Vaadi Herbals Pvt. Ltd

What Vaadi Herbals Pvt. Ltd does

Vaadi Herbals Pvt. Ltd is an Indian manufacturer of Ayurvedic herbal personal care and beauty products, headquartered in New Delhi and operating since 2003 as a private limited company. The company designs, formulates, and distributes a portfolio of over 300 stock-keeping units spanning Face Care, Bath & Body, Hair Care, Lip Care, Foot Care, Facial Kits, and themed Gift Sets, drawing on Ayurvedic ingredient knowledge inherited from a parent company with 150 years of Ayurvedic pharmaceutical manufacturing. Production is anchored at manufacturing plants and warehouses in Delhi, and the product range is built on herbal actives including aloe vera, saffron, gold, silver, diamond, henna, and a curated ingredient library sourced from organic farms across India, the USA, and New Zealand.

The company's go-to-market is organized into three divisions: traditional distribution through carrying-and-forward agents, distributors, and retailers across India; e-commerce and modern retail through direct online sales at vaadiherbals.in and marketplace partnerships with Amazon India, Flipkart, Snapdeal, Purplle, and Nykaa; and an exports division shipping to over 20 countries including the USA, Norway, South Korea, South Africa, Malaysia, Russia, Sri Lanka, and Nepal. The business holds four internationally recognized certifications — EUROCERT GMP, JAS-ANZ ISO 9001:2015, UKCERT ORGANIC, and LMS/IHI Alliance HALAL — and is a member of FIEO, CHEMEXCIL, and the Delhi Chamber of Commerce, supporting regulatory access for cross-border shipments.

Revenue is generated entirely through unit-priced product sales across the three channels, with marketing conducted through in-house digital, content, and web capabilities. No external venture capital or private equity funding has been disclosed, and ownership appears to remain within the founding family and parent group. Disclosed employee count is between 1 and 10, suggesting a lean operating model that relies on outsourced manufacturing and contract distribution rather than a large internal headcount.

Name

Vaadi Herbals Pvt. Ltd

Legal name

Vaadi Herbals Pvt. Ltd

Website

https://vaadiherbals.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Vaadi Herbals Pvt. Ltd is a New Delhi-based Indian manufacturer of Ayurvedic herbal personal care products, offering 300+ SKUs across face, hair, bath and body, lip, foot, and gift set categories to consumers in India and 20+ export countries via traditional retail, e-commerce marketplaces, and its own DTC storefront.

Ownership category

akta.pro rank

Product category

Herbal Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Herbal personal care
• Ayurvedic cosmetics
• Natural beauty products
• Skincare manufacturer
• Hair and body care

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Traditional Distribution: Sale of herbal cosmetics and personal care products through C&F agents, distributors, and retailers across India. This is the first division handling conventional B2B distribution.
2. Product Sales - E-Commerce & Modern Retail: Sale through online marketplaces (Amazon, Flipkart, Snapdeal, Purplle, Nykaa) and modern retail partners. This division manages all e-commerce and modern retail partnerships.
3. Export Sales: International product sales to over 20 countries including USA, Norway, South Korea, South Africa, Malaysia, Russia, Sri Lanka, and Nepal.
4. Direct Online Sales: Direct-to-consumer sales through company-owned e-commerce store (vaadiherbals.in) offering the complete product range with promotional discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Vaadi Herbals manufactures and sells herbal beauty and personal care products formulated by blending traditional Ayurvedic knowledge inherited from its parent company with modern cosmetic science. The portfolio spans over 300 SKUs across face care, hair care, bath and body, lip care, foot care, facial kits, and curated gift sets, using organic and naturally sourced ingredients from India, the USA, and New Zealand, and produced under GMP, ISO 9001:2015, Organic, and HALAL certifications.

