Alan González Cirugía Plástica & Tratamientos Estéticos IPS S.A.S.

What Alan González Cirugía Plástica & Tratamientos Estéticos IPS S.A.S. does

Alan González Cirugía Plástica & Tratamientos Estéticos IPS S.A.S. is a private Colombian plastic and reconstructive surgery practice operating under the legal name of its founder and principal surgeon, Dr. Alan Albeiro González Varela (C.C. 79.553.547). The practice is organized as an IPS (Institución Prestadora de Servicios de Salud) with headquarters in Cali and additional surgical centers in Bogotá and Barranquilla, each exceeding 3,000 square feet and equipped with state-of-the-art technology. A team of more than 93 employees — physicians, nurses, specialists, and support staff — supports a portfolio of approximately 14 surgical procedures spanning face (rhinoplasty, facelift, blepharoplasty, brow lift, buccal fat removal), breast (augmentation via fat transfer, implant removal/explant, lift, reduction, reconstruction, tuberous breast correction), and body (Brazilian butt lift, liposuction, tummy tuck, gynecomastia) categories. Several branded, surgeon-developed techniques — ASPA for abdominoplasty, BRALAN for explant, BRALIFT for breast lift, BRAR for breast reduction — are positioned as proprietary clinical IP, supplemented by advanced energy-based devices (J Plasma, Vaser, radiofrequency) and a closed rhinoplasty protocol performed jointly with an ENT specialist.

The business model is direct-to-consumer with no intermediaries: patients discover the practice through a bilingual website, Instagram (@alangonzalezmd), Facebook, and global medical-conference positioning, then initiate contact via English- and Spanish-speaking WhatsApp lines or a structured consultation request form. Pricing is quote-based and not publicly disclosed. For international patients — a stated growth priority — the practice monetizes beyond the surgical fee via the Care 360 concierge package, which bundles airport pickup, hotel reservations, transportation, interpretation, surgery-day companion services, post-operative nursing, and medical supplies over a mandatory approximately 2-week in-country recovery stay. The practice has no external funding, no parent company, no disclosed subsidiaries, and no partnership agreements on file; financial metrics such as revenue, ARR, procedure volume per period, or growth rate are not publicly disclosed.

Name

Alan González Cirugía Plástica & Tratamientos Estéticos IPS S.A.S.

Legal name

ALAN ALBEIRO GONZÁLEZ VARELA

Website

https://alangonzalez.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Alan González Cirugía Plástica & Tratamientos Estéticos IPS S.A.S. is a private Colombian plastic and reconstructive surgery practice led by double-board-certified surgeon Dr. Alan González, operating three state-of-the-art facilities in Cali, Bogotá, and Barranquilla and serving both domestic patients and international medical-tourism patients via a 360-degree concierge service.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Cosmetic surgery
• Reconstructive surgery
• Medical tourism
• Body contouring procedures

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedure Fees: One-time fees charged for individual surgical procedures across face, body, and breast categories. Each procedure (e.g., rhinoplasty, tummy tuck, breast augmentation, liposuction, facelift, gynecomastia) is priced as a discrete, per-case professional service. Revenue is procedure-mix dependent and non-recurring per patient.
2. 360 Concierge Services: Bundled concierge package covering transportation, hotel reservations, interpreter services, companion services, post-operative nursing care, medical supplies, and recovery support. Offered as an add-on to international medical tourism patients as part of a comprehensive Care360 service package.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Alan González Cirugía Plástica & Tratamientos Estéticos IPS S.A.S. is a Colombian plastic surgery practice that performs cosmetic and reconstructive surgical procedures across three categories: face (rhinoplasty, facelift, blepharoplasty, brow lift, buccal fat removal), breast (augmentation via fat transfer, explant, lift, reduction, reconstruction, tuberous breast correction), and body (tummy tuck, liposuction, BBL, gynecomastia correction). The practice differentiates itself through Dr. Alan González's proprietary surgical techniques (ASPA, BRALAN, BRALIFT, BRAR, BRAL) designed to minimize scarring and avoid implants, plus a 360-degree concierge service that handles all logistics for international medical tourism patients including airport pickup, hotel, transportation, interpretation, and post-operative nursing care.

