What Masu Brakes does

Masu Brakes Pvt. Ltd is an India-based friction material manufacturer founded in 1982, headquartered in New Delhi with manufacturing operations in Bahadurgarh, Haryana. The company designs, compounds, and produces brake pads, brake linings, brake blocks, roll brake linings, brake shoes, and motorcycle disc brake pads for passenger vehicles, commercial vehicles, motorcycles, and railway applications, supported by an in-house R&D center with NVH dynamometers and seven full-scale dynamometer test rigs. Its portfolio rests on 40 proprietary friction formulations, a SKU base of 1,000+ automotive part numbers with claimed 80% vehicle coverage across major markets, and certifications including ISO/TS 16949:2009, OHSAS 18001:2007, and ISO 14001:2015.

The business operates as a dual-channel B2B supplier: it acts as an Original Equipment (OE) friction material supplier to global vehicle and brake manufacturers, while also selling into the replacement aftermarket via distributors. The company employs between 1,001 and 5,000 people, markets primarily through flagship industry trade shows (AAPEX, Automechanika Frankfurt) and direct enterprise sales enquiry workflows, and has been investing in geographic expansion, including a North American Technical Centre announced in March 2022. The pricing model is not publicly disclosed, but the OE supplier structure implies contract-based, volume-tiered pricing with multi-year qualification cycles that create customer stickiness.

Name

Masu Brakes

Legal name

Masu Brakes Pvt. Ltd

Website

https://masubrakes.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Masu Brakes is an India-based friction materials manufacturer founded in 1982 that designs and produces brake pads, linings, blocks, shoes, and motorcycle disc pads for global vehicle and brake OEMs and the aftermarket, supported by 40 proprietary formulations and in-house NVH testing.

Ownership category

akta.pro rank

Product category

Automotive Friction Components

NAICS

Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Parts Manufacturing (3363), Motorcycle, Bicycle, and Parts Manufacturing (336991)

akta.pro primary industry

Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)

akta.pro secondary industry

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)

Keywords

• Brake pad manufacturing
• Friction materials
• Automotive OE supplier
• Commercial vehicle braking
• Motorcycle disc brakes

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Brake Components Manufacturing and Sales: Manufacturing and selling friction products including automotive brake pads, CV brake pads, motorcycle disc brake pads, brake linings, roll brake linings, and brake shoes to OE manufacturers and aftermarket customers globally

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Masu Brakes manufactures friction material components including automotive brake pads, brake linings and blocks, CV disc brake pads, motorcycle disc brake pads, roll brake linings, and brake shoes. Products are developed using 40 proprietary friction formulations and supplied to vehicle OEMs, brake system manufacturers, and aftermarket distributors globally for passenger vehicles, commercial vehicles, motorcycles, and railway applications.

Product overview

Masu Brakes is a friction material manufacturer offering a comprehensive portfolio of brake products for automotive and commercial vehicle applications. The product line includes Automotive Brake Pads (with Ceramic, Semi-Metallic, NAO, and Low Steel grades), Brake Lining & Block products for heavy commercial vehicles, CV Disc Brake Pads / Air Disc Brake Pads, Roll Brake Linings & Segments, Brake Shoes, and Motorcycle Disc Brake Pads. Products are developed in-house with over 40 proprietary friction formulations and manufactured using OE process controls. The company serves both OEM and aftermarket channels with a focus on safety, performance, and durability.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Brake Pads Brake pads for passenger vehicles, rigorously tested in lab and field to meet OE quality standards. Includes features such as slots, chamfers, shims, clips and accessories. Available in Ceramic, Semi-Metallic, NAO, and Low Steel grades. Portfolio consists of over 1,000 part numbers with approximately 80% vehicle coverage.
• Brake Lining & Block High-quality Non-Asbestos brake linings for heavy commercial vehicles including trucks, buses, trailers. Product range includes NA-102 Economy, NA307 Semi Metallic, MB-85 Supreme, and NA-1707 Transit blocks designed for S-cam brakes.
• CV Disc Brake Pads / Air Disc Brake Pads Commercial vehicle disc brake pads developed with world leading foundation brake manufacturers to exacting OE standards. Formulated for transit and on-highway vehicles with consistent braking performance across wide spectrum of temperatures and duty cycles. Suitable for transit and coach buses and on-highway trailers.
• Roll Brake Linings & Segments BIC NA 207 is a general purpose flexible Roll Brake Lining suitable for bonding purposes. Features high coefficient of friction, built-in anti-fade for long life, good wear resistance, and smooth silent stopping power.
• Brake Shoes Brake shoes for commercial and passenger vehicle applications.
• Motorcycle Disc Brake Pads High quality premium motorcycle disc brake pads with unbeatable performance, comfort, reliability and durability. Features superb braking in wet and dry conditions, high friction, rotor-friendly design, no brake fade with heat stability, and longer padlife.

Quantifiable outcome

• 80% vehicle coverage across major markets with 1000+ part numbers
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Tenneco / DRiV: Aftermarket-focused vehicle parts business including brake friction products (FERODO, Wagner, etc.). Comparable as a large-scale aftermarket friction competitor with global distribution.
• Continental AG: Major Tier-1 supplier with brake systems, pads, and friction products within a much broader automotive portfolio. Competes with Masu for OE slots and aftermarket share across passenger and commercial vehicles.
• ZF Friedrichshafen: Global driveline and chassis supplier with significant commercial-vehicle brake systems (TRATON/WABCO heritage). Comparable in CV brake and air-disc categories where Masu also competes.
• Bosch (Robert Bosch): Global Tier-1 automotive supplier with a substantial brake systems and friction products division. Overlaps with Masu across OE supply, brake pads, and commercial vehicle applications, though operating at much larger scale across many product lines.

Direct peers

• Brembo: Italian global leader in high-performance brake systems and friction products, serving both OE and aftermarket across passenger cars, commercial vehicles, and motorcycles — directly comparable product categories and channels to Masu Brakes.
• Nisshinbo Holdings: Diversified Japanese manufacturer with a significant friction materials (brake pads and linings) business serving automotive and commercial-vehicle customers globally — comparable as a competing friction-formulation specialist.
• Akebono Brake Industry: Japanese specialist in brake friction materials and calipers with strong OE and aftermarket presence. Closely comparable as a dedicated brake-pad and friction-formulation manufacturer with global OE relationships.
• EBC Brakes: UK-based independent brake pad and rotor specialist focused on automotive and motorcycle aftermarket. Directly comparable product mix (motorcycle disc pads, automotive pads) and global distribution model.
• SBS Friction (SV Group): Danish manufacturer of motorcycle and automotive brake pads, with strong OEM relationships in two-wheeled vehicles. Directly comparable to Masu's motorcycle disc brake pad business.
• ADVICS: Japanese OE brake systems and friction manufacturer (Aisin group). Comparable as an OE-focused brake specialist competing for similar passenger and commercial-vehicle programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/masu-brakes-pvt-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masu Brakes