Adaptiq
Adaptiq is an Israel-headquartered technology services firm that builds, scales, and manages dedicated R&D teams across Eastern and Central Europe for high-end product companies in cybersecurity, AdTech, semiconductors, web platforms, and AI.
- Company typePrivate
- Founded2020
- HeadquartersRehovot, Israel
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Adaptiq does
Adaptiq, operating under the legal entity Better Sense Technologies Ltd., is an Israel-headquartered technology services firm specializing in establishing and scaling dedicated R&D teams for high-end, fast-growing product companies. The company runs a four-phase engagement methodology spanning Discovery (business needs and tech-stack analysis), Solution Design (hiring plan and location selection), Implementation (recruitment, interviews, employer branding), and Evolution and Scaling (team integration, payroll, legal, and ongoing support). Its core product is R&D Team Building Services delivered on a managed services model with revenue derived from markup on engineering talent costs, complemented by a separately marketed DevOps as a Service offering covering infrastructure analysis, cloud migration, cost optimization, security, deployment automation, and APM.
The company is headquartered at the Weizmann Science Park in Rehovot, Israel, and delivers teams across seven European geographies: Ukraine, Poland, Portugal, Spain, Romania, Bulgaria, and Armenia. Its technology breadth spans mainstream stacks (Node, React, Java, .NET, Python, Ruby, Go, PHP, Flutter), cloud platforms (AWS, GCP), and Agile/DevOps methodologies. Adaptiq has cumulatively built more than 50 R&D teams across more than 7 industries including Cybersecurity, AdTech, Semiconductors, Big Data, Web Development Platforms, Enterprise Software, and Automotive. The customer portfolio includes enterprise clients such as Bringg (45-person team, 5+ years), Gett (Fortune 500 reach), Elementor, proteanTecs (19-person team, 4+ years), TalkRemit (35-person team), Duda, and Mitiga, alongside mid-market and startup clients including Cynet, Coro, TechSee, Melingo, Harmonya, and Zenity.
Adaptiq goes to market through direct enterprise and mid-market sales, with marketing primarily conducted via LinkedIn, detailed case studies, client testimonials, and Clutch reviews. The company has no disclosed funding rounds, no parent company, no public listing, and no acquired subsidiaries. Ownership is reported as founder-controlled across three co-founders: Oleg Shkuropat (COO), Anna Horiachkina (CDO), and Michael Starr (CRO). Operational continuity was demonstrated through crisis management during the Ukraine conflict, with the company maintaining 80% productivity in the first week of relocation.
Adaptiq firmographics
Firmographics- Name
- Adaptiq
- Legal name
- Better Sense Technologies Ltd.
- Website
- https://adaptiq.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adaptiq is an Israel-headquartered technology services firm that builds, scales, and manages dedicated R&D teams across Eastern and Central Europe for high-end product companies in cybersecurity, AdTech, semiconductors, web platforms, and AI.
- Ownership category
- akta.pro rank
Adaptiq industry classification
Industry- Product category
- R&D Team Building Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- DevOps Consulting & Transformation (BPAEAKAA)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), CI/CD Pipeline Engineering & Automation (BPAEAKAB)
Keywords
Where Adaptiq is headquartered
LocationHeadquarters
- HQ city
- Rehovot
- HQ country
- Israel
- HQ region
- Middle East
Offices7 records
Markets served
Adaptiq business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- R&D Team Building Services: Adaptiq generates revenue by building and managing dedicated R&D teams for client companies. The company handles the entire lifecycle including recruitment, onboarding, team integration, payroll, accounting, and ongoing team management. Revenue is derived from the markup on engineering talent costs and professional services fees.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Adaptiq product offering
Product offeringCore offering
Adaptiq is a technology hub that establishes and scales dedicated R&D teams for high-end, fast-growing product companies. Its core service follows a four-phase process—Discovery (business, technology stack and needs analysis), Solution Design (hiring plan and location selection), Implementation (recruitment, employer branding, onboarding), and Evolution and Scaling (integration, payroll, legal and ongoing management). The offering is complemented by DevOps as a Service covering infrastructure analysis, cloud migration, deployment automation, APM, and DevOps culture adoption.
Product overview
Adaptiq is a technology hub and R&D team building service company that helps fast-growing product companies establish, scale, and support R&D teams. The company operates through two core offerings: R&D Team Building Services (covering the full lifecycle from discovery and hiring through implementation and scaling) and DevOps as a Service (providing infrastructure, cloud migration, security, and deployment automation). The company maintains operations across Ukraine, Poland, Portugal, Spain, Romania, Bulgaria, and Israel, serving clients in cybersecurity, AdTech, semiconductors, big data/AI, web development platforms, enterprise software, and automotive industries.
