What SOLAL Technologies does

SOLAL Technologies is a South African health and wellness brand that manufactures and sells preventive and anti-aging nutraceutical supplements and skincare products. Its portfolio spans vitamins and minerals (B-complex, C, D, K, magnesium, zinc, iron, alpha lipoic acid, omega fatty acids), specialty formulations for stress, mood, sleep, and cognitive function (L-Theanine, 5-HTP, Delta-KNX sceletium extract, ashwagandha, saffron/St. John's wort blends), age- and gender-specific multinutrient packs, and a topical skincare line targeting anti-aging, hydration, and UV/HEV protection. Proprietary assets include the Qualisafe quality assurance trademark and the Delta-KNX standardized sceletium extract, alongside a symptom-based 'Find Your Solal' recommendation tool on its website.

The company is operated by Ascendis Consumer Brands (Pty) Ltd, a South African subsidiary of Ascendis Health, and operates as a private brand with 101–250 employees. Its go-to-market is a hybrid DTC and retail model: products are sold directly via solal.co.za and through major e-commerce platforms (Takealot, Loot, Wellness Warehouse, Vitagene, Medipost), with retail distribution anchored by Dis-Chem pharmacies, supplemented by independent pharmacies, health stores, Woolworths, and doctor recommendations. Revenue is generated through one-time product sales; no subscription or licensing pricing is disclosed.

Founded in 2009 and headquartered in Johannesburg, SOLAL serves health-conscious South African consumers seeking stress management, sleep, cognitive, immune, and anti-aging solutions beyond conventional pharmaceuticals. Marketing is driven by educational content on stress, sleep, nutrition, and skin health, supported by a Facebook and Instagram presence. The brand has no app, no public API, and no disclosed AI capabilities.

Name

SOLAL Technologies

Legal name

Ascendis Consumer Brands (Pty) Ltd

Website

https://solal.co.za

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

South African nutraceutical and anti-aging skincare brand selling vitamins, minerals, specialty mood/sleep supplements, and topical skincare through Dis-Chem, other pharmacies, e-commerce platforms, and its own DTC website.

Ownership category

akta.pro rank

Product category

Nutraceutical Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Multivitamins & Daily Packs (CRADAGAC)

Keywords

• Nutraceutical supplements
• Vitamin supplements
• Anti-aging skincare
• Preventive health products
• Wellness supplements

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Nutraceutical Product Sales: SOLAL generates revenue through the sale of health and wellness nutraceutical supplements including vitamins, minerals, skincare products, and specialty formulations. Products are sold as one-time purchases through retail pharmacies, health stores, online marketplaces, and direct website sales.

Go-to-market motion1 record

Distribution channels11 records

Marketing channels4 records

Core offering

SOLAL Technologies manufactures and sells preventive and anti-aging nutraceutical supplements (vitamins, minerals, amino acids, herbal extracts, omega fatty acids) and skincare products targeting stress, sleep, mood, immune, cognitive, and skin health concerns. Products are sold under the SOLAL® brand across South Africa via pharmacy chains, health stores, doctors, e-commerce marketplaces, and the company's own website.

Product overview

SOLAL Technologies is a South African health and wellness company specializing in nutraceutical supplements and skincare products. The product portfolio consists of two main categories: (1) Vitamins & Minerals supplements including Theanine, 5-HTP, 5-HT1, Ashwagandha, Super Mega B, Inositol-Plus, Naturally High, Solal 3 Per Day multivitamins, and age/gender-specific All You Need formulations for men and women; and (2) Skincare products including Hydration Serum, SPF 30, Hand and Neck Serum, moisturisers, Vitamin C Serum, Even Tone Serum, Cleanser and Toner, and Exfoliating Mask. The company also offers a symptom-based product finder tool called 'Find Your Solal' on their website. Products are primarily sold through retailers including Dis-Chem, TakeAlot, Wellness Warehouse, and Mopani Pharmacy. SOLAL is operated by Ascendis Consumer Brands (Pty) Ltd and is distributed in South Africa.

Differentiator

Problem solved

Functional benefit

Brands

• QualiSafe: Quality assurance certification unique to SOLAL for peace of mind that products meet high quality standards.

