Oriux

What Oriux does

Oriux (legal name Oriux, formerly Peek Traffic under Signal Group, rebranded in 2020) is a US-based private manufacturer of Intelligent Transportation Systems (ITS) hardware and software serving municipal, state, and regional government transportation agencies, traffic engineering firms, and ITS integrators. The company's product portfolio spans the full traffic-management stack: NTCIP-compliant Advanced Traffic Controllers (ATC-1000, ATC-2000, ATC-CBD, C5000), traffic cabinets (NEMA, CALTRANS, CBD), conflict monitors, battery backup and UPS systems, vehicle and pedestrian signals, inductive loop and video-based traffic detectors, ADR traffic counters/classifiers with Weigh-in-Motion, and the web-based Spinnaker Advanced Traffic Management System (ATMS) for centralized control, monitoring, and analytics. The GREENWave Intersection Control Software adds adaptive signal timing on top of the controller hardware.

The company monetizes primarily through hardware sales to government customers and engineering firms, supplemented by software licensing/subscriptions (Spinnaker ATMS, VIPER data management, Stop Watch+) and professional services for technical support, training, and installation. Pricing is quote-based with multi-year contracts; no public pricing is disclosed. Go-to-market is a hybrid of direct field/inside sales to large municipal customers (e.g., NYC, Chicago, Boston) and an extensive certified distributor network covering US states/regions, Canada, Puerto Rico, and the Middle East. Oriux is ISO 9001:2015 certified, reports presence in 250-500+ cities globally with 50,000-60,000+ intersections and 25,000+ counters deployed, and operates from Sarasota, Florida, with 51-100 employees.

Name

Oriux

Legal name

Oriux

Website

https://oriux.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Oriux manufactures Intelligent Transportation Systems hardware and software — including NTCIP traffic controllers, cabinets, signals, detectors, and the Spinnaker ATMS platform — selling primarily to US municipal transportation agencies and engineering firms through direct sales and a certified distributor network.

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems (ITS) Hardware and Traffic Management Software

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications) (TLAJACAJ)

akta.pro secondary industry

V2X Roadside Units (RSUs) & Edge Infrastructure (TLAJAHAA)

Keywords

• Traffic management systems
• Intelligent transportation systems
• Traffic control hardware
• Adaptive signal control
• Traffic data collection

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Traffic Control Hardware Sales: Oriux generates revenue through the sale of physical traffic management equipment including traffic controllers, cabinets, monitors, traffic signals, detectors, and battery backup systems. Hardware is sold to government transportation agencies, municipalities, and traffic engineering firms through distributors and direct sales.
2. Software Licenses and Subscriptions: Revenue from Spinnaker ATMS software platform and related software products like VIPER data processing software. May include software licensing, updates, and support services.
3. Technical Support and Training Services: Product and technical support services including training for intersection control products, installation support, and ongoing maintenance assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Oriux designs, manufactures, and supports Intelligent Transportation Systems (ITS) hardware and software for traffic management. Its product line includes NTCIP-compliant traffic controllers, traffic cabinets and power supplies, vehicle and pedestrian signals, inductive loop and video vehicle detection systems, Adaptive Traffic Management Software (Spinnaker ATMS, GREENWave), malfunction/conflict monitors, and ADR-series portable and permanent traffic counters and classifiers with Weigh-in-Motion. Offerings are sold to government transportation agencies, traffic engineering firms, and ITS integrators through a global certified distributor network and direct enterprise sales.

