Southern Hills Country Club

What Southern Hills Country Club does

Southern Hills Country Club is a private, member-owned country club established in 1935 in Tulsa, Oklahoma, on approximately 300 acres of land gifted by philanthropist Waite Phillips. The club's core product is a championship golf course designed by Perry Maxwell and opened on May 23, 1936, which has been restored by Gil Hanse and Jim Wagner in 2019 to reflect Maxwell's original design intent. The course has hosted 17 championships since 1945, including 8 major championships — more than virtually any other American venue except Oakmont — and is recognized among the top 100 courses in the world, alongside Platinum Club of America and Distinguished Club designations.

The club operates a full amenity portfolio beyond golf, including 12 tennis courts (six indoor), a pool complex, a Golf Performance Center, a Health & Wellness Center, and multiple dining venues (Maxwell's, Family Grill, Mixed Grill, Snug Harbor). It has hosted an unprecedented fifth PGA Championship (May 2022, won by Justin Thomas) and is awarded future USGA championships through 2044. The club also operates the First Tee of Tulsa, a youth development program established in 2001 in partnership with the national First Tee organization and Mohawk Park, offering free golf and life-skills programming to youth ages 8-18.

Revenue is generated through a subscription recurring model of membership dues supplemented by transaction-based guest fees for dining and events. Membership is invitation and referral-based, governed by a Board of Governors, with no public pricing disclosure. The club has 101-250 employees, no external ownership or institutional investors, and is privately held. Marketing is primarily organic, driven by championship hosting prestige, social media presence, and community engagement through the First Tee program rather than paid acquisition.

Name

Southern Hills Country Club

Legal name

Southern Hills Country Club

Website

https://southernhillscc.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern Hills Country Club is a private, member-owned country club in Tulsa, Oklahoma, founded in 1935, operating a Perry Maxwell-designed championship golf course restored in 2019, 12 tennis courts, pool, fitness, and dining amenities, plus the First Tee of Tulsa youth program, serving wealthy members and hosting major golf championships.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Championship golf course
• Golf club membership
• Country club amenities
• Private club hospitality

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Private, member-owned country club that generates revenue through membership dues and fees from club facilities and services.
2. Guest Fees and Event Hosting: Revenue from guest fees for dining and special events, with family member guests able to enjoy Sunday Brunch, lunch and dinner without guest fee charges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Southern Hills Country Club is a private, member-owned country club in Tulsa, Oklahoma, offering an exclusive recreational and hospitality experience anchored by a championship 18-hole golf course (Perry Maxwell design, restored by Gil Hanse in 2019). The club also operates tennis, swimming, fitness, and multiple dining venues, and runs the First Tee of Tulsa youth golf program.

Product overview

Southern Hills Country Club is a private, member-owned country club offering a portfolio of recreational and hospitality services centered on its championship golf course. The core product is the Championship Golf Course, a Perry Maxwell design restored by Gil Hanse in 2019, which has hosted 17 major championships. Supporting the golf experience, the club provides a Golf Performance Center, Tennis Center (12 courts with 6 indoor), Pool Complex, Health & Wellness Center, and multiple dining venues (Maxwell's, Family Grill, Mixed Grill, Snug Harbor). The club also operates the First Tee of Tulsa, a youth development program using golf to teach life skills and character education to children ages 8-18, offered at no cost to participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course The primary championship 18-hole golf course at Southern Hills, recognized among the top 100 courses in the world and host venue to 17 major championships since 1945. Originally designed by Perry Maxwell and restored in 2019 by Gil Hanse and Jim Wagner, it serves private members and major championship events.
• Golf Performance Center A training and performance facility supporting golf instruction and performance improvement for club members.
• Tennis Center Tennis facility featuring 12 courts, including six indoor courts, supporting year-round play for members and their guests.
• Pool Complex Swimming pool and associated aquatic facilities for members and their families.
• Health & Wellness Center Fitness and wellness facility serving members with health, exercise, and training amenities.
• Dining Venues Multiple dining outlets including Maxwell's dining room, Family Grill, Mixed Grill, Terrace, and Snug Harbor (with outdoor patio), serving lunch, dinner, and Sunday Brunch to members and their guests.
• First Tee of Tulsa Youth Program Youth golf development program offered at no cost to participants ages 8-18, teaching life skills and character education through the game of golf. Operated by the Southern Hills Country Club Charitable Foundation in partnership with First Tee and Mohawk Park.
• West Nine Golf Course An additional nine-hole golf course designed by Bill Coore and Ben Crenshaw, opened in 1992, expanding the club's golf facilities beyond the original Perry Maxwell championship course.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Mohawk ParkcoreStrategic or Co-development Partner · 1 January 2000Southern Hills Country Club Charitable Foundation partnered with Mohawk Park to establish the First Tee of Tulsa facilities, including the Junior Golf Headquarters and Learning Center. The partnership included reconstruction of Pecan Valley Golf Course holes for First Tee use and public access.
• First Tee (National Organization)coreStrategic or Co-development Partner · 1 January 1999Partnership formed in 1999 between Southern Hills Country Club Charitable Foundation and First Tee national organization to establish the First Tee of Tulsa chapter. The partnership provides youth golf programming at no cost to participants ages 8-18, with Southern Hills hosting the First Tee Learning Center and Junior Golf Headquarters at Mohawk Park Golf Course.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Augusta National Golf Club: The most exclusive private golf club in the U.S. and host of the Masters. Augusta National is the gold-standard comparable to Southern Hills: elite private membership model, single championship golf asset, top-100 global course, and recurring major championship hosting (The Masters annually) that drives global brand and pricing power.
• Shinnecock Hills Golf Club: Long Island private club and multiple U.S. Open host. Mirrors Southern Hills' private-membership, championship-heritage model and recurring USGA major-championship pipeline, with a similarly constrained amenity and revenue base centered on one golf asset.
• Medinah Country Club: Illinois private club and three-time major championship host. Strong comparable to Southern Hills on private membership economics, three nines of championship golf, recurring USGA/PGA hosting exposure, and a multi-amenity country-club operating model without a lodging or branded-resort component.
• Pine Valley Golf Club: New Jersey-based private club consistently ranked #1 in the U.S. Closely comparable to Southern Hills on private membership economics, top-100 course status, and exclusive invitation-only access; a key reference for elite-club real estate and member-dues benchmarks.
• Congressional Country Club: Maryland private club that has hosted the U.S. Open and PGA Championship. Comparable to Southern Hills as a private member-owned country club with a championship-caliber course, multi-amenity offering (golf, tennis, pool, dining), and reliance on USGA/PGA hosting cycles for marquee revenue and brand reinforcement.
• Champions Golf Club: Houston private club and multiple U.S. Open host. Comparable to Southern Hills as an elite private member-owned club whose reputation is anchored on championship golf heritage, with a similarly lean revenue model centered on membership dues and tournament hosting.
• Oakmont Country Club: Pennsylvania-based private club explicitly cited in the source data as the only American venue that has hosted more major championships than Southern Hills. Directly comparable: elite private membership, championship golf heritage, recurring USGA/PGA hosting, and absence of broader lodging/retail revenue streams.
• Winged Foot Golf Club: New York private club and multiple U.S. Open host. Directly comparable to Southern Hills: private membership, top-100 course, recurring major championship exposure, and amenity portfolio (golf, tennis, dining) without lodging or retail revenue diversification.
• Hazeltine National Golf Club: Minnesota private club that has hosted the U.S. Open, PGA Championship, and Ryder Cup. Closely mirrors Southern Hills' member-owned private model and major-championship hosting cadence, with a similar single-asset golf focus and recurring USGA/PGA event-driven revenue pattern.

Broad incumbents

• Pebble Beach Resorts: Iconic California coastal golf destination and U.S. Open host. Comparable to Southern Hills as a top-100 globally ranked championship venue with elite brand pricing power; differs in operating a public-access resort and lodging model that diversifies beyond pure private-membership dues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SouthernHillsCC
• Facebookfacebook.com/SHCCtulsa
• Instagraminstagram.com/southernhillscc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Hills Country Club