OSTraining
OSTraining is a private online learning platform that teaches web developers and designers to build sites using WordPress, Drupal, Joomla, and adjacent web technologies. It sells annual VIP and Team subscriptions, individual video courses, and 16+ technical books serving individual learners and enterprise training teams globally.
- Company typePrivate
- Founded2009
- HeadquartersGainesville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What OSTraining does
OSTraining is a private online learning platform that delivers web development training to professional developers, designers, and enterprise training teams. Founded in 2009 by Steve Burge (originally from the UK, now based in Sarasota, Florida) and operated as OSTraining, LLC, the company has trained over 100,000 students cumulatively through live classrooms, online classrooms, on-demand video courses, and published technical books. The content catalog is concentrated in three legacy open-source content management systems — WordPress, Drupal, and Joomla — and is supplemented with courses and books on adjacent web technologies such as React, JavaScript, Gatsby, WooCommerce, Magento 2, MySQL, CSS Grid, Flexbox, DDEV, and the Genesis Framework. CEO Robbie Adair, who previously founded custom training and media firm Media A-Team, leads the business alongside a small group of practitioner-instructors that includes Rod Martin, Topher DeRosia, and Nate Finch.
The platform's core technology is a web-based learning management system delivering video courses, ebooks, and a community forum, with no proprietary AI, SDK, or external API surface disclosed. The product portfolio comprises three membership tiers (a free OSTribe community tier, the individual VIP Membership, and the OSTeam Account with a centralized Team Dashboard), a $75 virtual gift card SKU, and 16+ published books available across print, Kindle, PDF, and ebook formats with distribution through ostraining.com and Amazon. Content is refreshed monthly and is shaped by an explicit positioning that instructors are active developers rather than academic trainers.
Revenue is generated almost entirely through recurring annual subscriptions (VIP at $75/year, Team at $85/year, auto-renewed yearly) and ancillary one-time book sales through Amazon. The go-to-market motion is product-led growth combined with community-led conversion: a free OSTribe tier sits at the top of the funnel, a content-marketing blog and podcast drive organic SEO traffic, and the self-serve website checkout (Stripe and PayPal) handles direct-to-consumer transactions globally. Notable named users include Harvard, the World Bank, Unilever, Turner, Hewlett Packard, the U.S. Department of Education, Yale University, and Hamilton High School, although at the prevailing price points these appear to function as showcase references rather than enterprise contracts. The company is bootstrapped with no disclosed institutional capital, has 1-10 employees, and reports no acquisitions, partnerships, or executive changes beyond the founder-CEO structure.
OSTraining firmographics
Firmographics- Name
- OSTraining
- Legal name
- OSTraining, LLC
- Website
- https://ostraining.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OSTraining is a private online learning platform that teaches web developers and designers to build sites using WordPress, Drupal, Joomla, and adjacent web technologies. It sells annual VIP and Team subscriptions, individual video courses, and 16+ technical books serving individual learners and enterprise training teams globally.
- Ownership category
- akta.pro rank
OSTraining industry classification
Industry- Product category
- Online Web Development Training
- NAICS
- Computer Training (61142), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where OSTraining is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OSTraining business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- VIP Membership Subscription: Annual subscription providing access to all video courses, books, and OSTeach events. Auto-renews yearly at $75/year (discounted from $175).
- Team Account Subscription: Annual team subscription with $85/year pricing (discounted from $195), includes team dashboard for managing seats, billings, and reports.
- Gift Cards: Virtual gift cards for one-year VIP subscription sold at $75 each.
- Books and Publications: Technical books on WordPress, Drupal, Joomla, React, JavaScript, and other web development topics. Available in print and Kindle from Amazon, and as ebook with membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VIP Individual Membership - Full access to all courses, books, and OSTeach events |
| Subscription | Annual | OSTeam Account - Team management with full access |
| Subscription | Annual | VIP Non-Profit Membership |
| Unit Pricing | Pay-as-you-go | One Year Subscription Virtual Gift Card |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
OSTraining product offering
Product offeringCore offering
OSTraining sells annual subscription memberships that grant access to a video course library, ebooks, and live training events focused on WordPress, Drupal, Joomla, and adjacent web development technologies. It also publishes technical books on these topics for separate one-time purchase through Amazon and its own site. The free OSTribe community tier supports commenting and sample access, and virtual gift cards enable gifting of one-year VIP subscriptions.
Product overview
OSTraining is an online learning platform offering video courses and books for web development skills. The core products include paid memberships (VIP Membership at $75/year for individuals and Team Account at $85/year with seat management), a free OSTribe community membership, and virtual gift cards ($75). The platform provides courses across multiple CMS platforms (WordPress, Drupal, Joomla) plus an extensive library of 16+ books covering WordPress, Drupal, React, Joomla, JavaScript, Gatsby, WooCommerce, Magento 2, DDEV, MySQL, CSS Grid, Flexbox, and Genesis Framework. Books are available in print, Kindle, PDF, and ebook formats. All courses and books are included with paid memberships.
