SugaRich
SugaRich is a UK circular-economy operator founded in 1956 that reprocesses over 500,000 tonnes of surplus food annually from food manufacturers and retailers into 400,000+ tonnes of animal feed, serving 100+ enterprise customers and farmers across the UK.
- Company typePrivate
- Founded1956
- HeadquartersLiverpool, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What SugaRich does
SugaRich (legally Factory Services UK Limited) is a UK-based circular-economy operator founded in 1956 that recovers surplus food from manufacturers, distributors, and retailers and reprocesses it into nutritionally balanced animal feed ingredients. The company operates 9 processing sites and 4 storage sites across England, Scotland, and Northern Ireland, including a flagship drying facility at Brackley described as one of the largest of its kind in the UK and the only one used for food produce. Through computer-generated formulations and FEMAS-accredited quality control, SugaRich converts over 500,000 tonnes of surplus food annually into 400,000+ tonnes of finished feed sold under sub-brands such as SugaRich Dairy, Beef, Bakery, Confectionery, Crisps, Bread, Breakfast Cereal, and SugaBlend.
The company serves two distinct customer segments: upstream, large food manufacturers, distributors, and retailers (including Mars, Walkers, Warburtons, Greggs, Kingsmill, Ryvita, and Silver Spoon) that outsource reverse supply chain functions; and downstream, farmers and agricultural businesses that purchase its feed ingredients. Revenue is generated through processing/collection fees charged to food manufacturers plus the sale of finished feed products, with multi-year enterprise contracts and bespoke handling equipment solutions creating operational integration at customer sites. The group also operates Mobius (total waste management), AB Nutrition (animal feeds), SugaRecycle (recycling services), and acquired Sweetdreams Ltd in January 2024 to extend into confectionery manufacturing. Marketing and customer acquisition rely on direct enterprise account management, industry trade association membership (CIWM, UKFFPA founder member), and trust signals from certifications including FEMAS, ISO 14001, and Safe Contractor.
SugaRich firmographics
Firmographics- Name
- SugaRich
- Legal name
- Factory Services UK Limited
- Website
- https://sugarich.co.uk
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SugaRich is a UK circular-economy operator founded in 1956 that reprocesses over 500,000 tonnes of surplus food annually from food manufacturers and retailers into 400,000+ tonnes of animal feed, serving 100+ enterprise customers and farmers across the UK.
- Ownership category
- akta.pro rank
SugaRich industry classification
Industry- Product category
- Animal Feed Manufacturing
- NAICS
- Starch and Vegetable Fats and Oils Manufacturing (31122)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Starches & Grain Derivatives Manufacturing (cornstarch, maltodextrin, glucose solids) (AFAKABAG)
- akta.pro secondary industry
- Native Starches & Flours (Corn, Potato, Tapioca, Wheat, Rice) (AFAJABAB)
Keywords
Where SugaRich is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
SugaRich business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Surplus Food Reprocessing Services: SugaRich recovers surplus food from manufacturers, distributors and retailers and converts it into animal feed. Revenue is generated through processing fees for taking surplus food and selling the resulting feed products to farmers and agricultural businesses. The company charges for collection, processing, and transformation services while also generating revenue from the sale of finished feed products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on customer requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SugaRich product offering
Product offeringCore offering
SugaRich recovers surplus starch-rich materials (biscuits, bread, cakes, confectionery, breakfast cereal) from food manufacturers, distributors, and retailers and reprocesses them into nutritionally balanced, high performance animal feed ingredients. The company operates a full factory service covering collection, drying, computer-formulated batching, and delivery across nine processing and four storage sites in the UK. In addition, it sells named biscuit meal and alternative feed products (SugaRich Dairy, Beef, Bakery, Confectionery, SugaBlend, Crisps, Bread, Breakfast Cereal) to farmers and agricultural businesses.
