WebKinder
WebKinder is a Swiss digital agency in Luzern with an 18-person team in Luzern and Zürich that designs, develops, and supports WordPress, WooCommerce, and Laravel-based websites, e-commerce platforms, and custom web applications for businesses, associations, and financial institutions across Switzerland.
- Company typePrivate
- Founded2015
- HeadquartersLuzern, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WebKinder does
WebKinder AG is a Swiss digital agency headquartered in Luzern with a secondary office in Zürich and a team of 18 specialists. Founded in 2015 (initially as a GmbH, converted to an Aktiengesellschaft in early 2022), the company designs, develops, and supports websites, e-commerce platforms, and custom web applications for clients across Switzerland. Its core technology stack centers on WordPress (content sites), WooCommerce (online shops), and Laravel (custom web applications), supplemented by UX/UI design, SEO, SEA, content marketing, digital analytics, branding, and ongoing maintenance services. Notable technical capabilities include ERP integration via custom plugins (e.g., Tocco extranet), WordPress Multisite implementations for multi-brand organizations (e.g., Stiftung Lebenshilfe), and bespoke Laravel platforms (e.g., Physioswiss's 17-association platform, FHNW's Concept Maps tool).
The firm's business model is predominantly professional services: project-based engagements spanning strategy, design, development, and go-live, plus recurring maintenance and support for a managed base of approximately 226 active digital installations. WebKinder also operates an in-house K-Beauty e-commerce brand, SOOYOU, managed by a three-person operations team, which serves both as a transaction-fee revenue stream and as a practical learning lab for e-commerce delivery. The agency serves a horizontally diversified Swiss client base spanning financial services (Reichmuth & Co, Helvetic Trust, Globalance, KVG), manufacturing (air-lux, Ramseier Suisse), consumer brands (Juckerfarm, SOOYOU), education (FHNW), and non-profit/association sectors (Physioswiss, Stiftung Lebenshilfe, Zürcher Journalistenpreis). Go-to-market is sales-led and direct, with no marketplace or channel partner model, supported by an Insights blog, Instagram, and an email newsletter for top- and mid-funnel demand generation. The company is privately held, founder/management-owned, and does not disclose revenue.
WebKinder firmographics
Firmographics- Name
- WebKinder
- Legal name
- WEBKINDER AG
- Website
- https://webkinder.ch
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WebKinder is a Swiss digital agency in Luzern with an 18-person team in Luzern and Zürich that designs, develops, and supports WordPress, WooCommerce, and Laravel-based websites, e-commerce platforms, and custom web applications for businesses, associations, and financial institutions across Switzerland.
- Ownership category
- akta.pro rank
WebKinder industry classification
Industry- Product category
- Web Design and Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where WebKinder is headquartered
LocationHeadquarters
- HQ city
- Luzern
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
WebKinder business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Web Design & Development Services: Professional services revenue from designing and developing websites, web applications, and digital platforms for clients. Includes project-based work from kickoff to go-live, ongoing maintenance, and technical support.
- Digital Consulting & Strategy: Advisory services including online strategy, SEO, digital analytics, and marketing consultation
- E-Commerce Operations (K-Beauty): Self-operated K-Beauty e-commerce shop integrated within the agency
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Project Manager Medior/Senior |
| Subscription | Annual | UX & UI Designer Medior/Senior |
| Subscription | Annual | E-Commerce Operations Manager |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WebKinder product offering
Product offeringCore offering
WebKinder AG is a Swiss digital agency that designs, develops, and runs custom websites, e-commerce platforms, and web applications for businesses and non-profit organizations across Switzerland. Its core stack is built on WordPress (websites), WooCommerce (online shops), and Laravel (custom web applications), with services spanning UX design, frontend development, SEO/SEA, digital analytics, content marketing, and branding.
Product overview
WebKinder is a Swiss digital agency offering a comprehensive portfolio of digital solutions centered on web development and online strategy. The core technology stack consists of WordPress (websites), WooCommerce (e-commerce), and Laravel (custom web applications), complemented by a suite of design and marketing modules. The product offering spans the entire project lifecycle from strategy and consulting through design (UX Design, Screen Design), development (Frontend Development, custom applications), to ongoing marketing and analytics (SEO, SEA, Digital Analytics, Content Marketing, Newsletter Campaigns). The agency also provides branding and corporate design services. Founded in 2015 and based in Luzern with 18 team members, WebKinder manages approximately 226 active digital installations for clients across Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Website Design & Development Custom WordPress website design, development, and implementation for Swiss businesses, organizations, and non-profits. Includes custom themes, custom plugins, multilingual support, SEO-friendly builds, and ongoing maintenance.
- WooCommerce Online Shop Development Custom WooCommerce-based online shop development with product variants, bundled products, multilingual support, payment integration, and inventory workflows for Swiss e-commerce brands and retailers.
- Laravel Web Application Development Custom web application and platform development using the Laravel framework for complex projects that go beyond standard CMS capabilities, including ERP-integrated extranets and bespoke tools.
- WordPress Multisite Implementations Multi-site WordPress implementations that connect multiple business units, brands, or sub-organizations under one unified design system and centralized management.
- UX & Screen Design User experience design including user research, interaction design, wireframes, moodboards, design systems, and pixel-perfect screen/interface design as a standalone agency service.
- Digital Marketing (SEO, SEA, Content, Analytics, Mailchimp Newsletter) Combined digital marketing services covering on-page and off-page SEO, Google Ads (SEA), content creation and management, A/B-tested digital analytics, and Mailchimp newsletter campaigns for Swiss clients.
- Branding / Corporate Design Brand identity and corporate design services including logo design, color palettes, typography, and visual guidelines for Swiss organizations seeking a refreshed brand alongside digital projects.
- SOOYOU — K-Beauty Online Shop Self-operated WooCommerce-based online shop selling Korean and Japanese cosmetics directly to Swiss consumers, run in-house to give the agency practical e-commerce operating experience.
Quantifiable outcome
- 226 active digital installations managed
- +1 more outcomes
Companies that use WebKinder
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
WebKinder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
WebKinder partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
WebKinder competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WebKinder social profiles
Digital presenceWebKinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebKinder leadership team
Management profileNumber of profiles
Profiles1 record
WebKinder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebKinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebKinder
What does WebKinder do?
WebKinder AG is a Swiss digital agency that designs, develops, and runs custom websites, e-commerce platforms, and web applications for businesses and non-profit organizations across Switzerland. Its core stack is built on WordPress (websites), WooCommerce (online shops), and Laravel (custom web applications), with services spanning UX design, frontend development, SEO/SEA, digital analytics, content marketing, and branding.
Is WebKinder a public or private company?
WebKinder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WebKinder founded?
WebKinder was founded in 2015. It employs 1 to 10 people.
Where is WebKinder based?
WebKinder is headquartered in Luzern, Switzerland, in the Europe region.
How does WebKinder make money?
Three revenue lines are on record. Web Design & Development Services are the primary driver. The others are digital Consulting & Strategy and E-Commerce Operations (K-Beauty).
Does WebKinder have an API?
No public API is recorded for WebKinder.
What industry is WebKinder in?
WebKinder's product category is Web Design and Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 541511 and its SIC code is 7370.