The Rohr Jewish Learning Institute

What The Rohr Jewish Learning Institute does

The Rohr Jewish Learning Institute (JLI) is a Brooklyn-based nonprofit founded in 1998 that operates as the adult education arm of the Chabad Lubavitch movement, delivering structured Jewish learning to approximately 2,000 communities across more than 80 countries in 11 languages. Its core offering is the Flagship Program — three accredited courses per year delivered in over 600 locations on Jewish ethics, mysticism, philosophy, history, culture, and practice — supplemented by a portfolio of sub-brands including Torah Café (5,000+ free video lectures), Torah Studies (weekly text-based classes in 275 cities), the Rosh Chodesh Society (Jewish women), Sinai Scholars (college students), JLI Teens (high schoolers), and MyShiur (Talmud), plus experiential programs such as the annual National Jewish Retreat and biennial Israel trips.

JLI's curriculum is built on proprietary pedagogy incorporating the multiple-intelligence learning model and multimedia/audio-visual materials, with courses carrying accreditation for continuing legal education (most US state bars) and continuing medical education (American Medical Association, American Psychological Association), enabling CEU-bearing professional enrollment. Distribution is decentralized through the global Chabad center network of 5,000+ emissary couples, with self-serve digital channels (myjli.com, Torah Café, Torah Studies) handling registrations, donations, and online content delivery in English, Hebrew, French, and Spanish.

Revenue is generated through a mix of course enrollment fees, luxury retreat and Israel-trip participant fees, and donations (suggested tiers from $100 to $36,000, plus major gifts such as the Marcus Foundation's $3.8M three-year grant announced in January 2026). The organization is led by Executive Director Rabbi Efraim Mintz, with marketing driven by endorsements from Harvard, UCLA, and Brandeis faculty plus Israeli public figures, and earned media across Jewish press outlets.

Name

The Rohr Jewish Learning Institute

Legal name

The Rohr Jewish Learning Institute

Website

https://myjli.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

The Rohr Jewish Learning Institute is a Brooklyn-based nonprofit, founded in 1998, that delivers accredited adult Jewish education through the global Chabad Lubavitch network, serving approximately 2,000 communities in 80+ countries and 11 languages via flagship courses, digital platforms, retreats, and Israel trips.

Ownership category

akta.pro rank

Product category

Adult Jewish Education Services

NAICS

Other Schools and Instruction (6116), All Other Schools and Instruction (61169), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Jewish Theological Seminaries & Rabbinical Colleges (EDAHAKAH)

akta.pro secondary industries

Jewish Broadcasting (MPABALAF), Jewish Heritage & Israel Pilgrimage Travel Agencies (THAKAHAC)

Keywords

• Adult Jewish education
• Jewish ethics courses
• Continuing education credits
• Online Jewish learning
• Jewish study programs

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Fees: JLI generates revenue through course enrollment fees. Courses are offered at Chabad centers worldwide, typically as multi-session series with textbooks and materials. Some courses offer free introductory sessions.
2. Donations and Charitable Contributions: JLI accepts donations through its website with suggested gift amounts ranging from $100 to $36,000, with one-time and monthly payment options. Major donor summits raise significant contributions; the Marcus Foundation donated $3.8 million over three years.
3. National Jewish Retreat: The annual National Jewish Retreat is a five-day luxury event featuring world-class speakers, gourmet kosher dining, and five-star accommodations, generating revenue from participant fees.
4. Israel Experience Trips (Land and Spirit): Luxury biennial Israel trips with five-star accommodations, gourmet kosher cuisine, meetings with soldiers, politicians, and chief rabbis. Generate revenue from participant fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

The Rohr Jewish Learning Institute delivers adult Jewish education courses in person at Chabad centers and online, covering Jewish ethics, mysticism, philosophy, history, culture, belief, and practice. It offers three accredited flagship courses per year across over 600 locations worldwide, with select courses accredited for continuing legal and medical education (CLE/CME/CEU). Supporting products include Torah Café (5,000+ free video lectures), Torah Studies (weekly classes in 275 cities), MyShiur (Talmud study), Sinai Scholars (college), JLI Teens (high school), the Rosh Chodesh Society (Jewish women), Machon Shmuel (research), the National Jewish Retreat, and The Land & The Spirit Israel trips.

