La Jolla Beach & Tennis Club, Inc.

What La Jolla Beach & Tennis Club, Inc. does

La Jolla Beach & Tennis Club, Inc. is a privately held, family-owned beachfront resort and private membership club operating since 1927 on La Jolla Bay in San Diego, California, currently in its fourth generation of Kellogg family stewardship. The company operates an integrated hospitality business spanning beachfront accommodations (studios, one-to-three bedroom suites, cottages, club rooms, and ADA-accessible rooms), six food and beverage venues including the Marine Room fine-dining restaurant, a 13-court championship tennis and 5-court pickleball facility with an academy program, a 9-hole par-3 Spindrift Golf Course, a heated resort pool, spa services, kids' summer camps, and a private membership program. Revenue is generated through seven distinct streams: nightly lodging with a $68/night resort fee, transactional F&B across multiple outlets, one-time event and wedding packages (from $5,000 micro weddings to $400-per-person legacy packages for 150+ guests), usage-based tennis/pickleball lessons and court rentals, spa and beach services, and recurring private memberships.

The underlying technology stack is conventional third-party hospitality software: Synxis for direct website booking, CourtReserve for court scheduling, OpenTable for restaurant reservations, Revinate for guest data and email marketing automation, and Givex for gift card sales, supplemented by a proprietary mobile app for guest room keys and a live beach camera stream. Distribution is direct-to-consumer through the ljbtc.com website, a central reservations line, a dedicated group sales team for corporate and wedding bookings, and an on-site pro shop. Partnerships with local activity providers — Surf Education Academy, Surf Diva, Everyday California, La Jolla Kayak, Birch Aquarium, and Torrey Pines Golf Course — extend the guest experience into adjacent outdoor recreation. The company is currently executing a $60 million resort-wide renovation, with phase one completed in 2025 and additional phases underway into 2026.

Name

La Jolla Beach & Tennis Club, Inc.

Legal name

La Jolla Beach & Tennis Club Inc.

Website

https://ljbtc.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Short description

La Jolla Beach & Tennis Club is a privately held, fourth-generation Kellogg family beachfront resort and private club in San Diego, offering lodging, six dining venues, 13 tennis and 5 pickleball courts, a 9-hole golf course, weddings, and a private membership program.

Ownership category

akta.pro rank

Product category

Beachfront Resort and Tennis Club Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Fitness and Recreational Sports Centers (713940), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Tennis & Racquet Sports Facilities (MPAKAEAE), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Beachfront resort hospitality
• Tennis instruction services
• Wedding event venues
• Private club membership
• Spa wellness services

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lodging/Rooms: Beachfront resort accommodations including studios, one-to-three bedroom suites, cottages, and club rooms. Revenue from nightly room rates with seasonal pricing.
2. Food & Beverage: Multiple dining venues including The Marine Room (fine dining), Club Dining, Walnut Lounge, Beach Hut, Club Market, and in-room dining. Revenue from food and beverage sales.
3. Events & Weddings: Wedding packages ranging from intimate micro weddings ($5,000) to comprehensive weekend packages ($400/person), plus corporate meetings and events with venue rental fees.
4. Tennis & Recreation: Tennis lessons, group clinics, pickleball, golf, fitness classes, and racquet/paddle rentals. Revenue from lesson fees, camp registrations, and equipment rental.
5. Spa & Wellness: Massage services and spa treatments offered to hotel guests.
6. Beach Services: Beach BBQ equipment rental, cabana rentals, and beach fire pit reservations.
7. Membership: Private membership program offering exclusive beach access, tennis courts, and club amenities to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

La Jolla Beach & Tennis Club operates a beachfront resort in La Jolla, San Diego offering overnight accommodations (studios through three-bedroom suites, cottages, club rooms, and ADA-accessible rooms), multiple on-site dining venues, championship tennis and pickleball facilities with lessons and clinics, a 9-hole par-3 golf course, spa and massage services, wedding and corporate event venues, a heated pool, and a private membership program. Revenue is generated primarily from nightly room stays, food and beverage, recreational programming, weddings and events, and recurring membership dues.

Product overview

La Jolla Beach & Tennis Club is a beachfront resort in San Diego offering a comprehensive hospitality experience centered on beachfront accommodations, dining, and recreational activities. The property features multiple accommodation types (Beachfront suites, Spindrift Suites, Club Rooms, Beach Cottages, and ADA Accessible rooms), six distinct dining venues (The Marine Room, The Walnut Lounge, Club Dining, Club Market, Beach Hut, and In-Room Delivery), championship tennis and pickleball facilities with an Academy Tennis Program, a nine-hole Spindrift Golf Course, spa services, a heated resort pool, and extensive event spaces for weddings and corporate gatherings. The resort also operates Kids Club and seasonal camps (tennis, golf) for families. A $60 million renovation is currently underway to modernize the property.

