1000 Miglia

What 1000 Miglia does

1000 Miglia S.r.l. is an Italian event-management company wholly owned by Automobile Club Brescia, a public entity within the Italian Automobile Club (ACI) system. Established in its current corporate form in 2012 to insource race organization, brand management, and licensing, the company operates the 1000 Miglia — the world's most prestigious regularity race for historic cars — and a portfolio of closely related events including 1000 Miglia Green (sustainable mobility), Coppa delle Alpi (Alpine winter regularity), 1000 Miglia Experience (international supercar and hypercar events), 1000 Miglia Warm Up (foreign-crew preparation), and Ferrari Tribute 1000 Miglia.

The core technical asset is the Registro 1000 Miglia, an official registry that surveys, classifies, and certifies vehicles that participated in the original 24 speed-race editions from 1927 to 1957, issuing PARTICIPANT, ELIGIBLE, and GUEST certificates in collaboration with FIVA, ACI Sport, and ACI Storico. The company operates under ISO 9001, ISO 39001, and ISO 14067:2018 certifications, with Bureau Veritas GHG inventory verification. The 2026 edition is the 99th, with the Centenary planned for 2027; the main race covers approximately 2,000 km from Brescia to Rome and back across five legs, attracting 430+ crews in 2026.

Revenue is generated through four streams: event participation fees, corporate sponsorship programs, brand sublicensing (categorized as Event sublicenses and Product/Service sublicenses), and merchandise sales through the official e-commerce shop. Customer segments include historic car owners registered with the Registro, supercar and hypercar owners participating in Experience events, corporate sponsors seeking association with Italian motorsport heritage, and brand licensees. Distribution is direct (participation, sponsorship) supplemented by the sublicensing channel and owned e-commerce. The company has no subsidiaries, no public funding, and no disclosed revenue.

Name

1000 Miglia

Legal name

1000 Miglia S.r.l.

Website

https://1000miglia.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

1000 Miglia S.r.l. is an Italian event-management company owned by Automobile Club Brescia that organizes the historic 1000 Miglia regularity race and a portfolio of related motorsport events, serving vintage car owners, supercar owners, corporate sponsors, and brand licensees worldwide.

Ownership category

akta.pro rank

Product category

Historic Motorsports Event Management

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industries

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Historic car racing
• Regularity rallies
• Vintage car events
• Automotive brand licensing
• Motorsport event management

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event Participation Fees: Revenue from participant registration fees for the various 1000 Miglia events including the main race, Coppa delle Alpi, and Experience events.
2. Sponsorship Programs: Corporate sponsorship arrangements where brands associate with the 1000 Miglia brand for visibility and strategic communication benefits.
3. Brand Licensing (Sublicenses): Sublicensing the 1000 Miglia brand for events, products and services. Partners can license the brand in exchange for licensing fees.
4. Merchandising: Sale of 1000 Miglia branded merchandise through the official shop (millemigliashop.com), including clothing and lifestyle products.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

1000 Miglia S.r.l. organizes and manages the world-famous 1000 Miglia regularity race for historic cars along the Brescia–Rome–Brescia route, together with a portfolio of related regularity events (1000 Miglia Green, Coppa delle Alpi, 1000 Miglia Experience, 1000 Miglia Warm Up, Ferrari Tribute 1000 Miglia). It also operates the Registro 1000 Miglia historic-vehicle certification registry, grants brand sublicenses, and sells official branded merchandise.

Product overview

1000 Miglia S.r.l. is an in-house company wholly owned by Automobile Club Brescia that organises and manages the world-famous 1000 Miglia vintage car race. The product portfolio is structured around the core annual regularity race (Brescia–Rome–Brescia) and its closely related brand events: 1000 Miglia Green (sustainable mobility), Coppa delle Alpi (Alpine winter regularity), Ferrari Tribute 1000 Miglia (Ferrari-only event), and 1000 Miglia Experience (international tailor-made events) plus 1000 Miglia Warm Up (foreign crew preparation). Supporting services include the Registro 1000 Miglia (historic car certification), Spirit of 1000 Miglia (award), lifestyle content projects (L'Italia della 1000 Miglia, I Luoghi della 1000 Miglia), and CSR initiatives (1000 Miglia Charity, 1000 Miglia va a Scuola, 1000 Storie, Progetto di Sostenibilità). Digital offerings encompass a participant portal (Area Riservata) and live streaming.

