Wiser Wealth Management
Wiser Wealth Management is a fee-only, fiduciary registered investment advisor based in Marietta, Georgia, providing AUM-based wealth management and flat-fee financial planning to individuals, with a niche specialization in airline pilots and additional segments spanning business owners, pre-retirees, and HNW families.
- Company typePrivate
- Founded2006
- HeadquartersMarietta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wiser Wealth Management does
Wiser Wealth Management is a privately held, fee-only fiduciary registered investment advisor founded in 2006 and headquartered in Marietta, Georgia, with a stated footprint across the Atlanta metro area and a national virtual service reach via Zoom. The firm delivers two principal offerings: a recurring Wealth Management service combining portfolio management with comprehensive financial planning, billed as a percentage of assets under management, and a one-time Flat Fee Financial Planning engagement starting at $6,750 with no ongoing obligation. Its underlying technology stack is assembled entirely from third-party platforms — Orion Advisor for portfolio and account management, Money Guide Pro for financial planning delivery, Schwab as primary custodian, and Betterment's FlightPath for investment account access — surfaced to clients through the Wiser Client Portal; the firm does not develop proprietary technology.
The firm's most differentiated commercial position is its niche specialization in airline pilots, with dedicated landing pages and content for twelve major carriers and a President (Casey T. Smith) who is a retired airline captain. Beyond pilots, the firm has expanded into adjacent segments via named sub-brands for Business Owners, Pre-Retirees, High Net Worth / Legacy Builders, Inheritors, Divorced / Single Again individuals, and Second Opinion engagements, supported by a credentialed bench (CFP®, CFA, CPA, CDFA®, CBDA). Go-to-market is consultative: a complimentary 30-minute consultation followed by a four-step Discovery–Design–Delivery process, with lead generation driven by content (blog, "A Wiser Retirement" podcast, YouTube channel, newsletter, calculators) and a published book.
The business model is structurally fee-only with no commissions, referral fees, or product sales, aligning advisors to client interests under a fiduciary standard (NAPFA affiliated). Reported outcomes include 98–99% client retention and a 5.0 Google rating across 181 reviews. Growth has been entirely organic, funded through operations rather than external capital, with no disclosed funding rounds, acquisitions, or M&A activity in the source material.
Wiser Wealth Management firmographics
Firmographics- Name
- Wiser Wealth Management
- Legal name
- Wiser Wealth Management, Inc.
- Website
- https://wiserinvestor.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wiser Wealth Management is a fee-only, fiduciary registered investment advisor based in Marietta, Georgia, providing AUM-based wealth management and flat-fee financial planning to individuals, with a niche specialization in airline pilots and additional segments spanning business owners, pre-retirees, and HNW families.
- Ownership category
- akta.pro rank
Wiser Wealth Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Other Investment Pools and Funds (5259)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
Keywords
Where Wiser Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wiser Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Wealth Management (AUM-Based): Comprehensive portfolio management paired with financial planning, with fees based on the amount of assets under management. No commissions or referral fees as a fee-only fiduciary firm.
- Financial Planning Only (Flat Fee): One-time comprehensive financial planning for a flat fee starting at $6,750, with no ongoing fees. Clients receive personalized financial plan tailored to their unique goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Financial Planning Only - Flat Fee |
| Subscription | Monthly | Wealth Management - AUM-Based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Wiser Wealth Management product offering
Product offeringCore offering
Wiser Wealth Management provides comprehensive wealth management combining portfolio management with financial planning, plus a standalone flat-fee financial planning service. As a fee-only fiduciary firm, the company delivers investment management, retirement planning, tax strategy, estate planning, and risk management for individual clients, with specialized service tracks for airline pilots, business owners, high net worth individuals, pre-retirees, inheritors, divorced individuals, and second-opinion seekers.