Product overview

The Rohr Jewish Learning Institute (JLI) operates a platform-plus-programs architecture centered on its Flagship Program, which offers three accredited courses per year in over 600 locations worldwide. Supporting this core are digital learning sub-brands: Torah Café (5,000+ video lectures), Torah Studies (weekly text-based learning in 275 cities), and MyShiur (Talmud instruction). Targeted programs include Sinai Scholars for college students, JLI Teens for high schoolers, and the Rosh Chodesh Society for women. Experiential offerings include the annual National Jewish Retreat and The Land & The Spirit biennial Israel trips. The organization delivers over 60 distinct courses spanning Jewish ethics, mysticism, philosophy, history, and practice, with accreditation for continuing legal and medical education.

Differentiator

Problem solved

Functional benefit

Brands

• Torah Café: Online learning division offering over 5,000 video lectures from leading Jewish personalities, scholars, academics, political figures, authors, and personalities with fascinating human interest stories.
• Torah Studies
• The Rosh Chodesh Society
• Sinai Scholars
• JLI Teens
• MyShiur
• The National Jewish Retreat
• The Land & The Spirit

Products and services

• JLI Flagship Program Flagship adult education program offering three accredited courses per year on Jewish ethics, mysticism, philosophy, history, culture, belief, and practice in over 600 locations worldwide; courses are accredited for continuing legal and medical education with CEU credits.
• Torah Café Online learning platform offering over 5,000 free video lectures from leading Jewish personalities including scholars, academics, political figures, and authors. Available at no cost to anyone worldwide.
• Torah Studies Weekly text-based Torah study program offered in 275 cities on six continents, providing well-researched, in-depth classes on the weekly Torah portion for students of all backgrounds.
• The Rosh Chodesh Society Global initiative dedicated to empowering Jewish women through quality education, providing cutting-edge adult education in tandem with monthly cultural and social programs through an international network of women scholars, leaders, and educators.
• Sinai Scholars Eight-week college program offering Jewish students a stepping stone into Judaism, integrating classic Jewish text study, social programming, and national networking opportunities for Jewish life and learning on university campuses.
• JLI Teens Advanced Jewish learning experience for high school students, challenging teenagers to incorporate Jewish thought into everyday life through courses on ethics, philosophy, faith, history, community service, current events, and textual studies.
• MyShiur Talmud Learning Initiative offering authentic and in-depth Talmud study opportunities using JLI's proprietary pedagogic methodology to make Talmud study accessible to all learners.
• The National Jewish Retreat Annual five-day luxury Jewish retreat offering over 150 sessions with forty of the world's leading Jewish personalities, featuring five-star accommodations, gourmet kosher dining, and immersive Jewish cultural experiences.
• The Land & The Spirit Biennial luxury Israel experience offering trips for dozens of communities across North America and globally, featuring five-star accommodations, gourmet kosher cuisine, and encounters with Israeli soldiers, politicians, and Torah scholars.
• Machon Shmuel On-demand research service on any Torah-related topic, with a team of scholars who research topics on request from rabbis and teachers and maintain a library of essays on a broad array of Jewish subjects.
• JLI Individual Courses (over 60 distinct courses) Over 60 distinct adult education courses covering topics including Talmud, ethics, Kabbalah, Jewish history, philosophy, character development, relationships, prayer, and contemporary issues. Each course offers 4-8 sessions with interactive dialogue, dynamic textbooks, and audio-visual presentations; recent launches include Colorful Profiles (2025-04, 20,000 students), Decoding the Talmud (2025-01), How Happiness Thinks, and The Kabbalah of Meaning (2025-10).

