Tabernacle Choir at Temple Square
The Tabernacle Choir at Temple Square is an all-volunteer, nonprofit choral organization founded in 1847 and affiliated with The Church of Jesus Christ of Latter-day Saints, producing the 97-year-running Music & the Spoken Word broadcast, world tours, and Christmas concerts for a global audience of millions.
- Company typePrivate
- Founded1847
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tabernacle Choir at Temple Square does
The Tabernacle Choir at Temple Square is an all-volunteer, nonprofit choral and performing arts organization founded in 1847 and headquartered at Temple Square in Salt Lake City, Utah. It operates as an official program of The Church of Jesus Christ of Latter-day Saints and comprises four ensembles: the 360-voice Tabernacle Choir, an 85-musician Orchestra at Temple Square (drawn from a roster of 200+), a 32-member Bells at Temple Square handbell choir, and the Chorale at Temple Square training ensemble. The organization produces Music & the Spoken Word, a weekly live broadcast recognized as the longest-running continuous network broadcast in history, now in its 97th year. Additional products include annual Christmas concerts (featuring 500+ performers), a multi-year world tour, daily organ recitals on the historic Tabernacle pipe organ, the Organ Virtuoso Performance Series, and the Global Participant Program that brings singers from 24 countries to perform during General Conference.
The Choir's technology stack is anchored in traditional broadcasting infrastructure refined over 97 years, supplemented by modern digital distribution: YouTube livestreaming, a dedicated podcast, and presence on all major music streaming platforms (Spotify, Apple Music, Amazon Music, Pandora, YouTube Music). Television distribution is secured through long-standing partnerships with PBS (since 2004) and BYUtv (since 2017), with 36+ albums recorded since 2003 and a 5,000+ episode broadcast archive. No software products, APIs, or AI/ML capabilities are disclosed.
The business model is non-commercial. The Choir has no commercial revenue stream; it is funded through The Church of Jesus Christ of Latter-day Saints' general tithing and donation resources, and all performances, broadcasts, and recordings are distributed free of charge. The primary customers in a service-delivery sense are the LDS Church (as the institutional beneficiary) and the global audience of millions reached through broadcasts, streaming, and live attendance. Pricing is freemium in form (free admission, free streaming) with merchandise available through Deseret Book. Tickets will be required for Sunday broadcasts starting May 17, 2026, marking the first material access gate in the program's history.
Tabernacle Choir at Temple Square firmographics
Firmographics- Name
- Tabernacle Choir at Temple Square
- Legal name
- The Tabernacle Choir at Temple Square
- Website
- https://thetabernaclechoir.org
- Company type
- Private
- Founded year
- 1847
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Tabernacle Choir at Temple Square is an all-volunteer, nonprofit choral organization founded in 1847 and affiliated with The Church of Jesus Christ of Latter-day Saints, producing the 97-year-running Music & the Spoken Word broadcast, world tours, and Christmas concerts for a global audience of millions.
- Ownership category
- akta.pro rank
Tabernacle Choir at Temple Square industry classification
Industry- Product category
- Sacred Choral and Orchestral Performance Ministry
- NAICS
- Religious Organizations (8131), Musical Groups and Artists (711130), Religious Organizations (813110), Performing Arts Companies (7111)
- SIC
- Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Religious Music & Worship Broadcasting (MPABALAN)
- akta.pro secondary industries
- Religious/Faith-Based Radio Networks (MPABABAC), Local Religious/Faith-Based Stations (MPABACAL), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Tabernacle Choir at Temple Square is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tabernacle Choir at Temple Square business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Tithes: As an all-volunteer ensemble affiliated with The Church of Jesus Christ of Latter-day Saints, the Tabernacle Choir operates primarily through member donations and church tithing. No commercial revenue model exists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free admission to all live performances |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Tabernacle Choir at Temple Square product offering
Product offeringCore offering
The Tabernacle Choir at Temple Square is an all-volunteer sacred choral and orchestral performing organization that delivers weekly religious broadcasts, concerts, and recordings as a ministry of The Church of Jesus Christ of Latter-day Saints. The organization operates the Music & the Spoken Word broadcast (in its 97th year as the longest-running continuous network broadcast in history), the Orchestra at Temple Square, Bells at Temple Square, and Chorale at Temple Square, performing free live concerts at the historic Salt Lake Tabernacle and distributing content globally through YouTube, PBS, BYUtv, and music streaming platforms.
Product overview
The Tabernacle Choir at Temple Square is a performing arts organization comprising multiple ensembles: the Tabernacle Choir (main vocal ensemble), Orchestra at Temple Square, Bells at Temple Square, and Chorale at Temple Square. The organization produces the iconic Music & the Spoken Word weekly broadcast (nearly 100 years running), annual Christmas concerts, World Tour performances, and the Organ Virtuoso Performance Series. Additional programs include the Global Participant Program (launched 2023) enabling international singers to participate, and comprehensive audition programs for all ensembles. The organization serves as ambassadors for The Church of Jesus Christ of Latter-day Saints, with performances broadcast, recorded, and streamed globally through platforms including PBS, BYUtv, YouTube, and major music streaming services.