Differentiator

Problem solved

Functional benefit

Products and services

• Beachfront Accommodations Beachfront rooms and suites offering ocean views, private patios or balconies, and direct beach access for leisure and family travelers. Tiered from studios to three-bedroom suites with full kitchens and separate living areas.
• Spindrift Suite One-bedroom suite retreat offering 560 sq ft of living space with separate living, kitchen, and dining areas, located south of the pool with quick access to beach and club facilities.
• Club Rooms Interior guestrooms of 250-325 sq ft featuring garden and courtyard views, with standard rooms in various bedding configurations including king, queen, double, and twin, plus rooms with kitchenettes.
• Beach Cottages Pet-friendly two-bedroom cottages offering 900-1,100 sq ft with full kitchen, private patio with barbecue and firepit, located on the east end of the property with golf course and garden views.
• ADA Accessible Rooms Accessible accommodations of 650 sq ft featuring one king bed and pullout couch, sit-in tub or roll-in shower with grab bars, hearing and visual accessibility kits, lowered light switches, and widened 44-inch doorways.
• Wedding Venues & Packages Beachfront wedding venues including beach (10,000+ sq ft, up to 300 guests), Spindrift Pavilion (up to 250), La Sala (2,000 sq ft, up to 150), and Patio (2,135 sq ft, up to 180). Comprehensive wedding packages range from Intimate Micro Wedding starting at $5,000 to Legacy Weekend at $400 per person for 150+ guests.
• Meeting & Event Spaces Versatile venues for corporate meetings, conferences, and events including La Sala (1,813 sq ft), The Walnut Lounge (1,298 sq ft), and beach areas. Corporate group rates provide up to 25% off with 15+ rooms and a 2-night minimum stay.
• The Marine Room Oceanfront fine dining restaurant offering fresh, innovative dishes with stunning Pacific Ocean views. Open 5:00 PM to 9:30 PM Wednesday through Sunday, with reservations highly recommended.
• Club Dining Full-service dining room offering breakfast, lunch, brunch, and dinner. Breakfast 7:00 AM to 11:30 AM, Lunch 11:30 AM to 3:00 PM, Brunch Saturday and Sunday 7:00 AM to 3:00 PM, Dinner 4:00 PM to 8:30 PM.
• The Walnut Lounge Elevated yet approachable lounge serving handcrafted cocktails and light bites. Reserved for members and hotel guests only (21 and older), with Happy Hour on Monday 3 PM to Close.
• Club Market Grab-and-go market offering curated items and premium meats for beach barbecues. Open 8:00 AM to 8:00 PM daily.
• Beach Hut Casual beachfront dining window service just steps from the sand. Open 11:30 AM to 5:00 PM daily, reserved for members and hotel guests only.
• Beach BBQ Oceanfront dining experience beginning at 5:00 PM daily, including barbecue, grilling utensils, serving table, and dining table for up to 10 guests. Lunch BBQs available seasonally from Thanksgiving through Easter.
• In-Room Delivery Room service for resort guests in single-use containers. Breakfast 7:00 AM to 11:30 AM, Lunch 11:30 AM to 4:00 PM, Dinner 4:00 PM to 8:30 PM, with ordering by phone or online.
• Tennis and Pickleball Court Rentals Access to 13 championship tennis courts and 5 pickleball courts, all lighted for evening play, free for members and registered hotel guests. Reservations managed via CourtReserve with singles limited to 1-hour max and doubles to 1.5 hours max.
• Tennis Lessons and Clinics Private and semi-private tennis lessons and group clinics for all skill levels. Private lessons range from $110 (30 min) to $300 (2 hr) for guests; semi-private from $130 to $400; Intermediate and Advanced Clinics at $44 per guest.
• Academy Tennis Program Full range of junior tennis activities including lessons, clinics, and camps in five progressive tiers (Tiers 1-5) for ages 4-17, with progressive skill development directed by Director of Tennis Conan Lorenzo.
• Spindrift Golf Course Nine-hole, par-3 golf course steps from the sea, ideal for all skill levels. Golf clubs are complimentary for course use, and lessons are available by request.
• Spa & Massage Services Relaxation massage and spa treatments delivered by skilled therapists in tranquil spa treatment rooms. Available Sunday through Thursday 9 AM to 6 PM and Friday-Saturday 8 AM to 5 PM.
• Kids Club Summer Camps Summer day camp for children ages 4-10, Monday through Friday from June 1 through September 4. Full day ($115-$165), half day ($95-$155), and Friday evening sessions ($75-$95) available, with online registration through a dedicated portal.
• Tennis Camps Weekly summer tennis camps for ages 5-17, Monday through Friday. Regular Camp (10:30 AM to 1:30 PM, $295-$330) for beginners to intermediate and Competitive Camp (10:30 AM to 3:00 PM, $405-$430) for tournament-level players.
• Golf Camps Expert golf instruction on the 9-hole oceanside Spindrift Golf Course. Full camp 9:00 AM to 12:00 PM ($250-$290), Half camp 9:00 AM to 10:30 AM ($150-$175), Afternoon camp 2:00 PM to 4:00 PM ($175-$200), Monday-Thursday summer program.
• Membership Program Private membership program offering exclusive access to private beach, championship tennis courts, golf course, dining facilities, and community events. Members receive preferred pricing on lessons, camps, and dining relative to hotel guests, plus access to member-only venues such as The Walnut Lounge and Beach Hut.
• Burgee Boutique (Tennis and Golf Pro Shop) On-site retail boutique offering tennis and golf equipment, apparel, and merchandise for sale to members, hotel guests, and walk-in customers.
• Beach Services and Resort Pool Beachside amenities including complimentary lounge chairs, tables, umbrellas, and towels from 8 AM to 10 PM, community fire pits seasonally, and a heated outdoor pool maintained at 80 degrees year-round. Beach bonfires, beach golf, beach bocce, kayaking, and yoga or fitness classes ($12 per person) round out the recreation offering.

