Cassia

What Cassia does

Cassia Senior Community Services is a faith-based 501(c)(3) nonprofit organization that operates a multi-state network of senior living communities, skilled nursing facilities, and allied healthcare services for older adults. Headquartered in Edina, Minnesota, the organization traces its roots to the affiliation of Augustana Care and Elim Care and maintains deep institutional ties to the Evangelical Free Church of America. Cassia serves residents across five states (Minnesota, Iowa, North Dakota, Colorado, and Florida) through 40+ communities offering independent living, assisted living, memory care, skilled nursing, short-term rehabilitation, adult day programs, hospice, and home care.

The company's service portfolio is delivered through a vertically integrated ecosystem of wholly-owned allied subsidiaries: A&E Pharmacy (medication services), Elim Preferred Services (medical equipment), Genevive (primary and transitional care), Grace Hospice, Triniti Home Health & Hospice, Open Circle Adult Day, and ProRehab (therapy). Spiritual life services and chaplaincy are integrated across communities under Cassia's faith-based mission of fostering "fullness of life for older adults in the spirit of Christ's love." The Cassia Foundation and Cassia Legacy Society handle philanthropic revenue through donations, planned giving, and tax-advantaged vehicles.

Cassia's revenue model is a hybrid of private-pay resident fees (independent living, assisted living, memory care) charged monthly on a quote-based structure varying by care level and accommodation, Medicare/Medicaid reimbursement for skilled nursing, hospice, and home health services, and philanthropic contributions. Go-to-market is sales-led direct-to-consumer, with residents and families acquired through community outreach, facility tours, hospital/healthcare referrals, and faith-community networks. Recent strategic activity includes Iowa-focused expansion (Stoney Point Meadows acquisition, Westhaven Community management in 2025), leadership transition from Bob Dahl to Matthew Kern as President and CEO, and a new strategic vision unveiled at the 2026 Cassia Conference.

Name

Cassia

Legal name

Cassia Senior Community Services

Website

https://cassialife.org

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cassia is a faith-based 501(c)(3) nonprofit operating 40+ senior living communities across five states, providing independent living, assisted living, memory care, skilled nursing, rehabilitation, hospice, and home care to older adults, with integrated allied healthcare subsidiaries and philanthropic funding.

Ownership category

akta.pro rank

Product category

Senior Living and Eldercare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Elder Services & Aging Support (BPAGAEAF), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

• Senior living services
• Assisted living communities
• Memory care services
• Skilled nursing care
• Senior healthcare services

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices33 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Residential Fees: Revenue from independent living, assisted living, and memory care residential fees charged to residents and their families. These are recurring monthly fees based on level of care and accommodation type.
2. Skilled Nursing and Rehabilitation Services: Revenue from long-term skilled nursing care and short-term rehabilitation services, primarily reimbursed through Medicare and Medicaid programs.
3. Hospice and Home Care Services: Hospice care and home health services provided through affiliated partners like Grace Hospice and Triniti Home Health & Hospice, reimbursed through Medicare hospice benefit.
4. Adult Day Services: Adult day program services through Open Circle Adult Day, providing daytime care and activities for individuals who live at home.
5. Donations and Charitable Giving: Philanthropic contributions through the Cassia Foundation including one-time and monthly donations, planned giving, and tax-advantaged giving vehicles such as donor advised funds, IRA rollovers, and charitable gift annuities.
6. Allied Healthcare Services: Revenue from affiliated service providers including A&E Pharmacy, Elim Preferred Services (medical equipment), Genevive (primary care), and ProRehab (therapy services).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cassia provides housing, healthcare, and community services to older adults through a comprehensive continuum of care that includes independent living, assisted living, memory care, skilled nursing, short-term rehabilitation, adult day programs, hospice, and home health services. The organization operates 40+ senior living communities across five states (Minnesota, Iowa, North Dakota, Colorado, and Florida) and delivers care under a faith-based mission rooted in the Evangelical Free Church of America, supported by affiliated providers offering pharmacy, medical equipment, primary care, therapy, and hospice services.