Products and services

• Theanine L-Theanine supplement (250mg capsules) evidenced to reduce mental and physical stress by increasing serotonin, dopamine, and GABA levels; a mild, non-sedating relaxant suitable for vegans and vegetarians.
• 5-HTP 5-Hydroxytryptophan supplement (104mg per capsule with Vitamin B6) that promotes healthy mood balance and sleep by supporting serotonin production in the body.
• 5-HT1 Sceletium-based supplement using the proprietary Delta-KNX extract that supports healthy serotonin levels, enhancing mood and reducing anxiety through serotonin transporter inhibition.
• Ashwagandha Extract Adaptogenic herb supplement that helps manage the body's response to stress and inflammation, reducing symptoms of depression, anxiety, and chronic stress.
• Super Mega B Vitamin B-complex formulation with added B-supportive nutrients that helps metabolize carbohydrates, fats and proteins, contributing to the reduction of tiredness and fatigue.
• Inositol-Plus Myo-Inositol supplement with chromium that supports healthy glucose metabolism, helps metabolize carbohydrates and fats, and reduces tiredness and fatigue.
• Naturally High Herbal supplement combining Saffron extract, St. John's wort, L-Theanine and Vitamin B6 that assists with symptoms of mild depressive episodes and boosts brain serotonin.
• Solal 3 Per Day Comprehensive multivitamin, antioxidant and mineral supplement (90 capsules) containing vitamins, minerals and antioxidants for optimal health and wellness.
• All You Need Men 20-50 Comprehensive nutraceutical combining different classes of micronutrients, specifically formulated for men between ages 20-50.
• All You Need Men 50+ Comprehensive nutraceutical combining different classes of micronutrients, specifically formulated for men ages 50+.
• All You Need Women 20-50 Comprehensive nutraceutical combining different classes of micronutrients, specifically formulated for women between ages 20-50.
• All You Need Women 50+ Comprehensive nutraceutical combining different classes of micronutrients, specifically formulated for women ages 50+.
• Vitamin B12 Methylcobalamin Vitamin B12 supplement (100mcg sublingual tablets) that plays a role in cell division, energy metabolism, nervous system function, red blood cell formation, and reduction of tiredness and fatigue.
• Niacin Vitamin B3 supplement (35mg tablets) that contributes to normal psychological function, prevents niacin deficiency, and helps reduce tiredness and fatigue.
• Flush-Free Niacin Vitamin B3 supplement (35mg) in flush-free form that helps metabolize carbohydrates, fats and proteins and contributes to normal mucous membranes, skin, and psychological function.
• Carnitine L-Carnitine supplement that plays a key role in cellular energy production and beta-oxidation of fatty acids in mitochondria, promoting exercise recovery.
• Iron Plus Formula Iron supplement with folate and Vitamin B12 (Ferrochel ferrous bisglycinate) for healthy red blood cell formation and function, reducing tiredness and fatigue.
• Alpha Lipoic Acid Alpha lipoic acid supplement (250mg) that regenerates endogenous antioxidants, repairs oxidative damage, and promotes healthy glucose metabolism.
• Tyrosine L-Tyrosine supplement (250mg, 180 capsules) needed for production of thyroxine and melatonin, used for thyroid function, stress management, energy, alertness, and appetite control.
• Magnesium Glycinate Magnesium supplement (200mg elemental magnesium per tablet with boron) that contributes to normal muscle function, carbohydrate metabolism, nervous system function, and reduces tiredness and fatigue.
• Magnesium Complex Effervescent magnesium supplement containing magnesium citrate, oxide, and glycinate with Vitamin C that aids muscle recovery after exercise and reduces tiredness and fatigue.
• Vitamin K2 Vitamin K2 supplement (MK-4 and MK-7 forms) that supports bone mineral density and bone strength for maintenance of healthy bones and teeth.
• Omega-All Omega-3 supplement combining fish oil, krill oil, and flaxseed oil providing EPA, DHA, and ALA essential fatty acids for heart, brain, and eye health.
• Hydration Serum Non-greasy facial serum for dehydrated, dry and sensitised skin containing Centella Asiatica, allantoin, and Matrixyl 3000 that calms, hydrates, and strengthens the skin barrier.
