RIVUS

What RIVUS does

RIVUS is a privately held Mexican B2B e-commerce company founded in 1997 and headquartered in Querétaro, Mexico, operating as a one-stop shop for industrial supply chain products. The company's website (rivus.mx) is built on VTEX commerce technology and presents a catalog of 667+ products spanning intralogistics equipment (electric tuggers, utility vehicles, forklifts, pallet jacks), MRO and industrial safety products, packaging materials, ergonomic solutions, and virtual reality operator training simulators. RIVUS distributes brands including MOVEXX, WAEV (Bigfoot, Taylor Dunn, Tiger, GEM, Fusion), NOBLELIFT, MARIOTTI, NEWCASTLE, FORKLIFT SIMULATOR, and DURABLE CORP, with pricing ranging from MXN $219 to MXN $1,758,569 per unit.

The company serves a horizontal industrial customer base across Mexico, including manufacturing plants, warehouses, distribution centers, logistics operators, retail, healthcare, and airport facilities. The named enterprise reference is HOLCIM (Plant Hermosillo), where RIVUS intralogistics solutions reportedly delivered space and unit cost savings. GTM is sales-led: customers browse and purchase online, request quotes through the website, and are supported via phone (Mon-Fri 7AM-5PM), WhatsApp, and email. Complementary services include installation, extended warranty, preventive maintenance (quoted by an engineering department), a Knowledge Center with webinars and tutorials, and "Crédito RIVUS" financing.

RIVUS generates revenue primarily through one-time hardware sales priced in Mexican Pesos, with selected products eligible for 3- and 6-month interest-free installment plans. There is no disclosed evidence of external investors, M&A activity, recurring software/SaaS revenue, or AI/ML product capabilities. The company has 51-100 employees, no disclosed funding rounds, no disclosed management team, and no public listing.

Name

RIVUS

Legal name

RIVUS

Website

https://rivus.mx

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

RIVUS is a privately held Mexican B2B e-commerce platform founded in 1997, distributing 667+ industrial supply chain products (tuggers, forklifts, utility vehicles, MRO supplies, VR training simulators) to manufacturers, warehouses, logistics operators, and airports across Mexico via a VTEX-built online storefront with installment financing.

Ownership category

akta.pro rank

Product category

Industrial Equipment Distribution

NAICS

Industrial Machinery and Equipment Merchant Wholesalers (42383), Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industries

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI)

Keywords

• Industrial equipment distribution
• Material handling equipment
• Intralogistics solutions
• Electric utility vehicles
• MRO industrial supplies

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time hardware sales of industrial equipment including vehicles, tuggers, forklifts, ergonomic solutions, and material handling equipment. Products are sold directly through the e-commerce platform with prices in Mexican Pesos.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RIVUS distributes industrial supply chain equipment in Mexico through a B2B e-commerce storefront built on VTEX technology. It sells material handling equipment (electric tuggers, forklifts, pallet jacks), industrial utility vehicles (Bigfoot, Taylor Dunn, Tiger, GEM, Fusion), battery-powered mobile workstations, virtual reality forklift operator training simulators, ergonomic safety flooring and entrance mats, industrial safety barriers, and MRO/packaging supplies. Products are sold directly to industrial buyers with optional installation, extended warranty, preventive maintenance, and 3-/6-month installment financing.

Product overview

RIVUS is a Mexican B2B e-commerce platform serving as a comprehensive industrial supply company ("Todo para tu Cadena de Suministro" / "Everything for your Supply Chain"). The portfolio consists of multiple sub-brands and distributed product lines organized into an intralogistics division (featuring WAEV/Bigfoot/Taylor Dunn/Tiger/GEM/Fusion electric vehicles and tuggers, NOBLELIFT and MARIOTTI forklifts, MOVEXX electric tuggers, NEWCASTLE mobile work stations) and a broader MRO division (featuring DURABLE CORP entrance mats and safety flooring, industrial carts, packaging materials, and hydraulic/electric pallet jacks). The company also offers FORKLIFT SIMULATOR VR training equipment. Built on VTEX e-commerce technology, RIVUS serves industrial, logistics, manufacturing, retail, healthcare, and airport sectors across Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• WAEV Utility Vehicles (Bigfoot, Taylor Dunn, Tiger, GEM, Fusion)

