Robinson Park

What Robinson Park does

Robinson Park is a privately-held, fully integrated commercial real estate firm headquartered at Leadership Square in Oklahoma City, Oklahoma. The company operates across the full real estate lifecycle through six service lines: brokerage (via the Newmark Robinson Park subsidiary), development, design & build, facility management, financial services, and research & analytics. Its portfolio spans 13M+ square feet across 120 assets and 11 U.S. markets, serving 1,000+ tenants with named occupiers including Boeing, JP Morgan Chase, Deloitte, Wells Fargo, Salesforce, Charles Schwab, Bank of Oklahoma, and SSM Health.

The firm's primary proprietary technology is the POGO mobile-first property operations platform, which centralizes tenant communication, maintenance ticketing, asset tracking, building security access, bookable space management, and portfolio data analytics across the managed portfolio, with companion tenant-facing iOS and Android applications. A Juniper Square-powered investor portal provides LP-facing capital reporting and investment information access. Robinson Park's development pipeline includes the Convergence mixed-use project in Oklahoma City's Innovation District, the 577-acre OKC 577 industrial park adjacent to BNSF rail, and the MAPS 4 Entertainment District.

Robinson Park's business model combines multiple revenue streams: transaction-based brokerage commissions, recurring facility management fees on managed square footage, development fees and equity participation in projects, design and construction services revenue, and fee-based financial and investor services. Pricing is quote-based and contract-driven, with multi-year management agreements and customized proposals. The company is privately held, controlled by founders Mark Beffort (CEO) and Gary Brooks, with the McLaughlin Family as a notable capital partner through the 2025 SDIM merger; it has grown organically and via strategic mergers rather than external institutional funding.

Name

Robinson Park

Legal name

Robinson Park LLC

Website

https://robinson-park.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Robinson Park is a privately-held, fully integrated commercial real estate firm headquartered in Oklahoma City that provides brokerage, development, design & build, facility management, financial services, and research & analytics across 11 U.S. markets, managing 13M+ square feet across 120 assets for property owners, investors, and corporate tenants.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

akta.pro secondary industries

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Commercial real estate
• Property management services
• Commercial brokerage services
• Real estate development
• Facility management

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Services: Commercial real estate brokerage including leasing, buying, selling, and property investment services. Revenue generated through commissions on transactions. Newmark Robinson Park provides project leasing, tenant/landlord representation, and corporate services.
2. Development Services: Full-cycle development from site selection and land acquisition through entitlements, planning, design, financing, and construction management. Revenue from development fees and equity participation in projects like Convergence, OKC 577, and Entertainment District.
3. Facility Management Services: Property management services covering 13M+ square feet across 120 assets. Services include staffing, portfolio management, capital forecasting, engineering, landscaping, parking management, and health & wellness programs. Revenue through management fees.
4. Financial Services: Accounting, asset management, finance/debt management, tax compliance, entity compliance, and lease administration services for investment properties. Revenue through service fees.
5. Design & Build Services: In-house architectural and construction services including feasibility studies, schematic design, design development, full design services, furniture/FF&E coordination, construction administration, and build services. Revenue from design fees and general contracting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Robinson Park provides integrated commercial real estate services across the full asset lifecycle, including commercial brokerage (via Newmark Robinson Park), design & build, ground-up development, facility management, financial services, and research & analytics. The firm manages 13M+ square feet across 120 assets in 11 U.S. markets and has completed $1.92B in transaction volume and 34M SF sold/leased over three years.

Product overview

Robinson Park is a fully integrated commercial real estate company offering a comprehensive suite of property and investment services. The core product portfolio centers on the RP App (a tenant-facing mobile application for facility operations, communication, and services) and POGO (a mobile-first property operations platform). Supporting services include Brokerage (via Newmark Robinson Park joint venture), Design & Build, Development, Facility Management, Financial Services (including a Juniper Square-powered Investor Portal), and Research & Analytics. The company operates across 11 U.S. markets managing 120+ assets totaling 13M+ SF.

