audiences and advertisers as CBS 58.
- WMLW - The M (Weigel Broadcasting): Sister station operated by Weigel Broadcasting on the same infrastructure as WDJT in Milwaukee; shares sub-channel spectrum and back-office but competes as a distinct channel for advertiser dollars.
- WFRV-TV CBS / We Are Green Bay (Nexstar): CBS affiliate in adjacent Wisconsin market (Green Bay/Appleton); comparable mid-sized market local CBS station with shared Wisconsin retail-advertiser overlap.
Regional players
- WISC-TV CBS 3 (Morgan Murphy Media): CBS affiliate in Madison, Wisconsin; comparable regional CBS station with similar Midwestern market dynamics though non-overlapping geography.
Broad incumbents
- Nexstar Media Group: Largest U.S. TV station operator (owns WITI in Milwaukee and ~200 other stations across major and mid-size markets); competes as a multi-station group with deeper national advertising and political-cycle capabilities.
- Sinclair Broadcast Group: National broadcast group operating hundreds of local stations including in Wisconsin markets; competes for local advertisers, retransmission revenue, and digital audience share at scale.
- Gray Television: Major U.S. local TV broadcast group with stations across mid-size markets; comparable in scale of operations and reliance on network affiliation plus local news differentiation.
Others
- Telemundo Wisconsin (WYTU-LD / sub-channel on WDJT): Operated by WDJT itself as a sister sub-channel, but as a Telemundo affiliate it is comparable to other Spanish-language broadcasters in similar mid-size markets seeking bilingual local news audiences and Hispanic-targeted ad revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WDJT CBS 58 social profiles
Digital presenceWDJT CBS 58 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WDJT CBS 58 leadership team
Management profileNumber of profiles
Profiles4 records
WDJT CBS 58 subsidiaries and ownership
Company hierarchySubsidiaries10 records
WDJT CBS 58 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WDJT CBS 58 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WDJT CBS 58
What does WDJT CBS 58 do?
WDJT CBS 58 is a Milwaukee-based local broadcast television station operating as a CBS affiliate, delivering local news, weather, sports coverage, and national CBS network programming to the southeastern Wisconsin market. The station distributes content across over-the-air broadcast, cable, satellite, digital streaming, and mobile applications, while generating revenue through local advertising sales and broadcast licensing. It also operates multiple multicast subchannels including MeTV, WMLW, and Telemundo Wisconsin.
Is WDJT CBS 58 a public or private company?
WDJT CBS 58 is a private company. It is classified as family owned and is currently operating.
When was WDJT CBS 58 founded?
WDJT CBS 58 was founded in 1988. It employs 251 to 500 people.
Where is WDJT CBS 58 based?
WDJT CBS 58 is headquartered in Milwaukee, United States, in the North America region.
How does WDJT CBS 58 make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are broadcast Licensing.
Who are WDJT CBS 58's main competitors?
Direct peers on record are WISN-TV 12 (Hearst Television), WTMJ-TV (E.W. Scripps), WITI (Fox 6, Nexstar Media Group), WMLW - The M (Weigel Broadcasting) and WFRV-TV CBS / We Are Green Bay (Nexstar). WISC-TV CBS 3 (Morgan Murphy Media) is listed as a regional player. Broad incumbents are Nexstar Media Group, Sinclair Broadcast Group and Gray Television. Telemundo Wisconsin (WYTU-LD / sub-channel on WDJT) is listed as an others.
Does WDJT CBS 58 have an API?
No public API is recorded for WDJT CBS 58.
What industry is WDJT CBS 58 in?
WDJT CBS 58's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.