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• MOVEXXcoreChannel Partner/ Reseller/ DistributorMOVEXX is a brand of electric tuggers and material handling equipment distributed exclusively through RIVUS in Mexico. Products include walk-behind tuggers (TT series) with capacities from 1,000kg to 3,500kg, and ride-on tuggers (RR series) with 1,000kg capacity.
• WAEVcoreChannel Partner/ Reseller/ DistributorWAEV distributes Bigfoot utility vehicles, Taylor Dunn utility carts, and Tiger airplane tuggers through RIVUS. Products include electric and gas-powered utility vehicles, lithium and lead-acid battery options, and heavy-duty aircraft tuggers with up to 60,000 lbs towing capacity.
• NOBLELIFTcoreChannel Partner/ Reseller/ DistributorNOBLELIFT electric forklifts are distributed through RIVUS including FE4P series (5,000-6,000 lb capacity) and FE3D/FE3R compact models (1,500-3,200 lb capacity) with lead-acid or lithium battery options.
• MARIOTTIcoreChannel Partner/ Reseller/ DistributorMARIOTTI compact electric forklifts including ME6 (600kg) and ME10C (1,000kg) models are distributed through RIVUS, featuring ultra-compact designs for narrow aisles and limited spaces.
• FORKLIFT SIMULATORcoreChannel Partner/ Reseller/ DistributorFORKLIFT SIMULATOR provides virtual reality training equipment for forklift operators distributed through RIVUS. Products include desktop simulators, sit-down forklift simulators with 10 levels/43 exercises, and 3-in-1 professional simulators for reach trucks, order pickers, and counterbalanced forklifts.
• NEWCASTLEcoreChannel Partner/ Reseller/ DistributorNEWCASTLE mobile workstation series including NB and PC models with battery power (256Wh to 3,600Wh capacity) are distributed through RIVUS. The PowerSwap Nucleus battery system provides 8-12 hours of silent AC power for industrial environments.
• DURABLE CORPminorChannel Partner/ Reseller/ DistributorDURABLE CORP supplies ergonomic mats and entrance mats distributed through RIVUS including anti-slip open grid mats, carpet entrance mats, moisture-absorbing crested mats, and corrugated entry runners in various sizes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fastenal: Fastenal is a US-based industrial supplies and fastener distributor with a heavy vending and on-site inventory model. Its category leadership in fasteners, tools, and safety supplies overlaps with RIVUS's MRO and material handling portfolio.
• MSC Industrial: MSC Industrial is a major US MRO and metalworking distributor with strong B2B e-commerce, vending, and inventory management services for industrial customers. Comparable to RIVUS in serving industrial buyers with MRO and material handling solutions through a digital channel.
• W.W. Grainger: W.W. Grainger is the largest US-based industrial MRO distributor with a mature B2B e-commerce platform serving manufacturing, commercial, and industrial customers. It is the closest analog to RIVUS's model of aggregating industrial supplies and equipment into a one-stop digital storefront, and represents the strategic end-state RIVUS could pursue in Latin America.
• McMaster-Carr: McMaster-Carr is a US industrial supplies distributor renowned for an exceptionally deep catalog and a best-in-class e-commerce buying experience. Its product breadth, digital catalog, and B2B ordering model are directly comparable to RIVUS's marketplace approach.

Broad incumbents

• Mercado Libre: Mercado Libre is the dominant Latin American e-commerce marketplace, including Mexico, and operates B2B commerce and embedded financing. It is a broad incumbent that could enter industrial supply chain e-commerce with category depth that RIVUS would struggle to match.
• Amazon Business: Amazon Business is the B2B arm of Amazon selling industrial, MRO, and office supplies to businesses globally. It is a broad incumbent marketplace that competes with RIVUS on digital procurement convenience and catalog breadth, with materially deeper capital and logistics.

Emerging players

• Crown Equipment: Crown Equipment is a global manufacturer of forklifts and material handling equipment. It is comparable to the NOBLELIFT and MARIOTTI brands that RIVUS distributes, and represents a potential competitive threat if it sets up direct distribution in Mexico, displacing RIVUS as the channel partner.

Regional players

• Truper: Truper is a major Mexican manufacturer and distributor of hand tools, power tools, and industrial equipment. It is one of the most established industrial supply brands in Mexico and a key competitor to RIVUS in the MRO and tool category.
• Grupo URREA: Grupo URREA is a long-established Mexican manufacturer and distributor of plumbing, hardware, and industrial tools with deep retail and B2B distribution. It competes in overlapping product categories with RIVUS in the Mexican market.

Others

• Alibaba Group: Alibaba is the largest global B2B e-commerce marketplace. While not a direct competitor in Mexico's industrial supply market today, it represents a long-tail competitive threat in cross-border industrial sourcing and is thematically relevant as a marketplace model benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rivusmaterialh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIVUS