Institute Of Public Relations Of Singapore

What Institute Of Public Relations Of Singapore does

The Institute of Public Relations of Singapore (IPRS) is a non-profit professional association founded in 1970 and headquartered at Suntec Tower Three in Singapore. It is the only accrediting body for Public Relations practitioners in Singapore and functions as the industry's standards and recognition body through six interconnected programmes: (1) the Accreditation Programme for individual practitioners, (2) the biennial PRISM Awards (Public Relations In the Service of Mankind, established 1987), (3) the biennial PRISM Summit (established 2022, alternating with the Awards), (4) a Training Portfolio including the Professional Certificate in PR & Mass Communications, (5) a Membership Programme spanning individual and corporate members from PR, journalism, advertising, marketing, education and management backgrounds, and (6) ten Student Chapters at tertiary institutions. In June 2025, IPRS extended its mandate with the Gen2050 Youth Action Programme, a tripartite initiative co-designed with the National Youth Council and KPMG in Singapore targeting more than 1,000 youths on social sustainability projects.

IPRS generates revenue through a diversified non-profit model with four primary streams: recurring annual membership subscriptions from individual and corporate members; fees from training programmes and workshops (delivered via the Glueup event management platform); biennial PRISM Awards and PRISM Summit income from nominations, gala luncheons, sponsorship and table bookings; and job-board advertising for employers recruiting communications talent. The institute does not publicly disclose pricing for any of these streams. Go-to-market is community-led and event-driven: marketing relies on LinkedIn, Facebook and Instagram organic social, email newsletters, the website, and the flagship biennial events as the primary engagement and conversion moments. Membership enrollment and event registration are handled through a self-serve Glueup portal, while direct enterprise engagement occurs via the awards/summit sponsorship and tailored corporate training offerings. Leadership is provided by an elected Council, with Ross Gan elected President for the 2025/27 term at the 55th Annual General Meeting in March 2025, succeeding Koh Juat Muay.

Name

Institute Of Public Relations Of Singapore

Legal name

Institute of Public Relations of Singapore

Website

https://iprs.org.sg

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

The Institute of Public Relations of Singapore (IPRS) is a non-profit professional association founded in 1970 and the only accrediting body for PR practitioners in Singapore, serving practitioners, agencies, and students through accreditation, biennial PRISM Awards and Summit, training courses, and a membership programme.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership subscriptions for PR practitioners, corporate members, and individual professionals from communications backgrounds.
2. Training programs: Professional certificate courses and workshops including Introduction to PR & Mass Communications and Professional Certificate in PR & Mass Communications offered through Glueup platform.
3. PRISM Awards and Summit events: Revenue from award nominations, gala luncheons, sponsorship, and table bookings for the biennial PRISM Awards (established 1987) and PRISM Summit events.
4. Job board advertising: Job ads enquiry service for employers seeking communications professionals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

IPRS is a non-profit professional association that accredits PR practitioners in Singapore, runs the biennial PRISM Awards (since 1987) and PRISM Summit (since 2022), delivers paid professional training courses in PR and mass communications, and maintains a tiered individual and corporate membership programme supported by ten Student Chapters and a job board for communications hiring. Revenue comes from membership subscriptions, training fees, awards/Summit participation and sponsorship, and recruitment advertising.

Product overview

The Institute of Public Relations of Singapore (IPRS) is a non-profit professional association established in 1970 and is the only accrediting body for PR practitioners in Singapore. Rather than a single product, IPRS operates as a professional membership organization offering multiple interconnected programmes: (1) the Accreditation Programme as the core credentialing function, (2) the PRISM Awards (biennial since 1987) and PRISM Summit (biennial since 2022, alternating with awards) as flagship industry recognition platforms, (3) IPRS Training Courses including the Professional Certificate in PR & Mass Communications and workshops, (4) Membership Programme serving professionals from PR, journalism, advertising, marketing, education and management, (5) Student Chapters at tertiary institutions, and (6) the Gen2050 Youth Action Programme for youth social sustainability initiatives. The organisation functions as an industry standards body rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• IPRS Accreditation Programme Sole PR accreditation framework in Singapore, validating competency for PR practitioners through knowledge exchange and training aligned with developments in PR and communications practice.
• IPRS PRISM Awards Biennial awards programme (Public Relations In the Service of Mankind) introduced in 1987, with 30 open categories across People Awards and Campaign Awards to recognise leading organisations and practitioners for excellence in communications practice in Singapore and the region.
• IPRS PRISM Summit Biennial industry summit established in 2022, held in alternate years to the PRISM Awards, that serves as a community platform to lead and showcase best practices in the PR industry in Singapore and the region.
• IPRS Training Courses Portfolio of paid training programmes including the Introduction to PR & Mass Communications signature course, the three-month online Professional Certificate in PR & Mass Communications (twice weekly classes), workshops, and tailored training for organisations, delivered via the Glueup platform.
• IPRS Membership Programme Tiered individual and corporate membership programme for communications professionals, providing directory listing, member spotlight articles, professional development resources and access to the corporate members directory.
• Gen2050 Youth Action Programme Structured accelerated youth programme co-designed by IPRS, National Youth Council and KPMG in Singapore, targeting more than 1,000 youths and combining modules, mentorship and seed funding to equip participants with skills in stakeholder management and social sustainability project delivery.
• IPRS Student Chapters Ten Student Chapters established with Singapore tertiary institutions, providing communications students with opportunities to share expertise with IPRS members and to participate in Student Awards recognising next generation practitioners.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• National Youth Council (NYC)coreStrategic or Co-development Partner · 5 June 2025National Youth Council co-designed the Gen2050 Youth Action Programme with IPRS and KPMG to drive youth action in social sustainability. The tripartite collaboration brings together expertise in youth engagement, industry perspectives, and mentorship. NYC contributes expertise in youth engagement and understanding of the youth landscape, with the programme targeting over 1,000 youths.
• KPMG in SingaporecoreStrategic or Co-development Partner · 5 June 2025KPMG co-designed the Gen2050 Youth Action Programme with NYC and IPRS to drive youth action in social sustainability. KPMG supports programme implementation with industry insights and its Leaders 2050 network of young professionals focused on driving positive impact. The programme provides youths with critical skillsets including stakeholder management and seed funding.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Public Relations Society of America (PRSA): Largest US-based professional association for PR practitioners, offering accreditation, training, and a major annual awards programme — directly comparable in mandate and member-services model to IPRS at much larger scale.
• Chartered Institute of Public Relations (CIPR): UK chartered body for PR professionals running accreditation, continuing professional development, and regional training — a near-perfect structural analogue to IPRS, but serving the UK market.
• International Association of Business Communicators (IABC): Global association for business communicators providing accreditation, certification, training, and an annual world conference — operates a similar practitioner-credentialing and events model to IPRS but with international scope.
• Public Relations and Communications Association (PRCA): UK-based trade association representing PR and communications consultancies and professionals with accreditation, training, and industry awards — a closely analogous membership, accreditation and events model to IPRS.
• Global Alliance for Public Relations and Communication Management: International confederation of PR professional associations (of which IPRS is a member) that sets global standards and credentials — a peer-tier umbrella body to IPRS operating one level above.

Regional players

• Public Relations Institute of Australia (PRIA): Australia's national PR professional body delivering accreditation, awards (Golden Target) and training — directly comparable in mandate and offerings to IPRS but serving Australia rather than Singapore.
• Hong Kong Public Relations Professionals' Association (HKPRPA): Hong Kong's PR practitioners association running professional accreditation, networking events and training — most structurally similar regional peer to IPRS given Greater China adjacency and comparable practitioner focus.
• Public Relations Society of India (PRSI): India's oldest national PR association offering accreditation, training, and national awards — a regional peer offering a comparable accreditation and recognition programme to IPRS in a much larger market.
• Malaysian Public Relations Association (MPRA): Malaysia's national body for PR professionals with accreditation, professional development and networking — a closely comparable regional association serving a neighbouring market to Singapore.

Others

• ASEAN Public Relations Network (APRN): Regional network connecting PR associations across ASEAN, of which IPRS is a constituent — overlapping ecosystem membership rather than direct competition, relevant as a potential regional expansion channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iprs.org.sg
• LinkedInlinkedin.com/company/15155779
• Instagraminstagram.com/iprsingapore/?hl=en
• Xx.com/iprsingapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute Of Public Relations Of Singapore