Product overview

Vaadi Herbals Pvt. Ltd is a manufacturer of herbal beauty and personal care products with over 300 stock keeping units. The company produces a comprehensive portfolio across multiple product lines including Face Care (Face Wash, Facial Bar, Essential Oils, Scrubs, Gels, Face Packs, Face Oils, Skin Toners, Creams, Lotions, Serums), Bath & Body (Soaps, Lotions, Oils, Creams, Scrubs, Shower Gels, Hand Wash), Hair Care (Oils, Shampoos, Conditioners), Lip Care (Lip Balms in various flavors), Foot Care (Creams, Scrubs, Soaps, Oils), and Facial Kits (Aloe Vera, Chocolate & Strawberry, Gold, Lavender & Rosemary, Lemongrass & Cedarwood, Saffron Sandal, Silver, Skin Lightening Fruit, Skin-Polishing Diamond). The company also offers curated Gift Sets and Luxurious Gift Collections in various themes (Royal Elephant, Cherry Tree, Blue Elephant) combining multiple product categories. Products are formulated using Ayurvedic herbs and natural ingredients sourced from organic farms, with formulations blending traditional Ayurveda with modern science. The company exports to over 20 countries including USA, Norway, South Korea, South Africa, Malaysia, Russia, Sri Lanka, and Nepal.

