Dental Select
Dental Select is a private, for-profit dental and vision insurance company founded in 1989 and headquartered in Sandy, Utah, serving employer groups and individuals in the United States with a staff of 101-250 employees.
- Company typePrivate
- Founded1989
- HeadquartersSandy, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Dental Select does
Dental Select is a private, for-profit insurance company founded in 1989 and headquartered in Sandy, Utah, that provides dental and vision insurance products. The firm operates with a headcount of 101-250 employees and distributes coverage across the United States, presumably through employer group plans, broker channels, and individual policies typical of the niche dental/vision benefits market.
Based on the firmographic footprint (sub-250 employees, 35-year operating history, single disclosed location in Sandy), Dental Select appears to function as a specialty carrier and/or third-party administrator in a crowded market that includes much larger competitors (e.g., national carriers offering dental and vision as part of broader employee benefits suites). The company's core technology and platform details, customer roster, broker relationships, and revenue mechanics are not described in the provided input beyond the public website dentalselect.com.
The input also contains an extensive body of data describing Ameritas — a separate, much larger mutual insurance company headquartered in Lincoln, Nebraska, that offers dental and vision insurance alongside life, disability, annuities, investments, and retirement products. No direct corporate relationship between Dental Select and Ameritas (parent, subsidiary, partnership, or otherwise) is stated in the input material, so the two are treated as independent entities for purposes of this analysis. The absence of Dental Select-specific financial, product, leadership, and strategic-move data materially constrains the depth of any conclusions drawn here.
Dental Select firmographics
Firmographics- Name
- Dental Select
- Legal name
- Ameritas Mutual Holding Company
- Website
- https://dentalselect.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dental Select is a private, for-profit dental and vision insurance company founded in 1989 and headquartered in Sandy, Utah, serving employer groups and individuals in the United States with a staff of 101-250 employees.
- Ownership category
- akta.pro rank
Dental Select industry classification
Industry- Product category
- Dental and Vision Insurance
- NAICS
- Health and Welfare Funds (525120)
- SIC
- Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ)
- akta.pro secondary industries
- Combined Dental & Vision Insurance (FSAIAHAC), Employer-Sponsored Dental & Vision (Group) (FSAIAHAH), Dental Insurance (FSAIAHAA)
Keywords
Where Dental Select is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dental Select business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Life Insurance: Term life insurance and other life insurance products providing protection and financial security for families
- Disability Income Insurance: Income protection insurance for individuals unable to work due to illness or injury
- Investments: Variable insurance and investment products managed through Ameritas Investment Company, LLC
- Annuities: Retirement income products providing guaranteed income streams
- Dental and Vision Insurance: Health benefit plans for individuals and employer groups covering dental and vision care
- Retirement Plans: Business retirement planning and pension solutions for employers
- Executive Benefits: Specialized benefits packages for business executives including succession planning
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dental Select product offering
Product offeringCore offering
Dental Select is a privately held U.S. insurance carrier that underwrites and administers dental and vision insurance plans for individuals, families, and employer groups. The company operates as a focused dental/vision benefits provider headquartered in Sandy, Utah, with 101–250 employees supporting underwriting, claims administration, member services, and a provider network. Core deliverables are recurring dental and vision benefit plans delivered to employer-sponsored groups and individual members nationwide through broker and direct channels.
Product overview
Ameritas is a comprehensive financial services company offering a multi-product platform organized into four main areas: Life (life insurance, disability income insurance), Wealth (investments, annuities), Health (dental, vision, and hearing insurance for individuals and organizations), and Business (employee benefits, retirement plans, executive benefits, succession planning). The company also provides digital self-service tools including a member portal, mobile app, and digital account management platform. Ameritas operates through multiple subsidiaries including Ameritas Life Insurance Corp., Ameritas Investment Company, LLC, Ameritas Advisory Services, LLC, and Ameritas Investment Partners, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Insurance Plans Underwritten dental benefit plans covering preventive, basic, and major dental services, sold to employer groups and to individuals and families, supported by a participating dentist network and standard insurance administration (underwriting, claims, member services).
- Vision Insurance Plans Vision benefit plans covering eye exams, lenses, frames, and contact lenses, offered alongside dental plans to employer groups and individual members as part of Dental Select's dental and vision insurance product line.
Companies that use Dental Select
Customer profileSegments3 records
Ideal customer profiles2 records
Dental Select technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dental Select partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Ethos LifecoreAmeritas and Ethos Life partnered to launch a new index universal life product, combining Ameritas's insurance capabilities with Ethos Life's modern life insurance platform.
- Ameritas Investment Company, LLCcoreAffiliate company providing investment products and services. Part of Ameritas Mutual Holding Company subsidiary network.
- Ameritas Advisory Services, LLCcoreAffiliate advisory services company within Ameritas Mutual Holding Company structure.
- Ameritas Investment Partners, Inc.coreAffiliate investment partners company within Ameritas Mutual Holding Company structure.
Scale indicators2 records
Recent moves1 record
Expansion highlights1 record
Dental Select competitors and assessment
Company assessmentBroad incumbents
- MetLife: Large global insurer offering dental, vision, and other group benefits through employer-sponsored plans; a benchmark incumbent for dental/vision brokers that Dental Select must compete against.
- Humana: National health and supplemental benefits carrier with a meaningful dental/vision franchise; competes against Dental Select on employer-sponsored limited-scope benefits.
- UnitedHealthcare (UnitedHealth Group): Dominant US health insurer offering dental and vision benefits through employers and individual plans; represents scale, network, and brand competition that constrains small specialists.
- Aetna (CVS Health): Major health insurer integrating dental and vision into its broader benefits platform; relevant comparable on product breadth and broker-distribution overlap.
- Guardian Life Insurance Company: Diversified insurer with a sizable dental/vision/HMO business sold through employer benefit packages; overlaps with Dental Select on the dental and vision lines but competes within a much broader benefits portfolio.
- Cigna Group: Major health services company with a dental division serving US employers and individuals; competes with Dental Select on group dental while operating at substantially greater scale.
Direct peers
- Spirit Dental & Vision: Specialty dental and vision insurance carrier selling individual and family plans directly to consumers; closest pure-play comparable to Dental Select's combined dental + vision individual/family positioning.
- Delta Dental Plans Association: The largest dental benefits carrier in the United States, operating state-by-state member companies and brand plans; the most direct competitive counterpart to a specialty dental insurer like Dental Select.
- Renaissance Life & Health Insurance Company: Specialty dental and vision benefits carrier focused on employer-sponsored and individual plans; competes head-to-head with Dental Select for similar broker and employer channels.
- Ameritas: Mutual holding company offering dental and vision insurance alongside life and wealth products; competes directly with Dental Select for employer-sponsored and individual dental/vision business and is also referenced in the provided dataset.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Dental Select social profiles
Digital presenceDental Select compliance and trust
Trust signalCompliance1 record
Dental Select financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Select leadership team
Management profileNumber of profiles
Dental Select subsidiaries and ownership
Company hierarchySubsidiaries3 records
Dental Select funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Select M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Select
What does Dental Select do?
Dental Select is a privately held U.S. insurance carrier that underwrites and administers dental and vision insurance plans for individuals, families, and employer groups. The company operates as a focused dental/vision benefits provider headquartered in Sandy, Utah, with 101–250 employees supporting underwriting, claims administration, member services, and a provider network. Core deliverables are recurring dental and vision benefit plans delivered to employer-sponsored groups and individual members nationwide through broker and direct channels.
Is Dental Select a public or private company?
Dental Select is a private company. It is classified as unknown and is currently operating.
When was Dental Select founded?
Dental Select was founded in 1989. It employs 101 to 250 people.
Where is Dental Select based?
Dental Select is headquartered in Sandy, United States, in the North America region.
How does Dental Select make money?
Seven revenue lines are on record. Life Insurance is the primary driver. The others are disability Income Insurance, investments, annuities, dental and Vision Insurance, retirement Plans and executive Benefits.
Who are Dental Select's main competitors?
Broad incumbents on record are MetLife, Humana, UnitedHealthcare (UnitedHealth Group), Aetna (CVS Health), Guardian Life Insurance Company and Cigna Group. Direct peers are Spirit Dental & Vision, Delta Dental Plans Association, Renaissance Life & Health Insurance Company and Ameritas.
Does Dental Select have an API?
No public API is recorded for Dental Select.
What industry is Dental Select in?
Dental Select's product category is Dental and Vision Insurance. Its primary akta.pro industry code is HLAEAIAJ, Dental Benefit Administration (DBA) & ASO/TPA for Dental, with a secondary code of FSAIAHAC, Combined Dental & Vision Insurance. Its NAICS code is 525120 and its SIC code is 6411.