What Foodstuffs North Island does

Foodstuffs North Island Limited is a New Zealand-owned cooperative grocery retailer and wholesale distributor operating exclusively across the North Island. Founded in 1922 as a buying group formed by the Auckland Masters Grocers Association, the cooperative today comprises 300+ locally owned and operated stores under five formats: PAK'nSAVE (46 warehouse-format discount stores), New World (105 full-service supermarkets), Four Square (162 convenience neighbourhood stores), Gilmours (wholesale foodservice with 8 Cash 'n Carry stores and 10 distribution centres), and Liquorland. It is supported by 24,000+ team members, 5 distribution centres across Auckland and Palmerston North, 4 transport depots, and a fleet of 300+ trucks serving 4.08 million weekly customer visits and 5.3 million weekly transactions. The cooperative also operates Social Supermarkets in partnership with community organisations across 15 locations to address food insecurity.

The underlying platform is an integrated supply chain rather than a technology product: ambient, chilled, frozen and liquor wholesale operations are enabled by 60,000+ SKUs and ~7,000 new products added annually. Own-brand breadth includes Pams (3,000+ SKUs spanning Finest, Free Range, Superfoods, Organic, and Gluten Free sub-ranges) and Value (450 essentials). Technology investment centres on electronic shelf labels (deployed in 91% of PAK'nSAVE and 96% of New World stores, supported by a NZ$50 million rollout), online shopping apps, mobile checkout, and a long-standing Dunnhumby data partnership drawing on ~60 billion data points to inform ranging and Clubcard rewards. Leigh Fish Ltd, acquired in 2019, provides vertically integrated sustainable seafood.

The business model combines B2C retail and B2B wholesale under a single cooperative. Retail revenue is generated through per-transaction grocery sales across differentiated store formats priced via unit pricing rather than subscriptions, with Clubcard rewards at New World. B2B revenue is split between Gilmours foodservice wholesale and, since 2023, mandatory wholesale supply to qualifying retailers under the Grocery Industry Competition Act 2023 (83 signed-up customers, 41 actively ordering as of May 2025). Customer segments span budget-conscious households (PAK'nSAVE), quality and full-service shoppers (New World), convenience and rural communities (Four Square), foodservice operators (Gilmours), and families experiencing food insecurity (Social Supermarkets). Distribution runs through own-brand sites, brand-specific apps and websites, and emerging ESG-led initiatives such as the RePlay reusable-packaging trial with Bonson Packaging.

Name

Foodstuffs North Island

Legal name

Foodstuffs North Island Limited

Website

https://foodstuffs.co.nz

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Foodstuffs North Island is a New Zealand-owned cooperative operating 300+ grocery stores (PAK'nSAVE, New World, Four Square) plus Gilmours wholesale and Liquorland across the North Island, serving 4+ million customers weekly through 24,000 team members.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Food Co-ops with In-Store Prepared Foods & Deli (CRAHALAF)

akta.pro secondary industry

Limited-Assortment Hard Discounters (Private-Label Led) (CRAHADAA)

Keywords

• Grocery retail
• Supermarket operations
• Wholesale distribution
• Private label brands
• Foodservice supply

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail grocery sales: Revenue generated through retail sales of grocery products across PAK'nSAVE, New World, Four Square, and Gilmours stores. Local grocers own and operate individual stores as part of the cooperative. Products include ambient grocery, chilled, frozen, fresh produce, butchery, bakery, deli, seafood, and liquor. Own brands include Pams (3,000+ products) and Value range (450 products).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Foodstuffs North Island is a 100% New Zealand-owned grocery cooperative that distributes and retails food, beverages, and household products through 300+ stores across multiple formats: PAK'nSAVE (warehouse discount), New World (full-service supermarket), Four Square (convenience), Gilmours (wholesale foodservice), and Liquorland. It also sells 60,000+ products including 3,000+ Pams private label SKUs and 450 Value range SKUs, operates online shopping, and provides wholesale supply to qualifying retailers under the Grocery Industry Competition Act 2023.

Product overview

Foodstuffs North Island is a 100% New Zealand-owned cooperative operating 300+ stores across five distinct retail formats: New World (105 full-service supermarkets), PAK'nSAVE (46 warehouse-format discount stores), Four Square (162 convenience neighborhood stores), Gilmours (wholesale Foodservice with 8 Cash 'n Carry and 10 Distribution Centres), and Liquorland (specialty liquor retail). The cooperative's private label portfolio includes Pams (3,000+ products across 6 sub-brands including Finest, Free Range, Superfoods, Organic, and Gluten Free) and Value (450 budget essentials). Services include online shopping, the New World Emerge emerging supplier programme, wholesale supply under the Grocery Industry Competition Act 2023, and Social Supermarkets (15 locations supporting families experiencing food insecurity). With over 24,000 team members and 4.08 million weekly customer interactions, the cooperative serves as New Zealand's largest grocery retailer.

