What Sunrise Services, Inc. does

Sunrise Services, Inc. is a privately held Washington State human services organization founded in 1977 by Gene and Sue Closser, headquartered in Everett with operational sites across Snohomish, Skagit, Whatcom, and Island Counties. The company operates an integrated continuum of care serving three primary populations: adults with developmental disabilities (funded through DDA waivers), seniors needing in-home support, and adults with mental health and substance use challenges. Core service lines include a Medicaid/Apple Health-credentialed Home Care Agency, licensed Adult Family Homes, a state-licensed 16-bed Enhanced Services Facility (ESF) in Everett, outpatient Behavioral Health clinics (5 locations), Supported and Community Living, Geriatric Transitions, Recovery Services, Health Home care coordination, and the CARF-accredited Community Trades and Careers vocational program. Underlying technology is limited to a TalentLMS-based online learning management system for caregiver coursework and standard DSHS/HCA billing systems; Sunrise's main capability assets are regulatory credentials (DSHS-approved training, state-licensed facilities, CARF accreditation) and a 45+ year operational record.

The business model is multi-stream. The dominant revenue layer is fee-for-service Medicaid/Apple Health billing for home care (COPES, Medicaid Personal Care, In-Home Respite), behavioral health, residential, and supported living services, supplemented by Medicare, Medicare Advantage, and seven named commercial insurance networks (Ambetter, Blue Cross Blue Shield, First Choice Health, Molina Marketplace, Premera, Regence, UnitedHealthcare). A secondary revenue stream is caregiver training tuition: a 75-hour DSHS-approved basic HCA program, a 40-hour NAC Bridge program, nurse delegation and specialty courses, CPR/First Aid certification at $95, and an annual 12-credit continuing education bundle priced at $180. Distribution is direct: company-employed caregivers and clinicians deliver services in client homes, adult family homes, and outpatient clinics; training is delivered in person at two training centers and online via TalentLMS. Customers access services through DSHS case manager referrals, Apple Health enrollment, hospital discharge planning, self-referral, and community partnerships — making Washington State government agencies the most consequential referral and payor counterparty even though individual clients are the end users.

Name

Sunrise Services, Inc.

Legal name

Sunrise Services, Inc.

Website

https://sunriseservicesinc.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sunrise Services is a Washington State human services organization providing home care, behavioral health, residential, and DSHS-approved caregiver training across Snohomish, Skagit, Whatcom, and Island Counties, serving adults with developmental disabilities, seniors, and individuals with mental health challenges.

Ownership category

akta.pro rank

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medicaid/Apple Health Home Care Services: Revenue from state-funded home care services including Medicaid Personal Care, COPES, and In-Home Respite programs under Apple Health contracts with Washington State.
2. Behavioral Health Services: Outpatient behavioral health services billed to commercial insurance, Medicare, Medicare Advantage, and Washington Apple Health (Medicaid) plans.
3. Caregiver Training Tuition: Fee-for-service training programs including 75-hour basic training, NAC bridge, nurse delegation, CPR/First Aid, and continuing education courses. CE bundle: $180 for 12 credits. CPR/First Aid: $95.
4. Residential Care (Adult Family Homes, ESF): Residential care services for adults with disabilities and complex behavioral needs, funded through Medicaid waivers and private pay.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sunrise Services, Inc. is a Washington State human services organization that delivers in-home personal care, outpatient behavioral health, residential care in adult family homes and an Enhanced Services Facility, supported living for adults with developmental disabilities, vocational rehabilitation, and DSHS-approved caregiver training. Services are delivered directly by company-employed caregivers, nurses, and clinicians across Snohomish, Skagit, Whatcom, and Island Counties, with caregiver training offered at centers in Everett and Oak Harbor and online via TalentLMS. Funding is primarily through Medicaid/Apple Health, Medicare, commercial insurance, private pay, and Washington State agency contracts.

Product overview

Sunrise Services, Inc. is a human services organization offering an integrated continuum of care focused on adults with developmental disabilities, mental health challenges, and seniors needing care. The company operates as a multi-service provider with two primary divisions: direct care services (Home Care Agency, Adult Family Homes, Behavioral Health Services, Enhanced Services Facility, Supported Living, Recovery Services, Health Homes, Geriatric Transitions, and Community Trades & Careers employment services) and a standalone Caregiver Training Program that offers DSHS-approved certification courses for home care aides and nursing assistants across Washington State. Services are primarily delivered in Snohomish, Skagit, Whatcom, and Island counties in Washington, with training centers in Everett and Oak Harbor.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Health Services Outpatient behavioral health services including individual and group therapy, case management, substance use disorder treatment, medication management, jail transition services, and art groups, serving adults across Snohomish, Skagit, Whatcom, and Island counties.
• Home Care Agency In-home personal care, household assistance, medication supervision, and transportation to medical appointments for seniors and persons with disabilities, available in Snohomish, Skagit, Whatcom, and Island counties.
• Caregiver Training Program DSHS-approved training programs for home care aides including 75-hour basic training, NAC Bridge program, Nurse Delegation courses, continuing education, CPR/First Aid, and specialty courses, delivered at training centers in Everett and Oak Harbor and online.
• Adult Family Homes Residential care homes providing individualized support for adults with mental, physical, and cognitive disabilities in a home-like atmosphere with professional staff, specialized training, and 24-hour care.
• Community Trades and Careers CARF-accredited vocational rehabilitation and employment services for adults with developmental, intellectual, or behavioral health diagnoses, including job placement, career coaching, resume building, interview preparation, and ongoing workplace support.
• Enhanced Services Facility (ESF) State-licensed residential setting serving up to 16 residents who no longer need acute psychiatric care but require more support than standard adult family homes, with 24-hour personal care, behavioral health support, and nursing oversight.
• Supported and Community Living DDA-contracted services helping adults with developmental disabilities live in their own homes with personalized support, including daily living assistance, skills training, community access, medication management, healthcare coordination, and financial support.
• Geriatric Transitions Program Transition support services for elderly individuals moving between care settings or from hospital to home, helping seniors maintain independence while receiving appropriate care.
• Health Home Care coordination services connecting clients with health and social services, providing comprehensive support for individuals with chronic conditions across multiple healthcare systems.
• Recovery Services Chemical dependency and recovery services providing substance use disorder treatment, relapse prevention, and ongoing recovery support as part of the behavioral health continuum of care.

Quantifiable outcome

• 45+ years of continuous operation serving individuals with disabilities, seniors, and those with mental health challenges in Washington State
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Washington State Developmental Disabilities Administration (DDA)coreOthersDDA-contracted provider for supported living services, helping adults with developmental disabilities live in their own homes with personalized support through CORE Waiver and Community Protection Waiver programs.
• Washington State DSHS (Department of Social and Health Services)coreOthersState agency overseeing Medicaid home care programs including COPES, Medicaid Personal Care, and In-Home Respite. Sunrise holds Washington State contracts for all three programs serving Snohomish, Whatcom, Skagit, and Island Counties.
• Division of Vocational Rehabilitation (DVR)coreOthersDVR provides funding and resources to help individuals with disabilities find and maintain employment. Sunrise guides job seekers through the DVR application process for career counseling, training, and workplace accommodations.
• Washington Health Care Authority (HCA)coreOthersHCA administers Apple Health (Medicaid) programs that fund home care and behavioral health services. Sunrise participates as an Apple Health provider across multiple managed care plans.
• Commercial Insurance PlansminorOthersParticipating provider for commercial insurance including Ambetter, Blue Cross Blue Shield, First Choice Health Network, Molina Marketplace, Premera Blue Cross, Regence Blue Shield, and UnitedHealthcare.
• WorkSource and Long-Term Care Workforce NavigatorminorOthersWorkforce development partnerships providing scholarship funding for caregiver training. Snohomish County residents with government subsidies (SNAP, housing assistance) qualify for up to $1,000 in tuition coverage.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Pennant Group: Public home-health, hospice, and senior-living company operating localized service clusters across multiple states. Highly comparable to Sunrise's mix of home care, residential, and training across multiple regional markets, with similar decentralized operating model.
• Sevita Health: Large national provider of home and community-based services focused on individuals with intellectual and developmental disabilities (IDD). Closest direct match to Sunrise's supported living, DDA services, AFH, and CTC programs serving the same waiver-funded IDD population.
• BrightSpring Health Services: Public, diversified home and community health services platform spanning home health, hospice, pharmacy, and behavioral/IDD services directly overlapping Sunrise's Medicaid-funded home care, residential, and BH lines and serving the same payer mix.
• Help at Home: Leading U.S. personal-care services provider focused on Medicaid HCBS waivers for elderly and disabled individuals. Operates a comparable direct-to-consumer in-home care model with similar state-by-state Medicaid contract structure that Sunrise relies on.
• Aveanna Healthcare: Public home-health and private-duty nursing company serving medically complex adults and pediatric patients. Highly comparable to Sunrise's adult home care agency in payor mix (Medicaid, managed care, private duty) and operating model.
• Maxim Healthcare Services: National home health, behavioral, and personal-care services provider operating across most U.S. states. Comparable multi-service, multi-payor home- and community-care model with overlapping adult home care, behavioral health, and government-contracted service lines.
• Bayada Home Health Care: Large nonprofit home health, pediatric and adult home care provider serving Medicaid waiver and private-duty populations. Similar mission-driven, multi-state home- and community-care platform with comparable adult-services footprint and Medicaid managed-care exposure.
• Interim HealthCare: Franchised home health, hospice, and personal-care franchise network operating in most U.S. states. Overlaps directly with Sunrise's in-home personal care, skilled home health, and Medicare/Medicaid-certified service lines via a regional franchise-style model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SunriseServeInc
• Facebookfacebook.com/sunriseservicesinc
• LinkedInlinkedin.com/company/sunrise-services-inc-
• Instagraminstagram.com/sunrise_servicesinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Services, Inc.