Pearson Realty Group

What Pearson Realty Group does

Pearson Realty Group is a privately held, full-service real estate brokerage founded in 2009 and headquartered in Chicago's Noble Square neighborhood. The firm operates a 150+ broker agent force serving Cook County and surrounding Chicagoland suburbs with residential brokerage, commercial real estate sales, leasing, REO/bank-owned disposition, short-sale negotiation, and luxury transaction services. Co-founders Kirby, Austin, and Parker Pearson—who transitioned into real estate from careers at the Chicago Board of Trade—also own the affiliated entities PRG Management (investment property and HOA management), Noble Title Insurance Agency (in-house title), and Pearson Plus (a bundle of professional photography, in-house legal, title, and home warranty). Selected institutional clients include Starbucks, Wells Fargo, Goldman Sachs, Fifth Third Bank, PNC, Chase, Fannie Mae, Freddie Mac, and HUD for leasing and REO work.

The company's principal technology asset is PearsonCORE, a proprietary CRM that distributes company-generated buyer, seller, and renter leads directly into agent dashboards and provides automated follow-up, lead management, and marketing tools. The public website layers on a Chicago-focused property search engine (map search, advanced filters, neighborhood guides, open-house scheduling, and a free home valuation tool) and integrates with MLS, KeyBox/Payload for earnest-money collection, and listing syndication across third-party portals. Marketing reach is multi-channel: SEO-optimized site content, blog, Facebook, Instagram, LinkedIn, Twitter/X, email newsletter, and traditional direct mail.

Economically, Pearson is a transaction-fee business across its residential and commercial brokerage and leasing lines, supplemented by recurring professional services fees from property management (PRG Management) and title insurance (Noble Title). Agent compensation follows a high-split, no-desk-fee model positioned to recruit productive agents away from incumbents, with company-generated leads from PearsonCORE serving as the primary value lever. The firm has not disclosed external institutional capital, funding rounds, or audited financials; ownership remains with the Pearson family.

Name

Pearson Realty Group

Legal name

Pearson Realty Group

Website

https://pearsonrealtygroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pearson Realty Group is a privately held, Chicago-based full-service real estate brokerage founded in 2009, serving residential buyers and sellers plus institutional clients across Chicagoland with 150+ brokers, proprietary CRM technology, and integrated property management, title insurance, and commercial leasing services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate brokerage
• Commercial property leasing
• Property management services
• Real estate sales
• REO asset management

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Sales Commission: Traditional real estate commission-based model for residential property sales including single-family homes, condos, and multi-family properties. The company completed over 2,600 transactions from 2010-2020 with total transaction volume of over $697 million.
2. Commercial Real Estate Services: Corporate real estate solutions including sales, property management, facility and construction management, and valuation and tax consulting for corporate tenants, owners, and investors.
3. Commercial Leasing: Commercial property leasing services for retail, industrial, office, land, and special purpose properties.
4. Rental/Leasing Services: Chicago leasing services for landlords including marketing, tenant screening, lease preparation, vendor management, and professional photography. Works with large corporate property owners and investors through the Institutional Leasing Program.
5. Property Management Services: Community association management (HOA) and investment property management through sister company PRG Management, including tenant screening, rent collection, maintenance, and property inspections.
6. Short Sale Services: Expert short sale processing services to help underwater homeowners avoid foreclosure, including lender negotiation and debt reduction assistance.
7. Bank-Owned/REO Services: Management and marketing of REO/bank-owned properties for financial institutions including Fannie Mae, Freddie Mac, and HUD, with NRBA training and certification.
8. Title Insurance Agency: In-house title insurance services through Noble Title Insurance Agency for efficient closings.
9. Real Estate Education Services: 90-hour broker pre-licensing classes offered in partnership with I Love Real Estate School for aspiring real estate professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Pearson Realty Group is a full-service Chicago real estate brokerage providing residential and commercial sales, leasing, property management, and specialized services such as short sales, bank-owned (REO) asset disposition, and institutional leasing for corporate clients. The firm operates through a network of 150+ brokers supported by the proprietary PearsonCORE CRM, a Chicago-focused property search website, and the Pearson Plus seller service package that bundles professional photography, title insurance through affiliated Noble Title Agency, and home warranty coverage.

Product overview

Pearson Realty Group is a full-service Chicago real estate brokerage operating as a unified platform with integrated services. The core offering centers on PearsonCORE CRM (proprietary lead management system) and a property search platform, supplemented by seller services under the Pearson Plus package, home valuation tools, and specialized services for bank-owned properties, short sales, commercial real estate, and institutional leasing. The company also provides real estate education through a partner school and operates sister company PRG Property Management for HOA and investment property services. Services are offered to buyers, sellers, renters, and investors across residential and commercial segments in the Chicagoland area.

