Bredin
Bredin is a boutique market research firm exclusively focused on the SMB segment, providing custom research, monthly syndicated research, shared-cost omnibus surveys, and research-driven content to Fortune 500 B2B marketers seeking to understand and acquire SMB customers.
- Company typePrivate
- Founded1991
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Bredin firmographics
Firmographics- Name
- Bredin
- Legal name
- Bredin, Inc.
- Website
- https://bredin.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bredin is a boutique market research firm exclusively focused on the SMB segment, providing custom research, monthly syndicated research, shared-cost omnibus surveys, and research-driven content to Fortune 500 B2B marketers seeking to understand and acquire SMB customers.
- Ownership category
- akta.pro rank
Where Bredin is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bredin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Research Services: Full-service custom market research projects tailored to client requirements, including qualitative, quantitative, or hybrid methodologies. Projects support thought leadership, customer acquisition, and product objectives with deliverables including deep insights and data for content, PR, and sales campaigns.
- SMB MarketPulse Subscription: Annual subscription providing monthly research on U.S. SMB priorities and preferences. Includes monthly data, live readouts, Q&A sessions, consulting hours, and unlimited access to Bredin's research database.
- SMB Omnibus Research: Agile, affordable shared-cost omnibus survey where clients pay to include 10 custom questions on monthly waves of 500 SMB principals. Quick-turn research for content, PR, social, and sales campaigns.
- Custom Content Creation: Research-driven custom content including reports, white papers, thought leadership pieces, buyers' guides, how-to guides, webcasts, blogs, customer stories, and case studies. Writers and editors informed by Bredin's research and SMB market expertise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Research - Full-service tailored research |
| Subscription | Annual | SMB MarketPulse - Annual subscription with monthly deliverables |
| Subscription | Monthly | SMB Omnibus - Shared-cost monthly survey with 10 questions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bredin product offering
Product offeringCore offering
Bredin is a boutique market research firm specializing in small and medium-sized business (SMB) research. The company delivers full-service SMB market research including custom research projects, syndicated research subscriptions (SMB MarketPulse), omnibus surveys (SMB Omnibus Research), and research-driven custom content for enterprise marketers and leading brands targeting SMB customers.
Product overview
Bredin is a boutique market research company offering a portfolio of four distinct research and content products targeting the SMB market. The core offering consists of Custom Research (full-service custom-built qualitative and quantitative studies), SMB MarketPulse (a monthly syndicated subscription with 500 U.S. SMB principals and live readouts), and SMB Omnibus Research (an agile shared-cost monthly survey with up to 10 custom questions). Custom Content is offered as a complementary service that transforms research findings into market-ready reports, white papers, webcasts, and other content formats. The products are available separately or in combination and are designed to support B2SMB marketers with lead generation, thought leadership, customer acquisition, and sales campaign support across North America, EMEA, APAC, and LATAM.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Research
Quantifiable outcome
- 43% of SMBs with 100 to 500 employees are using AI (from Bredin research)
- +2 more outcomes
Companies that use Bredin
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Bredin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bredin partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Bredin competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Ipsos is a global market research and consumer intelligence firm serving enterprise B2B and B2C clients across dozens of countries. It is comparable to Bredin because it conducts large-scale survey-based research for Fortune 500 brands, including SMB-adjacent segments, while operating at a much broader portfolio scale.
- Kantar: Kantar is a global research, data, and analytics company offering consumer and B2B insights to leading brands. It overlaps with Bredin in providing syndicated and custom research to enterprise marketers, but serves a far broader set of categories beyond Bredin's exclusive SMB focus.
- Nielsen: Nielsen is a global measurement and data analytics firm serving CPG, retail, media, and B2B brands. It is a comparable incumbent to Bredin because it sells syndicated panel-based research and custom studies to the same enterprise buyer personas, though Nielsen's footprint is far larger and not SMB-specialized.
- Forrester Research: Forrester is a B2B-focused research and advisory firm producing syndicated insights and custom research for enterprise technology buyers. It is comparable to Bredin in serving enterprise marketers with research-based decision support, although Forrester's coverage spans all business sizes rather than being purpose-built for SMBs.
Direct peers
- YouGov: YouGov operates a large consumer research panel with syndicated and custom research products sold to enterprise clients. It is highly comparable to Bredin because of its panel-driven recurring revenue model and sell-through to Fortune 500 marketers, albeit with a consumer-first rather than SMB-first framing.
- Mintel: Mintel is a market research firm providing syndicated and custom research on consumers and SMB-related categories (small business, financial services, retail) to enterprise clients. It mirrors Bredin's subscription + custom hybrid model and is a direct competitive reference point for SMB-focused research buyers.
- Dynata: Dynata is one of the world's largest first-party data and research panel providers, supplying sample, panels, and research services to enterprise clients. It is comparable to Bredin because both sell into the same enterprise research procurement teams and operate panel-based methodologies, though Dynata is primarily a sample/panel infrastructure provider.
- Savanta: Savanta is a mid-sized market research agency offering custom research, syndicated B2B studies, and audience panels to enterprise marketers. It is a comparable peer in size and product mix to Bredin, with a similar mix of subscription-style syndicated products and bespoke client studies.
- Schlesinger Group: Schlesinger Group is a global data collection and qualitative research firm running panels and custom qualitative and quantitative studies for enterprise brands. It overlaps directly with Bredin in panel operations and custom research delivery, particularly for hard-to-reach B2B and SMB audiences.
- Cint: Cint is a global consumer research technology platform operating one of the largest panel exchange networks for market research buyers. It is comparable to Bredin as an enterprise-grade panel-based research partner, though Cint's model is technology-enabled sample exchange rather than SMB-specialist bespoke research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bredin social profiles
Digital presenceBredin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bredin leadership team
Management profileNumber of profiles
Profiles2 records
Bredin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bredin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bredin
What does Bredin do?
Bredin is a boutique market research firm specializing in small and medium-sized business (SMB) research. The company delivers full-service SMB market research including custom research projects, syndicated research subscriptions (SMB MarketPulse), omnibus surveys (SMB Omnibus Research), and research-driven custom content for enterprise marketers and leading brands targeting SMB customers.
Is Bredin a public or private company?
Bredin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bredin founded?
Bredin was founded in 1991. It employs 11 to 50 people.
Where is Bredin based?
Bredin is headquartered in Cambridge, United States, in the North America region.
How does Bredin make money?
Four revenue lines are on record. Custom Research Services are the primary driver. The others are SMB MarketPulse Subscription, SMB Omnibus Research and custom Content Creation.
Who are Bredin's main competitors?
Broad incumbents on record are Ipsos, Kantar, Nielsen and Forrester Research. Direct peers are YouGov, Mintel, Dynata, Savanta, Schlesinger Group and Cint.
Does Bredin have an API?
No public API is recorded for Bredin.