Southdale ObGyn

What Southdale ObGyn does

Southdale ObGyn is a private obstetrics and gynecology practice operating two clinic locations in Edina and Burnsville, Minnesota, serving the Minneapolis-St. Paul metropolitan area. The practice fields a multidisciplinary women's health team of 22+ providers, including OBGYN physicians, certified nurse midwives, nurse practitioners, a licensed dietitian, and a pelvic/bladder medicine specialist, delivering the full spectrum of women's health services from adolescent care through post-menopause. Core service lines include annual well-woman visits, obstetrics and pregnancy care (with deliveries at affiliated M Health Fairview hospitals), gynecology, contraception counseling, mammography, bone density testing, midwifery, menopause and perimenopause management (including MonaLisa Touch), pelvic floor physical therapy, urogynecologic surgery, advanced laparoscopic and robotic surgery, weight management, mental health, and LGBTQ+ OBGYN care. The practice also offers educational workshops such as a $150 two-part perimenopause class and a mobile pregnancy tracking application (Bump2Baby360) under the Premier Women's Health of Minnesota sub-brand.

The practice runs on a fee-for-service professional services revenue model, billing most major insurance plans directly and supplementing with cash-pay education classes and ancillary services such as mammography, DEXA scans, and laser procedures. Patient acquisition is direct-to-consumer and self-serve, driven by online appointment booking via the Athena Health scheduling platform, phone requests, telehealth visits, organic social media, the Premier Women's Health content/blog, and word-of-mouth referrals. The underlying technology stack is standard clinical practice infrastructure—Athena Health for EHR, scheduling, and patient payments, plus in-office diagnostic equipment—and there is no proprietary platform or AI component in evidence.

Southdale OBGYN operates as a member of Premier Women's Health of Minnesota, a network that also includes MetroPartners OBGYN, Oakdale OBGYN, and OBGYN West, with Unified Women's Healthcare referenced as the parent organization supporting the network. This network structure provides shared marketing, referral, and operational back-office support, while the individual clinic retains operational independence as a privately held practice.

Name

Southdale ObGyn

Legal name

Southdale OBGYN Clinics

Website

https://southdaleobgyn.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Southdale ObGyn is a private, two-clinic obstetrics and gynecology practice in Edina and Burnsville, Minnesota, serving women across all life stages with 22+ providers through the Premier Women's Health of Minnesota network.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Women's health services
• Obstetrics and gynecology
• Preventive women's care
• Maternity care services
• Gynecologic surgery

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Care Services: Fee-for-service healthcare delivery where patients pay for office visits, procedures, and treatments. Insurance billing is handled directly with insurance providers. The practice accepts most major insurance plans.
2. Patient Education Classes: The practice offers educational classes such as Perimenopause classes at $150 for a 2-part workshop, providing additional revenue and community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Southdale ObGyn is a private obstetric and gynecology medical practice serving women of all ages across two clinic locations in Burnsville and Edina, Minnesota. The practice delivers preventive wellness exams, obstetric and prenatal care, birth control counseling, menopause management, mammography, and in-office and hospital-based gynecologic procedures. Care is delivered by a team of more than 22 OBGYN physicians, certified nurse midwives, nurse practitioners, and physician assistants supported by a unified electronic health record and online scheduling system.

Product overview

Southdale ObGyn operates as a multi-location women's health practice offering a comprehensive portfolio of obstetric and gynecological services. The practice consists of two clinic locations (Burnsville and Edina, Minnesota) and provides services across the full spectrum of women's health from adolescence through menopause. Core services include annual wellness exams, pregnancy care, gynecology, birth control, mammography, and menopause management. The practice offers specialized services including minimally invasive and robotic surgery, urogynecology, infertility care, LGBTQ+ care, mental health support, and weight management. Educational programs such as perimenopause classes complement the clinical services. The practice delivers babies and performs procedures at affiliated M Health Fairview hospitals (Southdale and Ridges).

Differentiator

Problem solved

Functional benefit

Brands

• Bump2Baby360 Pregnancy App: Mobile application for pregnancy tracking and management offered to patients

Products and services

• Well Woman Exams and Preventive Gynecology Annual wellness visits, Pap smears, breast exams, HPV screening, and preventive screenings for women from adolescence through menopause.
• Obstetric and Prenatal Care Full-scope pregnancy care including prenatal visits, labor and delivery, and postpartum care delivered by OBGYN physicians and certified nurse midwives with hospital privileges at M Health Fairview.
• Birth Control and Family Planning Contraceptive counseling and provision, including IUD and Nexplanon insertion and removal, for women seeking pregnancy prevention or spacing.
• Menopause and Midlife Care Specialized evaluation and management of perimenopausal and menopausal symptoms, including hormone therapy and bone health monitoring for women in midlife and beyond.
• Mammography and Breast Health 3D mammography and breast imaging services provided in coordination with the practice's gynecology team for routine breast cancer screening.
• Gynecologic Surgery Hospital-based and minimally invasive gynecologic procedures, including robotic-assisted surgery, performed by the practice's OBGYN surgeons.
• In-Office Procedures Clinic-based procedures such as colposcopy, LEEP, endometrial biopsy, and other diagnostic and minor therapeutic interventions performed in the office setting.
• Telehealth Visits Virtual care visits for select obstetric and gynecology concerns, enabling remote consultations with the practice's providers.

Quantifiable outcome

• Preventive care is a strong focus area, with routine women’s wellness exams designed to be enjoyable and rewarding experiences.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• M Health Fairview (Ridges Hospital and Southdale Hospital)coreOthersSouthdale OBGYN delivers babies and performs procedures at M Health Fairview Southdale Hospital (6401 France Avenue South) and M Health Fairview Ridges Hospital (201 E. Nicollet Boulevard, Burnsville). These hospital affiliations are essential for obstetric deliveries and surgical procedures requiring hospital facilities.
• Ridges Surgery CentercoreOthersSurgical partnership with Ridges Surgery Center (14101 Fairview Drive, Suite 400) for outpatient surgical procedures, providing patients with access to a dedicated surgery center for minimally invasive and other gynecologic procedures.
• Athena HealthcoreTechnology or IntegrationAthena Health provides the practice's online patient scheduling platform (consumer.scheduling.athena.io) and patient payment/portal systems. Patients can book appointments online, view statements, and access the patient portal through Athena Health's integrated platform.
• Premier Women's Health of MinnesotacoreStrategic or Co-development PartnerSouthdale OBGYN is part of Premier Women's Health of Minnesota network, which includes MetroPartners OBGYN, Oakdale OBGYN, and OBGYN West. This network provides shared resources, marketing, referrals, and operational support across member practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oakdale OBGYN: Sister clinic within the Premier Women's Health of Minnesota network offering the same multi-specialty OBGYN service model in the Minneapolis-St. Paul metro; identical operating model, providers, and network affiliations.
• MetroPartners OBGYN: Fourth Premier Women's Health of Minnesota clinic offering analogous full-spectrum OBGYN services in the Minneapolis metro; same network-level parent and operating model.
• OBGYN West: Sister practice under Premier Women's Health of Minnesota, providing comprehensive obstetric, gynecologic, and surgical services in the same Twin Cities market with shared Premier network infrastructure.

Broad incumbents

• Park Nicollet Women's Health: Multi-specialty integrated health system offering OBGYN and women's health services across the Twin Cities; competes in the same primary market as Southdale OBGYN but as part of a much larger integrated system.
• M Health Fairview Women's Health: Large academic health system and hospital partner that also operates its own women's health and OBGYN services in the Twin Cities; competes for patients while simultaneously serving as a hospital referral and delivery site.
• Allina Health: Major Twin Cities integrated delivery network with extensive OBGYN, midwifery, and women's specialty services; competes in the same primary market for women's health visits, births, and gynecology.
• HealthPartners: Large integrated payer-provider system in the Twin Cities with established OBGYN and women's health service lines; competes for both patients and insurance contracts in the same market.
• Unified Women's Healthcare: National, PE-backed platform focused on women's health practices; serves as the parent organization of the Premier Women's Health network and competes in the broader consolidator landscape.
• Axia Women's Health: Large national OBGYN platform operating owned-affiliated women's health practices across multiple U.S. markets; represents the same PE-backed aggregator model competing for patients and providers in women's health.

Regional players

• Hennepin Healthcare OBGYN: Twin Cities safety-net academic medical center offering obstetrics and gynecology services including midwifery; competes in the same regional market, particularly for diverse patient populations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SouthdaleObGyn
• LinkedInlinkedin.com/company/southdale-ob-gyn-consultants
• Instagraminstagram.com/southdaleobgyn
• Xx.com/southdaleobgyn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southdale ObGyn