IT Freedom
- Company typePrivate
- Founded1999
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
IT Freedom firmographics
Firmographics- Name
- IT Freedom
- Legal name
- Thrive Operations LLC
- Website
- https://itfreedom.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
IT Freedom industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)
- akta.pro secondary industry
- Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where IT Freedom is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IT Freedom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Managed Services: Comprehensive managed IT services including cybersecurity, cloud, networking, and Microsoft 365 platform services delivered as ongoing subscription-based engagement with dedicated support teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise and mid-market packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
IT Freedom product offering
Product offeringCore offering
IT Freedom provides managed IT services, fiber Internet service, VoIP telephone service, and managed cloud services to business clients. The firm, founded in 1999 and based in Austin, Texas, delivers outsourced IT infrastructure and connectivity through a team of certified technical experts.
Product overview
Thrive offers a comprehensive NextGen Managed Services portfolio delivered as a platform-plus-modules architecture. The core is the Thrive Platform, powered by ServiceNow, which serves as the ITSM foundation enabling TransformIT and Service Bridge modules. The portfolio comprises multiple integrated service domains: AI Services (Managed AI Services), Cybersecurity (MDR, EDR, NDR, Vulnerability Management, Autonomous Penetration Testing, Patching, Firewall/UTM, Dark Web Monitoring, Email Security, DNS Security, Security Awareness Training, and Cybersecurity Bundle), Cloud Services (Cloud, Disaster Recovery, Colocation), Microsoft 365 Platform Services (covering Office 365, SharePoint, Teams, Power Platform, Copilot, Teams Phone, Purview), Networking (Global Network Management, Managed Secure SD-WAN, Data Connectivity), Managed IT (Help Desk, Equipment Services, Data Centers), Advisory Services (vCISO, vCIO, Enterprise TAM), Consulting (Compliance/Regulatory, Digital Transformation, Assessments), and Compliance support across multiple frameworks. All services leverage AI-driven tools and automation for proactive monitoring and predictive insights.
Differentiator
Problem solved
Functional benefit
Brands
- Thrive Platform: AI-driven platform powered by ServiceNow that enables IT teams to deliver better service with less time and effort.
Products and services
- Managed IT Services Outsourced IT operations and support delivered by certified technical experts for business customers that prefer a third-party provider over in-house staffing.
- Fiber Internet Service Business-grade fiber Internet connectivity provided by IT Freedom to business clients as part of its connectivity portfolio.
- VoIP Telephone Service Business VoIP telephone service providing voice communications over IP networks for business clients.
- Managed Cloud Services Managed cloud services in which IT Freedom operates and supports a client's cloud environment on their behalf.
Quantifiable outcome
- Supporting 180,000+ end users and 325,000+ devices across 2,500+ customers
Companies that use IT Freedom
Customer profileNamed customers7 records
Segments10 records
Ideal customer profiles1 record
IT Freedom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature8 records
IT Freedom partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ServiceNowcoreServiceNow is the underlying platform powering the Thrive Platform for ITSM. Thrive uses ServiceNow as the foundation for TransformIT and Service Bridge solutions, enabling unified visibility and control across SaaS, cloud, and data center environments.
- MicrosoftcoreMicrosoft platforms including Microsoft 365, Azure, Teams, SharePoint, Power Platform, Copilot, Teams Phone, and Purview are core to Thrive's managed services offerings. Thrive provides comprehensive security services for Microsoft platforms.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
IT Freedom competitors and assessment
Company assessmentDirect peers
- Dataprise: Mid-market and enterprise managed IT services and cybersecurity provider with a similar geographic and customer profile. Closely comparable to Thrive on size, vertical focus, and platform-plus-services model.
- eSentire: Pure-play managed detection and response (MDR) and security operations provider for mid-market organizations. Overlaps directly with Thrive's MDR, EDR, NDR, and SOC-adjacent offerings.
- Arctic Wolf: Leading managed security operations provider offering MDR, vulnerability management, and security awareness. Directly comparable to Thrive's cybersecurity portfolio for mid-market customers.
- Secureworks: Global managed security services provider offering MDR, XDR, and security consulting. Comparable in managed security depth and enterprise/mid-market customer mix.
- Converge Technology Solutions: North American IT services and solutions provider delivering managed services, cloud, and cybersecurity to mid-market and enterprise clients — closely aligned with Thrive's multi-vertical MSP model.
- Trustwave: Managed security services and MDR provider with strong presence in financial services and government verticals — directly comparable to Thrive's regulated-vertical go-to-market.
Broad incumbents
- Rackspace Technology: Large incumbent managed cloud services provider. Overlaps with Thrive on cloud, managed hosting, and multi-cloud services, but operates at a meaningfully larger scale.
- Kyndryl: Global IT infrastructure services spinoff of IBM. Competes with Thrive in managed infrastructure, cloud, and security services for enterprise and mid-market customers, but at much larger scale and breadth.
- CDW: Large multi-brand IT solutions and services provider. Competes with Thrive across managed services, cloud, and security offerings for mid-market and enterprise clients.
- Computacenter: European-headquartered enterprise IT infrastructure and managed services provider. Comparable to Thrive on managed services and Microsoft-centric offerings, especially across UK and Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IT Freedom social profiles
Digital presenceIT Freedom compliance and trust
Trust signalCompliance8 records
IT Freedom financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT Freedom leadership team
Management profileNumber of profiles
IT Freedom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT Freedom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT Freedom
What does IT Freedom do?
IT Freedom provides managed IT services, fiber Internet service, VoIP telephone service, and managed cloud services to business clients. The firm, founded in 1999 and based in Austin, Texas, delivers outsourced IT infrastructure and connectivity through a team of certified technical experts.
Is IT Freedom a public or private company?
IT Freedom is a private company. It is classified as unknown and is currently operating.
When was IT Freedom founded?
IT Freedom was founded in 1999. It employs 1 to 10 people.
Where is IT Freedom based?
IT Freedom is headquartered in Austin, United States, in the North America region.
How does IT Freedom make money?
One revenue line is on record: managed Services.
Who are IT Freedom's main competitors?
Direct peers on record are Dataprise, eSentire, Arctic Wolf, Secureworks, Converge Technology Solutions and Trustwave. Broad incumbents are Rackspace Technology, Kyndryl, CDW and Computacenter.
Does IT Freedom have an API?
No public API is recorded for IT Freedom.
What industry is IT Freedom in?
IT Freedom's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAMAK, Captive/Global In-House Center (GIC) Setup & Managed Services, with a secondary code of BPAAACAE, Cloud & Infrastructure Support (Servers, Storage, Virtualization). Its NAICS code is 541513 and its SIC code is 7370.