TCP Global
TCP Global Corporation is a privately held, US-based multi-brand e-commerce distributor founded in 1974, selling automotive paints, coatings, airbrushing equipment, and related creative supplies directly to consumers and professionals across nine specialty storefronts and all seven continents.
- Company typePrivate
- Founded1974
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What TCP Global does
TCP Global Corporation is a privately held, founder-led multi-brand e-commerce distributor of paints, coatings, airbrushing equipment, and related supplies. Founded in 1974 as a small home decorating store in Lakeside, California, the company has grown over 50 years into a global direct-to-consumer operator running nine specialty storefronts and serving customers on all seven continents under approximately fifteen sub-brands including Custom Shop, Restoration Shop, Hot Rod Flatz, Custom Coat, Dura-Gold, Barrier Bond, Master Airbrush, U.S. Art Supply, and U.S. Cake Supply.
The company's core technology and assets are an integrated Shopify-based e-commerce platform backed by 275,000+ square feet of consolidated warehouse space in Las Vegas, Nevada and Duncan, South Carolina, plus the Auto Color Library — the world's largest online automotive paint color reference archive covering original OEM standards for nearly every make and model dating back to 1900. Proprietary paint formulations underpin the Custom Shop Color Master Series (Color Shift, Candy, Metallic, Pearl, Flake, Sparkle) and Restoration Shop systems (Acrylic Enamel, Acrylic Urethane, Urethane Basecoat, Low VOC Urethane Basecoat, Acrylic Lacquer). Pricing is fixed unit-based, with restoration kits priced from approximately $94.99 to $400.99, primers and sealers from $39.99 to $119.99, and consumables under $20; rush processing is offered for $9.99.
Revenue is generated almost entirely through one-time direct online sales across automotive professionals, custom painters and restorers, artists and hobbyists, truck owners, and pool/home owners, with named enterprise references including major theme parks, Hollywood special effects teams, and fleet/OEM manufacturers. The business is bootstrapped with no disclosed external funding, operates with a team of more than 100 employees, multi-currency storefront support across seven currencies, and global shipping — though hazardous paint and aerosol SKUs face air and international shipping restrictions.
TCP Global firmographics
Firmographics- Name
- TCP Global
- Legal name
- TCP Global Corporation
- Website
- https://tcpglobal.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TCP Global Corporation is a privately held, US-based multi-brand e-commerce distributor founded in 1974, selling automotive paints, coatings, airbrushing equipment, and related creative supplies directly to consumers and professionals across nine specialty storefronts and all seven continents.
- Ownership category
- akta.pro rank
TCP Global industry classification
Industry- Product category
- Automotive Coatings and Paints
- NAICS
- Automotive Parts and Accessories Retailers (44133), Paint and Wallpaper Retailers (444120)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Automotive Accessories & Aftermarket DTC (CRAFACAK)
Keywords
Where TCP Global is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
TCP Global business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: TCP Global generates revenue through direct online sales of automotive paints, coatings, airbrushing equipment, autobody supplies, truck bed liners, and related products. Products are sold at fixed prices through their e-commerce platform with shipping fees calculated at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restoration Shop Auto Paint Kits - Multiple sizes and systems |
| Unit Pricing | Pay-as-you-go | Custom Shop Primers and Preparations |
| Unit Pricing | Pay-as-you-go | Home & Garden Products |
| Unit Pricing | Pay-as-you-go | Rush Order Processing Upgrade |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TCP Global product offering
Product offeringCore offering
TCP Global operates 9 specialty e-commerce websites selling automotive paints, coatings, airbrushing equipment, autobody supplies, truck bed liners, and related products directly to consumers and businesses worldwide. The company manufactures proprietary paint formulations under brands including Custom Shop, Restoration Shop, and Hot Rod Flatz, while also distributing complementary equipment and supplies.
Product overview
TCP Global is a multi-brand e-commerce platform specializing in paints, coatings, and related supplies. The company operates a portfolio approach with distinct sub-brands serving different market segments: Custom Shop and Restoration Shop provide automotive paint systems (primers, basecoats, clearcoats, hardeners) for professional refinishing and restoration; Hot Rod Flatz offers specialty flat urethane finishes; Custom Coat provides truck bed liner solutions; Dura-Gold supplies abrasives; Barrier Bond delivers rustproofing products; and Master Airbrush/Belloccio serve the airbrushing and beauty markets. Additional sub-brands cover art supplies (U.S. Art Supply, Pouring Masters), cake decorating (U.S. Cake Supply), seasonal products (Halloween Haunters, Christmas Masters), and pool/home supplies. The company also maintains the Auto Color Library, the world's largest online automotive paint color reference archive.