Differentiator

Problem solved

Functional benefit

Brands

• Pearson Plus: A suite of services including professional photography, in-house attorneys, Noble Title Agency, and Home Warranty of America to ensure an efficient home sale.
• PearsonCORE CRM

Products and services

• Residential Real Estate Brokerage Full-service residential sales and buyer representation for single-family homes, condos, townhouses, and multi-family properties across Chicago and surrounding suburbs, delivered by 150+ brokers. Includes professional marketing, virtual tours, listing syndication, and guided transaction support.
• Commercial Real Estate Services Integrated commercial real estate solutions for retail, office, industrial, land, and special-purpose properties including sales, leasing, property management, facility and construction management, and valuation and tax consulting. Designed for corporate tenants, owners, and investors in the Chicagoland area.
• Institutional Leasing Program Dedicated corporate leasing program for large institutional property owners and investors that delivers marketing, MLS access, and detailed leasing services with no exclusive agreement contracts. Serves clients including Starbucks, Wells Fargo, Goldman Sachs, and Fifth Third Bank.
• Property Management Services Professional property management for HOA and community associations and investment property owners delivered through sister company PRG Management. Services include tenant screening, rent collection, maintenance coordination, vendor management, and property inspections.
• Bank-Owned and REO Services Management, marketing, and disposition of REO and bank-owned properties for financial institutions and government agencies such as Fannie Mae, Freddie Mac, HUD, PNC Bank, and Chase Bank. Includes court-appointed receivership services and NRBA-trained staff.
• Short Sale Services

Quantifiable outcome

• Over 2,600 transactions completed from 2010-2020
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• United Home LoansminorGTM or Marketing PartnerUnited Home Loans is a mortgage lending partner featured in the Pearson Realty Group website footer, providing mortgage services to support home buying and selling transactions.
• Home Warranty of AmericaminorImplementation/ SI/ Consulting PartnerHome warranty provider included in the Pearson Plus program, offering home warranty coverage as part of the comprehensive home sale services provided to clients.
• Noble Title AgencycoreStrategic or Co-development PartnerIn-house title insurance agency providing title insurance services for efficient property closings. Part of the comprehensive Pearson Plus service suite and mentioned in company history as a founding service offering.
• PRG ManagementcoreStrategic or Co-development PartnerSister company providing investment property management and community association management services. Works in conjunction with Pearson Realty Group for leasing and property management services, serving clients such as Starbucks, Wells Fargo, and Goldman Sachs.
• Benevolent Housing AssociationminorOthers501c3 not-for-profit organization on whose board the Pearson family sits, demonstrating community involvement and social responsibility in housing advocacy.
• I Love Real Estate SchoolminorChannel Partner/ Reseller/ DistributorEducational partner offering 90-hour broker pre-licensing classes for aspiring real estate professionals. Pearson Realty Group promotes this program for agent recruitment and training.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• eXp Realty: Cloud-based brokerage with a high-split, low-fee agent economic model that directly targets the same value proposition Pearson markets to recruits, and has been expanding agent count in Chicago.
• Redfin: Technology-led residential brokerage with a Chicago hub, competing on consumer experience and commission structure. Different delivery model but directly competing for the same buyer and seller relationships.

Direct peers

• @properties: Largest independent residential brokerage in the Chicago metro, founded in Chicago in 2000. Direct competitor for agent recruitment, residential listings, and consumer mind share in the same Chicagoland market.
• Berkshire Hathaway HomeServices Chicago: Major Chicagoland residential and commercial brokerage under the Berkshire Hathaway franchise, competing directly with Pearson for agents, sellers, and institutional mandates in the same geography.
• Sotheby's International Realty – Chicago: Luxury-residential focused brokerage in Chicago that overlaps with Pearson's luxury segment, competing for high-net-worth listings and buyer representation in premium neighborhoods.

Broad incumbents

• Compass: National tech-forward brokerage with a major Chicago presence, competing for agents and listings across the same territory with a well-funded platform and marketing technology stack.
• Keller Williams Realty: Largest brokerage by agent count in the U.S., with significant Chicagoland market centers. Competes for agent recruiting and uses a similar high-split, agent-centric economic model.
• Coldwell Banker Realty: Long-established national brokerage with a substantial Chicago agent base, offering residential sales, commercial, and relocation services that overlap with Pearson's full-service model.
• RE/MAX: Globally franchised residential brokerage with deep penetration in Chicago suburbs, competing for sellers, listings, and agent talent in the same Cook County footprint.

Regional players

• Jameson Sotheby's International Realty: Chicago-focused residential and luxury brokerage with similar service breadth and agent-driven model, competing for sellers in the same neighborhoods Pearson serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pearsongroup
• Facebookfacebook.com/pearsonrealtygroup
• LinkedInlinkedin.com/company/3790406
• Instagraminstagram.com/pearsonrealtygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearson Realty Group