Amalgam Insights
Amalgam Insights is a boutique technology research and advisory firm that provides analyst briefings, research reports, and advisory services on technology expense management, cloud cost optimization, and enterprise AI for CIOs, CFOs, and IT procurement leaders.
- Company typePrivate
- Founded2021
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Amalgam Insights does
Amalgam Insights is a boutique technology research and advisory firm that analyzes technology consumption management across mobile, hybrid cloud, SaaS, and machine learning environments. Founded by Hyoun Park in October 2021 and operating with a 1-10 person team, the firm targets three primary buyer personas: Enterprise IT Leaders (CIOs, CTOs, IT Directors), the Office of the CFO (CFOs, Controllers, Finance Directors), and IT Expense Management Professionals (FinOps, SaaS Expense Managers, IT Procurement). Its core offerings are analyst briefings, ongoing advisory engagements, business value workshops, and published research reports sold individually or via subscription, alongside a free weekly podcast (TWIET, co-hosted with Charles Araujo) that anchors top-of-funnel thought leadership.
The firm's analytical core is the proprietary "IT Rule of 30" framework, which asserts that every unmanaged IT subcategory averages 30% waste, used to identify optimization opportunities across cloud cost management, SaaS sprawl, wireless expense, and broader IT lifecycle decisions. Research coverage spans Technology Expense Management, Office of the CFO, Data Science, From BI to AI, and GenAI, with a horizontal segmentation approach across buyer types rather than vertical specialization. Distribution is digital-first: a WordPress/WooCommerce website and shop, Buzzsprout-distributed podcast, blog cadence, and Calendly/Google Calendar booking integrations that convert site traffic into scheduled advisory calls.
The revenue model is a mix of recurring subscription revenue from research reports and vendor SmartLists and professional services revenue from quote-based analyst briefings and advisory engagements. Pricing is not publicly disclosed; some reports have been offered free for promotional windows. The firm is privately held and bootstrapped, with no disclosed external funding, parent company, or institutional investors, and no public revenue or ARR figures are available.
Amalgam Insights firmographics
Firmographics- Name
- Amalgam Insights
- Legal name
- Amalgam Insights
- Website
- https://amalgaminsights.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amalgam Insights is a boutique technology research and advisory firm that provides analyst briefings, research reports, and advisory services on technology expense management, cloud cost optimization, and enterprise AI for CIOs, CFOs, and IT procurement leaders.
- Ownership category
- akta.pro rank
Amalgam Insights industry classification
Industry- Product category
- Technology Research and Advisory
- NAICS
- Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
- akta.pro secondary industries
- Data Platform, BI & Analytics Integration (BPAEAAAI), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)
Keywords
Where Amalgam Insights is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amalgam Insights business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Research Reports and Vendor SmartLists: Published reports on technology expense management, cloud cost management, and vendor evaluations available for purchase. Examples include the 'CIO's Guide for Managing Wireless Expenses for 2021' and 'diwo and the Emerging Age of Decision Intelligence' report.
- Advisory Services and Analyst Briefings: Initial analyst briefings, ongoing advisory engagements, business value workshops, and presentations. Services tailored to client needs from quick advisory calls to year-long transformative guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Research reports available at various price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Amalgam Insights product offering
Product offeringCore offering
Amalgam Insights is a technology analyst and advisory firm that publishes research reports, vendor SmartLists, and analyst briefings focused on technology expense management, cloud cost management, SaaS governance, and enterprise technology evaluation. The firm also produces the weekly TWIET podcast and sells reports through its online shop, with advisory engagements ranging from short advisory calls to multi-year transformation guidance.
Product overview
Amalgam Insights is a research and advisory firm that provides technology expense management, business intelligence, and enterprise technology analysis. The company offers a portfolio of advisory services including in-depth research reports, analyst briefings, and the TWIET podcast series. Their proprietary IT Rule of 30 framework helps organizations identify IT waste and optimization opportunities. The firm covers technology topics across Data Science, From BI to AI, GenAI, Office of the CFO, and Technology Expense Management categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Research Reports and Advisory Services In-depth research reports, vendor analysis, and advisory services focused on technology expense management, cloud cost management, and enterprise technology trends, including analyst briefings, market alerts, business value workshops, and vendor recommendations. The offering ranges from a quick advisory call to ongoing guidance through a transformative year.
- TWIET (This Week in Enterprise Technology) Podcast A weekly podcast that critically assesses the biggest enterprise technology news for the CIO office, covering AI, cloud computing, SaaS management, and enterprise software, distributed via Buzzsprout and the Amalgam Insights website.
- IT Rule of 30 Framework Proprietary benchmarking framework that quantifies approximately 30% waste in unmanaged IT subcategories, used by Amalgam Insights to analyze enterprise technology spending and optimization opportunities.
- Vendor SmartLists and Research Reports (e.g., CIO's Guide for Managing Wireless Expenses for 2021) Subscription-style research reports and vendor evaluation SmartLists covering technology expense management, cloud cost management, and related enterprise technology topics, sold individually through the firm's online shop.
Quantifiable outcome
- The IT Rule of 30: every unmanaged IT subcategory averages 30% waste
Companies that use Amalgam Insights
Customer profileSegments3 records
Ideal customer profiles3 records
Amalgam Insights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amalgam Insights partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Amalgam Insights competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Amalgam Insights social profiles
Digital presenceAmalgam Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amalgam Insights leadership team
Management profileNumber of profiles
Profiles4 records
Amalgam Insights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amalgam Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amalgam Insights
What does Amalgam Insights do?
Amalgam Insights is a technology analyst and advisory firm that publishes research reports, vendor SmartLists, and analyst briefings focused on technology expense management, cloud cost management, SaaS governance, and enterprise technology evaluation. The firm also produces the weekly TWIET podcast and sells reports through its online shop, with advisory engagements ranging from short advisory calls to multi-year transformation guidance.
Is Amalgam Insights a public or private company?
Amalgam Insights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amalgam Insights founded?
Amalgam Insights was founded in 2021. It employs 1 to 10 people.
Where is Amalgam Insights based?
Amalgam Insights is headquartered in Berkeley, United States, in the North America region.
How does Amalgam Insights make money?
Two revenue lines are on record. Research Reports and Vendor SmartLists are the primary driver. The others are advisory Services and Analyst Briefings.
Does Amalgam Insights have an API?
No public API is recorded for Amalgam Insights.
What industry is Amalgam Insights in?
Amalgam Insights's product category is Technology Research and Advisory. Its primary akta.pro industry code is BPAEAHAD, Business Intelligence, Reporting & Visualization Services, with a secondary code of BPAEAAAI, Data Platform, BI & Analytics Integration. Its NAICS code is 541618 and its SIC code is 8742.