Tourism and Events Queensland
- Company typePrivate
- Founded1979
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
Tourism and Events Queensland firmographics
Firmographics- Name
- Tourism and Events Queensland
- Legal name
- Tourism and Events Queensland
- Website
- http://www.teq.queensland.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Tourism and Events Queensland industry classification
Industry- Product category
- Destination Marketing and Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cultural & Community Festivals (Ticketed) (THAJAFAI)
- akta.pro secondary industries
- Destination Weddings & Social Groups (Non-Corporate Groups) (THAHADAL), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
Where Tourism and Events Queensland is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Tourism and Events Queensland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Government Tourism Promotion: Tourism and Events Queensland operates as a statutory body funded by the Queensland Government to drive tourism and event development across the state, promoting destinations including Cairns, the Great Barrier Reef, Gold Coast, and regional areas.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Tourism and Events Queensland product offering
Product offeringCore offering
Tourism and Events Queensland (TEQ) is the State of Queensland's statutory destination marketing and events body. It markets Queensland domestically and internationally, partners with tourism operators such as Diveplanit Travel, and supports the delivery and hosting of major events across the state — including the AACTA Awards, IRONMAN Cairns, and Cairns Fashion Week — to drive visitation to destinations such as the Great Barrier Reef, Gold Coast, Cairns, and regional Queensland.
Product overview
Tourism and Events Queensland operates as a government tourism body managing a portfolio of destination marketing programs, major event initiatives, and regional tourism infrastructure investments. The organization promotes Queensland as a premier travel destination through partnerships with industry operators (such as Diveplanit Travel for Great Barrier Reef promotion), strategic event programming (including sports events like IRONMAN Cairns, cultural events like Cairns Fashion Week, and screen industry events like the AACTA Awards), and investment in regional cultural tourism infrastructure (such as The Dustarena theatre in Winton). The organization does not appear to offer a software product platform but rather provides tourism marketing, event coordination, and regional development services.
Differentiator
Problem solved
Functional benefit
Products and services
- Queensland Destination Marketing
- AACTA Awards Event Hosting
- IRONMAN Cairns Event Hosting
- Cairns Fashion Week Event Hosting
- Tourism Operator Partnership Program
Quantifiable outcome
- Over 100 attendees and serious booking enquiries generated from single international trade show partnership
Companies that use Tourism and Events Queensland
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Tourism and Events Queensland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tourism and Events Queensland partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Diveplanit TravelcoreDiveplanit Travel partnered with TEQ to promote the Great Barrier Reef at the DEMA Show 2025 in Orlando, Florida. TEQ funding enabled Diveplanit to host two Master Reef Guides who delivered seminars on reef ecology, biodiversity, and citizen science initiatives. The collaboration generated unprecedented interest with over 100 attendees visiting the booth and serious booking enquiries for reef dive trips, described as one of Diveplanit's most successful DEMA Shows.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Tourism and Events Queensland competitors and assessment
Company assessmentRegional players
- Destination NSW: New South Wales state-level DMO that competes with TEQ for international visitor share, runs a parallel major-events strategy, and operates in the same Australian domestic tourism ecosystem with comparable statutory backing.
- Visit Victoria: Victorian state DMO promoting Melbourne and regional Victoria, with overlapping international trade-show participation, event-attraction strategy, and government statutory funding similar to TEQ.
- Tourism Tasmania: Tasmanian state DMO operating at smaller scale but with the same government statutory mandate, regional destination-marketing model, and competing position in the Australian inbound tourism market.
Broad incumbents
- Visit California: Large state-level DMO with a tourism-marketing mandate, major-event attraction, and operator-partnership model highly comparable to TEQ's Queensland-focused remit, scaled to a much larger international audience.
- VisitBritain: UK national tourism agency with statutory status, international trade-show presence, and major-event coordination comparable to TEQ's promotional remit, operating from a similarly government-funded base.
- Singapore Tourism Board: Statutory national tourism board with a destination-marketing and major-events mandate closely paralleling TEQ's role for Queensland, including international trade representation and operator partnerships.
- Brand USA: United States national DMO with a public-private partnership model, comparable international marketing remit, major-event hosting capability, and trade-show strategy that mirrors TEQ's operator-partnership approach.
- Destination Canada: Canadian national DMO with a mandate to drive international tourism, manage major-event hosting, and partner with regional operators — directly analogous to TEQ's state-level remit at national scale.
- Tourism New Zealand: National DMO for a neighbouring country with a similar government-mandated remit to market destinations internationally, run major-event campaigns, and partner with regional operators — a comparable blueprint for TEQ at national scale.
Direct peers
- Tourism Australia: Australia's national destination marketing organisation, the most direct functional peer to TEQ as a government-backed body promoting Australia (and by extension Queensland) to international visitors with overlapping operator partnerships and trade-show programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tourism and Events Queensland social profiles
Digital presenceTourism and Events Queensland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tourism and Events Queensland leadership team
Management profileNumber of profiles
Tourism and Events Queensland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tourism and Events Queensland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tourism and Events Queensland
What does Tourism and Events Queensland do?
Tourism and Events Queensland (TEQ) is the State of Queensland's statutory destination marketing and events body. It markets Queensland domestically and internationally, partners with tourism operators such as Diveplanit Travel, and supports the delivery and hosting of major events across the state — including the AACTA Awards, IRONMAN Cairns, and Cairns Fashion Week — to drive visitation to destinations such as the Great Barrier Reef, Gold Coast, Cairns, and regional Queensland.
Is Tourism and Events Queensland a public or private company?
Tourism and Events Queensland is a private company. It is classified as state government owned and is currently operating.
When was Tourism and Events Queensland founded?
Tourism and Events Queensland was founded in 1979. It employs 51 to 100 people.
Where is Tourism and Events Queensland based?
Tourism and Events Queensland is headquartered in Brisbane, Australia, in the Oceania region.
How does Tourism and Events Queensland make money?
One revenue line is on record: government Tourism Promotion.
Who are Tourism and Events Queensland's main competitors?
Regional players on record are Destination NSW, Visit Victoria and Tourism Tasmania. Broad incumbents are Visit California, VisitBritain, Singapore Tourism Board, Brand USA, Destination Canada and Tourism New Zealand. Tourism Australia is listed as a direct peer.
Does Tourism and Events Queensland have an API?
No public API is recorded for Tourism and Events Queensland.
What industry is Tourism and Events Queensland in?
Tourism and Events Queensland's product category is Destination Marketing and Tourism Promotion. Its primary akta.pro industry code is THAJAFAI, Cultural & Community Festivals (Ticketed), with a secondary code of THAHADAL, Destination Weddings & Social Groups (Non-Corporate Groups). Its NAICS code is 561591 and its SIC code is 7900.