Differentiator
Problem solved
Functional benefit
Products and services
- OST VIP Membership Annual individual subscription that grants full access to OSTraining's library of video courses, ebooks, and live OSTeach events covering WordPress, Drupal, Joomla, and other web technologies. Auto-renews yearly.
- OSTeam Account Annual team subscription providing full course and book access with a centralized Team Dashboard for managing seats, billing, and reports across an organization's web development team.
- OSTribe Community Membership Free community tier that provides limited access, commenting, and sample viewing to engage users before conversion to paid VIP or Team memberships.
- One Year Subscription Virtual Gift Card Virtual gift card sold at $75 that can be redeemed by the recipient for one year of OSTraining VIP Membership access.
- Technical Web Development Books Standalone technical books available for one-time purchase in print and Kindle via Amazon and in PDF/ebook via OSTraining, covering WordPress, Drupal, Joomla, React, JavaScript, Gatsby, WooCommerce, Magento 2, DDEV, MySQL, CSS Grid, Flexbox, Multilingual Joomla, and the Genesis Framework; ebook access is also included with paid memberships.
Companies that use OSTraining
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
OSTraining technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OSTraining partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
OSTraining competitors and assessment
Company assessmentDirect peers
- Drupalize.Me: Subscription-based Drupal training site with video tutorials for site builders and developers. Competes head-on with OSTraining's Drupal course catalog.
- Treehouse: Subscription-based online learning platform focused on web development, design, and programming skills. Directly competes with OSTraining on learner-facing video courses covering HTML, CSS, JavaScript, and web frameworks.
- WP101: WordPress-specific video training platform offering paid memberships for individuals and agencies. Directly competes for the same WordPress learner and agency/team segment that OSTraining addresses.
- Codecademy: Interactive web development and programming learning platform with subscription tiers. Overlaps with OSTraining on web dev fundamentals, JavaScript, and modern frameworks.
- egghead.io: Video-driven web development courses covering React, JavaScript, and modern frameworks. Comparable to OSTraining on web dev topic breadth and subscription delivery model.
Broad incumbents
- Skillshare: Subscription-based creative and technology learning marketplace. Overlaps with OSTraining on web design, WordPress, and creative coding topics at a similar low price point.
- Udemy: Massive marketplace hosting WordPress, Drupal, Joomla, and web development courses from third-party instructors. A broader incumbent offering many of the same topics as OSTraining at variable price points.
- Pluralsight: Enterprise-focused technology skills platform covering software development, web, and IT operations. Competes with OSTraining for corporate training budgets in web and software skills.
- LinkedIn Learning: Subscription video learning platform bundled with LinkedIn Premium, covering web development, CMS tools, and adjacent business skills. A broad incumbent with overlapping course topics and a much larger user base.
Emerging players
- SitePoint: Publisher of books, tutorials, and courses on web development topics including HTML, CSS, JavaScript, and CMS platforms. Competes with OSTraining on both book and tutorial content channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OSTraining social profiles
Digital presenceOSTraining financial estimates
Financial estimateRevenue estimate
Valuation estimate
OSTraining leadership team
Management profileNumber of profiles
Profiles5 records
OSTraining funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OSTraining M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OSTraining
What does OSTraining do?
OSTraining sells annual subscription memberships that grant access to a video course library, ebooks, and live training events focused on WordPress, Drupal, Joomla, and adjacent web development technologies. It also publishes technical books on these topics for separate one-time purchase through Amazon and its own site. The free OSTribe community tier supports commenting and sample access, and virtual gift cards enable gifting of one-year VIP subscriptions.
Is OSTraining a public or private company?
OSTraining is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OSTraining founded?
OSTraining was founded in 2009. It employs 1 to 10 people.
Where is OSTraining based?
OSTraining is headquartered in Gainesville, United States, in the North America region.
How does OSTraining make money?
Four revenue lines are on record. VIP Membership Subscription is the primary driver. The others are team Account Subscription, gift Cards and books and Publications.
Who are OSTraining's main competitors?
Direct peers on record are Drupalize.Me, Treehouse, WP101, Codecademy and egghead.io. Broad incumbents are Skillshare, Udemy, Pluralsight and LinkedIn Learning. SitePoint is listed as an emerging player.
Does OSTraining have an API?
No public API is recorded for OSTraining.
What industry is OSTraining in?
OSTraining's product category is Online Web Development Training. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 61142 and its SIC code is 8200.