Differentiator

Problem solved

Functional benefit

Products and services

• Newmark Robinson Park Commercial Brokerage Tenant and landlord representation, investment sales, and leasing services delivered through the Newmark Robinson Park platform across 11 U.S. markets. Designed for property owners, investors, and corporate occupiers seeking brokerage and capital markets execution.
• Design & Build Services Integrated design and construction services for interior buildouts, tenant improvements, and renovations of office and commercial space. Served to corporate tenants and property owners needing single-source accountability for design and construction delivery.
• Development Services Ground-up development and asset repositioning across office, mixed-use, and specialty real estate, including projects such as Convergence, OKC 577, and the Entertainment District. Targeted at property owners, developers, and investors seeking entitlement, design oversight, and lease-up support.
• Facility Management Services Day-to-day property operations, maintenance, tenant service requests, and work-order handling for the managed 13M+ square foot portfolio across 120 assets. Powered by the proprietary POGO platform and the RP App. Targeted at property owners and corporate tenants needing consistent facility operations.
• Financial Services Real estate financial services including capital markets support, underwriting, and reporting for owned and managed assets, with investor transparency enabled through the Juniper Square investor portal. Targeted at property owners, investors, and limited partners requiring institutional-grade reporting.
• Research & Analytics Services In-house market research, benchmarking, and analytics supporting brokerage, development, and asset management decisions across the firm's 11 U.S. markets. Targeted at internal stakeholders and external clients needing data-driven real estate insights.

Quantifiable outcome

• 34M SF sold and leased over 3 years
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core and major.

• Gardner Tanenbaum HoldingscoreStrategic or Co-development Partner · 1 January 2022Strategic development partnership for major mixed-use projects. Gardner Tanenbaum partnered with Robinson Park to develop Convergence and OKC 577 projects. Dick Tanenbaum, CEO of Gardner Tanenbaum, has publicly endorsed the partnership for industrial real estate development in the OKC metro, specifically citing OKC 577 and Britton Commerce Park projects.
• Echo Sports EntertainmentcoreStrategic or Co-development PartnerJoint development partner for the Entertainment District project including the MAPS 4 multipurpose stadium. Echo Sports Entertainment is leading the professional soccer initiative in Oklahoma City, with Russell Westbrook invested in the venture.
• Hall CapitalmajorStrategic or Co-development PartnerDevelopment partner for various real estate projects in the Robinson Park portfolio.
• NewmarkcoreChannel Partner/ Reseller/ DistributorNewmark Robinson Park is a subsidiary combining Newmark's globally recognized commercial real estate advisory firm with Robinson Park's local expertise. Provides brokerage services with access to Newmark's global resources and market intelligence.
• Juniper SquaremajorTechnology or IntegrationInvestor portal platform provider powering Robinson Park's investor relations communication and reporting. Provides seamless, secure access to investment information and real-time updates for investment partners.
• BNSF RailwaymajorStrategic or Co-development PartnerStrategic proximity partnership for OKC 577 industrial development. The 577-acre master-planned park is positioned adjacent to BNSF rail, providing critical logistics advantages for industrial tenants.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Newmark Group: Newmark is the JV partner in Newmark Robinson Park and one of the largest global commercial real estate advisory firms. Direct competitor and partner in brokerage, capital markets, and leasing services across Robinson Park's 11 markets.
• Colliers International: Mid-to-large global CRE services firm with similar full-service model including brokerage, property management, and project leadership. Closest scaled comparable to Robinson Park's integrated platform.
• Avison Young: Privately held full-service commercial real estate firm offering brokerage, property management, and project management. Closely comparable in size, private ownership structure, and integrated service delivery.
• Stream Realty Partners: National full-service CRE firm providing leasing, property management, construction, and investment sales across office, industrial, retail, and healthcare. Comparable integrated service model to Robinson Park.
• Transwestern: Privately held national CRE services firm offering agency leasing, property management, tenant advisory, and capital markets. Similar ownership profile and full-service positioning to Robinson Park.
• Northmarq: Privately held commercial real estate capital markets and investment sales firm. Comparable to Robinson Park's brokerage arm in size, geographic footprint, and institutional client focus.
• Marcus & Millichap: National investment real estate brokerage firm focused on commercial property sales, financing, and research. Comparable to Newmark Robinson Park's brokerage and investment sales capabilities.

Broad incumbents

• CBRE Group: Largest global commercial real estate services firm offering investment sales, leasing, property management, valuation, and development services. Competes with Robinson Park for institutional and enterprise tenants across all markets.
• JLL (Jones Lang LaSalle): Global full-service CRE firm with property management, capital markets, valuation, and project management. Competes with Robinson Park in property management and tenant representation for Fortune 500 clients.
• Cushman & Wakefield: Major global CRE services platform spanning brokerage, property management, valuation, and facilities services. Directly competes with Robinson Park in commercial property management and investment sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RealOpportunityPodcast
• Xx.com/RobinsonParkMGT
• Facebookfacebook.com/robinsonparkmgmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robinson Park