Differentiator

Problem solved

Functional benefit

Brands

• 1000 Miglia Green: Regularity race for alternative fuel vehicles that brings the pioneering spirit of 1000 Miglia into the present with a focus on sustainable mobility.
• Coppa delle Alpi
• 1000 Miglia Experience
• 1000 Miglia Warm Up
• Ferrari Tribute 1000 Miglia
• Spirit of 1000 Miglia

Products and services

• 1000 Miglia The flagship regularity race for historic cars, running the classic Brescia–Rome–Brescia route (~1,600 km) annually. It is the most important vintage car regularity race in the world, attracting over 430 crews across five timed legs with timed tests and average-speed trials.
• 1000 Miglia Green A regularity race for vehicles with alternative propulsion (electric and hybrid) that brings the pioneering spirit of 1000 Miglia into the present with a focus on sustainable mobility.
• Coppa delle Alpi The winter regularity race for historic cars that traverses the most scenic passes of the entire Alpine arc, maintaining the elegance and passion of 1000 Miglia while promoting the preservation of the Alps.
• 1000 Miglia Experience A series of official 1000 Miglia–style events in Italy and abroad with tailor-made formats, allowing Supercar and Hypercar owners to compete alongside prestigious vintage cars under regularity sport directives. Editions include Italy, UAE, China, USA/Florida, and Greece.
• 1000 Miglia Warm Up A pre-race training format for foreign crews to prepare for the sporting aspect of the 1000 Miglia in Italy, featuring training days, practice sessions, and a concluding race. Held in the UK, USA, Switzerland, and Austria.
• Ferrari Tribute 1000 Miglia A regularity race reserved for prestigious Ferrari vehicles along the roads of the 1000 Miglia, celebrating the Ferrari brand's excellence within the Freccia Rossa universe.
• Registro 1000 Miglia A registry project that surveys, classifies, and certifies cars that participated in the 24 speed-race editions of the 1000 Miglia from 1927 to 1957. Issues three certificate types: PARTICIPANT 1000 Miglia 1927/1957, ELIGIBLE Car 1000 Miglia, and GUEST List.
• 1000 Miglia Official Merchandise Sale of 1000 Miglia branded clothing and lifestyle products through the official online shop, capitalizing on the prestige of the Freccia Rossa brand.

