What REDEVIDA de Televisão does

REDEVIDA de Televisão (legal entity: Televisão Independente de São José do Rio Preto LTDA) is a privately held Brazilian Catholic television network founded in 1993 and headquartered in São Paulo, with original broadcast operations in São José do Rio Preto. The network operates a unified content platform delivering over 70 programs across religious (masses, rosaries, novenas, scripture reflections), news (Jornal da Vida, JCTV), sports (Vida Esportiva, Futebol), variety/lifestyle, music, and interview categories, anchored by recognizable Brazilian Catholic clergy such as Padre Marcelo Rossi, Frei Gilson, Padre Robson Oliveira, Padre Alberto Gambarini, and Padre Alessandro Campos.

The technology stack is a multi-channel broadcast and digital distribution platform. Free-to-air television transmission is complemented by the official website (with live streaming and on-demand content), native iOS and Android applications, an active YouTube channel with video-on-demand and live streaming, REDEVIDA radio, and a companion 'Juntos' platform that enables viewer participation, prayer intentions, and community engagement. Content is organized into horizontal programming buckets and supported by a Banco de Talentos recruitment pipeline and dedicated sales/marketing offices in São Paulo.

Monetization is driven primarily by television advertising sold through the 'Departamento Comercial' in São Paulo (Av. Pacaembu, 982), with no publicly disclosed rate card; businesses are required to contact the commercial department directly. Free consumer access via broadcast, app, web, YouTube, and radio defines the audience relationship, supplemented by viewer prayer-intention engagement through the Juntos platform. Geographic operations are concentrated in Brazil (South America), with digital channels offering broader reach. Customer concentration on the viewer side is distributed (long-tail B2C audience), while no enterprise-customer logo disclosures are available.

Name

REDEVIDA de Televisão

Legal name

Televisão Independente de São José do Rio Preto LTDA – REDEVIDA de Televisão

Website

https://redevida.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

REDEVIDA de Televisão is a Brazilian Catholic television network founded in 1993, broadcasting religious programming (masses, rosaries, novenas), news, sports, and family content across free-to-air TV, mobile apps, YouTube, web, and radio to Brazilian Catholic audiences, monetized primarily through television advertising.

Ownership category

akta.pro rank

Product category

Religious Broadcasting

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Religious/Faith-Based Broadcast Networks (MPABAAAF)

akta.pro secondary industries

Religious News, Talk & Commentary Channels (MPABALAL), Religious Music & Worship Broadcasting (MPABALAN)

Keywords

• Catholic television
• Religious broadcasting
• Live streaming
• Television advertising
• Faith-based content

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Television Advertising: The network operates a commercial department offering advertising opportunities to businesses. The 'Anuncie' page on the website suggests paid advertising placements during programming breaks and sponsored content opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

REDEVIDA de Televisão operates a Brazilian Catholic television network that broadcasts continuous live religious programming including daily Mass, rosary prayers, novenas, and inspirational content, alongside news, sports, variety, and music shows. The network distributes its content through free-to-air broadcast, native mobile applications for iOS and Android, an official website with live streaming, and a YouTube channel featuring an extensive video-on-demand library. The 'Juntos' companion platform enables viewer interaction, prayer intention submissions, and community participation across broadcasts.

Product overview

REDEVIDA de Televisão is a Brazilian Catholic television network operated by Televisão Independente de São José do Rio Preto LTDA. The company operates as a unified TV broadcasting platform with associated digital channels, offering a comprehensive portfolio of over 70 programs across multiple categories. The core product is the REDEVIDA TV Channel, distributed via broadcast, website, and the REDEVIDA Mobile App (available for iOS and Android). The digital ecosystem includes the Juntos Platform for viewer interaction. Program categories include: Religious programming (masses, rosaries, novenas, prayers such as Santo Rosário com Frei Gilson, O Santo Terço, Batismo de Fogo with Padre Marcelo Rossi, Juntos com Nossa Senhora de Fátima, Filhos da Desatadora, Missa do Santuário da Vida); News and journalism (Jornal da Vida, JCTV); Sports (Vida Esportiva, Futebol); Variety and lifestyle (Vida Melhor, Viva a Vida); Music (Acredite, Silvio Brito em Família, A Bella Itália, REDEVIDA Sertaneja); Interviews and reflections (Frente a Frente, Escolhas da Vida with Dalcides Biscalquin, Anatomia do Poder with Dr. Ives Gandra Martins); and Community content (REDEVIDA Serviço, Conta Comigo). The Juntos companion platform enables viewer participation and engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• REDEVIDA de Televisão (TV Channel) A Brazilian Catholic television network operated by Televisão Independente de São José do Rio Preto LTDA, broadcasting religious programming including Masses, rosaries, novenas, interviews, variety shows, news, sports, and music content. Targeted at Catholic families and individuals seeking religious and family-friendly programming in Brazil.
• REDEVIDA Mobile App A mobile application available for iOS and Android that allows users to access all information and live content from the REDEVIDA channel on their mobile devices. Available on Google Play and the App Store.
• Juntos Platform A companion digital platform for viewer interaction, participation, and accessing additional content and communication with the REDEVIDA channel. Enables viewers to send prayer intentions and engage with live programs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• TV Canção Nova: Brazilian Catholic television network broadcasting religious programming, masses, and faith-based content. Directly comparable as a fellow dedicated Catholic TV channel operating in Brazil with similar live religious mass and prayer programming.
• TV Século 21: Catholic television station broadcasting religious content and educational programs in Brazil. Direct peer operating in the same religious broadcasting category with comparable masses and faith programming.
• TV Aparecida: Catholic television broadcaster associated with the Basilica of Our Lady of Aparecida, offering continuous religious programming and masses. Direct competitor in the Brazilian Catholic broadcast market with overlapping mission and audience.
• TV Pai Eterno: Catholic TV channel affiliated with the Trindade Sanctuary, focused on Catholic devotion and live religious programming. Comparable as another Brazilian faith-based broadcast network serving similar Catholic audiences.

Regional players

• EWTN (Eternal Word Television Network): Largest Catholic media network in the world, headquartered in the US, with Portuguese-language content reaching Brazilian and Lusophone audiences. Comparable in religious broadcasting mission and content type, but operates from a different (US) geography.

Broad incumbents

• Rede Globo: Brazil's dominant free-to-air broadcaster with broad entertainment, news, and sports programming. Competes for overall Brazilian viewing share and ad spending but is a generalist incumbent rather than a religious specialist.
• TV Record (RecordTV): One of Brazil's largest free-to-air broadcast networks and a major competitor in religious programming through its affiliated Universal Church. Competes for the same family/Catholic-leaning audience and ad budgets but is a much broader general-interest network.

Emerging players

• Rede Evangelizar é Preciso: Brazilian Catholic media organization expanding into TV and streaming with devotional and mass programming. Emerging peer with overlapping Catholic broadcast mission and a younger, more digital-native audience focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redevida
• YouTubeyoutube.com/channel/UC7MUmXqD_kEChxYFME0bdtg?view_as=subscriber
• Facebookfacebook.com/redevida
• Instagraminstagram.com/redevida
• LinkedInlinkedin.com/company/redevida

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDEVIDA de Televisão