Product overview
Wiser Wealth Management offers a unified financial advisory platform centered around two core services: Wealth Management (comprehensive portfolio management paired with financial planning) and Flat Fee Financial Planning (one-time planning at flat fee). The firm operates specialized sub-brands targeting specific client segments: Pilot Center for airline pilots (with airline-specific 401(k) allocation guidance), Business Owner Planning, Inheritance Services, High Net Worth Services, Retirement Planning, Second Opinion Service, and Divorce Financial Planning (delivered by a Certified Divorce Financial Analyst). All services are provided through a fiduciary, fee-only model with no commissions or product sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealth Management
- Flat Fee Financial Planning
- Pilot Center (Airline Pilot Wealth Management)
- Business Owner Financial Planning
- Inheritance Services
- High Net Worth Services
- Retirement Planning
- Second Opinion Service
- Divorce Financial Planning
Quantifiable outcome
- 99% Client Retention rate
- +2 more outcomes
Companies that use Wiser Wealth Management
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles7 records
Wiser Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wiser Wealth Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SchwabcoreSchwab serves as the primary custodian for client investment accounts. Clients can access their Schwab accounts through the firm's client portal for account management and monitoring.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Wiser Wealth Management competitors and assessment
Company assessmentDirect peers
- Creative Planning: Large fee-only RIA offering comprehensive financial planning and investment management with a fiduciary model - direct business-model match to Wiser's wealth management offering.
- Heritage Financial Services: Independent, fee-only fiduciary RIA providing financial planning, investment management, and tax services - closely aligned business model and client segments.
- Plante Moran Wealth Advisors: Fee-only RIA providing comprehensive financial planning and investment management to individuals and business owners - direct comparable to Wiser's wealth management and business-owner sub-brand.
- Carson Group: RIA wealth management platform serving individual clients with financial planning, investment management, and advisor support - closely comparable fee-only fiduciary model.
- Buckingham Strategic Wealth: Fee-only fiduciary advisory firm focused on evidence-based investment management and comprehensive financial planning - direct match on fiduciary, fee-only positioning.
Broad incumbents
- Vanguard Personal Advisor Services: Hybrid robo-advisor offering ongoing financial planning and portfolio management at low AUM-based fees - competes with Wiser on price-sensitive mass-affluent clients via Schwab-custodied accounts.
- Edelman Financial Engines: Largest independent RIA in the U.S. offering wealth management, retirement planning, and financial planning - operates the same fiduciary-advisory model at much greater scale.
- Fisher Investments: Large investment management firm serving high-net-worth and individual investors - overlaps with Wiser's HNW and retirement segments at much greater scale.
- Schwab Wealth Advisory: Schwab's discretionary wealth advisory service leveraging the same custody relationship that Wiser uses - competes for similar mass-affluent and HNW clients at a national scale.
Emerging players
- Facet Wealth: Flat-fee, fee-only digital RIA offering comprehensive financial planning - directly comparable to Wiser's flat-fee planning product but with a more tech-led delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks10 records
Key highlights6 records
Customer concentration
Wiser Wealth Management social profiles
Digital presenceWiser Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiser Wealth Management leadership team
Management profileNumber of profiles
Profiles8 records
Wiser Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiser Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiser Wealth Management
What does Wiser Wealth Management do?
Wiser Wealth Management provides comprehensive wealth management combining portfolio management with financial planning, plus a standalone flat-fee financial planning service. As a fee-only fiduciary firm, the company delivers investment management, retirement planning, tax strategy, estate planning, and risk management for individual clients, with specialized service tracks for airline pilots, business owners, high net worth individuals, pre-retirees, inheritors, divorced individuals, and second-opinion seekers.
Is Wiser Wealth Management a public or private company?
Wiser Wealth Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wiser Wealth Management founded?
Wiser Wealth Management was founded in 2006. It employs 1 to 10 people.
Where is Wiser Wealth Management based?
Wiser Wealth Management is headquartered in Marietta, United States, in the North America region.
How does Wiser Wealth Management make money?
Two revenue lines are on record. Wealth Management (AUM-Based) is the primary driver. The others are financial Planning Only (Flat Fee).
Who are Wiser Wealth Management's main competitors?
Direct peers on record are Creative Planning, Heritage Financial Services, Plante Moran Wealth Advisors, Carson Group and Buckingham Strategic Wealth. Broad incumbents are Vanguard Personal Advisor Services, Edelman Financial Engines, Fisher Investments and Schwab Wealth Advisory. Facet Wealth is listed as an emerging player.
Does Wiser Wealth Management have an API?
No public API is recorded for Wiser Wealth Management.
What industry is Wiser Wealth Management in?
Wiser Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 5259 and its SIC code is 6199.