Shopping Conjunto National

What Shopping Conjunto National does

Shopping Conjunto Nacional is a traditional shopping center founded in 1971 and located in the Asa Norte district of Brasília, Brazil, operated under the Ancar Ivanhoe platform. The company serves consumers across the Federal District and surrounding Entorno region as a multi-category retail, dining, services, and entertainment destination, housing 200+ stores including anchor tenants such as C&A, Renner, Magazine Luiza, Casas Bahia, McDonald's, Outback, Samsung, O Boticário, and Banco do Brasil. Note that the company's stated short description focuses narrowly on food industries and fast-food options, which materially understates the breadth of the actual tenant mix across fashion, electronics, financial services, and entertainment.

The company operates a layered digital ecosystem on top of the physical mall. Customer-facing products include a mobile application (iOS/Android) for events, parking payment, store directory, coupons, and the aMais loyalty program; the Ana virtual assistant on WhatsApp for service inquiries; and a physical Sala VIP aMais for loyalty members. Merchant-facing products include the Hub do Lojista app (sales analytics and promotional management), the Universidade do Lojista training platform, and the Portal do Lojista web portal. Infrastructure includes 400+ parking spaces with smart vacancy sensors and mobile payment integration. The technology stack is best characterized as a standard shopping-center digital platform rather than a differentiated technology offering.

Revenue is generated through four primary streams: retail tenant leasing (anchor, specialty, kiosks, and commercial offices), parking services (per-minute usage and monthly subscriptions), in-mall advertising and media space, and event space rental including the Jardim Urbano Gastronômico complex. Pricing for leasing is commercial and not publicly disclosed; parking rates are published (e.g., R$0.25/min for the first 3 hours, R$10 fixed on Sundays, monthly passes available); promotional mechanics are anchored on purchase thresholds (commonly R$300-R$600) tied to seasonal campaigns. The company does not publicly disclose revenue, and there are no funding rounds or M&A events in the available record.

Name

Shopping Conjunto National

Legal name

Shopping Conjunto Nacional

Website

https://conjuntonacional.com.br

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Shopping Conjunto Nacional is a traditional 55-year-old shopping center in Brasília's Asa Norte district, operated under Ancar Ivanhoe, serving Federal District consumers with 200+ retail, dining, and service tenants supported by a mobile app, aMais loyalty program, and smart parking.

Ownership category

akta.pro rank

Product category

Shopping Center / Retail Real Estate

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)

akta.pro secondary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center operations
• Retail real estate leasing
• Parking management services
• Shopping mall advertising
• Consumer loyalty programs

Headquarters

HQ city

Brasilândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Tenant Leasing: Revenue generated from renting commercial spaces to retailers, kiosks, and service providers. Mix includes anchor stores, specialty stores, and service providers.
2. Parking Services: Covered parking with smart vacancy system. Revenue from per-minute rates and monthly passes for cars and motorcycles.
3. Advertising and Media Space: Indoor and outdoor advertising spaces including mega banners, electronic totems, elevator wraps, parking barriers, event plazas. Also sponsorships for campaigns and special dates.
4. Event Space Rental: Rental of event spaces like Jardim Urbano for fairs, exhibitions, product launches, and experiential marketing activations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Shopping Conjunto Nacional operates a traditional physical shopping center in Brasília's Asa Norte district, leasing commercial space to over 200 retail, dining, and service tenants. The mall generates additional revenue through covered smart parking, in-mall advertising and media spaces, and event venue rentals, while offering consumers a digital engagement layer via a mobile app, the aMais gamified loyalty program, and the Ana WhatsApp virtual assistant.

Product overview

Shopping Conjunto Nacional operates as a traditional shopping mall with a comprehensive digital product ecosystem comprising customer-facing and merchant-facing solutions. The customer-facing portfolio includes the App do Conjunto Nacional (mobile application for shoppers), the aMais loyalty program (gamification-based benefits system), and Ana virtual assistant (WhatsApp-based customer service). The merchant-facing portfolio includes Hub do Lojista (merchant relationship app), Universidade do Lojista (training platform), and Portal do Lojista (web portal for document management). The physical mall itself operates as the core offering with retail stores, restaurants, commercial rooms, services, and events programming.

Differentiator

Problem solved

Functional benefit

Brands

• aMais: Loyalty and benefits program exclusive to Conjunto Nacional in Brasília, featuring gamification, points accumulation, and rewards redemption through the shopping's mobile application.

Products and services

• App do Conjunto Nacional Official mobile application for Shopping Conjunto Nacional customers, providing event access, parking payment, discount coupons, store directory, gastronomy discovery, and aMais loyalty program management. Available for iOS and Android.
• aMais - Programa de Benefícios Benefits and loyalty program exclusive to Brasília that uses gamification to transform the shopping experience. Customers accumulate points by completing challenges that can be exchanged for exclusive rewards, managed through the shopping's mobile application.
• Hub do Lojista Merchant-facing application that serves as the primary relationship channel between the shopping center and its tenants. Features include promotions registration, mall event awareness, communications reception, and access to Ancar Ivanhoe's learning platform.
• Universidade do Lojista Training and learning platform for retail tenants, positioned as one of the largest people-development initiatives in Brazilian retail, aimed at transforming careers, businesses, and lives through structured learning for shopping center retailers.
• Ana - Assistente Virtual WhatsApp-based virtual assistant available at (61) 2106-9777 that helps customers with their experience at Conjunto Nacional, providing practical and pleasant assistance for inquiries.
• Portal do Lojista Web portal for interaction with the shopping center management team, providing access to principal documents, service requests, and day-to-day operational questions for tenants.
• Sala VIP aMais Physical VIP space for the aMais loyalty program, located on the 2nd floor in front of C&A, where program members can register for experiences and redeem rewards.
• Retail Tenant Leasing Commercial leasing of retail spaces to anchor stores, specialty retailers, kiosks, service providers, and commercial offices at Shopping Conjunto Nacional in Brasília.
• Covered Smart Parking Covered parking facility with 400+ spaces equipped with smart vacancy sensors, mobile payment via app, and automated fee calculation. Offers per-minute rates, monthly passes, and prepaid cards for cars and motorcycles.
• Advertising and Media Space Indoor and outdoor advertising spaces including mega banners, electronic totems, elevator wraps, parking barriers, and event plazas. Includes sponsorships for campaigns and special dates.
• Event Space Rental (Jardim Urbano) Rental of event spaces such as Jardim Urbano for fairs, exhibitions, product launches, and experiential marketing activations.
• Shopping Center Storefronts (Mixed Retail, Dining & Services) Traditional shopping center offering 200+ retail, dining, and service storefronts across fashion, electronics, food and beverage, financial services, beauty, and entertainment for consumers in Brasília.
• Commercial Rooms / Salas Comerciais Leasable commercial office and service spaces within Shopping Conjunto Nacional for businesses and professional service providers.

Quantifiable outcome

• Over 26 million monthly visitors across all Ancar Ivanhoe shopping centers
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Miolo / Terranova BrutminorGTM or Marketing Partner · 1 June 2026Partnership with Miolo wine brand for the Valentine's Day promotion. Customers completing challenges can receive Terranova Brut sparkling wine as a gift.
• Novo MundocoreGTM or Marketing Partner · 29 April 2026Novo Mundo, located on the ground floor of the shopping center, partnered for the 'Vem pro Jogo' promotion celebrating 55 years. Customers purchasing at Novo Mundo receive double lottery entries, enhancing their chances of winning one of 55 65-inch 4K TVs.
• CorellocoreGTM or Marketing Partner · 29 April 2026Corello, a fashion accessory brand, partnered for the 2026 Mother's Day campaign. Customers completing challenges can redeem points for exclusive Corello bags in black or caramel colors.
• Geek PrimecoreStrategic or Co-development Partner · 20 March 2026Geek Prime 2026, one of Brazil's largest geek and pop culture events, partnered for a three-day activation. Includes actors, voice actors, influencers, e-sports tournaments, cosplay, and vendor marketplace.
• Coca-Cola / Brasal RefrigerantescoreGTM or Marketing Partner · 1 December 2025Partnership with Coca-Cola and Brasal Refrigerantes (official Coca-Cola bottler for the Federal District) for the 2025 Christmas campaign. Includes the Share a Coke action and Christmas caravan with illuminated trucks.
• VolkswagencoreGTM or Marketing Partner · 1 December 2025Volkswagen partnered for the 2025 Christmas campaign, offering a brand new Volkswagen Tera 0km as the grand prize in the holiday sweepstakes.
• Motim - Feira de Arte ImpressaminorStrategic or Co-development Partner · 17 September 202518th edition of Motim, Brazil's largest printed art fair in the Central-West. Features graphic design, illustration, comics, fanzines, and independent books from 70+ exhibitors.
• Tropicália - Feira de DiscosminorStrategic or Co-development Partner · 6 September 20258th edition of the Tropicália record fair, Brazil's largest independent record fair in the Central-West region. Over 50,000 records from 25 exhibitors and 10 DJs from three states.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Multiplan: Brazil's largest publicly listed shopping center operator with a portfolio of 20+ regional malls including several in Brasília-adjacent markets. Comparable business model (multi-tenant retail leasing, parking, media) but at much larger national scale.
• Aliansce Sonae (formerly BR Malls): One of the largest shopping center operators in Brazil, formed from the merger of Aliansce and BR Malls, with dozens of malls nationwide. Comparable in operating model and tenant mix but operates at significantly broader national scale.
• JHSF Malls: Brazilian real estate developer operating high-end shopping destinations (e.g., Shopping Cidade Jardim in São Paulo). Comparable in operating luxury/upper-mid retail malls with strong dining and experiential components.
• Iguatemi Empresa de Shopping Centers: Brazilian shopping center company focused on upscale and premium malls, with a portfolio spanning multiple states. Comparable in premium-mall positioning and curated tenant mix, though at broader geographic scale.
• Simon Property Group: Largest US REIT operating premium outlet and regional malls with diversified tenant base, parking, and media businesses. Comparable in mall operating model and revenue mix though at vastly larger scale and in a different geography.
• Unibail-Rodamco-Westfield: Global operator of flagship destination shopping centers (Westfield brand) across the US, Europe, and beyond. Comparable in operating large, experience-driven urban retail destinations with diversified revenue streams (leasing, parking, advertising, events).

Direct peers

• Shopping Pátio Brasil: Major competing shopping center located in Brasília's commercial core, offering a similar mix of fashion anchors, electronics, food court, and entertainment. Directly comparable in catchment, tenant profile, and visitor demographic.
• ParkShopping Brasília: Large regional shopping center in Brasília's Águas Claras/Sudoeste corridor with similar multi-category retail, anchor department stores, and dining options. Directly competes for the same Brasília shopper catchment with a newer-format layout.
• Iguatemi Brasília: Premium shopping destination in Brasília operated by Iguatemi Empresa de Shopping Centers, offering a curated mix of upscale fashion, dining, and entertainment. Comparable as an urban Brasília mall serving similar high-income shoppers.

Regional players

• Hemisfério Sul Investimentos: Brazilian shopping center investor and operator focused on regional malls across the South and Southeast. Comparable in mall-management business model and tenant-leasing economics but primarily regional in geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CNBSHOPPING
• LinkedInlinkedin.com/company/conjunto-nacional-de-brasilia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Conjunto National