Differentiator
Problem solved
Functional benefit
Brands
- Music and the Spoken Word: The Choir's weekly live broadcast, recognized as the longest-running continuous network broadcast in history, currently in its 97th year as of 2026
- Orchestra at Temple Square
- Bells at Temple Square
- Chorale at Temple Square
- Global Participant Program
- Tabernacle Organ Virtuoso Performance Series
Products and services
- Music & the Spoken Word Weekly live broadcast featuring the Tabernacle Choir and Orchestra at Temple Square, combining sacred music with inspirational spoken messages. The program has been running for nearly 100 years and is recognized as the longest-running continuous network broadcast in history. Reaches millions of viewers weekly.
- Tabernacle Choir The principal vocal ensemble of the Tabernacle Choir at Temple Square organization. An all-volunteer choir of 360 members performing in broadcasting, recording, and concertizing, known for its excellence and worldwide audience reach. Members serve as musical missionaries.
- Orchestra at Temple Square Symphonic orchestra companion ensemble to the Tabernacle Choir, established in 1999. Features up to 85 musicians drawn from a roster of more than 200 volunteers. Accompanies the Choir at weekly broadcasts, Christmas concerts, Pioneer Day celebrations, and other special events.
- Bells at Temple Square A nationally recognized handbell ensemble of 32 musicians, established in March 2005. Performs two handbell concerts semi-annually in the Tabernacle and enhances concerts and recordings of the Tabernacle Choir.
- Chorale at Temple Square Training school for the Tabernacle Choir, and the final step in admission to the Choir. Includes instruction in vocal technique, sight-reading skills, and music theory, concluding with a spring concert.
- Global Participant Program Program launched April 2023 allowing qualified Latter-day Saints from selected areas worldwide to sing with the Choir as global members during General Conference every April and October. Participants come from 24 areas including New Zealand, South Africa, Japan, South Korea, and European countries.
- World Tour Multi-year global tour program with stops around the world. Concerts are free and many are livestreamed. Includes service activities and music video shoots at tour locations. Past stops include Mexico City (2023) with future destinations including Argentina (2025) and Brazil (2026).
- Christmas Concerts Annual holiday spectacle featuring 500-person cast including 360 Choir voices, 85 Orchestra instrumentalists, 32 bell ringers, actors, and dancers. Available on PBS (since 2004) and BYUtv. Christmas specials consistently ranked as most viewed PBS holiday programs since 2004.
- Tabernacle Organ Virtuoso Performance Series Concert series started in May 2022 showcasing renowned organists from around the world playing the famous Tabernacle pipe organ. Free to the public with no tickets required. Concerts are livestreamed and available on YouTube for on-demand viewing.
- Daily Organ Recitals Century-long tradition of free daily organ recitals performed by Tabernacle and Temple Square organists, as well as guest organists. Thirty-minute recitals held Monday-Saturday at 12:00 p.m. and Sundays at 2:00 p.m. in the Tabernacle.
Quantifiable outcome
- 5,000th broadcast milestone reached in July 2025 with over 1,100 inspirational stories received from viewers
- +2 more outcomes
Companies that use Tabernacle Choir at Temple Square
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Tabernacle Choir at Temple Square technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Tabernacle Choir at Temple Square partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PBScoreLong-standing partnership for Christmas special broadcasts. Since 2004, Christmas specials have been broadcast nationally on PBS and consistently ranked as most viewed PBS holiday programs. Content also available on PBS.org and PBS app.
- BYUtvcorePartnership since 2017 for Christmas specials distribution. BYUtv works with PBS partner GBH (largest creator of PBS content) to bring specials to audiences. Content available on BYUtv.org and BYUtv app.
- GBH (Boston)minorGBH is the largest creator of PBS content for TV and the web. Partners with BYUtv to distribute Tabernacle Choir Christmas specials.
- Andy ReidminorKansas City Chiefs Head Coach Andy Reid serves as guest narrator for America250 special broadcast (July 5, 2026) commemorating 250th anniversary of the United States. Andy Reid has 300+ career wins and 3 Super Bowl championships.
- The Piano GuysminorCollaborative music releases including 'Wayfaring Stranger' single and music video, and 'Tuya es La Gloria' in Spanish. Musical partnership bringing together Piano Guys' contemporary style with Tabernacle Choir's sacred music.
- Morehouse College Glee ClubminorSpecial broadcast collaboration on October 22, 2023 featuring the Morehouse College Glee Club joining the Tabernacle Choir and Orchestra for Music and the Spoken Word.
- Lea SalongaminorInternationally renowned singer and Tony Award winner served as guest artist for Tabernacle Choir Christmas Concert 2022.
- Streaming Platforms (Spotify, Apple Music, Amazon Music, Pandora, YouTube Music)minorTabernacle Choir recordings available across major streaming platforms: Spotify (381M MAU), Apple Music (72M MAU), Amazon Music (55M subscribers), Pandora (55.9M MAU), YouTube Music (50M subscribers).
