Diabetes Association of Atlanta

What Diabetes Association of Atlanta does

Diabetes Association of Atlanta (DAA) is a 501(c)(3) nonprofit founded in 1952 and headquartered at 75 Marietta Street NW in downtown Atlanta. The organization provides diabetes prevention, education, early detection, and medical assistance services to individuals and families across a 13-county metro Atlanta service area, with documented expansion into Southeast Georgia. Its core offerings comprise five programs: ADA-recognized Diabetes Self-Management Education and Support (DSMES) classes now delivered 100% virtually, monthly W.O.W. Wednesday webinars featuring certified health experts, community-based early detection glucose screenings (currently suspended due to COVID), the Medical Assistance Program providing diabetes supplies and medications to uninsured or underinsured clients, and Diabetes Prevention Education Classes delivered as multi-week seminars, lunch-and-learns, and guest speaker presentations at senior centers, schools, and businesses.

DAA's service model is built on a credentialed human-delivery infrastructure of certified diabetes educators, registered nurses, and registered dietitians, with no proprietary technology platform. The organization has served over 6,000 individuals annually, drawing referrals through county health departments, social workers, low-cost clinics, private physician practices, United Way 211, churches, and community organizations. Its go-to-market is community-led, with direct-to-consumer education and event-driven webinar engagement layered on top. Corporate partners, churches, and nonprofit agencies receive on-site screenings and educational programming under contract.

The organization operates as a grant-funded nonprofit with all core services provided at no cost to clients. Revenue streams include foundation grants (Elevance Anthem Blue Cross Blue Shield Foundation, Beyond Type 1, MATTER), United Way of Metropolitan Atlanta grantee funding, Fulton County class sponsorship, corporate sponsorships, individual donations at suggested tiers of $50-$500, and matching gifts. Distribution channels combine self-serve virtual registration, field-based community outreach, and a speaker request program serving enterprise and community buyers.

Name

Diabetes Association of Atlanta

Legal name

Diabetes Association of Atlanta, Inc.

Website

https://diabetesatlanta.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Diabetes Association of Atlanta is a 501(c)(3) nonprofit, founded in 1952, that delivers ADA-recognized diabetes education classes, early detection screenings, wellness webinars, and medical assistance programs to individuals and families across a 13-county metro Atlanta service area.

Ownership category

akta.pro rank

Product category

Community Diabetes Education and Support Services

NAICS

Voluntary Health Organizations (813212), Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Diabetes Education & Insulin Management (Home-Based) (HSABACAJ)

akta.pro secondary industry

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

Keywords

• Diabetes education services
• Community health programs
• Diabetes screening services
• Chronic disease management
• Medical assistance programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Grants and Foundation Funding: DAA receives grant funding from organizations including the Elevance Anthem Blue Cross Blue Shield Foundation and is a grantee of the United Way of Metropolitan Atlanta. These grants support diabetes education programs and food insecurity initiatives.
2. Individual Donations: The organization accepts individual donations with suggested amounts of $50, $100, $250, and $500, as well as custom amounts. Donations are tax-deductible as DAA is a 501(c)(3) charitable organization.
3. Corporate Sponsorships: Corporate partners support DAA through event sponsorships, program support, corporate foundations, and matching gifts. Companies can engage employees through health and wellness initiatives including early detection screenings and nutritional education classes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Diabetes Association of Atlanta provides free diabetes self-management education classes (DSMES), community-based early detection screenings, and a Medical Assistance Program that helps individuals afford diabetes supplies and medications. Programs are delivered across a 13-county metro Atlanta service area through online classes, on-site screenings, monthly wellness webinars, and educational seminars at community venues.