Differentiator

Problem solved

Functional benefit

Products and services

• Face Care Products Comprehensive facial skincare line including Face Wash, Facial Bar, Essential Oils, Scrubs, Gels, Face Packs, Face Oils, Skin Toners, Creams, Gift Packs, Lotions, and Serums formulated with herbal and Ayurvedic ingredients for consumers seeking natural facial care.
• Bath & Body Products Bathing and body care collection featuring Soaps, Lotions, Oils, Creams, Scrubs, Shower Gels, Hand Wash, and Essential Oils designed for daily body care rituals using herbal ingredients.
• Hair Care Products Hair care range including Oils, Shampoos, and Conditioners formulated with herbal ingredients and an Ayurvedic dosha-based classification system (Normal, Dry, Oily, Combination) to maintain healthy hair.
• Lip Care Products Lip care collection featuring Lip Balms in flavors including Strawberry, Orange, Mint, Blueberry, and Lychee, formulated with ingredients like Shea Butter, Jojoba Oil, Vitamin E, and fruit extracts.
• Foot Care Products Foot care range including Creams, Scrubs, Soaps, and Oils such as Foot Cream with Clove & Sandal Oil and Foot Scrub with Fenugreek & Lemongrass Oil for cleansing, exfoliating, and moisturizing feet.
• Facial Kits Professional-grade facial treatment kits including Aloe Vera, Chocolate & Strawberry SPA, Gold, Lavender & Rosemary SPA, Lemongrass & Cedarwood SPA, Saffron Sandal, Silver, Skin Lightening Fruit, and Skin-Polishing Diamond kits for salon-like treatments at home.
• Gift Sets Curated gift collections including Luxurious Gift Sets, Royal Elephant Collection, Cherry Tree Collection, and Blue Elephant Collection, combining skincare, haircare, and body care products in themed packaging.
• Pedicure Manicure Spa Kit Complete foot spa kit with Foot Cleanser, Foot Scrub, Foot Cream, Anti Tan Foot Mask, and Nail & Cuticle Oil for soothing and refreshing pedicure and manicure treatments at home.
• Acne Treatment Set - Aloe Vera 285 gms acne treatment gift set with Anti Acne Neem Face Pack, Anti Acne Cream, Anti Acne Aloe Vera Cleansing Cream, and Anti Acne Aloe Vera Facial Bar to address acne and pimple marks.
• All Purpose Complete Skin Care Travel Kit 555 gms travel skincare kit featuring Lemon Face Wash, Sunscreen Lotion SPF 30, Strawberry Lip Balm, Aloe Vera Soap, and Lavender Shower Gel for comprehensive travel skincare.
• Anti Ageing Set 440 gms anti-aging gift set including Anti-Ageing Cream with Almonds, Wheatgerm & Rose, Lavender Cleansing Cream, Blueberry Shower Gel, and Bamboo Age Defying Moisturiser.
• Luxurious Saffron Skin Whitening Set 555 gms saffron-based skin whitening set including Saffron Face Wash, Chandan Kesar Face Pack, Saffron Soap, and Saffron Shower Gel for visibly fair skin.
• Nail & Cuticle Oil with Jojoba Oil Cuticle care product enriched with Jojoba Oil, Apricot Kernel Oil, Vitamin A and E, and Shea Butter to moisturize, condition, and strengthen nails and cuticles.
• Blueberry Lip Balm Active bio-repair formula lip balm with Kokum Butter, Shea Butter, Wheatgerm Oil, and natural blueberry flavor for antioxidant protection and anti-aging benefits.
• Strawberry Lip Balm Lip balm with Strawberry Extracts, Honey, Almond Oil, and Vitamin E for soothing chapped lips and providing sun protection.
• Orange Lip Balm Lip balm with Pure Orange Oil, Shea Butter, and Jojoba Oil enriched with Vitamin A and C for nourishing and beautifying lips.
• Mint Lip Balm Active UV block lip balm with Mint, Honey, Almond Oil, and Vitamin E for soothing and protecting lips from sun damage.
• Lychee Lip Balm Smoothing concentrate lip balm with Lychee Extract rich in Vitamin C, Jojoba Oil, Shea Butter, and Almond Oil for deep nourishment and sun protection.
• Elbow-Foot-Knee Scrub Soap Exfoliating soap with Almonds and Walnut particles for removing dead skin cells from elbows, feet, and knees, providing a home pedicure treatment.
• Foot Cream - Clove & Sandal Oil Therapeutic foot cream with Thyme, Clove Oil, Sandalwood Oil, Cocoa Butter, and Jojoba Oil for treating dry, cracked heels and soothing tired feet.
• Foot Scrub with Fenugreek & Lemongrass Oil Exfoliating foot scrub with Fenugreek, Jojoba Seed Grains, Lemongrass Oil, Walnut Scrub, Turmeric, and Kokum Butter for deep cleansing and rejuvenating rough foot skin.
• Classic Fruit Collection Soap Gift Box Premium herbal handmade soap gift box (75 gms x 4) featuring Fruit Splash, Exotic Kiwi, Perky Peach, and Tempting Chocolate & Mint soaps.
• Exotic Fragrance Collection Soap Gift Box Premium herbal handmade soap gift box (75 gms x 4) featuring Enchanting Rose, Heavenly Lavender, Indian Khus, and Lemongrass Scrub soaps.
• Royal Indian Herb Collection Soap Gift Box Premium herbal handmade soap gift box (75 gms x 4) featuring Luxurious Saffron, Divine Sandal, and Becalming Tea Tree soaps.
• Exotic Radiance Skin Care Herbal Gift Set Skincare gift set featuring Lavender Cleansing Cream, Rosemary Face Scrub, Lemongrass Face Scrub, and Cedarwood Oil-infused products for skin revitalization.
• Glamorous Glow Skin Care Herbal Gift Set Skincare gift set featuring Skin Lightening Fruit Cleansing Cream and Lavender Anti Ageing Face Scrub with Cinnamon oil and Gold for skin revitalization.
• Luxurious Beauty Herbal Gift Set (Royal Elephant) Comprehensive beauty gift set including Lavender Shampoo, Hand & Body Lotion, Rose Soap, Strawberry Scrub Face Wash, Papaya Fairness Scrub Gel, Gold Face Pack, Nail & Cuticle Oil, Blueberry Lip Balm, and Mint Lip Balm.
• Majestic Essence Herbal Gift Set (Royal Elephant) Hair and skincare gift set including Henna Shampoo, Corn Rose Conditioner, Honey Lemon Face Wash, Aloe Vera Cleansing Cream, Saffron Soap, Lemongrass Face Scrub, Diamond Face Pack, Lychee Lip Balm, and Mint Lip Balm.
• Royal Elegance Herbal Gift Set (Blue Elephant) Colored hair care and skincare gift set including Pink Lotus Shampoo, Olive Conditioner, Saffron Face Wash, Lavender Soap, Aloe Vera Face Scrub, Saffron Face Pack, Strawberry Lip Balm, and Orange Lip Balm.
• Shower Gel Gift Box Collections Variety of shower gel gift box combinations including Enticing Lemongrass, Enchanting Rose & Mogra, Heavenly Lavender & Rosemary, Refreshing Lemon & Basil, Breezy Olive & Green Apple, Luxurious Saffron, Divine Honey & Sandal, Blushing Strawberry, and Midnight Blueberry variants.

Quantifiable outcome

• Products accepted in 20+ countries globally including USA, UK, and regulated European markets
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FIEO (Federation of Indian Export Organizations)coreStrategic or Co-development Partner · 1 January 2015Vaadi Herbals is a member of FIEO, the apex body of Indian export promotion organizations set up by Ministry of Commerce, Government of India. Membership provides export promotion support and regulatory guidance for international trade compliance. Registration & Membership Certificate Number: NR/160/2015-2016
• CHEMEXCIL (Basic Pharmaceuticals & Cosmetics Export Promotion Council)coreStrategic or Co-development Partner · 1 January 2014Vaadi Herbals is a member of CHEMEXCIL, set up by Ministry of Commerce & Industry, Government of India. CHEMEXCIL is the Nodal agency appointed for compliance of REACH legislation of the European Union. Registration & Membership Certificate Number: CHEM/ME/H-15/2014-15/182338
• Delhi Chamber of CommerceminorStrategic or Co-development PartnerVaadi Herbals is a member of Delhi Chamber of Commerce, a 68 year old organization consulted by Government of India. The Chamber is a member of International Chamber of Commerce India (Paris), founder member of FICCI, and member of ITPO and Delhi Productivity Council. Registration & Membership Certificate Number: 10638
• Amazon IndiacoreChannel Partner/ Reseller/ DistributorProducts available through Amazon India marketplace, one of the primary e-commerce channels for the company's products in India.
• FlipkartcoreChannel Partner/ Reseller/ DistributorProducts available through Flipkart marketplace, one of India's major e-commerce platforms.
• NykaacoreChannel Partner/ Reseller/ DistributorProducts available through Nykaa, India's leading beauty and cosmetics e-commerce platform.
• PurplleminorChannel Partner/ Reseller/ DistributorProducts available through Purplle marketplace, an Indian beauty and cosmetics e-commerce platform.
• SnapdealminorChannel Partner/ Reseller/ DistributorProducts available through Snapdeal marketplace, one of India's major e-commerce platforms.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Forest Essentials: Premium Indian Ayurvedic beauty brand combining classical formulations with luxury packaging across face, body, and hair care. Highly comparable product formulation philosophy; positioning is premium-tier vs. Vaadi's mass-market.
• Mamaearth (Honasa Consumer): Leading Indian toxin-free beauty and baby care D2C brand, publicly listed. Direct competitor to Vaadi in natural face, hair, body, and lip care with strong marketplace and modern retail presence and significantly larger marketing budget.
• Biotique: Indian mass-market Ayurvedic beauty and personal care brand selling face, body, hair, and lip products through similar Indian marketplace and traditional distribution channels. Closest comparable to Vaadi on positioning, price tier, ingredient philosophy, and GTM motion.
• WOW Skin Science: India-based natural beauty brand with apple cider vinegar shampoos, face washes, and body care targeted at mass-market online shoppers. Competes with Vaadi for the same marketplaces (Amazon, Flipkart, Nykaa) and similar ingredient-conscious consumer.
• Kama Ayurveda: Indian Ayurvedic beauty brand offering face, hair, body, and wellness products formulated from classical Ayurvedic texts. Direct competitor at a premium price point with comparable herbal-only philosophy and selective export presence.
• Plum (Plum Herbals & Beauty): India-based vegan, cruelty-free beauty brand with face, body, hair, and lip products sold primarily through marketplaces and DTC. Comparable to Vaadi on natural-ingredient positioning and target consumer, with a more D2C-centric channel mix.

Broad incumbents

• Patanjali Ayurved: Indian FMCG giant built on Ayurvedic positioning covering personal care, food, and wellness. Direct competitor to Vaadi on Ayurvedic hair oils, soaps, and skincare, with a much larger distribution network and advertising budget.
• Dabur India: One of India's largest FMCG companies with a deep Ayurvedic and natural personal care portfolio spanning hair oils, skincare, oral care, and home care. Vastly larger scale than Vaadi with broad incumbent pricing power.
• Himalaya Wellness: Large Indian herbal personal care and pharma company with extensive face, hair, body, baby, and wellness ranges sold across India, exports, and marketplaces. Materially comparable product portfolio but operates at significantly larger scale and broader category breadth than Vaadi.
• Emami Limited: Indian FMCG major with brands like Zandu and Boroplus in Ayurvedic health and personal care. Overlaps with Vaadi on herbal positioning across face, body, and hair care at a national incumbent scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vaadiherbals
• LinkedInlinkedin.com/company/vaadi-herbals-india-pvt.-ltd.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaadi Herbals Pvt. Ltd