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Tabernacle Choir at Temple Square competitors and assessment
Company assessmentDirect peers
- King's College Choir, Cambridge: The King's College Choir produces the globally syndicated 'Festival of Nine Lessons and Carols' broadcast, with a multi-decade tradition of religious choral broadcasting on BBC—comparable to the Tabernacle Choir's century-long Music & the Spoken Word tradition in scope, religious context, and broadcast distribution legacy.
- The Sixteen: The Sixteen is a UK-based professional vocal ensemble founded by Harry Christophers specializing in sacred and Renaissance choral music and regularly broadcast on BBC. Highly comparable as a religiously-engaged, globally-touring professional vocal ensemble with deep recording catalog and broadcast presence.
- Chanticleer: Chanticleer is a Grammy-winning American professional vocal ensemble that tours internationally, records prolifically, and broadcasts/sells recordings globally—closely matching the Tabernacle Choir's positioning as an American vocal ensemble of international repute with an active recording and touring agenda.
- St. Olaf Choir: St. Olaf Choir is a 75-voice ensemble from St. Olaf College (Minnesota) affiliated with the Lutheran tradition, frequently described as one of America's premier collegiate choirs with a long broadcast and recording tradition. Highly comparable religious-affiliated American choral ensemble with annual national tours and regular PBS/popular broadcasts.
- Westminster Abbey Choir: Westminster Abbey Choir is the historic resident choral ensemble at Westminster Abbey, performing daily liturgical services and broadcasting globally—directly comparable as a religious choral institution anchored at an iconic venue with continuous performance tradition.
Broad incumbents
- Atlanta Symphony Orchestra & Chorus: Atlanta Symphony Orchestra & Chorus combines a symphonic orchestra with a resident chorus and an active broadcast/recording program, including classical holiday specials on PBS. A larger and broader classical-music institution with comparable choral-broadcast infrastructure but serving a wider classical repertoire rather than a religious mandate.
- Handel and Haydn Society: The Handel and Haydn Society is America's oldest continuously performing arts organization (founded 1815), combining chorus and period-instrument orchestra with regular Boston and national touring and a recording catalog. Comparable as a longstanding American choral-orchestral institution with broadcast/recording reach and a Christmas-season tradition.
Emerging players
- VOCES8: VOCES8 is a London-based professional vocal ensemble with strong digital reach across social media, streaming, and global touring—comparable as a contemporary professional choral ensemble with a strategic focus on multi-platform distribution and audience growth through digital content.
Others
- Mormon Tabernacle Choir (historical entity reference): The same institution under its former name 'Mormon Tabernacle Choir'—referenced for peer comparability as the historical brand identity that predates the 2018 rebranding to 'Tabernacle Choir at Temple Square.' Used for comparison continuity rather than as a distinct entity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Tabernacle Choir at Temple Square social profiles
Digital presenceTabernacle Choir at Temple Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tabernacle Choir at Temple Square leadership team
Management profileNumber of profiles
Profiles12 records
Tabernacle Choir at Temple Square subsidiaries and ownership
Company hierarchySubsidiaries3 records
Tabernacle Choir at Temple Square funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tabernacle Choir at Temple Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tabernacle Choir at Temple Square
What does Tabernacle Choir at Temple Square do?
The Tabernacle Choir at Temple Square is an all-volunteer sacred choral and orchestral performing organization that delivers weekly religious broadcasts, concerts, and recordings as a ministry of The Church of Jesus Christ of Latter-day Saints. The organization operates the Music & the Spoken Word broadcast (in its 97th year as the longest-running continuous network broadcast in history), the Orchestra at Temple Square, Bells at Temple Square, and Chorale at Temple Square, performing free live concerts at the historic Salt Lake Tabernacle and distributing content globally through YouTube, PBS, BYUtv, and music streaming platforms.
Is Tabernacle Choir at Temple Square a public or private company?
Tabernacle Choir at Temple Square is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tabernacle Choir at Temple Square founded?
Tabernacle Choir at Temple Square was founded in 1847. It employs 11 to 50 people.
Where is Tabernacle Choir at Temple Square based?
Tabernacle Choir at Temple Square is headquartered in Salt Lake City, United States, in the North America region.
How does Tabernacle Choir at Temple Square make money?
One revenue line is on record: donations and Tithes.
Who are Tabernacle Choir at Temple Square's main competitors?
Direct peers on record are King's College Choir, Cambridge, The Sixteen, Chanticleer, St. Olaf Choir and Westminster Abbey Choir. Broad incumbents are Atlanta Symphony Orchestra & Chorus and Handel and Haydn Society. VOCES8 is listed as an emerging player. Mormon Tabernacle Choir (historical entity reference) is listed as an others.
Does Tabernacle Choir at Temple Square have an API?
No public API is recorded for Tabernacle Choir at Temple Square.
What industry is Tabernacle Choir at Temple Square in?
Tabernacle Choir at Temple Square's product category is Sacred Choral and Orchestral Performance Ministry. Its primary akta.pro industry code is MPABALAN, Religious Music & Worship Broadcasting, with a secondary code of MPABABAC, Religious/Faith-Based Radio Networks. Its NAICS code is 8131 and its SIC code is 4832.