Product overview

Oriux provides a comprehensive portfolio of Intelligent Transportation Systems (ITS) and traffic management solutions spanning multiple product categories. The core product lines include: Traffic Controllers (ATC-1000, ATC-2000, ATC-CBD, C5000 ATC, GREENWave adaptive control software) for intersection management; Traffic Cabinets (NEMA, Caltrans, CBD variants, power supplies, BIU) for equipment housing; Monitors (SG-1000 MMU2/Conflict Monitor) for system safety; BBU Cabinets and UPS Systems (PB-2000ITS, BBU Cabinet) for power backup; Traffic Signals (Vehicle, Pedestrian signals, ABS Backplates) for intersection control; Advanced Traffic Management Software (Spinnaker ATMS) for centralized control and monitoring; Counters and Classifiers (ADR-3500, ADR-3000, ADR-2000, ADR Sabre, ADR Pulsar, Stop Watch+, WIM) for traffic data collection; and Traffic Detectors (VideoTrak X, 625X Inductive Loop Detector, 222/224 GP8) for vehicle detection. Supporting software includes VIPER, Vision, and Pulsar Reporter for data management. These products work together as an integrated traffic management ecosystem, from field-level detection and control through centralized monitoring and data analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• ATC-1000 Advanced Traffic Controller Modular, standards-based traffic controller with native NTCIP support, multiple communication options including serial, Ethernet, and USB ports, and various I/O modules. Fully compatible with Spinnaker ATMS and other NTCIP-compliant systems. Targeted at traffic engineers and government agencies operating signalized intersections.
• ATC-2000 Advanced Traffic Controller Rack-mounted version of Oriux's ATC controller designed for modularity and global traffic controller standards compliance. Supports both interval-based and phase-based (NEMA) traffic engines that can switch modes during operation. For municipal and regional ITS deployments.
• ATC-CBD Traffic Controller Central Business District traffic controller built for urban intersection control applications in dense city environments. Used by municipal traffic engineers for CBD signal coordination.
• C5000 ATC Traffic Controller Advanced traffic controller for intersection management and signal control, part of Oriux's ATC family compatible with Spinnaker ATMS and other NTCIP-compliant systems.
• GREENWave Intersection Control Software Adaptive traffic control software for intelligent intersection management that dynamically adjusts signal timing based on real-time traffic conditions. For traffic engineers and agencies operating signalized intersections.
• Spinnaker ATMS Web-based Advanced Traffic Management System providing centralized control, data analysis, and real-time monitoring for traffic operations. Integrates multiple subsystems including intersection control, travel time, adaptive traffic control, CCTV, incident detection, and dynamic message signs. Targeted at municipal transportation operations centers.
• NEMA Cabinets Traffic control cabinets engineered for durability and environmental protection to house and protect traffic control equipment, built to NEMA specifications. For municipal traffic engineering departments and contractors.
• Caltrans Cabinets Traffic control cabinets meeting Caltrans specifications for housing traffic control equipment, intended for use in California state and municipal deployments.
• CBD Cabinet Central Business District cabinet designed for urban traffic control applications in dense downtown environments.
• NEMA Cabinet Power Supply Power supply unit designed for NEMA traffic control cabinets to provide regulated power to controllers, detectors, and ancillary devices.
• Bus Interface Unit (BIU) Interface unit for bus communication and integration within traffic control cabinets, enabling connectivity between the controller and detector/auxiliary board modules.
• SG-1000 NEMA MMU2 and Conflict Monitor Malfunction management unit that detects system malfunctions and alerts operators to ensure traffic control system performance and safety. For traffic engineers and signal technicians responsible for intersection safety.
