Bicoastal Media
Bicoastal Media is a private Pacific Northwest radio broadcaster that owns and operates 54 FM and AM stations across 13 markets in Northern California, Oregon, and Washington, selling local and regional advertising alongside digital marketing services via its New Wave Digital Solutions partnership.
- Company typePrivate
- Founded1998
- HeadquartersAlbany, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bicoastal Media does
Bicoastal Media is a private radio broadcasting company headquartered in Albany, Oregon, that owns and operates 54 FM and AM radio stations across 13 distinct markets in Northern California, Oregon, and Washington. The company self-describes as the Northwest's largest radio network, with cumulative station signal coverage reaching over 5.6 million people. Its portfolio spans multiple formats — Adult Contemporary, Alternative, Classic Nostalgia, Classic Rock, Comedy, Country, News, Rock, and Sports — and includes flagship stations such as K-DOCK 92.9 (Coos Bay), KODZ 99.1 / The Beat of Eugene, KFLY 101.5FM / US Country 101, KDUK 104.7FM, KPNW 1120AM/93.7FM, the KLOO FM/AM pair, Cricket Country KRKT, KEJO, and KURY AM. Distribution is delivered via owned broadcast towers, station websites with online streaming, and maintained social media profiles on Facebook, Twitter, and Google-plus. The company employs between 101 and 250 people, was founded in 1998, and operates as a privately held for-profit entity.
The company's primary revenue stream is the sale of radio advertising spots to local and regional businesses seeking audience reach in Pacific Northwest markets. Pricing is quote-based and varies by market, station, time slot, daypart, and audience ratings, with no publicly disclosed rate cards and a pay-as-you-go billing cadence. As an ancillary revenue stream, Bicoastal Media offers digital marketing services — lead generation, branding, social engagement, and responsive web design — through an exclusive partnership with New Wave Digital Solutions, which the company promotes to its existing and prospective advertising clients. The technology stack is standard broadcast infrastructure with no disclosed mobile app, API, proprietary platform, or AI/ML components, and there is no disclosed ownership structure, investor base, funding history, executive leadership team, M&A activity, or financial performance in the available source material.
The go-to-market motion is direct-to-advertiser: the company sells airtime to SMB and regional advertisers across its owned stations, supported by digital marketing upsell through the New Wave partnership. Customer segmentation is horizontal across local and regional business advertisers, and there are no named enterprise logos, no disclosed segment mix, and no evidence of programmatic ad sales, podcasting, or national network revenue in the input data.
Bicoastal Media firmographics
Firmographics- Name
- Bicoastal Media
- Legal name
- Bicoastal Media
- Website
- https://bicoastalmedia.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bicoastal Media is a private Pacific Northwest radio broadcaster that owns and operates 54 FM and AM stations across 13 markets in Northern California, Oregon, and Washington, selling local and regional advertising alongside digital marketing services via its New Wave Digital Solutions partnership.
- Ownership category
- akta.pro rank
Bicoastal Media industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Media Buying (MPAAABAI)
Keywords
Where Bicoastal Media is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bicoastal Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Radio Advertising: Bicoastal Media generates revenue primarily through selling advertising spots on its radio stations to local and regional businesses seeking to reach listeners in the Pacific Northwest markets they serve.
- Digital Marketing Services: The company offers digital marketing solutions including lead generation, branding, social engagement, and responsive web design through their partnership with New Wave Digital Solutions, providing additional revenue streams from existing and prospective advertising clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Radio advertising spots |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Bicoastal Media product offering
Product offeringCore offering
Bicoastal Media owns and operates 54 radio stations across 13 markets in Northern California, Oregon, and Washington, selling advertising spots on those stations to local and regional businesses. The company also offers digital marketing solutions (lead generation, branding, social engagement, responsive web design) through an exclusive partnership with New Wave Digital Solutions, bundling radio and digital services for advertisers.
Product overview
Bicoastal Media is a radio broadcasting company operating as the Northwest's largest radio network. The company owns and operates 54 radio stations across 13 distinct markets in Northern California, Oregon, and Washington, with a cumulative signal coverage reaching over 5.6 million people. The portfolio includes individual radio stations (such as K-DOCK 92.9, KODZ 99.1/The Beat of Eugene, KFLY 101.5FM/US Country 101, KDUK, KPNW, KLOO FM/AM, KEJO, KURY, and Cricket Country KRKT) spanning genres including Adult Contemporary, Alternative, Classic Nostalgia, Classic Rock, Comedy, Country, News, Rock, and Sports. The radio stations form the core product portfolio, supplemented by digital marketing services offered through an exclusive partnership with New Wave Digital Solutions, providing clients with lead generation, branding, social engagement, and responsive web design capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- K-DOCK 92.9
Companies that use Bicoastal Media
Customer profileSegments1 record
Ideal customer profiles1 record
Bicoastal Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bicoastal Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New Wave Digital SolutionscoreBicoastal Media has an exclusive partnership with New Wave Digital Solutions for digital marketing services. New Wave provides a Four Solutions model including Lead Generation, Branding, Social Engagement, and Responsive Web Design to serve Bicoastal Media's advertising clients' digital marketing needs.
Scale indicators4 records
Recent moves3 records
Expansion highlights2 records
Bicoastal Media competitors and assessment
Company assessmentDirect peers
- Alpha Media: Alpha Media is a US radio broadcasting company operating over 200 radio stations in multiple regional markets. It is directly comparable to Bicoastal Media as a multi-market, multi-format owner-operator of local radio stations selling advertising to regional SMBs.
- Townsquare Media: Townsquare Media owns and operates radio stations and local digital properties across mid-sized US markets, focusing on local content, live events, and advertising solutions. It is highly comparable to Bicoastal Media in business model, format diversification, and reliance on regional SMB advertisers.
- Saga Communications: Saga Communications operates FM, AM radio stations and local digital media in smaller and mid-sized US markets. It closely mirrors Bicoastal Media's strategy of operating multi-station clusters in regional markets with diversified formats.
- Salem Communications: Salem Communications is a US radio broadcasting company focused on Christian and conservative talk formats, plus conservative digital platforms. It is comparable to Bicoastal Media as a multi-station radio operator relying on advertising and format-driven audience targeting.
- Emmis Communications: Emmis Communications owns and operates radio stations in major US markets along with local magazine and digital media assets. It is comparable to Bicoastal Media as a multi-format radio station owner-operator targeting local advertisers with combined broadcast and digital offerings.
Broad incumbents
- Cumulus Media: Cumulus Media is one of the largest US radio operators with hundreds of stations nationwide and a broad portfolio including Westwood One syndication. It is a broad incumbent comparable to Bicoastal Media in core activity (radio broadcasting and advertising sales) but operates at significantly larger scale and geography.
- iHeartMedia: iHeartMedia is the largest US radio operator with over 850 stations plus the iHeartRadio digital platform, podcasts, and live events. It is a broad incumbent that competes with Bicoastal Media for both advertiser spend and listener attention in overlapping West Coast markets.
- Audacy: Audacy (formerly Entercom/CBS Radio) is a major US radio broadcaster with stations in large markets plus the Audacy digital streaming and podcast platform. It is a broad incumbent comparable to Bicoastal Media in radio broadcasting but with a much larger and digitally integrated footprint.
Regional players
- NRG Media: NRG Media is a regional radio broadcasting company operating stations across smaller US markets in the Midwest and beyond. It is comparable to Bicoastal Media as a multi-market, multi-format regional radio group serving non-top-50 US markets, although its geography is concentrated in the Midwest rather than the Pacific Northwest.
- Lotus Communications: Lotus Communications is a privately held radio broadcaster operating stations primarily in the Western US. It is comparable to Bicoastal Media as a regional radio station group operator with a multi-format, multi-market model, though Lotus focuses more on Las Vegas and Southwestern markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Bicoastal Media social profiles
Digital presenceBicoastal Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bicoastal Media leadership team
Management profileNumber of profiles
Bicoastal Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bicoastal Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bicoastal Media
What does Bicoastal Media do?
Bicoastal Media owns and operates 54 radio stations across 13 markets in Northern California, Oregon, and Washington, selling advertising spots on those stations to local and regional businesses. The company also offers digital marketing solutions (lead generation, branding, social engagement, responsive web design) through an exclusive partnership with New Wave Digital Solutions, bundling radio and digital services for advertisers.
Is Bicoastal Media a public or private company?
Bicoastal Media is a private company. It is classified as unknown and is currently operating.
When was Bicoastal Media founded?
Bicoastal Media was founded in 1998. It employs 101 to 250 people.
Where is Bicoastal Media based?
Bicoastal Media is headquartered in Albany, United States, in the North America region.
How does Bicoastal Media make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are digital Marketing Services.
Who are Bicoastal Media's main competitors?
Direct peers on record are Alpha Media, Townsquare Media, Saga Communications, Salem Communications and Emmis Communications. Broad incumbents are Cumulus Media, iHeartMedia and Audacy. Regional players are NRG Media and Lotus Communications.
Does Bicoastal Media have an API?
No public API is recorded for Bicoastal Media.
What industry is Bicoastal Media in?
Bicoastal Media's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAL, Radio Content Production & Studios (On-air Production, Imaging, Jingles). Its NAICS code is 51611 and its SIC code is 4832.