What Surface Koatings does

Surface Koatings, Inc. (SurfKoat) is an independently owned specialty chemicals manufacturer founded in 2000 and headquartered in Portland, Tennessee. The company formulates and manufactures a comprehensive portfolio of concrete coatings and treatment products spanning 15+ categories, including epoxies (e.g., Fast Base 360, Maxx Flow, 250 HP Cyclo), polyaspartic polyureas (PolyKoat GL 70–100), polyurethanes (MCU 55/85, 6000/6100 WB), decorative and low-VOC sealers (Deco Guard, Stamp Seal, Luster Shield), water repellents (SurfBlock, Surf-Guard), acid stains and dyes (Heritage, Kolour Dye), densifiers (Aqualon line), cleaners, waxes, and curing compounds meeting ASTM C-309 and C-1315 specifications. Under sub-brands such as POLYREZ, DECO GUARD, AQUALON, SURFBLOCK, and METALLIC FX, the company sells primarily to a nationwide distributor network serving decorative and industrial concrete contractors.

The business operates three revenue streams: branded product sales via distributor and inside-sales channels (phone/email), private label manufacturing with complimentary label design services, and competitive toll blending of custom formulations. Pricing is volume-based and not publicly disclosed. Go-to-market combines a distributor/wholesale channel (targeting mid-market accounts across at least 12 states) with inside sales for direct orders, supported by a content-rich website, technical data sheets in English and Spanish, a YouTube training channel, and scheduled hands-on Polyrez certification classes. The company cites over 100 years of combined specialty coating experience across its staff and ships nationwide via top national and regional carriers.

Recent strategic activity has centered on product extension rather than structural change, including the 2025 launches of Hydra Finish (a colloidal silica evaporation retarder) and Fast Base 360 Epoxy, plus a Spanish-language TDS rollout and recurring 2026 contractor training schedule. No external funding rounds, acquisitions, international expansion, or AI/ML capability development are disclosed; ownership remains founder-led (Todd Winters) and private.

Name

Surface Koatings

Legal name

Surface Koatings, Inc.

Website

https://surfkoat.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Surface Koatings is an independently owned Tennessee-based manufacturer of concrete coatings, sealers, polyaspartics, epoxies, stains, and related chemical treatments, selling primarily through a nationwide distributor network and offering private label and toll blending services to decorative and industrial concrete contractors.

Ownership category

akta.pro rank

Product category

Concrete Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (32551)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Specialty Surfactants & Performance Additives (IMAEABAL)

Keywords

• Concrete coatings manufacturing
• Epoxy floor coatings
• Polyaspartic concrete coatings
• Concrete sealers and stains
• Water repellent concrete treatment

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Concrete Coatings Product Sales: Direct sales of proprietary concrete coating products including epoxies, polyurethanes, polyaspartics, sealers, stains, dyes, and related chemicals to distributors and contractors. Volume-based pricing model.
2. Private Label Manufacturing: Custom private labeling services allowing distributors to create their own branded concrete coatings using SurfKoat formulations. Includes free label design services and additional graphic design and marketing support.
3. Toll Blending Operations: Competitive toll blending operations for custom formulations and blends per customer specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Surface Koatings, Inc. (SurfKoat) is an independently owned U.S. manufacturer that formulates and produces a complete line of professional concrete coatings and treatment products, including epoxies, polyurethanes, polyaspartics, decorative sealers, water repellents, acid stains, dyes, densifiers, curing compounds, cleaners, and exposed aggregate products. Products are sold primarily through a nationwide distributor network serving decorative and industrial concrete contractors, with additional offerings of private label manufacturing, custom formulations, and toll blending services.

Product overview

Surface Koatings Inc. is an independently owned professional concrete coatings manufacturer established in 2000, offering a comprehensive portfolio of concrete sealers, coatings, and related products under the SurfKoat and PolyRez brands. The product portfolio spans multiple categories including: Epoxy Coatings (Fast Base 360, Maxx Flow, 250 HP Cyclo, Metallic FX, MVB 100, Extra Clear, High Build, 150 EP, Bondkoat, EPOPACK systems), Polyaspartic Coatings (PolyKoat GL 70/80/85/90/100, PolyKoat Prime 100, Rapid Set systems, RapidCast Flakes), Polyurethane Coatings (MCU 55, MCU 85, 6000/6100 WB, 60 Aliphatic, Poly 250), Decorative Sealers (Deco Guard, Stamp Seal, Luster Shield, Infusion 44, 2000 Supreme), Water Repellents (Hold Out, SurfBlock WB/SB series, Surf-Guard series, Enhancer Shield), Stains & Dyes (Heritage Acid Stain, Kolour Dyes, Kolour Koat, ACRYLPACK), Densifiers & Polishing (Aqualon series), Cleaners & Solvents, Floor Waxes, Curing & Sealing compounds, Exposed Aggregate products, and Paver Sealers. The company also offers private labeling, custom formulations, toll blending operations, and distribution opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• POLYREZ: High performance concrete coatings product line including epoxies, urethanes, and polyaspartics
• DECO GUARD
• AQUALON
• KOLOUR KOAT
• HERITAGE
• SURFBLOCK
• RAPIDCAST
• MAXX FLOW
• METALLIC FX
• REZILIENT

Products and services

• Fast Base 360 Epoxy High solids, two component cyclo-aliphatic amine epoxy base coat with fast cure time and great open time. Ideal for flake floors with 4 pre-tinted color options and 2:1 mix ratio.
• Maxx Flow Epoxy 100% solids content epoxy with long pot life for extended workability. Ideal for metallic FX applications with high gloss build and low VOCs.
• 1040 Bondkoat WB Epoxy Water based epoxy primer with 40% solids content, medium gloss, low VOCs, and excellent bonding properties. Two component 1:1 mix ratio.
• 250 HP Cyclo Epoxy 100% solids cyclo epoxy coating with great flow and leveling properties for professional floor applications.
• MVB 100 Moisture Vapor Barrier High solids moisture vapor barrier epoxy primer with excellent bonding properties for concrete substrates.
• Extra Clear Epoxy Extra clear epoxy system with high build and low VOCs, clear up to 1/2 inch in one pour.
• High Build Epoxy Thick pour epoxy with high gloss and low viscosity, clear up to 1 inch in one pour for heavy-duty applications.
• 150 EP Epoxy Reduced viscosity epoxy with high gloss and great durability, available in pre-tinted and clear options. Non-blushing formula.
• Metallic FX Metallic powder pigment system for 100% solids epoxies (250 HP Cyclo and Maxx Flow). Creates marble-like metallic effects with 20 color options.
• EPOPACK-HP Colorant for 100% solids epoxy coatings with excellent opacity.
• EPOPACK-WB Colorant for water based epoxy coatings with 6 Kolour Koat options.
• MVB 200 Moisture vapor barrier epoxy for concrete substrates.
• PolyKoat GL 70 Solvent based polyaspartic polyurea concrete coating with 70% solids content, 400 VOC, high gloss and fast curing. 250 VOC option available.
• PolyKoat GL 80 80% solids polyaspartic coating with slow cure option available for extended work time.
• PolyKoat GL 85 Low Odor Xtra Slow 85% solids polyaspartic with high gloss and slow curing for extended workability. Low odor formula.
• PolyKoat GL 90 LVLP 90% solids ultra low VOC (<50 g/L) polyaspartic with low viscosity and long pot life.
• PolyKoat GL 100 100% solids polyaspartic coating for maximum durability and chemical resistance.
• PolyKoat Prime 100 98% solids solvent based polyurea primer with extended open time. Available in Sun Buff, Light Gray, Medium Gray and Tintable Base.
• Rapid Set 100 60% solids hybrid urethane concrete crack filler system with ultra low viscosity and fast setting.
• Rapid Set 200 Low Temp Hybrid urethane crack filler designed for 20-40 degree temperatures in colder climates.
• RapidCast Flakes Resinous flooring chips and flakes for durable high performance flooring. Available in 1/4 inch and 1/16 inch sizes with 8 stocked color blends.
• PolyPack Colorant for polyaspartic polyurea coatings.
• Prime Pack Color packs for PolyKoat Prime 100 with 14 color options.
• MCU 85 No Odor Urethane Single component solvent based urethane with 85% solids content, no odor, chemical resistant and high gloss. Ideal top coat for Metallic FX and Rapid Cast floors.
• MCU 55 55% solids solvent based moisture cured urethane with low viscosity and excellent open time.
• 6000 WB Gloss Urethane High solids two component water based aliphatic polyurethane with excellent hardness, abrasion resistance, hot tire resistance and low VOC.
• 6100 WB Matte Urethane High solids matte finish two component water based aliphatic polyurethane with chemical resistance and low odor.
• 60 Aliphatic Urethane (250 VOC) 60% solids solvent based aliphatic polyurethane with 250 VOC for low odor applications.
• Poly 250 Acrylic Polyurethane 51% solids solvent based acrylic polyurethane with UV resistance and high gloss. Two component 4:1 mix ratio.
• Deco Guard Water repelling concrete curing compound with 15% solids content, non-yellowing low sheen. Siloxane modified methyl methacrylate for salt resistance.
• Deco Guard Plus Water repelling concrete sealer with 25% solids content, non-yellowing high gloss finish.
• Deco Guard Plus 700 High gloss water repelling concrete sealer available in 700 VOC and 350 VOC variants.
• Deco Guard WB Water based reactive concrete curing compound with 15% solids content, non-yellowing low sheen.
• Stamp Seal Solvent based pure acrylic curing compound with low 18% solids content, medium sheen and fast drying.
• Stamp Seal Gloss Solvent based pure acrylic sealer ideal for stamped concrete, available in 400 VOC and 50 VOC options.
• Stamp Seal Xtreme Gloss 30% solids fast drying lacquer pure acrylic with 400 VOC for maximum gloss.
• Luster Shield 25% solids copolymer acrylic cure and seal meeting specifications with non-yellowing properties.
• Super Luster Shield 30% solids copolymer acrylic cure and seal for ultra high gloss finish.
• Infusion 44 Water based epoxy infused acrylic sealer with 18% solids content for enhanced durability.
• Infusion 44 Gloss Water based epoxy infused acrylic sealer with 32% solids content for high gloss finish.
• 2000 Supreme Ultra low viscosity pure acrylic sealer with excellent penetration for decorative concrete.
• ACRYLPACK-S High solids concentrated solvent based acrylic tint system with 14 Kolour Koat color options.
• Hold Out Water based siliconate water repellent with no gloss or color change. Deep penetrating sprayable formula for early stain protection on fresh concrete.
• SurfBlock WB-75 Water based siloxane/silane water repellent with 7.5% active content for natural look finish.
• SurfBlock SB-12 Solvent based water repellent with 12% active content for concrete and masonry protection.
• SurfBlock SB-12 (250 VOC) Low VOC solvent based water repellent with 12% active content.
• Surf-Guard SB 20 20% active content silane impregnating agent that maintains natural breathability without film formation.
• Surf-Guard SB 40 40% active content silane impregnating agent for enhanced water repellency.
• Surf-Guard SB 100 100% active content silane impregnating agent for maximum water repellency protection.
• Enhancer Shield SB Solvent based silicone water repellent that enhances colored and stained concrete while providing water repellency.
• Heritage Acid Stain All natural organic reactive concrete acid stain creating marble and antique patina finishes. 9 earth tone color options, UV stable when sealed.
• Interior Kolour Dye Semi-transparent dye for polished concrete with very fine pigments. Creates mottled patina-like effects that won't crack, chip or peel. 20 standard colors available.
• Exterior Kolour Dye UV stable liquid concrete dye for interior and exterior use. 28 neutral and vibrant color options.
• Kolour Koat Concentrated colorants for sealers and concrete coatings. 6 water based options with excellent opacity.
• Penetrating & Mottling Agent Liquid additive for acetone dyes that promotes better penetration and helps achieve exceptional mottling effects.
• URAPACK-S Solvent based urethane color pack system for 60 Aliphatic and Poly 250 with 18 Kolour Koat colors.
• URAPACK-WB Water based urethane color pack for 6000 WB Gloss Urethane with 6 Kolour Koat colors.
• Aqualon S-400 VOC free sodium silicate concrete floor densifier, hardener and sealer. Most economical option that reacts with free lime to reduce porosity and improve abrasion resistance.
• Aqualon L-100 VOC free lithium silicate concrete floor densifier, hardener and sealer. Reacts quickly to produce initial and ultimate hardness, combats surface ASR.
• Aqualon SP-450 Water based sodium silicate and potassium siliconate blend that increases density, hardness and strength while reducing dusting and tire marks.
• Aqualon Nano Guard Copolymer and lithium silicate blend sealer and densifier that provides beautiful sheen with improved stain resistance and UV stability.
• Aqualon Stain Guard Deep penetrating stain protector for polished concrete floors with extended coverage rates and excellent wear capabilities.
• Nock-Off Biodegradable roll-on paint remover that safely removes epoxies, urethanes and paints from concrete, metal and wood surfaces.
• Rust Remover Concrete rust remover with economical concentrated formula that removes iron and metallic stains. Safer than muriatic acid.
• Surf-Prep Economical concentrated acid based micro etching solution for profiling slick trowel concrete surfaces prior to staining or coating.
• Crete Blast Biodegradable concrete de-bonding agent that reverses molecular bonding of cement for easy removal from trucks, mixers and tools.
• Citrus Degreaser Highly concentrated citrus based concrete degreaser that quickly dissolves grease and motor oil.
• Concrete Cleaner Concentrated detergent based multi-use concrete cleaner that is safe, green and economical for daily cleaning.
• Efflorescence Cleaner Low odor acids, surfactants and detergents blend for removing efflorescence and surface mineral deposits from concrete and masonry.
• Surface Aid Solvent blend thinner that cures blushing, melts down existing sealer and restores heavily coated surfaces.
• Raw Solvents Industrial solvents including Aromatic 100, Xylene, Acetone, Mineral Spirits and Denatured Alcohol for coating cleanup and thinning.
• Cherry Wax Cherry scented water based acrylic floor wax with 21% solids content. High gloss with superior wear characteristics.
• Cherry Wax Matte Cherry scented water based acrylic floor wax with matte finish for sealed surfaces.
• Aqua Cure 15 Water based concrete curing compound with 15% solids content for curing fresh concrete.
• Aqua Cure 18 Water based concrete curing compound with 18% solids content.
• Aqua Cure 21 Water based concrete curing compound with 21% solids content and medium sheen finish.
• Aqua Cure 25 Water based concrete curing compound with 25% solids content.
• Aqua Cure 30 Water based concrete curing compound with 30% solids content.
• Cure 309 Concrete curing compound meeting ASTM C-309 specifications.
• Repel Cure 309 Concrete curing compound with water repellent features meeting ASTM 309 specs.
• Cure & Seal 30 Solvent based cure and seal with 30% solids acrylic copolymer at 350 VOC.
• 2500 LV-UV 700 VOC Solvent based cure and seal with 25% low molecular weight resin. Meets ASTM C-1315 with non-yellowing sprayable formula.
• Aggreseal Supreme High gloss solvent based copolymer sealer with 30% solids content. Available in clear, brown or gray.
• Aggreseal Supreme 350 VOC High gloss solvent based copolymer sealer with 25% solids content and 350 VOC.
• Aggresol-S Water based exposed aggregate surface retarder providing controlled etch for decorative concrete.
• Aggresol-F Gel consistency exposed aggregate form retarder for form application.
• Aggreseal Tint Pack Concentrated tint for Aggreseal Supreme available in brown and gray. Can be used in 2000 Supreme or Luster Shield.
• Paver Shield 25% solids wet look solvent based acrylic paver sealer for decorative pavers and concrete.
• Paver Shield (400 VOC) 25% solids non-yellowing medium gloss solvent based acrylic paver sealer with 400 VOC.
• Paver Shield WB Water based acrylic paver sealer with non-yellowing natural satin sheen finish.
• Stamp Seal Concentrate 400 50% solids concentrated solvent based pure acrylic sealer at 400 VOC.
• Luster Shield Satin (350 VOC) 19% solids copolymer acrylic with 350 VOC meeting 309 specs and providing satin gloss finish.
• Super Luster Shield (350 VOC) 30% solids copolymer cure and seal meeting specs with 350 VOC.
• Hydra Finish Non-film forming silica based finishing agent that acts as evaporation retarder and finishing aid. Nano particle technology for better hydration and uniform finishes.
• Antique Liquid Release Bubble gum scented colorless liquid release agent for bond breaking between concrete and decorative tools like stamp mats and stencils.
• Resin Bond 25 Ready to use acrylic polymer admixture for cement products. Exceeds ASTM C-1059-91 bond strength requirements.
• Resin Bond 50% solids concentrated acrylic polymer admixture for cement products with excellent adhesion and water resistance.
• Surf Film Concentrate Highly concentrated mono-molecular liquid that reduces surface moisture evaporation. Dilutes 1:11 with clean water.
• Surf Film Mono-molecular liquid that reduces surface moisture evaporation to prevent wind crusting and plastic shrinkage cracking.
• Balance Acid neutralizing agent blend that neutralizes acid stains and acid based cleaning products. Cherry scented.
• High Wear Additive 220 mesh white aluminum oxide additive for urethanes, polyaspartics and epoxies. Improves durability and slip resistance.
• High Wear Ultra Fine 1200 mesh white aluminum oxide additive for use in urethanes, polyaspartics and epoxy gloss coatings. Improves traction with almost zero gloss loss.
• Surf Grip Micronized polymer for added grip and fine texturing in solvent based acrylic concrete coatings. High solvent resistance.
• Matte 50 Pourable concentrated liquid matting agent additive for post addition to solvent based acrylic sealers. ZERO VOC formula.
• Epoxy Accelerator Special additive for 250 HP Cyclo and Maxx Flow epoxies to accelerate cure rate and allow application at lower temperatures.
• Private Label Manufacturing Program Custom private labeling service allowing distributors to create their own branded concrete coatings using SurfKoat formulations. Includes free label design services and additional graphic design and marketing support.
• Toll Blending Operations Competitive toll blending operations for custom formulations and blends per customer specifications.

Quantifiable outcome

• Products meet ASTM C-309 and ASTM C-1315 specifications for curing compounds
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ChemMasters: ChemMasters manufactures concrete sealers, curing compounds, densifiers, and coatings meeting ASTM standards—a close peer to SurfKoat's Aqua Cure, SurfBlock, and Aqualon product families with similar distributor-based GTM.
• PROSOCO: PROSOCO is a specialty manufacturer of concrete floor finishes, densifiers, sealers, and stains, targeting architects and contractors with a comparable product mix to SurfKoat's polishing, sealing, and water repellent categories.
• Versatile Building Products (formerly Elite Crete Systems): Versatile/Elite Crete is a direct competitor in decorative and industrial concrete coatings, manufacturing epoxies, polyurethanes, stains, sealers, and overlays with a distributor network serving decorative concrete contractors—directly overlapping SurfKoat's POLYREZ and decorative sealer lines.
• Arizona Polymer Flooring (APF): Arizona Polymer Flooring is a manufacturer of high-performance epoxy, polyaspartic, and polyurethane concrete coatings with comparable product categories (100% solids epoxies, polyurea coatings, metallic systems, sealers) sold through distributors to contractors—the same GTM motion as SurfKoat.
• Super-Krete International: Super-Krete is a specialty manufacturer of decorative concrete coatings, sealers, stains, and overlays serving contractors and distributors—competing head-to-head with SurfKoat's decorative sealer, acid stain, and exposed aggregate product ranges.

Broad incumbents

• Sika AG: Sika is a global specialty chemicals leader offering a comprehensive concrete coatings portfolio (Sikafloor epoxy/polyurethane systems, sealers, waterproofing) that competes with SurfKoat across all industrial and decorative segments through vastly larger R&D and a global distributor footprint.
• Mapei Corporation: Mapei is a global construction chemicals manufacturer offering polyurethane and epoxy resin floor systems, sealers, and concrete treatments—directly overlapping SurfKoat's product portfolio with significantly greater international presence.
• RPM International: RPM International owns specialty coatings brands including Stonhard, Tremco, and Eucadry that manufacture concrete floor coatings, sealers, and restoration products—operating as a broad incumbent parent with portfolio brands directly competitive with SurfKoat's POLYREZ industrial coatings.
• Sherwin-Williams (Industrial): Sherwin-Williams Industrial Coatings division offers general-purpose floor coatings and sealers; while broader than SurfKoat's specialty concrete focus, it competes for distributor shelf space and contractor specifications in the same end-uses (warehouses, garages, commercial floors).
• BASF (Master Builders Solutions): BASF's Master Builders Solutions division manufactures epoxy floor coatings, polyurethane sealers, and concrete admixtures—a broad incumbent with overlapping SKUs to SurfKoat's MVB, PolyKoat, and Aqua Cure lines, serving much larger industrial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvkFyXnbiwSHJTveIFdDgMw
• Facebookfacebook.com/SurfKoat
• Instagraminstagram.com/surfkoat
• Pinterestpinterest.com/surfacekoatings
• LinkedInlinkedin.com/company/surfkoat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surface Koatings