• PB-2000ITS Power Battery Backup Battery backup system providing automatic emergency power to traffic signals and controls during power outages, regulating voltage during brownouts and surges, with web-based monitoring, email notifications, and programmable control contacts. Targeted at municipal agencies requiring uninterruptible signal operation.
• BBU Cabinet Battery Backup Unit cabinet providing continuous power conditioning and emergency backup to traffic cabinets during power loss, capable of powering a 700-watt intersection for up to 4 hours.
• Vehicle Traffic Signals Vehicle traffic signals made from UV-stabilized polycarbonate or aluminum with stainless steel hardware, LED-ready designs, and multiple mounting options for durability and visibility. Sold to municipalities and signal installation contractors.
• Pedestrian Traffic Signals Pedestrian traffic signals available in polycarbonate and aluminum constructions, LED-ready with vandal-resistant design and compatibility with California Type A, B, C, and G mounting systems.
• ABS Backplates One-piece and multi-piece black ABS plastic backplates in 1/8" and 1/4" thickness as optional accessories for vehicle signals, available in flat or slotted styles with optional reflective tape for visibility.
• VideoTrak X / XCam Video Detection System Video detection system combining Oriux VideoTrak with Citilog's XCam intelligent camera, supporting up to 8 XCam cameras per Cabinet Interface Unit for NEMA or CALTRANS cabinets with centralized configuration without additional wiring. For ITS video detection applications at intersections.
• 625X Inductive Loop Detector Single-channel inductive vehicle loop detector designed for parking and access control markets, featuring automatic tuning, USB interface for diagnostics, and compatibility with existing equipment.
• 222 GP8 and 224 GP8 Traffic Loop Detectors Four-frequency loop detectors designed for intersection control with LED event indicators for loop fault detection including open loops, shorted loops, or loops with excessive inductance changes.
• ADR-3500 Traffic Counter/Classifier High-performance modular and expandable traffic counter/classifier for permanent installations, capable of counting up to 64 lanes or classifying up to 32 lanes with support for up to 24 WIM sensor inputs. For traffic engineering studies and permanent count stations.
• ADR-3000 Traffic Counter/Classifier High-performance permanent-installation traffic counter/classifier counting up to 64 lanes or classifying up to 32 lanes including up to 24 WIM sensor inputs and performing up to 8 simultaneous studies. For permanent traffic data collection programs.
• ADR-2000 Traffic Counter/Classifier Portable or semi-permanent traffic counter/classifier supporting 2 or 4 road tubes, expandable to 42 sensor inputs using WIM, loops, piezo, or contact inputs for comprehensive traffic data collection.
• ADR Sabre Data Recorder Advanced portable automated traffic data recording and analysis device offering a versatile, low-cost solution for various vehicle studies and sensor technologies with expanded features and improved performance.
• ADR Pulsar Portable Traffic Data Recorder Latest portable traffic data recorder combining rugged single-piece aluminum housing with encapsulated electronics and lithium battery, offering years of reliable and highly accurate field performance.
• Stop Watch+ Software solution that enables real-time traffic monitoring using existing hardware, providing traffic count, average speed, and occupancy data at configurable intervals from 10 seconds to 60 minutes. Sold as a standalone paid offering for traffic study applications.
• Weigh in Motion (WIM) Multi-channel WIM card technology integrated into ADR Sabre, ADR-2000 Plus, or ADR-3000 Plus counter/classifiers for high-speed commercial vehicle weighing and comprehensive traffic data including vehicle classification, speed, and axle weights. Sold as a standalone WIM card add-on card for these units.