Product overview
SugaRich is the UK leader in reprocessing surplus food products, operating a circular economy model that transforms surplus food from manufacturers, distributors, and retailers into nutritionally balanced, high performance animal feed ingredients. The company operates from nine processing and four storage sites across England, Scotland, and Northern Ireland, with a flagship drying facility at Brackley. The product portfolio comprises biscuit meal products (SugaRich Dairy, SugaRich Beef, SugaRich Bakery, SugaRich Confectionery, SugaBlend), alternative feed products (SugaRich Crisps, SugaRich Bread, SugaRich Breakfast Cereal), and services including surplus food transformation, handling equipment solutions, Mobius total waste management, and food/feed compliance services. The company also offers the SugaRecycle Client Log In Area (SCLA) portal for customer access to their records.
Differentiator
Problem solved
Functional benefit
Brands
- SugaRich Crisps: Processed crisps and snacks that have been kibbled and had any packaging removed. They are a high energy, high oil feed which makes them ideal to complement other cereals and oil sources in pig and poultry rations.
- SugaRich Bread
- SugaRich Breakfast Cereal
- SugaRich Dairy
- SugaRich Beef
- SugaRich Bakery
- SugaRich Confectionery
- SugaBlend
- Mobius
Products and services
- Surplus Food Transformation Service
- Handling Equipment Solutions
- Mobius Total Waste Management
- Food Compliance Services
- Feed Compliance Services
- SugaRich Dairy Biscuit Meal
- SugaRich Beef Biscuit Meal
- SugaRich Bakery Biscuit Meal
- SugaRich Confectionery Biscuit Meal
- SugaBlend Biscuit Meal
- SugaRich Crisps
- SugaRich Bread
- SugaRich Breakfast Cereal
Quantifiable outcome
- Handles over 500,000 tonnes of nutrient rich food products annually from factories across the UK
- +3 more outcomes
Companies that use SugaRich
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
SugaRich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SugaRich partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MobiuscoreMobius is the total waste management brand of SugaRich. The Mobius ethos is to make waste a resource. SugaRich works in partnership with customers to create joint goals of waste minimisation and cost reduction. Mobius is positioned as local but nationally capable, providing waste management solutions that optimise waste as a resource rather than disposal.
- UK Former Foodstuffs Processors Association (UKFFPA)coreSugaRich is one of the founder members of the UK Former Foodstuffs Processors Association (UKFFPA). The association is affiliated to the Agricultural Industries Confederation (AIC) and promotes the processing of former foods from UK food factories to the highest professional standards.
- Agricultural Industries Confederation (AIC)minorUKFFPA is affiliated to the Agricultural Industries Confederation (AIC), which promotes the processing of former foods from UK food factories to the highest professional standards.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
SugaRich competitors and assessment
Company assessmentOthers
- Veolia UK: Veolia is a major UK waste management and resource recovery operator with food waste collection and processing capabilities. It is comparable to SugaRich at the waste collection and processing interface for food manufacturer and retailer customers, though Veolia competes as a waste management incumbent rather than an upcycler into feed and operates a much broader portfolio of waste streams.
- Biffa: Biffa is one of the UK's largest waste management companies, providing collection, recycling and disposal services across the UK. It is comparable to SugaRich through its Mobius-style total waste management offerings and overlap in food waste handling from UK food manufacturers and retailers, though Biffa's focus is broader waste streams rather than surplus-to-feed upcycling.
Broad incumbents
- Trouw Nutrition (Nutreco): Trouw Nutrition is the animal nutrition division of Nutreco, supplying premixes, specialty feeds and nutritional solutions to livestock producers worldwide with strong UK presence. It is comparable to SugaRich as both target UK and European livestock customers with formulated feed ingredients, though Trouw Nutrition operates globally and focuses on premix and specialty nutrition rather than bulk surplus food reprocessing.
- Cargill Animal Nutrition: Cargill Animal Nutrition is a global feed manufacturer and ingredient supplier with significant UK and European operations. It is comparable to SugaRich because both supply formulated feed ingredients to livestock producers and food industry customers, although Cargill operates at vastly greater scale and across a much broader ingredient portfolio including grains, oils, and proteins.
- ForFarmers: ForFarmers is one of Europe's largest animal feed producers, supplying compound feed and nutritional solutions to livestock farmers across the UK, Netherlands, Germany and Belgium. It is comparable to SugaRich because both target UK and European livestock producers with bulk feed ingredients, although ForFarmers relies on conventional grains and co-products rather than a dedicated surplus food upcycling process.
- AB Agri: AB Agri is the agricultural division of Associated British Foods and a major UK and European animal feed and nutrition business. It is comparable to SugaRich as both serve the UK livestock feed market, though AB Agri operates at much larger scale and through a broader ingredient and compound feed portfolio rather than a surplus food upcycling model.
Direct peers
- Devenish Nutrition: Devenish Nutrition is a UK and Ireland-based animal nutrition company supplying feed ingredients, premixes and specialty nutrition products to livestock producers and feed mills. It is comparable to SugaRich as both serve the UK and Irish livestock feed market with value-added feed ingredients rather than commodity grains, and both compete for inclusion in compound feed formulations.
- 2Agriculture: 2Agriculture is a UK poultry feed manufacturer formed from the Boparan group's agricultural assets, producing compound feed primarily for the UK poultry sector. It is comparable to SugaRich because both supply formulated feed into UK livestock farming with focus on co-product and alternative ingredient inclusion, though 2Agriculture is focused on poultry integration rather than surplus food upcycling.
- Premier Nutrition: Premier Nutrition is a UK-based manufacturer of vitamin and mineral premixes and feed supplements for livestock and companion animals. It is comparable to SugaRich because both produce formulated feed ingredients for UK livestock producers with focus on quality and consistency rather than commodity grains, though Premier Nutrition is premix-focused and does not operate a surplus food upcycling model.
Regional players
- Scotlean (formerly Scottish Pig Producers): Scotlean is a Scotland-based pig farming and feed group, integrated from farming through to feed milling. It is comparable to SugaRich as a UK-based animal feed customer/supplier with focus on pig rations, overlapping with SugaRich's SugaRich Crisps and SugaRich Confectionery feed grades that are specifically positioned for pig and poultry.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SugaRich social profiles
Digital presenceSugaRich compliance and trust
Trust signalCompliance8 records
SugaRich financial estimates
Financial estimateRevenue estimate
Valuation estimate
SugaRich leadership team
Management profileNumber of profiles
SugaRich subsidiaries and ownership
Company hierarchySubsidiaries5 records
SugaRich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SugaRich M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SugaRich
What does SugaRich do?
SugaRich recovers surplus starch-rich materials (biscuits, bread, cakes, confectionery, breakfast cereal) from food manufacturers, distributors, and retailers and reprocesses them into nutritionally balanced, high performance animal feed ingredients. The company operates a full factory service covering collection, drying, computer-formulated batching, and delivery across nine processing and four storage sites in the UK. In addition, it sells named biscuit meal and alternative feed products (SugaRich Dairy, Beef, Bakery, Confectionery, SugaBlend, Crisps, Bread, Breakfast Cereal) to farmers and agricultural businesses.
Is SugaRich a public or private company?
SugaRich is a private company. It is classified as unknown and is currently operating.
When was SugaRich founded?
SugaRich was founded in 1956. It employs 51 to 100 people.
Where is SugaRich based?
SugaRich is headquartered in Liverpool, United Kingdom, in the Europe region.
How does SugaRich make money?
One revenue line is on record: surplus Food Reprocessing Services.
Who are SugaRich's main competitors?
Others on record are Veolia UK and Biffa. Broad incumbents are Trouw Nutrition (Nutreco), Cargill Animal Nutrition, ForFarmers and AB Agri. Direct peers are Devenish Nutrition, 2Agriculture and Premier Nutrition. Scotlean (formerly Scottish Pig Producers) is listed as a regional player.
Does SugaRich have an API?
No public API is recorded for SugaRich.
What industry is SugaRich in?
SugaRich's product category is Animal Feed Manufacturing. Its primary akta.pro industry code is AFAKABAG, Starches & Grain Derivatives Manufacturing (cornstarch, maltodextrin, glucose solids), with a secondary code of AFAJABAB, Native Starches & Flours (Corn, Potato, Tapioca, Wheat, Rice). Its NAICS code is 31122 and its SIC code is 2000.