St. Ives

What St. Ives does

St. Ives is a mass-market skincare brand operating under the legal entity Evermark, LLC (Texas) that manufactures and sells face scrubs, body washes, lip scrubs, and hand and body lotions under a 100% natural exfoliants and nature-inspired positioning. The active SKU portfolio spans roughly twenty products segmented by skin type (oily, dry, sensitive, acne-prone) and use case (daily exfoliation, calming, hydrating, energizing), with biodegradable formulations ranging from 83% to 99%, 100% recycled plastic packaging on body-wash SKUs, and certifications including PETA cruelty-free, dermatologist tested, paraben-free, and vegan. Distribution is hybrid: a direct-to-consumer Shopify storefront at stives.com supports U.S. and Canada (with bilingual English/French Canadian localization), complemented by physical retail placement across U.S. drugstores, mass merchandisers, and grocery chains plus Canadian retail accounts. The brand self-claims the #1 position in U.S. face scrubs and #1 across U.S. and Canada in full-sized scrubs, leverages a 40-year heritage narrative, and uses Bazaarvoice-integrated customer reviews, a Glowing Skin 101 content hub, email capture, and SEO-driven organic traffic as primary digital marketing levers. Pricing is mass-market and unit-based (pay-as-you-go), with promotional entry-point pricing displayed in the $0–$1 band and standard retail pricing across categories; there is no subscription or tiered model visible on the site. The contact email routes through the elidabeauty.com domain, indicating brand stewardship sits within Elida Beauty's corporate perimeter rather than a standalone independent operator.

Name

St. Ives

Legal name

Evermark, LLC

Website

https://stives.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

St. Ives is a privately held mass-market skincare brand under Evermark, LLC that sells face scrubs, body washes, lip scrubs, and hand and body lotions made with 100% natural exfoliants across the United States and Canada via DTC and national retail distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Chatsworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Product Sales: St. Ives generates revenue through direct-to-consumer sales of skincare products including face scrubs, body washes, lip scrubs, and hand & body lotions. Products are sold at mass-market price points ($0-$1 range) through the company's e-commerce website and retail distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

St. Ives manufactures and sells nature-inspired skincare products including face scrubs, body washes, lip scrubs, and hand & body lotions. Products are formulated with 100% natural exfoliants and biodegradable ingredients, sold at mass-market price points ($0-$1) through direct-to-consumer e-commerce and broad retail distribution in the US and Canada. The brand claims the #1 face scrub position in America.

Product overview

St. Ives is a skincare brand offering a portfolio of face scrubs, lip scrubs, body washes, and hand & body lotions. The company's products are positioned as nature-inspired skincare, featuring 100% natural ingredients and exfoliants. Face scrubs include variants for different skin types (oily, dry, sensitive, acne-prone) with varying exfoliation intensities, while body washes come in energizing, calming, hydrating, and exfoliating formulations. Lip scrubs provide exfoliation for lips, and hand & body lotions offer moisturization with various active ingredients. The brand emphasizes cruelty-free, paraben-free, dermatologist-tested formulations, with biodegradable formulas ranging from 83% to 99% depending on the product. St. Ives positions itself as America's #1 face scrub brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Apricot Face Scrub (Fresh Skin Apricot Scrub) Facial exfoliant for balanced to oily skin, formulated with 100% natural exfoliants including milled walnut shells and apricot pits. Deeply exfoliates and removes impurities for smooth, glowing skin.
• Sea Salt and Pacific Kelp Exfoliating Body Wash Exfoliating body wash with 100% natural walnut shell, sea salt, and kelp extracts that purifies and buffs away dullness for smooth skin. Features 83% biodegradable formula.
• Juicy Watermelon Lip Scrub Lip exfoliant made with 100% natural sugar that polishes away dullness to reveal smooth, soft lips.
• Citrus and Cherry Blossom Energizing Body Wash Energizing body wash made with 100% natural citrus and cherry blossom extracts, providing an instant boost with 99% biodegradable formula.
• Rose Water and Aloe Vera Face Scrub Gentle facial micro-exfoliant for sensitive skin, made with 100% natural micro-exfoliants (fine silica powder and jojoba beads), rose water, and aloe. Buffs away dead skin cells without irritation.
• Avocado and Honey Face Scrub Facial exfoliant for balanced to dry skin, packed with avocado and honey. Contains 100% natural exfoliants including milled walnut shells and corn meal for soft, smooth skin.
• Dark Cherry and Argan Oil Body Wash Nourishing body wash formulated with dark cherry and argan oil extracts to leave skin smooth and glowing.
• Vitamin E and Avocado Hand and Body Lotion Hand and body lotion formulated with vitamin E and avocado oil that hydrates and nourishes dry skin with fast-absorbing 24-hour moisture without greasiness.
• Oatmeal and Shea Butter Hand and Body Lotion Hand and body moisturizer formulated with oatmeal and shea butter that soothes and nourishes dry skin with 24-hour hydration.
• Pink Lemon and Mandarin Orange Exfoliating Body Wash Exfoliating body wash with 100% natural walnut shell powder, lemon peel, and citrus extracts. Buffs away dead skin for radiant skin with 86% biodegradable formula.
• Lavender and Chamomile Calming Body Wash Calming body wash with 100% natural lavender and chamomile extracts designed to calm the senses, with a 99% biodegradable formula.
• BHA Green Tea and Bamboo Face Scrub Facial exfoliant for acne-prone skin formulated with 1% salicylic acid (BHA) and green tea extract. Clears blackheads and blemishes with 100% natural walnut shell and bamboo exfoliants.
• BHA Apricot Face Scrub Facial exfoliant for acne-prone skin formulated with BHA (salicylic acid) and apricot extract that clears and helps prevent breakouts.
• Soothing Body Wash (Oatmeal and Shea Butter) Soothing body wash with 100% natural oatmeal and shea butter extracts designed to provide a calming, spa-like experience, with a 99% biodegradable formula.
• Hydrating Body Wash (Coconut Water and Orchid) Hydrating body wash formulated with 100% natural coconut water and orchid extracts that quenches skin's thirst for soft, fresh skin, with a 99% biodegradable formula.
• Sweet Almond Oil Hand and Body Lotion Hand and body lotion formulated with sweet almond oil to moisturize skin and leave it silky smooth.
• Collagen and Elastin Hand and Body Lotion Hand and body lotion formulated with collagen and elastin to deliver anti-aging skincare benefits.
• Coconut and Orchid Hand and Body Lotion Hand and body lotion formulated with coconut and orchid for deep moisturization of the skin.
• Rose Water and Aloe Vera Body Wash Refreshing body wash formulated with rose water and aloe vera for a gentle, nourishing cleanse.
• Rose and Argan Oil Hand and Body Lotion Hand and body lotion formulated with rose and argan oil to deliver nourishing hydration to the skin.

Quantifiable outcome

• Products rated 4.4-4.7 out of 5 stars based on customer reviews (ranging from 1172 reviews for Apricot Face Scrub to 240+ for body washes)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Neutrogena: Mass-market dermatologist-positioned skincare brand owned by Kenvue (formerly J&J Consumer Health). Directly comparable to St. Ives as a drugstore-distributed facial cleanser, scrub, and body care brand targeting the same value-conscious U.S. consumer.
• Olay: Procter & Gamble's flagship mass-market skincare brand offering body washes and anti-aging lotions in the same U.S. retail channels. Directly comparable to St. Ives on body wash and hand & body lotion, with overlapping mass-market female consumer targeting.
• Cetaphil: Galderma-owned sensitive-skin skincare brand distributed in drugstores and mass channels. Comparable to St. Ives in retail footprint and gentle/dermatologist-tested positioning, though Cetaphil leans more toward cleansers and moisturizers than physical exfoliation.
• CeraVe: Dermatologist-developed mass skincare brand owned by L'Oréal; competes head-to-head with St. Ives in drugstores but has migrated the mass-natural narrative into clinical/ceramide territory. Closely comparable on price-tier and distribution even with a different functional story.
• Dove:

Direct peers

• