DuraTech Industries
DuraTech Industries is a privately held custom graphics manufacturer founded in 1977, producing membrane switches, graphic overlays, printed electronics, and IMSE components for enterprise OEMs across medical, automotive, appliance, electronics, and industrial sectors.
- Company typePrivate
- Founded1977
- HeadquartersLa Crosse, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What DuraTech Industries does
DuraTech Industries is a privately held custom graphics manufacturer founded in 1977 and headquartered in La Crosse, Wisconsin, with 400+ employees across a five-building campus and a secondary manufacturing site in Beijing, China. The company produces custom-printed user interface components — including membrane switches, graphic overlays, durable labels, nameplates, keypads, and NFC tags — alongside advanced printed electronics and in-mold structural electronics (IMSE), serving enterprise OEM customers in the medical, automotive, appliance, electronics, and industrial OEM sectors. Its technology stack combines screen printing, flexographic printing, digital printing, in-mold decorating (IMD), and printed electronics, with proprietary assets including a TactoTek Design and Innovate IMSE license (granted April 2022), 3M Preferred Converter status (since the early 1990s), ISO 9001:2015 and UL/CSA certifications, and the only globally installed Lüscher JetScreen! LT with an in-line Dane unit.
The company operates a job-shop, project-based revenue model with custom quote pricing and multi-year contracts, monetizing through one-time sales of manufactured components and bundled value-added assembly services (gaskets, EMI shielding, metal domes, subpanel and housing assembly). It goes to market via an enterprise field sales force supported by 12 regional offices and local warehousing across the Americas, Europe, and Asia, complemented by Supplier Managed Inventory programs and a website-driven quote/intake channel. Strategic partnerships with TactoTek (IMSE), 3M (Preferred Converter), and CareWear (exclusive FDA-registered PBM patch contract manufacturing) anchor its technology and customer pipeline. DuraTech's growth posture emphasizes capability diversification into higher-value electronics-integrated components (notably IMSE and printed electronics) and manufacturing automation investments, with no external institutional funding disclosed.
DuraTech Industries firmographics
Firmographics- Name
- DuraTech Industries
- Legal name
- DuraTech Industries
- Website
- https://duratech.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DuraTech Industries is a privately held custom graphics manufacturer founded in 1977, producing membrane switches, graphic overlays, printed electronics, and IMSE components for enterprise OEMs across medical, automotive, appliance, electronics, and industrial sectors.
- Ownership category
- akta.pro rank
DuraTech Industries industry classification
Industry- Product category
- Custom Printed Electronics and User Interface Components
- NAICS
- Commercial Screen Printing (323113), Printing and Related Support Activities (3231), Semiconductor and Other Electronic Component Manufacturing (3344)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG)
- akta.pro secondary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
Keywords
Where DuraTech Industries is headquartered
LocationHeadquarters
- HQ city
- La Crosse
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
DuraTech Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom Printed Graphic Components: DuraTech generates revenue through the manufacture and sale of custom printed graphic overlays, labels, nameplates, membrane switches, and related components to industrial OEM customers. Production is custom job-shop based, serving mid-to-high volume orders with multiple print methods (screen, flexo, digital) and value-added services.
- In-Mold Structural Electronics (IMSE®) and Printed Electronics: Revenue from manufacturing IME/IMSE parts and printed electronics products including NFC tags, smart labels, printed sensors, and flexible heaters. These are custom-designed, co-developed products with customers, often involving licensing arrangements with technology partners.
- Value-Added Assembly Services: DuraTech provides turnkey downstream assembly services including gasket, ESD/EMI shield, metal dome, circuitry layer/membrane switch, subpanel, and housing assembly as a bundled service with manufactured components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing — no standard tiers disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
DuraTech Industries product offering
Product offeringCore offering
DuraTech Industries manufactures custom printed graphic overlays, membrane switches, labels, nameplates, in-mold decorated (IMD) components, in-mold structural electronics (IMSE®), printed electronics, and related user-interface components for industrial OEM customers. Production combines screen printing, flexographic printing, digital printing, and value-added assembly services, with materials and configurations customized per customer project specifications.
Product overview
DuraTech Industries is a custom graphics manufacturer specializing in printed electronics and user interface components. The company operates as a single unified offering with a broad portfolio of manufacturing capabilities rather than a platform-plus-modules architecture. The core products include membrane switches, graphic overlays, in-mold structural electronics (IMSE®), printed electronics, and NFC tags—these form the foundation of their user interface and smart surface solutions. These are complemented by supporting capabilities including in-mold decorating (IMD), die cut components, digital printing, backlighting, durable labels, and value-added assembly services. The products work together to provide complete custom interface solutions from design through finished product assembly.
Differentiator
Problem solved
Functional benefit
Products and services
- Membrane Switches Custom user-interface components with tactile and non-tactile button options, audio features, backlighting, embossing, ESD/EMI shielding, and anti-microbial material options, manufactured for industrial OEM customers to control electrical equipment and machinery.
- Graphic Overlays Custom printed overlays serving as both functional and decorative interface elements, showing users how to interact with products, manufactured for medical, automotive, appliance, electronics, and industrial OEM customers.
- In-Mold Structural Electronics (IMSE®) Injection Molded Structural Electronics combining printed conductive inks with injection molding to produce 3D parts with integrated electronic functionality such as capacitive touch, lighting, haptic feedback, and antennas in a single molded part, manufactured for OEM customers across automotive, appliance, electronics, and medical markets.
- In-Mold Decorating (IMD) Custom process of printing graphics on film and inserting it into a mold cavity, then filling with resin to create durable, aesthetically pleasing single-piece plastic parts with decorative and functional elements, supplied to appliance, automotive, and industrial OEM customers.
- Printed Electronics (PE) Industrial screen printing of electrically functional inks on substrates including smart labels, NFC tags, printed sensors, flexible heaters, and printed batteries on thin functional plastic films, supplied to OEM customers for integration into their products.
- Near-Field Communication (NFC) Tags Smartphone-activated programmable tags with printed RFID antennae and table numbers for wayfinding, contactless ordering, and asset tracking applications, supplied to enterprise customers such as fast-food chains.
- Printed Flexible Heaters Custom heating elements printed on flexible substrates using conductive inks for industrial and consumer heating applications, supplied to OEM customers requiring compact, customizable heating solutions.
- Keypads Custom keypad solutions with tactile and non-tactile button options and various features including audio feedback and backlighting, manufactured for industrial, medical, and electronics OEM customers.
- Nameplates Custom nameplates for product identification, branding, and regulatory compliance including etch and fill nameplates and Metalphoto® photographic-quality imaging on aluminum, supplied to industrial OEM customers.
- Durable Labels High-performance labels designed to withstand harsh environments, outdoor conditions, and extended wear, supplied for industrial applications including flexographic labels for high-volume production runs.
- Value-Added Assembly Services Turnkey downstream assembly services including gasket installation, ESD/EMI shield placement, metal dome insertion, circuitry layer/membrane switch assembly, subpanel assembly, and housing integration, offered as a bundled service with manufactured components.
- Supplier Managed Inventory (SMI) Inventory management service where DuraTech maintains stock levels and provides warehousing options for customers, including local warehousing, to manage supply chain risk and ensure component availability.
Quantifiable outcome
- DuraTech doubled the output of its Printed Electronics Department assembly process by switching from batch production to a two-step handoff model, implemented by team members Beth and Donna.
- +5 more outcomes
Companies that use DuraTech Industries
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles5 records
DuraTech Industries technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
DuraTech Industries partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TactoTek®coreTactoTek®, the Finland-based company that develops Injection Molded Structural Electronics (IMSE®) technology, granted DuraTech a Design and Innovate license in April 2022. The license gives DuraTech rights to sell, design, and produce parts that use TactoTek's IMSE technology. This partnership positions DuraTech as a leading U.S. provider of in-mold structural electronics.
- CareWearcoreDuraTech serves as the exclusive contract manufacturer for CareWear's FDA-registered wearable photobiomodulation (PBM) LED light therapy patches. CareWear holds over 67 patents on its technologies and processes. DuraTech prints conductive components, assembles all layers with ultra-precise tolerances (±0.003 inch), and has achieved a zero-rejection rate. CareWear patches are used by over 110 professional sports teams and are available for at-home patient use.
- Justin Nevins / Cryptex® Security BoxminorDuraTech collaborated with Justin Nevins, inventor of the Cryptex® Security Box, to solve a three-year adhesion problem with digitally printed polycarbonate laminates in in-mold decorating. DuraTech developed a hybrid digital/screen printing process that achieved zero defects across 2,000 printed parts.
- X-ray Equipment Manufacturer (Medical)minorDuraTech provided a custom LED light tester solution to a medical equipment manufacturer to resolve intermittent LED failures in X-ray battery indicators. DuraTech's engineers designed and 3D-printed ergonomic testers that enabled the customer to verify both membrane switches and cable components, solving a problem outside DuraTech's direct product scope to maintain the customer relationship.
- WatlowcoreDuraTech partnered with Watlow, a global supplier of industrial electric thermal solutions, to produce one of the first in-mold electronics (IME) products manufactured in the United States — the Watlow PM Plus temperature controller. This collaboration pioneered the application of IME technology in industrial controller design.
- 3M™coreDuraTech has been a 3M™ Preferred Converter since the early 1990s, one of the first graphic converters to earn the designation. The partnership provides DuraTech access to exclusive training through 3M™ Converter University, best pricing and service, beta site status for new product development, and joint business planning. DuraTech converts 3M™ VHB™ Tapes, EMI/EMC Solutions, transfer tapes, label materials, and other 3M adhesive and film products.
- Fast Food Enterprise (Unnamed)minorDuraTech prints smart labels containing NFC tags, RFID antennae, and table numbers for one of America's largest fast food enterprises. These labels enable contactless ordering and table-level food delivery tracking through smartphone scanning.
- GrayhillminorDuraTech produced an in-mold structural electronics (IME) component for Grayhill, an encoder and interface solutions company, featured in Grayhill's product imagery and marketing materials.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
DuraTech Industries competitors and assessment
Company assessmentBroad incumbents
- Nissha Co., Ltd. Global manufacturer of decorative and functional devices including in-mold decoration, IMSE, printed electronics, and membrane switches—directly overlapping DuraTech's core capabilities at far larger scale.
- Molex: Large electronics interconnect and interface manufacturer offering membrane switches and user-interface solutions among a much broader portfolio, overlapping DuraTech's HMI components.
Direct peers
- XYMOX Technologies: Wisconsin-based maker of membrane switches, printed electronics, and user-interface assemblies for OEMs, competing head-on with DuraTech in the same products, geography, and customer base.
- Butler Technologies: Screen-print-based manufacturer of membrane switches, graphic overlays, and printed electronics (sensors, heaters), mirroring DuraTech's product line and OEM-focused model.
- Nelson Miller Group: Produces graphic overlays, membrane switches, nameplates, and user-interface assemblies for medical and industrial OEMs, closely matching DuraTech's offering and target verticals.
- JN White: Custom manufacturer of graphic overlays, membrane switches, and printed electronics for OEMs, a near-identical job-shop competitor to DuraTech.
- Epec Engineered Technologies: Builds membrane switches, user interfaces, and printed components for OEMs, competing in the same custom interface and electronics manufacturing niche.
- Douglas Technologies Group: Provides in-mold decorating, graphic overlays, nameplates, and printed interfaces to appliance and automotive OEMs, overlapping DuraTech's IMD and decorative-graphics business.
Regional players
- Graphic Solutions Group / GSG: Specialty and industrial graphics converter serving OEMs with labels, overlays, and printed graphics, comparable in offering though regionally focused.
Others
- TactoTek: Finland-based developer and licensor of IMSE technology; DuraTech's inbound license partner rather than a competitor, but central to the same in-mold structural electronics category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DuraTech Industries social profiles
Digital presenceDuraTech Industries compliance and trust
Trust signalCompliance5 records
DuraTech Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
DuraTech Industries leadership team
Management profileNumber of profiles
Profiles8 records
DuraTech Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DuraTech Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DuraTech Industries
What does DuraTech Industries do?
DuraTech Industries manufactures custom printed graphic overlays, membrane switches, labels, nameplates, in-mold decorated (IMD) components, in-mold structural electronics (IMSE®), printed electronics, and related user-interface components for industrial OEM customers. Production combines screen printing, flexographic printing, digital printing, and value-added assembly services, with materials and configurations customized per customer project specifications.
Is DuraTech Industries a public or private company?
DuraTech Industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DuraTech Industries founded?
DuraTech Industries was founded in 1977. It employs 251 to 500 people.
Where is DuraTech Industries based?
DuraTech Industries is headquartered in La Crosse, United States, in the North America region.
How does DuraTech Industries make money?
Three revenue lines are on record. Custom Printed Graphic Components are the primary driver. The others are in-Mold Structural Electronics (IMSE®) and Printed Electronics and value-Added Assembly Services.
Who are DuraTech Industries's main competitors?
Broad incumbents on record are Nissha Co., Ltd. and Molex. Direct peers are XYMOX Technologies, Butler Technologies, Nelson Miller Group, JN White, Epec Engineered Technologies and Douglas Technologies Group. Graphic Solutions Group / GSG is listed as a regional player. TactoTek is listed as an others.
Does DuraTech Industries have an API?
No public API is recorded for DuraTech Industries.
What industry is DuraTech Industries in?
DuraTech Industries's product category is Custom Printed Electronics and User Interface Components. Its primary akta.pro industry code is IMALAKAG, Flexible Packaging Printing (Film/Poly/Paper Print), with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 323113 and its SIC code is 3470.