Quantifiable outcome

• 70% email open rates
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Surf Education AcademyminorGTM or Marketing PartnerAward-winning surf school offering private and group surf lessons, summer camps, and surfboard rentals with delivery to the hotel. La Jolla Beach & Tennis Club guests receive exclusive savings using promo code LJBTC.
• Surf DivaminorGTM or Marketing PartnerSurf lesson provider offering 4-Lesson Surf Package at discounted rate for La Jolla Beach & Tennis Club guests and members. Flexible scheduling throughout stay.
• Everyday CaliforniaminorGTM or Marketing PartnerWater adventure operator offering 20% off adventures and apparel for hotel guests presenting room key. Includes kayaking, surfing, snorkeling, scuba diving.
• La Jolla KayakminorGTM or Marketing PartnerKayak rental and tour operator offering 10% off rentals and tours for hotel guests. Walking distance from resort.
• Birch AquariumminorGTM or Marketing PartnerExclusive savings on admission for members and guests. Password available through Front Desk for insider portal access.
• Torrey Pines Golf CourseminorGTM or Marketing PartnerIconic public golf course near resort offering dramatic oceanfront cliff views. Partner for guest golf experiences.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fairmont Grand Del Mar: Luxury San Diego-area resort with spa, golf, tennis, and extensive event facilities. Competes for high-end leisure, corporate, and wedding bookings within the broader San Diego luxury coastal market.
• Carmel Valley Ranch: California coastal resort with tennis, golf, spa, and family programming. Similar full-service resort structure with strong tennis programming and multi-generational appeal in the broader California leisure market.
• Hotel del Coronado: Iconic historic beachfront resort in San Diego County with comparable lodging, F&B, weddings, and event verticals. Similar legacy brand positioning (opened 1888), beachfront access, and broad amenity set compete for the same coastal leisure and group demand.
• Estancia La Jolla Hotel & Spa: La Jolla full-service resort and spa with corporate meeting space and wedding offerings. Same micro-market competitor targeting similar leisure and group business in La Jolla.
• The Lodge at Torrey Pines: Luxury AAA Five Diamond beachside resort in La Jolla offering full-service accommodations, golf, spa, and dining. Most direct head-to-head competitor in the same submarket, targeting the same leisure, corporate, and wedding segments.
• Park Hyatt Aviara Resort: Luxury Carlsbad-area coastal resort with championship golf, tennis, spa, and event spaces. Comparable full-service amenity mix and brand-affiliated loyalty distribution targeting the same affluent Southern California leisure and corporate guests.
• Terranea Resort: Oceanfront resort on the Palos Verdes Peninsula with similar lodging, F&B venues, golf, spa, weddings, and recreational amenities. Comparable high-end coastal full-service positioning in the broader Southern California market.
• Pelican Hill Resort (Resort at Pelican Hill): Luxury Southern California coastal resort with golf, spa, and high-end weddings/events. Comparable ultra-premium positioning and beach-adjacent amenity mix targeting the same high-end leisure and wedding demand pool.
• Rancho Bernardo Inn: San Diego-area resort with golf, tennis, spa, and event venues targeting leisure and corporate groups. Competes for similar San Diego regional group and wedding demand.

Emerging players

• La Jolla Shores Hotel: Sister/adjacent hotel in the La Jolla market referenced via the Shores Restaurant cross-listing. Direct submarket overlap with similar beach-adjacent accommodations and dining for leisure travelers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LJBeachandTennisClub
• Xx.com/ljbeachclub
• Facebookfacebook.com/ljbtc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Jolla Beach & Tennis Club, Inc.