Product overview

Diabetes Association of Atlanta is a nonprofit organization offering a portfolio of diabetes-focused services rather than a unified technology product. The core offerings include: (1) Diabetes Self-Management Education and Support (DSMES) Classes — accredited by the American Diabetes Association, covering the AADE 7 Self-Care Behaviors; (2) W.O.W. Wednesday webinars — monthly virtual wellness sessions with certified health experts; (3) Community Screening/Early Detection services — glucose monitoring across 13 metro Atlanta counties; (4) Medical Assistance Program (MAP) — financial assistance for medical supplies; and (5) Diabetes Prevention Education Classes — seminars, presentations, and training for various community settings. These programs work together to provide comprehensive diabetes education, early detection, and ongoing support for individuals and communities in the Atlanta area.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetes Self-Management Education and Support (DSMES) Classes Evidence-based diabetes self-management education classes nationally recognized by the American Diabetes Association. Taught by certified diabetes educators, the program covers the AADE 7 Self-Care Behaviors (healthy eating, being active, monitoring, taking medication, problem-solving, healthy coping, and reducing risks) and includes 5 total sessions plus 3 follow-up calls with a registered dietitian. Intended for people with diabetes in metro Atlanta.
• W.O.W. Wednesday (Words of Wellness Wednesday) Monthly virtual health and wellness webinar series covering nutrition education, diabetes prevention and management, live cooking demonstrations, and stress management. Features professional and certified health experts including pharmacists, health coaches, chefs, and registered dietitians; open to all seeking information on making healthy lifestyle changes.
• Community Screening / Early Detection On-site diabetes early detection screenings delivered by trained staff specialized in glucose monitoring at nonprofit agencies, churches, community organizations, and corporations across the 13-county metro Atlanta area. Services are free; currently on hold due to COVID.
• Medical Assistance Program (MAP) Financial and material assistance program that provides emergency one-month assistance and up to three months of support to qualified clients unable to afford diabetes healthcare, supplies, and medications. Referrals are accepted through county health departments, social workers, low-cost clinics, physician practices, and United Way 211. Waitlist is currently at full capacity.
• Diabetes Prevention Education Classes Diabetes prevention education delivered through multi-week seminars at senior centers and schools, lunch-and-learn seminars for businesses, guest speaker presentations, and staff training on diabetes nutrition and management concepts. Targeted at community members, employees, and organizations seeking diabetes prevention education.

Quantifiable outcome

• Serves 6,000+ individuals annually
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• MATTERcoreStrategic or Co-development Partner · 19 May 2026MATTER, alongside Beyond Type 1, co-leads the 2026 Beyond Barriers Innovation Accelerator with total commitment of up to $300,000 to accelerate solutions improving early detection, care access, and outcomes for people living with diabetes.
• Amerigroup GeorgiaminorGTM or Marketing PartnerAmerigroup Georgia sponsors W.O.W. Wednesday webinars, supporting the monthly health and wellness webinar program focused on diabetes prevention and management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Taking Control of Your Diabetes (TCOYD): Nonprofit delivering diabetes education events, conferences, and programs for people living with diabetes. Closely comparable to DAA in mission and delivery model, with shared focus on patient education and behavior change, though operating at national scale with conference-driven programming.
• Beyond Type 1: Diabetes nonprofit providing education, programs, and grants to people with Type 1 and Type 2 diabetes. Directly comparable as a diabetes education and community-support nonprofit; notably also a current DAA partner through the Beyond Barriers Innovation Accelerator.
• JDRF (formerly Juvenile Diabetes Research Foundation): Leading global nonprofit funding Type 1 diabetes research and providing education/support resources. Comparable to DAA in mission alignment on diabetes education and community support, though JDRF is research-funding heavy and operates at national/global scale.
• American Diabetes Association: The largest U.S. nonprofit focused on diabetes research, advocacy, and education. Directly comparable to DAA as both deliver diabetes self-management education and awareness programs, though ADA operates nationally with substantially greater resources, brand recognition, and federal partnerships.
• YMCA's Diabetes Prevention Program: CDC-recognized diabetes prevention program delivered through local Y branches using community-based lifestyle intervention. Comparable to DAA in delivering evidence-based diabetes education/prevention in local community settings, though Y's national footprint and CDC partnership give it far greater reach and funding.

Emerging players

• diaTribe Foundation: Nonprofit producing diabetes education content, patient resources, and advocacy programs with a strong digital/online content focus. Comparable to DAA in patient-education mission, but differentiated by a tech-enabled, content-first model that competes for online audience attention.

Regional players

• Diabetes UK: Leading U.K. charity funding diabetes research, support, and information services. Comparable to DAA as a national diabetes charity delivering education and community support, though operating exclusively in the United Kingdom and thus not a direct competitor in the U.S. metro Atlanta market.

Broad incumbents

• Joslin Diabetes Center: Harvard-affiliated specialty diabetes care, research, and education institution. Comparable in diabetes education mission but operates as a clinical-research incumbent with hospital-based delivery, substantially greater resources, and global research reputation that DAA does not compete with directly.
• International Diabetes Federation: Umbrella organization of more than 230 national diabetes associations in 170+ countries. Comparable in mission to advance diabetes prevention, education, and care, though IDF operates as a global policy and advocacy body rather than a direct service provider like DAA.
• National Diabetes Prevention Program (CDC): CDC-led national program providing the framework, recognition, and infrastructure for community-based diabetes prevention. Comparable to DAA in the diabetes prevention education space, though CDC operates as a federal backbone organization that accredits and supports programs like DAA's rather than delivering direct services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/diabetesatlanta
• YouTubeyoutube.com/user/DAAVideo
• Facebookfacebook.com/diabetesatlanta
• LinkedInlinkedin.com/company/diabetes-association-of-atlanta-inc
• Instagraminstagram.com/diabetesatlanta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors3 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabetes Association of Atlanta