Connetix Tiles

What Connetix Tiles does

Connetix Tiles (legal entity Brave Toys PTY LTD) is an Australian designer and distributor of premium magnetic construction tiles for children, founded in Perth in 2018 by Brea Brand (CEO, Masters in early childhood education) and Dave Alexander (mechanical design and manufacturing). The company sells plastic tiles (non-toxic ABS) with strong enclosed magnets and a signature bevel design, organized into multiple ranges including Pastel, Rainbow, Clear, Glitter, Light, Ball Runs, Roads & Transport, and the advanced PRO line for older builders. Products are designed for children aged 3+ and hold both STEAM and MESH accreditations alongside extensive safety certifications (ASTM, CPSIA, EN 71, CE, AS/NZS, REACH, California Prop 65).

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce (connetixtiles.com) with global wholesale distribution through toy retailers, educational suppliers, specialty stores, and major department stores. Fulfillment operates from warehouses in Australia, the United States, Canada, the United Kingdom, the Netherlands, Ireland, Hong Kong, Singapore, and New Zealand, serving consumer and education markets across Oceania, North America, Europe, and Asia-Pacific. Beyond core product sales, the company monetizes through affiliated programs (commissions, fixed-term Play Ambassador partnerships) and offers free educational resources (PlayZone, Education Hub) plus a formal Education Program for schools and a CONNETIX Club loyalty program. The portfolio is anchored by a Play Ambassador-led community growth strategy and 1M+ social media followers globally, with limited-edition charity packs and annual product launches supporting the brand build.

Name

Connetix Tiles

Legal name

Brave Toys PTY LTD

Website

https://connetixtiles.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Connetix Tiles designs and distributes premium magnetic construction tiles for children aged 3+, selling globally through direct-to-consumer e-commerce and a wholesale network of toy retailers, educational suppliers, and department stores across Oceania, North America, Europe, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Educational Toys

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Kids Crafts & Educational Craft Kits Retail (CRALACAG)

akta.pro secondary industry

DIY Craft Kits & Project Kits Retail (CRALACAH)

Keywords

• Magnetic construction tiles
• Educational toys
• STEAM learning toys
• Children's building toys
• Open-ended play

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: One-time purchase of magnetic tile products and ball run sets sold directly to consumers through the company's e-commerce platform with global shipping
2. Wholesale/B2B Sales: Wholesale distribution to retailers, educational suppliers, and specialty toy stores worldwide through approved stockist partnerships
3. Affiliate and Ambassador Programs: Commission-based earnings for affiliates promoting products; fixed-term partnerships with Play Ambassadors receiving product and compensation

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Connetix Tiles designs and sells premium magnetic construction tile toys for children aged 3 and older, made from non-toxic ABS plastic with strong enclosed magnets and a signature bevel design. The product line spans multiple color ranges (Rainbow, Pastel, Clear, Glitter, Light), themed expansion packs (Ball Runs, Roads & Transport), accessories (Base Plates, Rectangle Tiles), and the advanced CONNETIX PRO line for older builders. The company sells directly through its own e-commerce site and globally through wholesale retail and educational stockists.

Product overview

CONNETIX is an Australian-designed magnetic tile brand offering premium construction toys made from non-toxic ABS plastic with strong enclosed magnets and signature bevel design. The product portfolio includes multiple magnetic tile ranges (Rainbow, Pastel, Clear, Glitter, Light), accessories (Base Plates, Rectangle Tiles), themed packs (Ball Runs, Roads & Transport), and the advanced PRO line for older builders. Beyond physical products, CONNETIX provides digital platforms including PlayZone (play ideas and build challenges), Education Hub (lesson plans and teaching resources), Education Program (educator discounts), CONNETIX Club (loyalty), and Partnership Programs (influencer/affiliate/ambassador). The company sells directly and through global retail stockists, with products designed for children aged 3+ supporting STEAM and MESH learning.

Differentiator

Problem solved

Functional benefit

Brands

• CONNETIX PRO: Advanced magnetic construction line for older builders, featuring smaller tiles and stronger Smart Spin magnets for more intricate creative designs.
• My Creative Box

Products and services

• Rainbow Range Magnetic Tiles Vibrant rainbow-colored magnetic tiles that spark bold build ideas and inspire creative play through colorful construction, for children aged 3+.
• Pastel Range Magnetic Tiles Soft, earthy-toned magnetic tiles that inspire calm, creative play with a sophisticated color palette, for children aged 3+.
• Clear Tiles Crystal-clear transparent magnetic tiles that unlock dazzling light refractions and visual effects during play.
• Glitter Tiles Magnetic tiles featuring ultra-fine iridescent glitter that creates multi-colored sparkle effects, including the Castle Glitter Pack with step-by-step building guide.
• Light Tiles Light-up magnetic tiles including the Light Star Pack designed for emotional regulation, calm-down activities, and sensory play with glowing effects.
• Ball Runs Magnetic tile expansions that explore motion and design with twists, turns, and dynamic ball run creations.
• Roads & Transport Packs Themed magnetic tile sets enabling children to create vehicles and roads that bring stories to life.
• Base Plates Foundation plates for magnetic tile constructions, providing stable bases for builds.
• Rectangle Tiles Rectangular magnetic tile shapes that expand building possibilities and design options.
• CONNETIX PRO Advanced magnetic construction line for older builders, featuring smaller tiles and stronger Smart Spin magnets for more intricate creative designs.
• Limited-edition Charity Packs (Pink & Teal) Limited-edition charity magnetic tile packs supporting breast cancer research and motor neurone disease, with 20% of proceeds donated.

Quantifiable outcome

• MESH Accredited product supporting Mental, Emotional and Social Health development
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• MESH HelpsminorStrategic or Co-development Partner · 1 May 2026CONNETIX products are recognized as MESH-Accredited toys that help children develop coping skills, emotional understanding, and resilience. CONNETIX participates in MESH Helps' 'Play for Resilience' initiative at Chuck E. Cheese locations and libraries.
• Australian Breast Cancer Research CentreminorStrategic or Co-development Partner · 10 November 2025CONNETIX launched a pink charity magnetic tile pack with 20% of proceeds donated to fund research for breast cancer cures and prevention, as part of a broader charitable initiative.
• FightMNDminorStrategic or Co-development Partner · 10 November 2025Inspired by CEO Brea Brand's personal loss from motor neurone disease (MND), CONNETIX launched a teal charity tile pack with 20% of proceeds supporting FightMND's mission to fund research for cures and prevention.
• Brave ToyscoreOthersCONNETIX is proudly part of the Brave Toys family of Australian brands dedicated to inspiring creativity, connection and learning through play. Brave Toys is the parent company overseeing CONNETIX and My Creative Box brands.
• My Creative BoxminorOthersCONNETIX PRO line for advanced builders and My Creative Box, an award-winning activity box brand for children, are both accessible through CONNETIX stockist partnerships.
• Global Retail PartnerscoreChannel Partner/ Reseller/ DistributorCONNETIX is stocked by leading toy retailers, educational suppliers, lifestyle stores and major department stores globally. Stockists receive access to brand assets, product imagery, retail support, and featured placement on the Store Locator.

Scale indicators3 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• Magformers: Established magnetic construction toy brand using geometric shapes that connect via magnets. Targets the same age group, families and educational buyers as Connetix.
• Magna-Tiles: Original magnetic construction tile brand and the category creator; now owned by Mattel. Directly competes with Connetix in the same magnetic-tile category for families, schools and educational use cases.
• Playmags: Direct competitor in magnetic tiles with a broad product range including pastel and clear sets; competes with Connetix on price, design and global retail availability.
• PicassoTiles: Major magnetic-tile competitor offering similarly shaped construction sets at aggressive price points. Competes head-on with Connetix in both DTC and wholesale channels.

Broad incumbents

• Learning Resources: Established educational toy manufacturer and distributor with strong school-channel presence. Directly comparable to Connetix in serving educators and STEAM-focused classroom buyers, including through their own construction categories.
• LEGO: Global construction-toy incumbent offering magnetic and traditional building products (e.g., LEGO DUPLO, magnetic tiles via partnerships). Comparable as a broader category anchor for parent/educator buyers considering construction toys.
• Melissa & Doug: Large, established educational toy brand with broad portfolio across wooden toys, puzzles and early-childhood products. Overlaps with Connetix on parent/educator buyer, educational positioning and wholesale presence in major retailers.

Emerging players

• Fat Brain Toys: Specialty educational toy retailer and brand offering curated construction and STEAM toys. Comparable through shared parent/educator customer base and selective premium positioning in magnetic and open-ended toys.
• Lovevery: Premium developmental toy brand using a subscription model centered on staged play kits for young children. Overlaps with Connetix on parent buyer seeking educator-designed, developmental, premium toys.
• Tegu: Premium magnetic wooden block brand focused on open-ended construction play for children. Competes for the same parent and educator buyer seeking premium, design-forward construction toys.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@connetixtiles
• Facebookfacebook.com/connetixtiles
• LinkedInlinkedin.com/company/connetix-tiles
• Instagraminstagram.com/connetix_tiles
• TikToktiktok.com/@connetix_tiles
• Pinterestpinterest.com.au/connetix_tiles

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connetix Tiles