Quantifiable outcome

• 50,000+ traffic intersections deployed globally
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core.

• ACT Traffic SolutionscoreChannel Partner/ Reseller/ DistributorACT Traffic Solutions serves as a distributor for Oriux products covering Minnesota, North Dakota, South Dakota, and Iowa regions. Contact: Brett Lievers, [email protected], (952) 288-4830.
• Azco Supply Inc.coreChannel Partner/ Reseller/ DistributorAzco Supply Inc. distributes Oriux products in Northern California. Contact: Tyler Ridgley, [email protected], (209) 943-2452.
• Chartrock GroupcoreChannel Partner/ Reseller/ DistributorChartrock Group distributes Oriux products covering Georgia, North Carolina, South Carolina, and Tennessee. Contact: Mike Kline, [email protected], (407) 443-5866.
• Caribbean Sign SupplycoreChannel Partner/ Reseller/ DistributorCaribbean Sign Supply distributes Oriux products in Puerto Rico. Contact: Harry Rodriguez Lugo, [email protected], (787) 645-7696.
• General Highway ProductscoreChannel Partner/ Reseller/ DistributorGeneral Highway Products distributes Oriux products in Delaware, New Jersey, and Pennsylvania. Contact: Bill Doyle, [email protected], (610) 328-4040 ext. 26.
• General Traffic EquipmentcoreChannel Partner/ Reseller/ DistributorGeneral Traffic Equipment distributes Oriux products in New York City. Contact: Ray Staffon, [email protected], (845) 569-9000.
• JTB Supply Co. Inc.coreChannel Partner/ Reseller/ DistributorJTB Supply Co. Inc. distributes Oriux products in Arizona, Nevada, and Southern California. Contact: Jeff York, [email protected], (714) 639-9498 ext. 104.
• Marlin Controls, InccoreChannel Partner/ Reseller/ DistributorMarlin Controls distributes Oriux products covering Connecticut, Massachusetts, Maine, New Hampshire, Rhode Island, and Vermont. Contact: Erik M. Wolf, [email protected], (508) 278-0446.
• Mid American SignalcoreChannel Partner/ Reseller/ DistributorMid American Signal distributes Oriux products covering Arkansas, Iowa, Kansas, Minnesota, Mississippi, North Dakota, Nebraska, Oklahoma, South Dakota, and Wisconsin. Contact: Bill Droessler, [email protected], (913) 486-6889.
• Orange TrafficcoreChannel Partner/ Reseller/ DistributorOrange Traffic distributes Oriux products in Quebec, Ontario, and Eastern Provinces of Canada. Contact: Guytoine Lauzière, [email protected], (450) 477-5262 ext. 105.
• Texas TrafficcoreChannel Partner/ Reseller/ DistributorTexas Traffic distributes Oriux products in Texas and West Virginia. Contact: Hilda D Garcia, [email protected], 956-414-8382.
• Traffic Signal Co IllinoiscoreChannel Partner/ Reseller/ DistributorTraffic Signal Co Illinois distributes Oriux products in Cook County/Chicago area. Contact: Jim Barry, [email protected], (631) 561-9800.
• Transportation Solutions & LightingcoreChannel Partner/ Reseller/ DistributorTransportation Solutions & Lighting distributes Oriux products in Florida. Contact: Bradford Berner, brad@tsandlus, (954) 224-1402.
• MIDSIGNcoreChannel Partner/ Reseller/ DistributorMIDSIGN distributes Oriux products in the Middle East region. Contact: Areti Evangelou, [email protected], 00357 2276 9900.
• CitilogcoreTechnology or IntegrationCitilog is partnered with Oriux for video detection technology. The VideoTrak XCam combines Oriux VideoTrak products with Citilog's XCam intelligent camera technology into a unified video detection product for ITS applications.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SWARCO: Global traffic technology group offering signals, controllers and ITS solutions across a broad portfolio overlapping Oriux's product categories.
• Yunex Traffic: Global ITS and traffic control provider (formerly Siemens Mobility) offering controllers and ATMS at larger scale than Oriux across overlapping product categories.
• Kapsch TrafficCom: Large global intelligent transportation and tolling systems provider with overlapping traffic management capabilities but a broader portfolio than Oriux.
• Cubic Transportation Systems: Major transportation technology and ITS integrator (parent of Trafficware) serving cities with broad mobility solutions overlapping Oriux's space.

Direct peers

• Iteris: Supplies vehicle detection, sensors and ITS software for traffic management, overlapping with Oriux's detection and data-collection products.
• Econolite: Manufactures traffic signal controllers, cabinets, detection and ATMS software for municipal agencies, competing head-to-head with Oriux's core ITS portfolio.
• Trafficware (Cubic): Provides traffic controllers, ATMS and adaptive signal control to cities and DOTs, directly overlapping with Oriux's controller and software offerings.
• SWARCO McCain: Produces traffic signals, controllers and cabinets for US municipalities, a direct competitor across Oriux's signal, cabinet and controller lines.

Emerging players

• Miovision: Provides AI video-based traffic detection and intersection intelligence, overlapping with Oriux's detection and adaptive-control ambitions with a newer tech stack.

Regional players

• Q-Free: Norway-based ITS and tolling company offering traffic controllers and detection, comparable to Oriux but primarily serving European and other markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oriuxcorp
• LinkedInlinkedin.com/company/peek-traffic-corporation
• Instagraminstagram.com/oriuxcorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriux