The Barry Robinson Center

What The Barry Robinson Center does

The Barry Robinson Center is a 72-bed, nonprofit 501(c)(3) psychiatric residential treatment facility founded in 1933 and headquartered on a 20-acre campus at 443 Kempsville Road in Norfolk, Virginia. Since 2018 it has operated exclusively as the nation's only residential treatment center dedicated to military-connected youth ages 11-17 with emotional and behavioral difficulties (depression, anxiety, PTSD, ADHD, bipolar disorder, attachment disorder, autism spectrum, and co-occurring substance use), with an average length of stay of approximately six months. Programmatic technology centers on evidence-based clinical models, notably Risking Connection, the Restorative Approach, the Seven Challenges dual-diagnosis program, Trauma-Informed CBT, DBT, EMDR, and Rational Emotive Therapy, delivered through twice-weekly individual therapy, weekly family therapy, daily group therapy, recreational and equine-assisted therapy, medication management, an accredited K-12 school, nutrition services with a full-time dietitian, and spiritual care.

The revenue engine is recurring per-diem reimbursement from TRICARE (approved for 100% of beds across TRICARE East, West, SOS, Prime, and Select), Virginia, West Virginia, and North Carolina Medicaid, and most commercial insurances, supplemented by charitable donations supporting training, facilities, and family programs. The Barry Robinson Center operates alongside two affiliated programs under The James Barry-Robinson Institute umbrella: JBRI Foster Care Services (treatment foster care across Hampton Roads) and Next Step to Success (afterschool and summer experiential learning for Norfolk youth ages 13-18, currently serving 70 youth with planned capacity of 300 following the December 2023 acquisition of the former DePaul Hospital property).

Go-to-market is referral-driven across clinical providers, parents and legal guardians, military family organizations (MilitaryOneSource, MCEC, TAPS, Blue Star Families, NWCA), and insurance authorizations, with admissions determinations completed within two hours. The center draws residents from 47 states and 7 countries and has earned CARF International three-year accreditation (highest tier), VAISEF five-year school accreditation, and 2026 National Welfare Project of the Year from the Navy Wives Clubs of America. Governance sits with a Catholic Charitable Trust originally endowed in 1924 through the estate of Frederick J. Robinson.

Name

The Barry Robinson Center

Legal name

The Barry Robinson Center

Website

https://barryrobinson.org

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

The Barry Robinson Center is a nonprofit 72-bed residential treatment facility in Norfolk, Virginia, and the nation's only center exclusively serving military-connected youth ages 11-17 with emotional and behavioral difficulties, reimbursed primarily through TRICARE and Medicaid.

Ownership category

akta.pro rank

Product category

Residential Behavioral Health Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Therapeutic/Behavioral & Residential Treatment K–12 Schools (EDAJABAI)

Keywords

• Residential mental health treatment
• Military youth behavioral health
• Trauma-informed therapy services
• Treatment foster care
• Adolescent psychiatric care

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Treatment Services: Residential treatment program for military-connected youth ages 11-17 with emotional and behavioral difficulties. Billed through insurance including TRICARE, Medicaid, and commercial insurance.
2. Insurance Reimbursement: Accepts TRICARE East, TRICARE West, TRICARE SOS, TRICARE Prime and Select. Also accepts Virginia, West Virginia, and North Carolina Medicaid, and most commercial insurances.
3. Donations and Charitable Giving: Nonprofit 501(c)(3) organization that accepts donations to support training, staff development, therapeutic spaces, family support programs, and expansion of services.
4. Treatment Foster Care Services: JBRI foster care services providing treatment foster care in Hampton Roads, Virginia communities including Norfolk, Virginia Beach, Chesapeake, Portsmouth, Suffolk, Newport News, and Hampton.
5. Next Step to Success Programs: Afterschool and summer programs for teens ages 13-18 focused on experiential learning and character development.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Barry Robinson Center operates a 72-bed psychiatric residential treatment program delivering evidence-based therapeutic care exclusively for military-connected youth ages 11-17 with emotional and behavioral difficulties. The Center supplements residential treatment with integrated therapy modules (individual, family, group, recreational, dual-diagnosis, art, and medication management), an accredited K-12 school, nutrition services, and spiritual care, all delivered on a 20-acre Norfolk, Virginia campus. Through its James Barry-Robinson Institute umbrella, it also provides treatment foster care services via JBRI Foster Care Services and afterschool/summer youth programming through Next Step to Success.

Product overview

The Barry Robinson Center is a premier nonprofit behavioral health system offering a unified portfolio of residential treatment and community-based services for military-connected youth and families. The core product is the Residential Treatment Program—a 72-bed psychiatric facility exclusively serving military-connected youth ages 11-17—supported by integrated therapy modules (Family Therapy, Individual Therapy, Group Therapies, Recreational Therapy, Dual-Diagnosis Substance Use Treatment, Art Activities, and Medication Management) and ancillary services (K-12 Accredited School, Nutrition Services, and Spiritual Care). The organization also operates two related programs under the James Barry-Robinson Institute umbrella: JBRI Foster Care Services for Hampton Roads communities and Next Step to Success (NSTS) for Norfolk teens, extending the continuum of care beyond residential treatment into community-based support.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Treatment Program A 72-bed psychiatric residential treatment program exclusively for military-connected youth ages 11-17 with emotional and behavioral difficulties, providing comprehensive therapeutic care with an average 6-month length of stay and discharge planning toward reunification.
• JBRI Foster Care Services

Quantifiable outcome

• 18 physical holds during 21,000+ patient days with restraint duration under 2 minutes
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• MilitaryOneSourcecoreGTM or Marketing PartnerMilitaryOneSource is a resource partner that provides information and support services for military families. The Barry Robinson Center works alongside MilitaryOneSource as part of its network serving military families.
• Military Child Education CoalitioncoreGTM or Marketing PartnerPartnership for educational support and resources for military-connected children. CEO Rob McCartney appears on MCEC's 'For the Sake of the Child' podcast providing guidance for parents considering residential treatment.
• TAPS (Tragedy Assistance Program for Survivors)coreGTM or Marketing PartnerTAPS is a resource partner providing peer support, grief counseling, and resources for families of fallen service members. BRC works alongside TAPS in its network of organizations serving military families.
• Blue Star FamiliescoreGTM or Marketing PartnerBlue Star Families is a resource partner dedicated to supporting military families. BRC works alongside Blue Star Families as part of its network serving military families.
• Defense CommunitiescoreGTM or Marketing PartnerDefense Communities is a resource partner supporting military families and communities. BRC works alongside Defense Communities in its network serving military families.
• Navy Wives Clubs of America (NWCA)flagshipGTM or Marketing PartnerNWCA named BRC as the 2026 National Welfare Project of the Year. This is NWCA's flagship annual welfare project supporting military families. NWCA clubs nationwide will highlight BRC's mission and contribute to support the Center's programs and services.
• CHKD (Children's Hospital of The King's Daughters)coreStrategic or Co-development PartnerContract with local pediatrician group for medical care. CHKD provides pediatric care and pediatric psychiatric beds for acute care. Sentara Leigh Hospital ER is directly across the street for urgent/emergent medical treatment.
• Local Equine Therapy NonprofitcoreStrategic or Co-development PartnerBRC offers equine-assisted learning program in collaboration with a local nonprofit. Residents accepted into the program based on therapeutic need interact with rescued therapy horses in small group sessions at the nonprofit's farm.
• Ronald McDonald HouseminorGTM or Marketing PartnerCommunity partner that helps families traveling to visit children at the facility. BRC works with Ronald McDonald House to assist out-of-town families with lodging during visits.
• Mercy Medical AngelsminorGTM or Marketing PartnerCommunity partner that helps families traveling to visit children at the facility. BRC works with Mercy Medical Angels to assist some families who are traveling to visit children.
• Five and ThriveminorGTM or Marketing PartnerResource partner for military families. BRC works alongside Five and Thrive as part of its network of organizations serving military families.
• Blessed Sacrament Catholic ChurchcoreStrategic or Co-development PartnerNext Step to Success currently serving 70 youth at Blessed Sacrament Catholic Church location. The church provides space for afterschool and summer experiential learning programs for Norfolk youth ages 13-18.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Devereux Advanced Behavioral Health: One of the largest U.S. nonprofit providers of behavioral health services for children, adolescents, and adults, including residential treatment programs with CARF accreditation. Directly comparable as a multi-state nonprofit residential youth behavioral health operator serving similar populations and operating accredited clinical + educational programs.
• KidsPeace: Nonprofit organization providing residential treatment, educational services, foster care, and community-based programs for at-risk youth, including a dedicated military and veterans program. Closely comparable as a nonprofit youth residential operator offering a similar continuum of residential, educational, and foster services.
• Sequel Youth and Family Services: National network of residential and community-based programs for youth with emotional and behavioral challenges, including specialized military/foster-care programming. Comparable in serving TRICARE-reimbursed youth residential populations across multiple states.
• Wediko Children's Services (Brightside): Nonprofit provider of residential treatment and therapeutic services for children and adolescents experiencing emotional, behavioral, and educational difficulties. Comparable as a residential and day-treatment youth behavioral health operator with similar therapeutic and educational programming.
• Three Springs: Provider of residential treatment and behavioral health services for adolescents and adults with acute mental health needs across multiple states. Comparable in operating CARF-accredited residential programs for adolescents with co-occurring mental health and behavioral challenges.
• Pine Rest Christian Mental Health Services: Faith-based nonprofit behavioral health system offering residential, inpatient, outpatient, and addiction services for children and adolescents. Comparable in operating a faith-rooted continuum of behavioral health services for youth including residential and psychiatric programs.

Broad incumbents

• Acadia Healthcare: One of the largest publicly traded behavioral health operators in the U.S. with a network of residential treatment facilities and psychiatric hospitals serving adolescents and adults. Relevant as a broad incumbent that increasingly targets the youth residential behavioral health segment, including TRICARE-reimbursed facilities.
• Universal Health Services (Behavioral Health Division): Large publicly traded hospital and behavioral health operator with significant residential and acute psychiatric capacity for adolescents. Comparable as a broad incumbent in the youth residential behavioral health space with substantially larger scale and capital access.
• Cohen Military Family Clinic Network (Give an Hour): National network of mental health clinics dedicated to serving military-connected families, veterans, and their loved ones, primarily through outpatient services. Adjacent as an incumbent serving the same military-family demographic but on the outpatient/counseling side rather than residential.

Regional players

• Children's Hospital of the King's Daughters (CHKD): Regional pediatric health system in Hampton Roads, Virginia providing pediatric medical and psychiatric services, including psychiatric beds for acute care. Directly comparable as a contracted pediatric medical/psychiatric partner operating alongside BRC in the same regional pediatric care ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheBarryRobinsonCenter
• LinkedInlinkedin.com/company/the-barry-robinson-center
• Instagraminstagram.com/thebarryrobinsoncenter
• Xx.com/brcnorfolkva

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Barry Robinson Center