• SPF 30 Broad-spectrum UVA+UVB sun protection facial cream with Hyaluronic Acid and HEV light protection (blue light melanin) suitable for all skin types.
• Hand and Neck Serum Anti-aging serum for hands and neck with copper tripeptide, encapsulated retinol, and tocopheryl acetate that improves elasticity and reduces wrinkles.
• Intense Replenishing Moisturiser Rich anti-aging facial moisturiser for dry and mature skin with cocoa butter, bakuchiol, and urea that deeply nourishes, hydrates, and improves wrinkle appearance.
• Replenishing Moisturiser Light anti-aging facial moisturiser for oily and combination skin with Undaria pinnatifida and azelaic acid that hydrates without leaving an oily residue.
• Vitamin C Serum Non-greasy anti-aging facial serum with ascorbyl tetraisopalmitate, liquorice root extract, and Renovage that improves skin surface for a smoother, younger appearance.
• Even Tone Serum Brightening serum for uneven skin tone with niacinamide, liquorice root extract, and safflower seed oil that reduces dark spots and improves skin texture.
• Skin Cleanser and Toner Concentrated soap-free facial wash with jojoba oil and rose water that gently removes makeup and environmental impurities while maintaining pH balance.
• Exfoliating Mask Self-heating exfoliating and hydrating mask with zeolite, shea butter, and papaya extract that mechanically and enzymatically removes dry skin cells.
• Revitalising Eye Serum Anti-aging eye serum designed to reduce the appearance of wrinkles and improve skin texture around the delicate eye area.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Nature's Way: Well-known US herbal and vitamin supplement brand with strong single-herbal and condition-specific product lines. Overlaps directly with SOLAL's ashwagandha, sceletium, and stress/sleep formulations at a category level.
• Swisse Wellness: Australian premium wellness brand covering vitamins, herbal supplements, and skincare, distributed through pharmacy and retail channels. Closely comparable brand-tone and pharmacy-channel strategy; larger portfolio and international footprint.
• NOW Foods: Large US-based supplement manufacturer and brand spanning vitamins, minerals, herbs, and condition-specific SKUs. Comparable breadth of catalog and ingredient-forward positioning; global distribution at significantly greater scale.
• Blackmores: Australia's largest supplement brand with an extensive portfolio spanning vitamins, minerals, herbal, and condition-specific products. Comparable in evidence-based positioning and channel-led distribution; broader scale and international footprint.
• USANA Health Sciences: Premium-grade vitamins, minerals, and condition-specific supplements company with science-based positioning. Comparable in evidence-led marketing and broad product range; substantially larger globally.
• Nature's Sunshine Products: Long-established global manufacturer of herbal and nutritional supplements, with a strong botanical/herbal emphasis that mirrors SOLAL's sceletium, ashwagandha, and rhodiola formulations. Larger and more international in reach.

Regional players

• Bioharmony / Cal-C-Vita (iNova Pharmaceuticals): Southern African and broader emerging-market focused consumer health brands within vitamins and supplements (e.g., Bioharmony, Cal-C-Vita). Operates in much the same South African retail-pharmacy channel as SOLAL and competes for the same shelf space and consumer.

Direct peers

• Vital Health Foods: South African health food and supplement manufacturer with branded ranges sold through major pharmacy and retailer chains. Most directly comparable peer given shared geography, supplement focus, and pharmacy-channel-led distribution.
• Nu Skin Enterprises: Global wellness company combining nutritional supplements with an anti-aging skincare line, both positioned around healthy aging. Structurally the closest international analog to SOLAL's combined supplements + skincare portfolio.
• Solgar: Premium global vitamin, mineral, and herbal supplement brand sold primarily through pharmacy and health-store channels. Highly comparable in product positioning, channel strategy, and brand language (premium, science-backed, pharmacist-recommended).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/solaltech
• Instagraminstagram.com/solal_sa?igshid=13ufawbiez7yl
• Xx.com/solaltech
• LinkedInlinkedin.com/company/solal-skincare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOLAL Technologies