Quantifiable outcome

• 144 timed tests and 8 average speed tests in the 2026 race
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• La Zebra ODV (Charity)minorOthers · 1 January 2018Official charity partner of 1000 Miglia since 2018. Supports children's hospital projects including the current Zebra_Spazio Famiglia project for the Ospedale dei Bambini di Brescia – ASST Spedali Civili.
• Automobile Club BresciacoreStrategic or Co-development Partner · 1 January 20121000 Miglia S.r.l. is an in-house company wholly owned by Automobile Club Brescia. Since 2012, the company has organized the 1000 Miglia race under the authority of ACI Brescia. The parent company provides strategic direction and brand oversight.
• FIVA – Fédération Internationale des Véhicules AncienscoreStrategic or Co-development PartnerInternational federation supporting the Registro 1000 Miglia with transparency and historical rigor, contributing to the creation of a community of vintage vehicle enthusiasts.
• ACI SportcoreStrategic or Co-development PartnerItalian motorsport federation collaborating with the Registro 1000 Miglia for certification and sporting regulations.
• ACI StoricocoreStrategic or Co-development PartnerHistoric vehicles division of ACI working with the Registro 1000 Miglia for vehicle certification and historical documentation.
• IBS Consulting SrlminorImplementation/ SI/ Consulting PartnerConsulting company providing animation for the 'Classic Car Region' project, working with 1000 Miglia to create an international reference ecosystem for historic motorsport.
• J.P. Morgan Private BankminorGTM or Marketing PartnerGlobal Banking and Finance Partner of Coppa delle Alpi St. Moritz Edition, providing financial services partnership for the winter event.
• MooRERminorGTM or Marketing PartnerSpecial Partner of Coppa delle Alpi, representing elegance and Made in Italy in the winter motorsport event.
• The Fast Lane ClubminorGTM or Marketing PartnerRace Premium Sponsor of Coppa delle Alpi, confirmed for multiple years as a premium sponsor of the winter event.
• VredesteinminorGTM or Marketing PartnerTire partner for Coppa delle Alpi, providing modern performance tires for classic car elegance in the winter event.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goodwood: Goodwood hosts the Festival of Speed and Revival, two of the world's most prestigious historic motorsport events, alongside the Goodwood Motor Circuit. Like 1000 Miglia, Goodwood monetizes heritage through participation fees, sponsorships, and hospitality targeting affluent car collectors and enthusiasts.
• Monterey Car Week: Monterey Car Week is an annual week-long series of automotive events in California including Concours d'Elegance, vintage racing, and auctions. 1000 Miglia even stages its Spirit of 1000 Miglia recognition at Monterey Car Week, demonstrating direct overlap in audience and prestige positioning.
• Concorso d'Eleganza Villa d'Este: Concorso d'Eleganza Villa d'Este is an exclusive Italian Concours d'Elegance held annually on Lake Como. It attracts the world's most prestigious historic vehicles and same elite collector demographic as 1000 Miglia, sharing Italian luxury motorsport heritage positioning and competing for similar sponsorship categories.
• Pebble Beach Concours d'Elegance: Pebble Beach Concours d'Elegance is the world's premier collector car show held annually during Monterey Car Week. It attracts the same wealthy historic car owners who participate in 1000 Miglia and competes for premium sponsors and high-net-worth participants in the heritage automotive space.
• Mille Miglia (Original Revival Association): Note: The current 1000 Miglia entity has reorganized its events; historically the modern regularity race has been operated under Mille Miglia branding. Close attention should be paid to any commercial overlap, but the entities are intertwined through Automobile Club Brescia ownership.
• Rolex Monterey Motorsports Reunion: Rolex Monterey Motorsports Reunion is the premier vintage racing event in North America, featuring historic race cars competing at WeatherTech Raceway Laguna Seca. It targets the same collector car participants and heritage motorsport audience as 1000 Miglia, with similar sponsorship tiering (Rolex as title sponsor mirrors 1000 Miglia's premium brand partnerships).
• Tour Auto Optic 2000: Tour Auto is the leading French regularity rally for historic competition cars, modeled on historic endurance events. It competes directly with 1000 Miglia for European heritage motorsport participants, sponsors, and media coverage in the regularity rally category.
• Salon Privé: Salon Privé is a UK-based luxury motoring event combining a Concours d'Elegance, hypercar displays, and VIP hospitality. It targets the same affluent supercar and collector car demographic as 1000 Miglia Experience, with sponsorship and participation economics comparable to 1000 Miglia's premium events.

Broad incumbents

• Automobile Club d'Italia (ACI): ACI is the parent national organization of Automobile Club Brescia, which owns 1000 Miglia S.r.l. ACI operates as the national motorsport federation through ACI Sport and the historic vehicles arm ACI Storico, both of which partner with 1000 Miglia's Registro, providing broader regulatory and ecosystem context.

Regional players

• Rétromobile: Rétromobile is the leading classic and historic vehicle exhibition in Paris, France, attracting collectors, dealers, and enthusiasts. While focused on trade show rather than active racing like 1000 Miglia, it serves the same European heritage car community and competes for sponsorship and exhibitor attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/millemiglialive
• YouTubeyoutube.com/user/MilleMigliaChannel
• Facebookfacebook.com/millemigliaofficial
• LinkedInlinkedin.com/company/1000-miglia-srl
• Instagraminstagram.com/millemigliaofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1000 Miglia