Differentiator

Problem solved

Functional benefit

Brands

• New World: Full-service supermarket brand offering fresh produce, instore bakery, butchery, seafood and deli, with award-winning wines and passionate customer service.
• PAK'nSAVE
• Four Square
• Gilmours
• Liquorland
• Pams
• Pams Finest
• Pams Free Range
• Pams Superfoods
• Pams Organic
• Pams Gluten Free
• Value
• Social Supermarkets

Quantifiable outcome

• 42% greenhouse gas emission reduction target by 2030 (compared to 2020)
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Rise Growth LabcoreStrategic or Co-development Partner · 1 January 2026Provides mentoring, capability development and growth planning support for founder-led FMCG brands in New World Emerge programme. Works directly with finalists through personalised capability-building plans, strategy sessions and pitch coaching.
• New Zealand Food Innovation Network (NZFIN)coreStrategic or Co-development Partner · 1 January 2026Provides technical expertise and access to specialist facilities through FoodBowl innovation centre. Winners receive tailored support including production trials, food safety planning, technical development and strategic advice.
• HOOPminorChannel Partner/ Reseller/ Distributor · 1 January 2026Merchandising and activation specialist that helps bridge gap between securing shelf space and achieving successful retail execution. Supports winning suppliers during initial store launches.
• Bonson PackagingcoreStrategic or Co-development Partner · 12 October 2025Partnership for RePlay two-year trial at two New World locations to reduce single-use packaging. Uses returnable deli containers. Trial funded by Ministry for the Environment.
• Leigh Fish LtdcoreStrategic or Co-development Partner · 1 January 2019Leading independent fishing company acquired by Foodstuffs North Island in 2019. Provides sustainable seafood to New World, PAK'nSAVE and Gilmours wholesale businesses across North Island.
• Fresh ConnectioncoreStrategic or Co-development PartnerPartnership enables Foodstuffs to offer a full range of quality fresh produce. Fresh Connection is a supply chain partner for fresh produce.
• Food for ThoughtcoreOthersFree nutrition education programme for year 5 and 6 primary school students. Supported by New World, PAK'nSAVE, and Four Square since 2007.
• Breast Cancer Foundation of New ZealandminorOthersPAK'nSAVE is long-time supporter, helping fundraise for Pink Ribbon Appeal each year.
• The Starship FoundationminorOthersNew World is a five-star sponsor. Supports New Zealand's national children's hospital.
• Sea CleanersminorOthersNew World partners with Sea Cleaners to help clean up New Zealand's waterways.
• Wellington City MissioncoreOthersPartnership for Social Supermarket providing dignified food support with greater choice. Community organisation runs the social supermarket.
• Kirikiriroa Family Services TrustcoreOthersPartnership for first social supermarket in Waikato region - 'Kirikiriroa's Cupboard'. Opening August 2026 as 15th social supermarket partnership.
• Vision WestminorOthersPartner for Manaaki Kai social supermarket in Auckland.
• Te Hiku PātakaminorOthersPartner for social supermarket in Kaitaia.
• Wellington City MissionminorOthersPartner for social supermarket in Wellington.
• DunnhumbycoreTechnology or IntegrationGlobal customer data science company partnership providing insights from nearly 60 billion data points. Enables understanding of customer behavior and megatrends.
• Ministry for the EnvironmentminorOthersGovernment funder for RePlay trial to reduce single-use packaging using returnable deli containers.

Scale indicators19 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Costco Wholesale: Global warehouse-club operator with established NZ stores. Comparable on warehouse-format bulk buying and lowest-price positioning that overlap directly with the PAK'nSAVE value proposition and shared customer segment.
• Coles Group: Major Australian full-service supermarket operator with comparable private-label depth (Coles Brand) and multi-format strategy. Comparable on grocery retail scale, supply chain operations, and private-label economics even though it does not directly serve the NZ market.
• Kroger: Largest pure-play grocery operator in the US with extensive private label (Simple Truth, Private Selection) and loyalty data programs (Kroger Boost). Comparable as a multi-banner, data-driven grocery incumbent relevant to Foodstuffs NI's Dunnhumby-led consumer insight strategy.
• Tesco: UK-listed multinational grocery retailer with multi-format operations and strong private label (Tesco Finest, Tesco Everyday Value). Comparable on multi-format segmentation, private-label architecture, and supply chain scale relevant to a cooperative of Foodstuffs NI's size.
• Woolworths Group: Australian-listed parent of Woolworths NZ (Countdown), one of Australasia's largest grocery retailers with supermarkets, BIG W, and liquor. Directly relevant as the listed parent competing in the NZ duopoly and as a benchmark for grocery retail execution and capital allocation.

Direct peers

• Foodstuffs South Island: Sister cooperative operating PAK'nSAVE, New World, and Four Square across the South Island under the same banner system and shared own brands (Pams). Operates an identical model in the adjacent region and is the most structurally comparable peer in New Zealand.
• Woolworths New Zealand (Countdown): The other major player in the NZ grocery duopoly, operating the Countdown supermarket chain across both islands. Directly comparable as a multi-format grocery retailer competing head-to-head with PAK'nSAVE, New World, and Four Square in the same North Island catchment.
• Lidl: European hard-discount grocery chain with a private-label-led model that is highly comparable to PAK'nSAVE's warehouse format and Value range economics. Operates globally and represents the strongest discount-format execution benchmark worldwide.
• Aldi: Global hard-discount grocery operator with growing presence in Australia and ambitions across the Tasman. Directly comparable as a limited-assortment, private-label-led discount competitor targeting the same value-conscious segment as PAK'nSAVE.

Regional players

• 7-Eleven (Seven & i Holdings): Global convenience store operator serving the same top-up and last-minute shopping occasions that Four Square addresses in neighborhood locations. Comparable on convenience-format operating model and small-basket grocery economics relevant to the Four Square banner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/82110

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodstuffs North Island