Product overview

Alan González Cirugía Plástica & Tratamientos Estéticos IPS S.A.S. is a plastic surgery practice operated by Dr. Alan González, a double board-certified plastic surgeon with 25+ years of experience and over 18,000 procedures performed. The practice offers a comprehensive portfolio of surgical procedures organized into three main categories: Face Procedures (Rhinoplasty, Facelift, Blepharoplasty, Brow Lift, Buccal Fat Removal), Breast Procedures (Breast Augmentation with Fat Transfer, Breast Implant Removal, Breast Lift, Breast Reduction, Breast Reconstruction, Tuberous Breast Correction), and Body Procedures (Brazilian Butt Lift, Liposuction, Tummy Tuck, Gynecomastia). The practice utilizes proprietary techniques including BRAL, BRALAN, BRALIFT, BRAR, and ASPA, and provides 360-degree concierge services for international patients including transportation, hotel reservations, interpretation, and nursing care. Surgeries are performed at state-of-the-art facilities in Barranquilla, Bogotá, and Cali, Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• BRALAN: Breast Reconstruction with Anatomical Elevation and Augmentation - technique for breast implant removal and tissue reconstruction
• BRALIFT
• BRAR
• ASPA
• Care 360
• ASPA Technique

Products and services

• Abdominoplastia (Tummy Tuck)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cosmedica: Mexico-based cosmetic surgery clinic operating a medical-tourism model. Comparable as a multi-surgeon, multi-location cosmetic clinic in Latin America targeting international patients with bundled logistics support.
• Dr. Eduardo Arango Sato: Colombia-focused board-certified plastic surgeon with established international patient funnel. Directly comparable practice archetype: one senior surgeon, similar aesthetic-focused procedure mix, and English-speaking medical-tourism positioning.
• Dra. Lina Triana: Colombian-based board-certified plastic surgeon specializing in aesthetic and reconstructive surgery. Directly comparable as a senior Colombian plastic surgeon offering similar procedure portfolio, serving both domestic and international medical tourism patients.
• Dr. Alejandro Lev: Miami-based plastic surgeon of Latin American origin with international patient flow from Spanish-speaking markets. Comparable as a single-surgeon practice built on personal reputation, advanced techniques, and a concierge-style service for traveling patients.
• Marroquín & Sandoval Plastic Surgery: Mexico-based cosmetic surgery group. Comparable as a regional Latin America peer serving an analogous cosmetic surgery menu (BBL, tummy tuck, rhinoplasty, body contouring) and targeting similar cross-border patient flows.
• Instituto de Cirugía Plástica Vitalum: Colombian plastic surgery practice referenced alongside Alan González's site. Comparable as a Colombian single-specialty cosmetic surgery practice competing in the same domestic and medical tourism market.
• Premium Plastic Surgery: Mexico-based cosmetic surgery practice structured around international medical tourism with concierge-style patient handling. Comparable in target market (US/Latin America medical tourists) and bundled service model.

Others

• PlacidWay Medical Tourism: Global medical tourism facilitator aggregating cosmetic-surgery clinics. Comparable as an adjacent ecosystem participant that channels international patients to practices like Alan González and competes for the same medical-tourism lead flow.

Regional players

• New Look New Life Cosmetic Surgical Arts: Multi-surgeon cosmetic surgery center in NYC focused on body contouring and breast procedures. Comparable in procedure mix and surgeon-driven differentiation, but operates primarily in the US domestic market rather than Colombian medical tourism.

Emerging players

• Wellness Kliniek Europe: European cross-border cosmetic surgery clinic with medical-tourism patient acquisition. Comparable in medical-tourism value proposition and bundled-service offering, but geographically positioned for European patients rather than Latin American flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alangonzalezmd
• Instagraminstagram.com/alangonzalezmd
• Xx.com/alangonzalezmd
• LinkedInlinkedin.com/company/alan-gonzalez-cirugia-plastica-y-salud-estetica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alan González Cirugía Plástica & Tratamientos Estéticos IPS S.A.S.