IT Freedom

Name

IT Freedom

Legal name

Thrive Operations LLC

Website

https://itfreedom.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

akta.pro secondary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

Keywords

• Managed IT services
• Fiber internet service
• VoIP telephone service
• Managed cloud services
• Outsourced IT support

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Managed Services: Comprehensive managed IT services including cybersecurity, cloud, networking, and Microsoft 365 platform services delivered as ongoing subscription-based engagement with dedicated support teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IT Freedom provides managed IT services, fiber Internet service, VoIP telephone service, and managed cloud services to business clients. The firm, founded in 1999 and based in Austin, Texas, delivers outsourced IT infrastructure and connectivity through a team of certified technical experts.

Product overview

Thrive offers a comprehensive NextGen Managed Services portfolio delivered as a platform-plus-modules architecture. The core is the Thrive Platform, powered by ServiceNow, which serves as the ITSM foundation enabling TransformIT and Service Bridge modules. The portfolio comprises multiple integrated service domains: AI Services (Managed AI Services), Cybersecurity (MDR, EDR, NDR, Vulnerability Management, Autonomous Penetration Testing, Patching, Firewall/UTM, Dark Web Monitoring, Email Security, DNS Security, Security Awareness Training, and Cybersecurity Bundle), Cloud Services (Cloud, Disaster Recovery, Colocation), Microsoft 365 Platform Services (covering Office 365, SharePoint, Teams, Power Platform, Copilot, Teams Phone, Purview), Networking (Global Network Management, Managed Secure SD-WAN, Data Connectivity), Managed IT (Help Desk, Equipment Services, Data Centers), Advisory Services (vCISO, vCIO, Enterprise TAM), Consulting (Compliance/Regulatory, Digital Transformation, Assessments), and Compliance support across multiple frameworks. All services leverage AI-driven tools and automation for proactive monitoring and predictive insights.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive Platform: AI-driven platform powered by ServiceNow that enables IT teams to deliver better service with less time and effort.

Products and services

• Managed IT Services Outsourced IT operations and support delivered by certified technical experts for business customers that prefer a third-party provider over in-house staffing.
• Fiber Internet Service Business-grade fiber Internet connectivity provided by IT Freedom to business clients as part of its connectivity portfolio.
• VoIP Telephone Service Business VoIP telephone service providing voice communications over IP networks for business clients.
• Managed Cloud Services Managed cloud services in which IT Freedom operates and supports a client's cloud environment on their behalf.

Quantifiable outcome

• Supporting 180,000+ end users and 325,000+ devices across 2,500+ customers

Named customers7 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• ServiceNowcoreTechnology or IntegrationServiceNow is the underlying platform powering the Thrive Platform for ITSM. Thrive uses ServiceNow as the foundation for TransformIT and Service Bridge solutions, enabling unified visibility and control across SaaS, cloud, and data center environments.
• MicrosoftcoreTechnology or IntegrationMicrosoft platforms including Microsoft 365, Azure, Teams, SharePoint, Power Platform, Copilot, Teams Phone, and Purview are core to Thrive's managed services offerings. Thrive provides comprehensive security services for Microsoft platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dataprise: Mid-market and enterprise managed IT services and cybersecurity provider with a similar geographic and customer profile. Closely comparable to Thrive on size, vertical focus, and platform-plus-services model.
• eSentire: Pure-play managed detection and response (MDR) and security operations provider for mid-market organizations. Overlaps directly with Thrive's MDR, EDR, NDR, and SOC-adjacent offerings.
• Arctic Wolf: Leading managed security operations provider offering MDR, vulnerability management, and security awareness. Directly comparable to Thrive's cybersecurity portfolio for mid-market customers.
• Secureworks: Global managed security services provider offering MDR, XDR, and security consulting. Comparable in managed security depth and enterprise/mid-market customer mix.
• Converge Technology Solutions: North American IT services and solutions provider delivering managed services, cloud, and cybersecurity to mid-market and enterprise clients — closely aligned with Thrive's multi-vertical MSP model.
• Trustwave: Managed security services and MDR provider with strong presence in financial services and government verticals — directly comparable to Thrive's regulated-vertical go-to-market.

Broad incumbents

• Rackspace Technology: Large incumbent managed cloud services provider. Overlaps with Thrive on cloud, managed hosting, and multi-cloud services, but operates at a meaningfully larger scale.
• Kyndryl: Global IT infrastructure services spinoff of IBM. Competes with Thrive in managed infrastructure, cloud, and security services for enterprise and mid-market customers, but at much larger scale and breadth.
• CDW: Large multi-brand IT solutions and services provider. Competes with Thrive across managed services, cloud, and security offerings for mid-market and enterprise clients.
• Computacenter: European-headquartered enterprise IT infrastructure and managed services provider. Comparable to Thrive on managed services and Microsoft-centric offerings, especially across UK and Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itfreedom
• Facebookfacebook.com/ITFreedom
• LinkedInlinkedin.com/company/itfreedom

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Freedom