The Planting Tree
- Company typePrivate
- Founded2014
- HeadquartersMooresville, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
The Planting Tree firmographics
Firmographics- Name
- The Planting Tree
- Legal name
- PlantingTree.com
- Website
- https://plantingtree.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Ownership category
- akta.pro rank
The Planting Tree industry classification
Industry- Product category
- Online Plant Nursery
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Tree Production (111421)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industry
- Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)
Keywords
Where The Planting Tree is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Markets served
The Planting Tree business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Online Plant and Tree Sales: Direct retail sales of trees, plants, shrubs, and garden supplies through the PlantingTree.com ecommerce platform. Revenue is generated through one-time product purchases with volume discounts available for bulk orders. The company sells plants ranging from young saplings to mature specimens up to 6 feet tall.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based bulk discounts on individual plant varieties |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Planting Tree product offering
Product offeringCore offering
The Planting Tree operates as a direct-to-consumer e-commerce plant nursery selling trees, shrubs, perennials, ornamental grasses, fruits and berries, and indoor and patio plants, along with plant care supplies, through its Shopify-powered online storefront. The company ships mature live plants up to 6 feet tall directly to residential customers' homes across the continental United States, with most orders shipping within 1-2 business days.
Product overview
The Planting Tree is an online nursery and e-commerce platform selling a wide variety of live trees, plants, shrubs, and garden supplies. The core offering consists of trees & plants (including Privacy Trees like Thuja Green Giant, Italian Cypress, Leyland Cypress, and Arborvitae; Flowering Trees like Crape Myrtles and Dogwoods; Shade Trees; Dwarf Trees; Tropical Trees; Fruits & Berries; Shrubs; Perennials; and Indoor/Patio Plants) and plant supplies (fertilizers, soil, stakes, and watering equipment). The business operates as a direct-to-consumer online plant nursery shipping mature trees up to 6 feet tall directly to customers' homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Trees & Plants
- Privacy Trees
Quantifiable outcome
- Free shipping threshold: Orders over $119 qualify for free shipping
- +1 more outcomes
Companies that use The Planting Tree
Customer profileSegments2 records
Ideal customer profiles2 records
The Planting Tree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Planting Tree partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Planting Tree competitors and assessment
Company assessmentDirect peers
- Spring Hill Nurseries: Mail-order and online garden retailer offering perennials, shrubs, bulbs, and small trees direct to home gardeners. Comparable DTC model targeting residential gardeners across the US.
- Brighter Blooms: Online plant nursery selling trees, shrubs, and flowering plants direct to homeowners with home delivery. Highly comparable GTM (DTC e-commerce, doorstep shipping) and overlapping catalog in privacy trees and ornamentals.
- Nature Hills Nursery: Established online nursery retailer carrying trees, shrubs, fruit, and perennials with home delivery across most of the US. Closely comparable assortment and fulfillment model.
- Stark Bro's Nurseries & Orchards: Heritage mail-order and online fruit-tree and plant nursery serving residential gardeners for over 200 years. Overlaps with PlantingTree's Fruits & Berries category and DTC delivery motion.
- White Flower Farm: Premium online garden retailer shipping perennials, shrubs, and select trees direct to consumers. Comparable in assortment breadth and consumer education-led merchandising.
- Fast Growing Trees: Direct online-to-consumer tree nursery operating as a long-tenured category leader in privacy, flowering, and shade trees. Competes head-to-head with The Planting Tree on flagship SKUs like Thuja Green Giant and is the primary benchmark for catalog breadth and shipping scale.
Emerging players
- Burpee: Heritage gardening brand selling seeds, plants, and garden supplies primarily DTC. Overlaps with PlantingTree's plants and supplies assortment and residential gardener demographic, though anchored in seeds rather than mature trees.
Broad incumbents
- Monrovia: Large wholesale grower of ornamental and landscape plants sold through independent garden centers and retailers nationwide. Adjacent upstream supplier and category benchmark rather than a direct DTC competitor.
- Proven Winners: National plant brand licensing proprietary ornamental and landscape varieties through retail partners. Comparable in plant categories but distributed through partner retailers rather than DTC.
Others
- Arbor Day Foundation: Nonprofit focused on tree planting, education, and reforestation that sells trees to consumers. Comparable end customer (residential tree planters) but distinct mission-driven, non-DTC retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The Planting Tree social profiles
Digital presenceThe Planting Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Planting Tree leadership team
Management profileNumber of profiles
The Planting Tree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Planting Tree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Planting Tree
What does The Planting Tree do?
The Planting Tree operates as a direct-to-consumer e-commerce plant nursery selling trees, shrubs, perennials, ornamental grasses, fruits and berries, and indoor and patio plants, along with plant care supplies, through its Shopify-powered online storefront. The company ships mature live plants up to 6 feet tall directly to residential customers' homes across the continental United States, with most orders shipping within 1-2 business days.
Is The Planting Tree a public or private company?
The Planting Tree is a private company. It is classified as unknown and is currently operating.
When was The Planting Tree founded?
The Planting Tree was founded in 2014.
Where is The Planting Tree based?
The Planting Tree is headquartered in Mooresville, United States, in the North America region.
How does The Planting Tree make money?
One revenue line is on record: online Plant and Tree Sales.
Who are The Planting Tree's main competitors?
Direct peers on record are Spring Hill Nurseries, Brighter Blooms, Nature Hills Nursery, Stark Bro's Nurseries & Orchards, White Flower Farm and Fast Growing Trees. Burpee is listed as an emerging player. Broad incumbents are Monrovia and Proven Winners. Arbor Day Foundation is listed as an others.
Does The Planting Tree have an API?
No public API is recorded for The Planting Tree.
What industry is The Planting Tree in?
The Planting Tree's product category is Online Plant Nursery. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of CRAOAFAH, Gardening, Lawn & Outdoor Living Distribution. Its NAICS code is 444240 and its SIC code is 5200.