Product overview

Cassia is a faith-based nonprofit senior living organization offering a comprehensive portfolio of residential and healthcare services for older adults across five states. The core service portfolio includes Independent Living, Assisted Living, Memory Care, Skilled Nursing Care, Short-Term Rehabilitation, Adult Day Programs, and Spiritual Life Services. These are delivered through affiliated community locations as well as through allied service providers including A&E Pharmacy, Elim Preferred Services, Genevive, Grace Hospice, Open Circle Adult Day, Pro Rehab, and Triniti Home Health & Hospice. Cassia also operates the Cassia Foundation for philanthropy and legacy giving. The organization operates as a collection of senior care communities rather than a unified software platform, with services focused on housing, healthcare, and spiritual support for older adults in the spirit of Christ's love.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential housing and community services for older adults who can live independently but desire community connection and amenities. Delivered across multiple Cassia communities.
• Assisted Living Housing with personalized support for daily activities including bathing, dressing, medication management, and meals for older adults needing assistance.
• Memory Care Specialized care for individuals with Alzheimer's disease and other forms of dementia, featuring structured environments and trained staff.
• Skilled Nursing Care Round-the-clock nursing care and medical supervision for residents requiring ongoing health monitoring and clinical support, reimbursed through Medicare/Medicaid.
• Short-Term Rehabilitation Therapy services designed to help individuals recover after surgery, illness, or injury with the goal of returning home, including physical, occupational, and speech therapy.
• Adult Day Programs Daytime care and activities for older adults providing social engagement, meals, and health monitoring while allowing them to return home in the evenings.
• Spiritual Life Services Faith-based spiritual care and chaplaincy services provided across Cassia communities to support residents' spiritual well-being, rooted in the organization's Christian mission.
• A&E Pharmacy Full-service pharmacy provider serving residents throughout Minnesota, Iowa, and Colorado as part of Cassia's integrated care continuum.
• Elim Preferred Services Medical equipment and supplies provider serving the long-term care industry, supporting Cassia communities with medical equipment needs.
• Genevive Primary care, transitional care, and care coordination services for older adults, integrated into Cassia communities to provide on-site primary care.
• Grace Hospice Hospice care services provided at multiple Cassia communities, reimbursed through the Medicare hospice benefit.
• Open Circle Adult Day Adult day services for individuals in Apple Valley, Buffalo, Hopkins, Minneapolis, and Princeton, providing daytime care programs for older adults.
• ProRehab Therapy and rehabilitation services provided in homes and senior living communities, including physical, occupational, and speech therapy.
• Triniti Home Health & Hospice Home health and hospice services serving residents at Cornerstone Assisted Living, Elim Wellspring, Haven Homes, Lake Ridge, Lakeside Generations, Milaca Elim Meadows, and Park View.

Quantifiable outcome

• Five Cassia communities ranked among America's Best Nursing Homes by Newsweek 2026
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Little Sisters of the Poor - Nyumba Ya Wazee KasaranicoreStrategic or Co-development Partner · 1 January 2026Cassia formed a partnership with the Little Sisters of the Poor at Nyumba Ya Wazee Kasarani in Nairobi, Kenya to support older adult care through faith service, dignity, and global connection. On behalf of Cassia, Elim Preferred Services provided a $20,000 donation for medical supplies. A Cassia delegation visited the site to deepen the relationship and learn from the sisters' ministry.
• A&E PharmacycoreStrategic or Co-development PartnerA&E Pharmacy is a full-service pharmacy provider that serves residents throughout Minnesota, Iowa and Colorado. Integrated into Cassia's continuum of care to provide medication services to residents.
• Elim Preferred ServicescoreStrategic or Co-development PartnerElim Preferred Services provides medical equipment and supplies in the long-term care industry. Affiliated entity that supports Cassia communities with medical equipment and supplies.
• GenevivecoreStrategic or Co-development PartnerGenevive provides primary care, transitional care and care coordination services for older adults. Integrated into Cassia communities to provide on-site primary care services.
• Grace HospicecoreStrategic or Co-development PartnerGrace Hospice provides hospice care to residents at Apple Valley Village, Chapel View, Cornerstone Assisted Living, Elim Shores, Harmony Gardens, Hastings Senior Health & Living, The Pines, The Regent, The Rosemount, and Emerald Crest.
• Open Circle Adult DaycoreStrategic or Co-development PartnerOpen Circle Adult Day provides adult day services for individuals in Apple Valley, Buffalo, Hopkins, Minneapolis and Princeton. Affiliated entity providing daytime care programs.
• ProRehabcoreStrategic or Co-development PartnerProRehab provides therapy and rehabilitation services in homes and senior living communities. Affiliated therapy provider offering physical, occupational, and speech therapy services.
• Triniti Home Health & HospicecoreStrategic or Co-development PartnerTriniti Home Health & Hospice serves residents at Cornerstone Assisted Living, Elim Wellspring, Haven Homes, Lake Ridge, Lakeside Generations, Milaca Elim Meadows and Park View. Provides home health and hospice services to Cassia communities.
• Evangelical Free Church of AmericacoreStrategic or Co-development PartnerCassia has deep roots in the Evangelical Free Church of America. The affiliation between Elim Care and Augustana Care created Cassia, with shared values and mission alignment with EFCA. Both organizations share a faith-based foundation.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Life Care Services (LCS): One of the largest senior living management companies in the US, managing CCRC and rental communities for nonprofit and for-profit owners. Highly comparable to Cassia's multi-site, multi-state operating model with a focus on the senior living continuum of care.
• Presbyterian Senior Living: A faith-based nonprofit providing independent living, assisted living, memory care, skilled nursing, and rehabilitation across multiple states. Compares closely to Cassia on mission, service mix, and continuum-of-care model.
• Trinity Health Senior Communities: Senior living division of Trinity Health, a Catholic nonprofit health system operating independent living, assisted living, memory care, and skilled nursing across multiple states. Compares to Cassia as a faith-based nonprofit with full continuum offerings.
• Good Samaritan Society (Sanford Health): The Evangelical Lutheran Good Samaritan Society is one of the largest faith-based nonprofit senior living and skilled nursing organizations in the US, operating hundreds of locations across multiple states. Directly comparable to Cassia as a faith-affiliated nonprofit CCRC/senior services provider with similar scope.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the US. Directly competes with Cassia in the assisted living and memory care segments, though Five Star is a for-profit operator with broader geographic reach.

Broad incumbents

• National HealthCare Corporation: Operator of skilled nursing facilities, assisted living communities, and home health and hospice services primarily in the Southeast US. Closely comparable on the skilled nursing and rehab portion of Cassia's service mix, though operating as a for-profit public company.
• Ascension Living: The senior services arm of Ascension Health, one of the largest Catholic nonprofit health systems in the US. Operates senior living communities and care services across multiple states with a similar faith-based, continuum-of-care orientation, but at significantly greater scale within a broader healthcare system.
• Brookdale Senior Living: The largest operator of senior living communities in the United States, with roughly 650+ communities offering independent living, assisted living, and memory care. Competes directly with Cassia on resident services but is a for-profit, publicly-traded incumbent with broader geographic reach.

Emerging players

• ProMedica (formerly HCR ManorCare senior care operations): ProMedica assumed operations of the former HCR ManorCare skilled nursing and assisted living portfolio. Comparable to Cassia on skilled nursing and post-acute care delivery, though ProMedica's focus is broader health system operations rather than pure senior living.
• Bethesda Health Group: A faith-based nonprofit senior living organization offering independent living, assisted living, memory care, skilled nursing, and rehabilitation in the Midwest. Comparable to Cassia as a faith-affiliated, multi-site nonprofit operator with a similar continuum-of-care service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CassiaSeniorLiving
• Facebookfacebook.com/elimcaregiver
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/CassiaSeniorLiving

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassia