Hercules SLR
Hercules Crane & Lifting Supplies is a privately held Canadian distributor and service provider of industrial lifting, rigging, and material handling equipment, serving mining, construction, oil & gas, and marine operators across North America through e-commerce, branch sales, and on-site inspection, certification, and training services.
- Company typePrivate
- Founded1985
- HeadquartersDartmouth, Canada
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Hercules SLR does
Hercules Crane & Lifting Supplies, formerly Hercules SLR, is a privately held Canadian industrial equipment distributor and service provider founded in 1985 and headquartered in Dartmouth, Nova Scotia. The company supplies lifting, rigging, and material handling equipment to mining, construction, oil & gas/energy, and marine operators across North America, operating a dual model of a Shopify-based e-commerce storefront for standardized catalog items (web slings, shackles, hardware, fall protection, PPE priced from $3 to $142 USD) and quote-based direct sales for custom/specialized equipment and enterprise services. It is an authorized distributor for ten major industrial brands including Crosby, Columbus McKinnon, Demag, Caldwell, Capital Safety, 3M, Vulcan, Van Beest, and R&M, and also sells its own HERC-branded rigging hardware (shackles, hammerlocks).
Revenue is generated through four streams: (1) one-time product sales of lifting slings, rigging hardware, wire rope, fall protection, material handling equipment, PPE, and transportation gear; (2) recurring inspection and certification services covering rigging, fall arrest, overhead cranes, and non-destructive testing (magnetic particle, liquid penetrant, ultrasonic); (3) industrial safety training programs (rigging fundamentals, fall protection, crane and forklift operation, WHMIS, confined space, 20+ courses); and (4) custom engineering and fabrication services via Fundy Machining & Millwright Services. The proprietary CertTracker platform underpins compliance documentation and inspection scheduling, creating an equipment-history record that supports customer retention.
The customer base spans enterprise accounts (named logos include Agnico Eagle, Newmont, Rio Tinto, IAMGOLD, Canadian Natural Resources, Husky Energy, CVE, Oak Island, National Strand) and SMB/long-tail buyers reached through the e-commerce storefront and branch network spanning Canada and the United States. Marketing is conducted through e-commerce, content/blog, and organic social channels (LinkedIn, Facebook, Instagram, YouTube). The company has no disclosed funding rounds, no parent company, and no public listing; ownership is not disclosed.
Hercules SLR firmographics
Firmographics- Name
- Hercules SLR
- Legal name
- Hercules Lifting
- Website
- https://herculesslr.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hercules Crane & Lifting Supplies is a privately held Canadian distributor and service provider of industrial lifting, rigging, and material handling equipment, serving mining, construction, oil & gas, and marine operators across North America through e-commerce, branch sales, and on-site inspection, certification, and training services.
- Ownership category
- akta.pro rank
Hercules SLR industry classification
Industry- Product category
- Industrial Lifting & Rigging Equipment Distribution and Services
- NAICS
- Material Handling Equipment Manufacturing (33392), Construction Machinery Manufacturing (33312), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)
- akta.pro secondary industries
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
Keywords
Where Hercules SLR is headquartered
LocationHeadquarters
- HQ city
- Dartmouth
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Hercules SLR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Sale of lifting slings, rigging hardware, wire rope, fall protection, material handling equipment, PPE, and related accessories through e-commerce platform and direct sales
- Inspection & Certification Services: Rigging inspections, fall arrest certifications, overhead crane services, and non-destructive testing (magnetic particle, liquid penetrant, ultrasonic testing)
- Training Programs: Safety and equipment operation training including WHMIS, rigging fundamentals, fall protection, overhead crane operator, forklift, and confined space training
- Engineering & Fabrication: Custom engineering and fabrication services including Fundy Machining & Millwright Services for specialized lifting equipment needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Products - PPE, slings, hardware with fixed pricing |
| Other | Pay-as-you-go | Custom/Industrial Equipment - Wire rope, large lifting equipment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hercules SLR product offering
Product offeringCore offering
Hercules Crane & Lifting Supplies distributes industrial lifting and rigging equipment — including lifting slings, rigging hardware, wire rope, fall protection, material handling, PPE, transportation gear, and chain — across North America via e-commerce and branch locations. The company complements its product distribution with inspection, certification, non-destructive testing, engineering & fabrication, on-site service, and safety training programs, supported by the proprietary CertTracker platform for managing equipment certification and inspection schedules.
Product overview
Hercules Crane & Lifting Supplies (formerly Hercules SLR) is a North American distributor and service provider of industrial lifting and rigging equipment, operating a B2B e-commerce platform (built on Shopify) alongside a network of branch locations across Canada and the United States. The company's product portfolio centers on physical lifting and rigging goods — including lifting slings (web, round, chain, wire rope), rigging hardware (shackles, hooks, blocks, links), wire rope, fall protection, material handling equipment (chain hoists, lever hoists), personal protective equipment, and transportation gear — complemented by an extensive suite of inspection, certification, and training services. The portfolio includes proprietary HERC-brand hardware (shackles, hammerlocks) and branded partner products (Slingmaster slings, Tractel harnesses, Ingersoll Rand balancers). Services span rigging inspections and certifications, non-destructive testing (magnetic particle, liquid penetrant, ultrasonic), overhead crane services, engineering and fabrication, and a proprietary CertTracker certification management platform. Training programs cover rigging, fall protection, crane and forklift operation, confined space entry, and other industrial safety topics. The company positions itself as a full-solution provider — 'complete support above and below the hook' — serving construction, mining, marine, oil and gas, and general industrial sectors through a combination of e-commerce sales, on-site services, and training.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Comprehensive equipment certification tracking reduces compliance risk and inspection scheduling errors
Companies that use Hercules SLR
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Hercules SLR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hercules SLR partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- CaldwellcoreAuthorized distributor partnership for Caldwell lifting and rigging equipment products sold through Hercules distribution network
- Capital SafetycoreAuthorized distributor of Capital Safety fall protection and safety equipment product lines
- Columbus McKinnoncoreAuthorized distributor of Columbus McKinnon (CM) material handling and lifting equipment including chain hoists and lever hoists
- CrosbycoreAuthorized distributor of Crosby rigging hardware including shackles, hooks, and lifting hardware
- DemagcoreAuthorized distributor of Demag cranes and material handling equipment
- Herc (Own Brand)coreProprietary HERC brand products including shackles, hammerlocks, and lifting hardware sold through all distribution channels
- 3McoreAuthorized distributor of 3M personal protective equipment and fall protection products
- VulcansupportingAuthorized distributor of Vulcan lifting and rigging equipment products
- Van BeestsupportingAuthorized distributor of Van Beest lifting hardware and rigging equipment
- R&M Materials HandlingsupportingAuthorized distributor of R&M overhead cranes and material handling systems
- National StrandsupportingSupplier partnership - National Strand is a certified WBE, domestic North American strand manufacturer producing premium stranded wire for construction, mining, marine, and oil applications. Hercules is a proud supplier of their wire products
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Hercules SLR competitors and assessment
Company assessmentDirect peers
- Mazzella Companies: US-based distributor of overhead cranes, slings, rigging hardware, and material handling equipment with in-house inspection, training, and engineering services — a near-identical 'above and below the hook' full-solution model to Hercules.
- Bishop Lifting Products: Specialty distributor of slings, rigging gear, wire rope, hoists, and fall protection serving oil & gas, marine, construction, and mining — overlapping product mix, customer verticals, and service offerings with Hercules.
- SpanSet: Global manufacturer and supplier of lifting slings, load securement, and fall protection equipment with certification and training services — directly comparable product portfolio and recurring inspection/service model.
- North American Rigging & Supply: Specialty lifting and rigging distributor serving industrial customers across North America with slings, hardware, hoists, and related services — overlapping product set and target customer base.
- Kito Group: Manufacturer and supplier of chain hoists, lever hoists, electric hoists, and crane equipment with global service and training capabilities — overlapping core product categories (hoists, cranes) with Hercules's material handling portfolio.
Broad incumbents
- Columbus McKinnon: A Hercules distribution partner but also a major global manufacturer of hoists, cranes, and lifting solutions; competes as a vertically integrated supplier offering both products and lifecycle services across the same end markets.
- The Crosby Group: Global manufacturer of rigging hardware (shackles, hooks, blocks) whose brands Hercules distributes; serves the same mining, energy, and construction customers with a broader product portfolio and global footprint.
- McMaster-Carr: Dominant industrial MRO distributor with extensive catalog coverage of rigging, hoists, fall protection, and PPE — overlapping catalog categories but focused on general industrial MRO rather than lifting-specialist services.
- W.W. Grainger: Large-scale industrial distribution platform carrying rigging, hoists, fall protection, and safety products alongside broader MRO categories — comparable distribution scale but with a much less specialized lifting/rigging service offering.
- Demag (Terex Material Handling): Global OEM of cranes, hoists, and material handling systems; a Hercules distribution partner that also competes directly with Hercules's overhead crane service business in larger industrial accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hercules SLR social profiles
Digital presenceHercules SLR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hercules SLR leadership team
Management profileNumber of profiles
Hercules SLR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hercules SLR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hercules SLR
What does Hercules SLR do?
Hercules Crane & Lifting Supplies distributes industrial lifting and rigging equipment — including lifting slings, rigging hardware, wire rope, fall protection, material handling, PPE, transportation gear, and chain — across North America via e-commerce and branch locations. The company complements its product distribution with inspection, certification, non-destructive testing, engineering & fabrication, on-site service, and safety training programs, supported by the proprietary CertTracker platform for managing equipment certification and inspection schedules.
Is Hercules SLR a public or private company?
Hercules SLR is a private company. It is classified as unknown and is currently operating.
When was Hercules SLR founded?
Hercules SLR was founded in 1985. It employs 251 to 500 people.
Where is Hercules SLR based?
Hercules SLR is headquartered in Dartmouth, Canada, in the North America region.
How does Hercules SLR make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are inspection & Certification Services, training Programs and engineering & Fabrication.
Who are Hercules SLR's main competitors?
Direct peers on record are Mazzella Companies, Bishop Lifting Products, SpanSet, North American Rigging & Supply and Kito Group. Broad incumbents are Columbus McKinnon, The Crosby Group, McMaster-Carr, W.W. Grainger and Demag (Terex Material Handling).
Does Hercules SLR have an API?
No public API is recorded for Hercules SLR.
What industry is Hercules SLR in?
Hercules SLR's product category is Industrial Lifting & Rigging Equipment Distribution and Services. Its primary akta.pro industry code is IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 33392 and its SIC code is 3530.