Differentiator
Problem solved
Functional benefit
Products and services
- R&D Team Building Services End-to-end service that establishes and scales dedicated, multidisciplinary R&D teams for high-end, fast-growing product companies. Adaptiq handles recruitment, hiring, employer branding, onboarding, cultural integration, payroll, accounting, legal, and ongoing team management across multiple Eastern and Central European countries, including Ukraine, Poland, Portugal, Spain, Romania, and Bulgaria. Intended for CTOs, VPs of Engineering, and CEOs at enterprise and mid-market product companies needing to scale engineering capacity beyond their home market.
- DevOps as a Service Managed DevOps service that augments client engineering teams with infrastructure assessment (cloud and on-premises), cloud migration strategy and execution, cost optimization, security analysis, deployment automation, Application Performance Monitoring (APM), and DevOps culture adoption. Intended for software engineering teams at product companies that need production-grade infrastructure operations without building an in-house DevOps function.
Quantifiable outcome
- 30+ R&D specialists recruited in 7 months for Bringg
- +4 more outcomes
Companies that use Adaptiq
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles2 records
Adaptiq technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature3 records
Adaptiq partnerships and signals
Strategic signalScale indicators15 records
Recent moves10 records
Expansion highlights5 records
Adaptiq competitors and assessment
Company assessmentBroad incumbents
- Globant: Globant is a large IT services firm building digital teams globally for enterprise customers. It competes with Adaptiq for enterprise digital product engineering engagements, especially in AI/data and web platforms.
- Cognizant Softvision: Cognizant Softvision is a global digital engineering arm of Cognizant, offering dedicated engineering teams and product development services. It overlaps with Adaptiq on enterprise R&D team augmentation and competes for similar buyer profiles.
- EPAM Systems: EPAM is a global digital engineering services giant with deep Eastern European roots, offering dedicated teams, product development, and DevOps services. It overlaps with Adaptiq on team-building and DevOps but operates at much larger scale across broader geographies.
- Upwork Enterprise: Upwork Enterprise is the managed-talent arm of Upwork, providing vetted freelance engineering teams to enterprises. It competes with Adaptiq at the top of the funnel for enterprise engineering-talent spend, primarily through a self-serve marketplace model.
Direct peers
- BairesDev: BairesDev is a large nearshore software outsourcing firm building dedicated engineering teams primarily from Latin America for U.S. and global clients. It directly competes with Adaptiq on the dedicated-team model, though it serves a different geographic talent pool.
- Toptal: Toptal operates a global freelance talent network matching vetted engineers, designers, and finance experts with enterprise clients. It competes with Adaptiq for top-of-funnel enterprise software talent demand, though its model is marketplace-based rather than fully managed.
- Andela: Andela recruits and manages dedicated engineering teams primarily from Africa for global enterprise clients. It directly competes with Adaptiq on the managed dedicated-team model and on employer-branding-led recruitment.
Emerging players
- Turing: Turing is an AI-powered platform matching companies with pre-vetted remote developers globally. It overlaps with Adaptiq on enterprise engineering-talent sourcing but is more marketplace/automation-led rather than managed-services-led.
Regional players
- SoftServe: SoftServe is a large Ukraine-headquartered IT services and R&D delivery firm serving global enterprise clients. It directly competes with Adaptiq in Ukraine-led dedicated team delivery and is a key regional benchmark.
Others
- Dou.ua: Dou.ua is Ukraine's largest IT community and jobs platform, providing labor-market data and recruitment channels used by Adaptiq and similar firms. It is an enabling ecosystem participant rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Adaptiq social profiles
Digital presenceAdaptiq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adaptiq leadership team
Management profileNumber of profiles
Profiles3 records
Adaptiq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adaptiq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adaptiq
What does Adaptiq do?
Adaptiq is a technology hub that establishes and scales dedicated R&D teams for high-end, fast-growing product companies. Its core service follows a four-phase process—Discovery (business, technology stack and needs analysis), Solution Design (hiring plan and location selection), Implementation (recruitment, employer branding, onboarding), and Evolution and Scaling (integration, payroll, legal and ongoing management). The offering is complemented by DevOps as a Service covering infrastructure analysis, cloud migration, deployment automation, APM, and DevOps culture adoption.
Is Adaptiq a public or private company?
Adaptiq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adaptiq founded?
Adaptiq was founded in 2020. It employs 51 to 100 people.
Where is Adaptiq based?
Adaptiq is headquartered in Rehovot, Israel, in the Middle East region.
How does Adaptiq make money?
One revenue line is on record: R&D Team Building Services.
Who are Adaptiq's main competitors?
Broad incumbents on record are Globant, Cognizant Softvision, EPAM Systems and Upwork Enterprise. Direct peers are BairesDev, Toptal and Andela. Turing is listed as an emerging player. SoftServe is listed as a regional player. Dou.ua is listed as an others.
Does Adaptiq have an API?
No public API is recorded for Adaptiq.
What industry is Adaptiq in?
Adaptiq's product category is R&D Team Building Services. Its primary akta.pro industry code is BPAEAKAA, DevOps Consulting & Transformation, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 541512 and its SIC code is 7373.