Differentiator
Problem solved
Functional benefit
Brands
- Custom Shop: Premium custom-effect automotive paint finishes including Color Shift, Candy, Metallic, Pearl, Flake, and Sparkle color systems
- Restoration Shop
- Master Airbrush
- Hot Rod Flatz
- Custom Coat
- Dura-Gold
- Barrier Bond
- Master Elite
- Production Shop
- U.S. Art Supply
- U.S. Cake Supply
- Pouring Masters
- Belloccio
- Simple Tan
- Halloween Haunters
- Christmas Masters
Quantifiable outcome
- 4.9 out of 5 star average rating based on 12,028 reviews
- +1 more outcomes
Companies that use TCP Global
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
TCP Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TCP Global partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights5 records
TCP Global competitors and assessment
Company assessmentDirect peers
- Summit Racing Equipment: Major online retailer of automotive aftermarket parts, paints, coatings, and restoration supplies. Directly comparable to TCP Global as a multi-category DTC e-commerce platform serving automotive enthusiasts and customizers with proprietary and third-party brands.
- Eastwood Company: DTC e-commerce retailer specializing in automotive restoration tools, paints, coatings, and rust-prevention products. Closely comparable to TCP Global's Restoration Shop and Barrier Bond sub-brands serving classic car restorers and hobbyists.
- House of Kolor: Manufacturer and seller of custom automotive paints and coatings, including candy, metallic, and pearl effects. Directly comparable to TCP Global's Custom Shop Color Master Series offering specialty finishes for custom automotive projects.
- Speedokote: Manufacturer and DTC seller of automotive refinish coatings including basecoats, clearcoats, and primers. Directly comparable to TCP Global's Restoration Shop paint systems sold through e-commerce to professional and hobbyist refinishers.
- Createx Colors: Manufacturer of airbrush paints and coatings for automotive, art, and cosmetic applications. Directly comparable to TCP Global's Master Airbrush and Belloccio sub-brands serving airbrush users across creative and beauty verticals.
Broad incumbents
- AutoZone: Largest U.S. retailer of automotive parts, accessories, and maintenance products with both physical stores and a major e-commerce channel. Comparable to TCP Global as an automotive parts/accessories retailer, though AutoZone operates at much larger scale and broader assortment.
- O'Reilly Auto Parts: Large U.S. retailer of automotive aftermarket parts and accessories with dual DIY and professional customer focus. Comparable to TCP Global as an auto parts/accessories retailer, particularly in the fleet and professional buyer segments.
- PPG Industries (Automotive Refinish): Global coatings manufacturer with a major automotive refinish division supplying paint systems to body shops and OEMs. Comparable to TCP Global in the automotive coatings category, though PPG operates at industrial scale with B2B distribution rather than DTC.
Emerging players
- Southern Polyurethanes (SPI): Specialty manufacturer of custom automotive clearcoats, basecoats, and color-shifting coatings sold to custom painters and restoration shops. Closely comparable to TCP Global's Custom Shop specialty finishes, with overlapping customer base among custom automotive painters.
- Klassic Kustom Paints: Smaller specialty supplier of custom automotive paints and restoration coatings. Comparable to TCP Global's Custom Shop and Restoration Shop sub-brands at the niche end of the custom/restoration coatings market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TCP Global social profiles
Digital presenceTCP Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
TCP Global leadership team
Management profileNumber of profiles
TCP Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TCP Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TCP Global
What does TCP Global do?
TCP Global operates 9 specialty e-commerce websites selling automotive paints, coatings, airbrushing equipment, autobody supplies, truck bed liners, and related products directly to consumers and businesses worldwide. The company manufactures proprietary paint formulations under brands including Custom Shop, Restoration Shop, and Hot Rod Flatz, while also distributing complementary equipment and supplies.
Is TCP Global a public or private company?
TCP Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TCP Global founded?
TCP Global was founded in 1974. It employs 101 to 250 people.
Where is TCP Global based?
TCP Global is headquartered in San Diego, United States, in the North America region.
How does TCP Global make money?
One revenue line is on record: E-commerce Product Sales.
Who are TCP Global's main competitors?
Direct peers on record are Summit Racing Equipment, Eastwood Company, House of Kolor, Speedokote and Createx Colors. Broad incumbents are AutoZone, O'Reilly Auto Parts and PPG Industries (Automotive Refinish). Emerging players are Southern Polyurethanes (SPI) and Klassic Kustom Paints.
Does TCP Global have an API?
No public API is recorded for TCP Global.
What industry is TCP Global in?
TCP Global's product category is Automotive Coatings and Paints. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAFACAK, Automotive Accessories & Aftermarket DTC. Its NAICS code is 44133 and its SIC code is 5531.