Quantifiable outcome

• 20,000 students participated in a single course (Colorful Profiles) across 500 Chabad centers worldwide
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• World Zionist Organization (WZO)minorGTM or Marketing Partner · 1 January 2024WZO's Department of Combating Antisemitism and Enhancing Resilience, led by Raheli Baratz-Rix, has developed programs in partnership with JLI. The WZO has collaborated on antisemitism education initiatives including Outsmarting Antisemitism courses.
• American Medical Association (AMA)coreStrategic or Co-development PartnerJLI courses are accredited for continuing medical education by the American Medical Association, allowing medical professionals to earn CEU credits through Jewish ethics and medical ethics courses such as Decisions of Fate.
• American Psychological Association (APA)coreStrategic or Co-development PartnerJLI courses are accredited for continuing education by the American Psychological Association, offering CEU credits to psychologists and mental health professionals through courses addressing psychology and well-being topics such as How Happiness Thinks.
• State Bar Associations (Most US States)coreStrategic or Co-development PartnerJLI courses are accredited for continuing legal education (CLE) in the majority of US states, including AL, CA, CO, DE, FL, GA, ID, IL, IN, KS, MN, MO, NC, NV, NM, NY, OH, OR, OK, PA, RI, SC, TN, VA, WA, and WI. Courses like You Be The Judge and You Be The Judge II offer CLE credits.
• Chabad Lubavitch MovementflagshipStrategic or Co-development PartnerJLI is the adult education arm of the Chabad Lubavitch movement. The organization leverages the global Chabad network of over 5,000 emissary couples and Chabad centers for course delivery. The Lubavitcher Rebbe's vision and teachings underpin much of JLI's curriculum.
• Hillel InternationalminorGTM or Marketing PartnerJLI's Sinai Scholars program operates on university campuses, often in collaboration with or alongside Hillel organizations, to provide Jewish enrichment for college students.
• Hadassah InternationalminorGTM or Marketing PartnerMarlene Post, President of Hadassah International and Chair for North America of Birthright Israel (Taglit), has provided an endorsement of JLI's educational programs.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AISH HaTorah: AISH HaTorah is a global Jewish adult education organization offering introductory-to-advanced Jewish learning programs through local branches, AISH Essentials courses, and immersive experiences. It is the most direct comparable to JLI in mission, audience, and decentralized community-based delivery model.
• Ohr Somayach: Ohr Somayach is a Jewish educational institution offering adult learning programs, introductory Judaism courses, and Talmud study through its Jerusalem campus and international branches. Comparable to JLI in its adult Jewish learner focus and emphasis on making complex Jewish texts accessible.
• Partners in Torah: Partners in Torah (now part of the Rohr Family of Jewish organizations, alongside JLI) provides one-on-one Jewish learning partnerships for unaffiliated adults. It is a closely affiliated peer operating in the same Chabad-aligned adult education space with a complementary delivery model (mentorship rather than classroom).
• Pardes Institute of Jewish Studies: Pardes is a coeducational Jewish studies institute in Jerusalem offering text-based learning programs, summer learning intensives, and continuing education. Comparable to JLI in its adult Jewish learner focus, though more focused on in-person immersion in Jerusalem than community-based global distribution.
• Mayanot Institute: Mayanot Institute offers men's and women's Jewish studies programs in Jerusalem, including Talmud, Jewish philosophy, and Chassidus courses. Comparable to JLI in its adult-learner audience and Jewish-text focus, though it emphasizes immersive in-person study rather than distributed community-based delivery.

Broad incumbents

• Yeshiva University: Yeshiva University is a major Orthodox Jewish university offering undergraduate, graduate, and professional programs with strong Jewish-studies curriculum. A broader incumbent in Jewish higher education that overlaps with JLI's mission but operates as a formal degree-granting institution.
• Chabad.org: Chabad.org is the official online platform of the Chabad Lubavitch movement, offering extensive free Jewish content, classes, and learning resources. It is the broader Chabad digital ecosystem within which JLI operates as the structured adult-education arm, and represents both a feeder channel and a partial substitute for JLI content.
• Hillel International: Hillel is the largest Jewish campus organization worldwide, serving college students with Jewish learning, engagement, and identity programming. Comparable to JLI's Sinai Scholars program in target audience (Jewish college students) but broader in scope and pluralistic in denominational orientation.

Emerging players

• Sefaria: Sefaria is a free digital library of Jewish texts with a growing layer of structured learning content and educational tools. It overlaps with JLI's content mission (making Jewish texts accessible) and represents an emerging free alternative that could compete for learner attention and donor dollars.

Others

• Hadassah: Hadassah is a major Jewish women's organization with educational programming, Zionist advocacy, and networking programs. Marlene Post, Hadassah International president, has endorsed JLI; the organizations are thematically aligned in Jewish women's education, with Hadassah serving as a complementary peer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/myjli
• YouTubeyoutube.com/myjli
• Facebookfacebook.com/myJLI
• Instagraminstagram.com/myjli/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rohr Jewish Learning Institute