What WHCCH does

Women's Health Care Center of Houston (WHCCH) is a privately held, physician-owned obstetrics and gynecology medical practice founded in 1979 in Houston, Texas. The practice provides comprehensive women's healthcare across all life stages — from adolescent gynecology and contraception through obstetrics, infertility treatment, menopause management, and complex gynecologic surgery. Care is delivered by three board-certified OB/GYN physicians who are Fellows of the American Congress of Obstetricians and Gynecologists (Drs. Todd Holt, M. Elizabeth Hienaman, and Michael Hold), supported by advanced nurse practitioners and certified nurse-midwives. The practice operates from a primary office on the Houston Methodist West Campus and holds labor-and-delivery affiliations with Houston Methodist West Hospital, Memorial Hermann Memorial City Hospital, and (effective 2026) Memorial Hermann Katy Hospital.

The practice's clinical technology stack centers on minimally invasive gynecologic surgery using the da Vinci robotic surgical system, in-office diagnostic ultrasound, laser-based procedures, NovaSure endometrial ablation, and a recently launched in-house Med Spa offering bioidentical hormone replacement pellet therapy. Service breadth spans 20+ named offerings, including well-woman exams, pregnancy care, endometriosis and fibroids treatment, cervical and uterine care, PCOS management, ovarian cyst treatment, pelvic pain management, urinary incontinence treatment, and various in-office procedures (colposcopy, hysteroscopy, LEEP, IUD/Nexplanon placement). Digital infrastructure is limited to a Tebra-powered website with online appointment booking and content marketing via blog and social channels.

WHCCH operates as a direct-to-consumer fee-for-service clinical business. Revenue is generated primarily through insurance reimbursements from in-network major commercial carriers (Aetna, Amerigroup, Anthem BCBS, Cigna, GEHA, Humana, Tricare, UnitedHealthcare Oxford) plus patient payments for uncovered services and cash-pay Med Spa offerings. There is no enterprise B2B sales motion, no external capital, no parent company, and no franchise or licensing structure. The practice has remained within the founding family, with succession formalized when Dr. Todd Holt joined in 2005 and Dr. Michael Hold in 2007, and continues to expand incrementally through geographic and service-line extensions.

Name

WHCCH

Legal name

Women's Health Care Center of Houston

Website

https://whcch.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Health Care Center of Houston (WHCCH) is a privately held, physician-owned OB/GYN practice founded in 1979, serving women across all life stages at its Houston Methodist West Campus office with hospital affiliations at Houston Methodist West, Memorial Hermann Memorial City, and (from 2026) Memorial Hermann Katy, offering obstetrics, gynecology, fertility, menopause, and robotic surgery services.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK)

Keywords

• Obstetrics gynecology services
• Women's healthcare
• Prenatal pregnancy care
• Minimally invasive gynecologic surgery
• Bioidentical hormone therapy

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Healthcare Services: Fee-for-service medical care including obstetrics, gynecology, well-woman exams, diagnostic procedures, and surgical interventions. Revenue is generated through insurance reimbursements from in-network major carriers and patient payments for uncovered services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Women's Health Care Center of Houston is a private OB/GYN medical practice founded in 1979 that provides comprehensive obstetric and gynecological care for women across all life stages. It delivers prenatal, labor and delivery, and postpartum services; gynecological diagnostics and treatment; minimally invasive and robotic-assisted surgery; contraception; infertility evaluation; menopause management including bioidentical hormone replacement pellet therapy; and in-office diagnostic ultrasound. Care is delivered at two Houston-area offices with hospital affiliations at Houston Methodist West, Memorial Hermann Memorial City, and Memorial Hermann Katy (2026).

Product overview

Women's Health Care Center of Houston is an OB/GYN medical practice offering a comprehensive portfolio of women's health services. The practice operates as a unified platform combining obstetrics, gynecology, diagnostic services, and surgical treatments. Core services include pregnancy care with in-office ultrasound, gynecology addressing conditions like endometriosis and fibroids, contraception services with multiple birth control options, and bioidentical hormone replacement therapy. The practice offers specialized surgical services including da Vinci robotic-assisted hysterectomy and minimally invasive procedures, as well as diagnostic capabilities through in-office ultrasound and laboratory services. All services are provided at two Houston locations with hospital affiliations at Houston Methodist West Hospital and Memorial Hermann hospitals.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Health Services Comprehensive women's health care addressing conditions at every age and stage of life, including hormonal conditions and general wellness for women.
• Gynecology Gynecological services addressing common and complex health issues such as endometriosis, heavy periods, abnormal Pap smears, and infertility.
• Obstetrics Obstetric services including prenatal care, in-office ultrasound, and affiliated hospital labor and delivery at Houston Methodist West Hospital and Memorial Hermann Memorial City Hospital.
• Infertility Services Evaluation and treatment for infertility issues including IUI (intrauterine insemination), secondary infertility, and fertility-related conditions.
• Menopause Services Comprehensive menopause care including symptom management, hormone therapy, and support through hormonal transitions.
• Contraception Birth control options including IUDs (copper and hormonal), Nexplanon implants, oral contraceptives, patches, injections, and contraceptive counseling.
• Endometriosis Treatment Diagnosis and treatment of endometriosis including medication, hormonal birth control, GnRH agonists, and minimally invasive surgery options.
• Abnormal Bleeding Treatment Evaluation and treatment of abnormal uterine bleeding including hormonal therapy, NovaSure endometrial ablation, myomectomy, and hysterectomy.
• In-Office Ultrasound State-of-the-art diagnostic ultrasound technology performed in-office for pelvic pain evaluation, pregnancy monitoring, and reproductive health assessments.
• Pregnancy Care Prenatal care throughout pregnancy including regular appointments, in-office ultrasound, pre-delivery hospital meetings, and infertility care with IUI treatment.
• Bioidentical Hormone Replacement Therapy (BHRT) Customized bioidentical hormone pellet therapy to restore hormones to optimal levels, relieving symptoms of menopause and hormonal imbalances.
• Hysterectomy Minimally invasive hysterectomy procedures including laparoscopic, robotic-assisted da Vinci surgery, total hysterectomy, and supracervical hysterectomy.
• Cervical Care Cervical health services including Pap tests, colposcopy, cryocautery, LEEP (Loop Electrosurgical Excision Procedure), and cervical cyst treatment.
• Uterine Care Comprehensive uterine care including ultrasounds, Pap testing, endometrial biopsy, endometrial ablation, D&C, and uterine balloon therapy.
• Pelvic Pain Treatment Diagnosis and treatment of chronic pelvic pain through pelvic exams, hysteroscopy, transvaginal ultrasound, medication, physical therapy, and laparoscopic surgery.
• Ovarian Cysts Treatment Diagnosis via in-office ultrasound and treatment including hormonal birth control and surgery for persistent or large cysts.
• Urinary Incontinence Treatment Diagnosis and treatment including pelvic floor exercises (Kegel), lifestyle changes, medications, and sling surgery for bladder support.
• Fibroids Treatment Treatment options including hormone therapy, endometrial ablation, and hysterectomy for fibroids affecting health and fertility.
• PCOS Treatment Diagnosis through pelvic exam and ultrasound, with treatment including birth control pills, progestin therapy, ovulation-stimulating medications, and lifestyle guidance.
• Well Woman Exam Annual preventive care exams including pelvic exam, breast evaluation, Pap smear, blood testing, urinalysis, and family planning resources.
• Ablations In-office endometrial ablation procedures using cryotherapy (freezing) or radiofrequency energy to treat endometriosis and dysfunctional uterine bleeding.
• In-Office Procedures Range of in-office procedures including colposcopy, hysteroscopy, laser procedures, LEEP, cryocautery, endometrial biopsy, IUD/Nexplanon placement, pellet insertion, and uterine treatments.
• Robotic and Minimally Invasive Surgery da Vinci robotic surgical system and minimally invasive techniques for hysterectomies, myomectomies, ovarian cystectomies, diagnostic laparoscopies, tubal ligations, and lysis of adhesions.

Quantifiable outcome

• NovaSure endometrial ablation shows 77.7% success rate at reducing or eliminating abnormal bleeding
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered expansion and core.

• Memorial Hermann Katy HospitalexpansionStrategic or Co-development Partner · 1 January 2026Expanding affiliated hospital services for labor and delivery beginning in 2026, extending reach to the Katy, TX area.
• Houston Methodist West HospitalcoreStrategic or Co-development PartnerAffiliated hospital for labor and delivery services and surgical procedures. The practice is located on the Methodist West Campus. Dr. Michael Hold serves as Vice President of the Medical Staff at Houston Methodist West hospital.
• Memorial Hermann Memorial City HospitalcoreStrategic or Co-development PartnerAffiliated hospital for labor and delivery services. Dr. Todd Holt has served in physician leadership roles at Memorial Hermann hospitals.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pediatrix Medical Group (formerly Obstetrix): National physician group specializing in women's and children's services including obstetrics. Comparable as a scaled, PE-influenced OB specialty platform with hospital-based delivery focus.
• Houston Methodist: Major Houston hospital system and current WHCCH affiliate at the Methodist West Campus. Comparable as a system-affiliated OB/GYN delivery and surgical channel competing for the same patient pool.
• Privia Health: National physician practice management and medical group platform serving ambulatory specialties including OB/GYN. Comparable as a platform enabling independent physician groups to operate at scale with payer and tech infrastructure.
• Atrium Health (Advocate Health): Large multi-state health system with comprehensive women's health service lines. Comparable as a broad incumbent operating hospital-based OB/GYN delivery and surgical services across large geographies.
• Memorial Hermann Health System: Major Houston hospital system and current WHCCH affiliate. Comparable as a large incumbent that also employs OB/GYNs and competes for obstetric and gynecologic surgical volume in the Houston market.
• HCA Houston Healthcare: Houston-area hospital network with significant obstetric and gynecologic service volume. Comparable as a system competitor for both obstetric deliveries and gynecologic surgical cases in the same metro.

Direct peers

• Unified Women's Healthcare: National OB/GYN-focused practice management platform supporting independent women's health groups with back-office, payer, and clinical infrastructure. Directly comparable as a scaled OB/GYN practice aggregator in the same specialty.
• Women's Health USA: OB/GYN practice management and MSO platform partnering with independent women's health practices. Comparable business model of supporting physician-owned OB/GYN groups with shared services and growth capital.

Regional players

• Kelsey-Seybold Clinic: Houston-based multi-specialty physician group with substantial OB/GYN coverage. Directly comparable as a competing women's health provider in the same Houston geography with similar employed/affiliated physician model.

Others

• Tebra (PatientPop): Healthcare practice technology and marketing platform powering WHCCH's website, scheduling, and patient communications. Comparable as the practice's digital infrastructure vendor and a representative small-practice SaaS ecosystem player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/womens-healthcare-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHCCH