WebKinder

What WebKinder does

WebKinder AG is a Swiss digital agency headquartered in Luzern with a secondary office in Zürich and a team of 18 specialists. Founded in 2015 (initially as a GmbH, converted to an Aktiengesellschaft in early 2022), the company designs, develops, and supports websites, e-commerce platforms, and custom web applications for clients across Switzerland. Its core technology stack centers on WordPress (content sites), WooCommerce (online shops), and Laravel (custom web applications), supplemented by UX/UI design, SEO, SEA, content marketing, digital analytics, branding, and ongoing maintenance services. Notable technical capabilities include ERP integration via custom plugins (e.g., Tocco extranet), WordPress Multisite implementations for multi-brand organizations (e.g., Stiftung Lebenshilfe), and bespoke Laravel platforms (e.g., Physioswiss's 17-association platform, FHNW's Concept Maps tool).

The firm's business model is predominantly professional services: project-based engagements spanning strategy, design, development, and go-live, plus recurring maintenance and support for a managed base of approximately 226 active digital installations. WebKinder also operates an in-house K-Beauty e-commerce brand, SOOYOU, managed by a three-person operations team, which serves both as a transaction-fee revenue stream and as a practical learning lab for e-commerce delivery. The agency serves a horizontally diversified Swiss client base spanning financial services (Reichmuth & Co, Helvetic Trust, Globalance, KVG), manufacturing (air-lux, Ramseier Suisse), consumer brands (Juckerfarm, SOOYOU), education (FHNW), and non-profit/association sectors (Physioswiss, Stiftung Lebenshilfe, Zürcher Journalistenpreis). Go-to-market is sales-led and direct, with no marketplace or channel partner model, supported by an Insights blog, Instagram, and an email newsletter for top- and mid-funnel demand generation. The company is privately held, founder/management-owned, and does not disclose revenue.

Name

WebKinder

Legal name

WEBKINDER AG

Website

https://webkinder.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WebKinder is a Swiss digital agency in Luzern with an 18-person team in Luzern and Zürich that designs, develops, and supports WordPress, WooCommerce, and Laravel-based websites, e-commerce platforms, and custom web applications for businesses, associations, and financial institutions across Switzerland.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Web design agency
• WordPress development
• WooCommerce solutions
• Laravel web applications
• Digital consulting

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Professional services revenue from designing and developing websites, web applications, and digital platforms for clients. Includes project-based work from kickoff to go-live, ongoing maintenance, and technical support.
2. Digital Consulting & Strategy: Advisory services including online strategy, SEO, digital analytics, and marketing consultation
3. E-Commerce Operations (K-Beauty): Self-operated K-Beauty e-commerce shop integrated within the agency

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WebKinder AG is a Swiss digital agency that designs, develops, and runs custom websites, e-commerce platforms, and web applications for businesses and non-profit organizations across Switzerland. Its core stack is built on WordPress (websites), WooCommerce (online shops), and Laravel (custom web applications), with services spanning UX design, frontend development, SEO/SEA, digital analytics, content marketing, and branding.

Product overview

WebKinder is a Swiss digital agency offering a comprehensive portfolio of digital solutions centered on web development and online strategy. The core technology stack consists of WordPress (websites), WooCommerce (e-commerce), and Laravel (custom web applications), complemented by a suite of design and marketing modules. The product offering spans the entire project lifecycle from strategy and consulting through design (UX Design, Screen Design), development (Frontend Development, custom applications), to ongoing marketing and analytics (SEO, SEA, Digital Analytics, Content Marketing, Newsletter Campaigns). The agency also provides branding and corporate design services. Founded in 2015 and based in Luzern with 18 team members, WebKinder manages approximately 226 active digital installations for clients across Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Website Design & Development Custom WordPress website design, development, and implementation for Swiss businesses, organizations, and non-profits. Includes custom themes, custom plugins, multilingual support, SEO-friendly builds, and ongoing maintenance.
• WooCommerce Online Shop Development Custom WooCommerce-based online shop development with product variants, bundled products, multilingual support, payment integration, and inventory workflows for Swiss e-commerce brands and retailers.
• Laravel Web Application Development Custom web application and platform development using the Laravel framework for complex projects that go beyond standard CMS capabilities, including ERP-integrated extranets and bespoke tools.
• WordPress Multisite Implementations Multi-site WordPress implementations that connect multiple business units, brands, or sub-organizations under one unified design system and centralized management.
• UX & Screen Design User experience design including user research, interaction design, wireframes, moodboards, design systems, and pixel-perfect screen/interface design as a standalone agency service.
• Digital Marketing (SEO, SEA, Content, Analytics, Mailchimp Newsletter) Combined digital marketing services covering on-page and off-page SEO, Google Ads (SEA), content creation and management, A/B-tested digital analytics, and Mailchimp newsletter campaigns for Swiss clients.
• Branding / Corporate Design Brand identity and corporate design services including logo design, color palettes, typography, and visual guidelines for Swiss organizations seeking a refreshed brand alongside digital projects.
• SOOYOU — K-Beauty Online Shop Self-operated WooCommerce-based online shop selling Korean and Japanese cosmetics directly to Swiss consumers, run in-house to give the agency practical e-commerce operating experience.

Quantifiable outcome

• 226 active digital installations managed
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/webkinder
• Xx.com/webkinder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebKinder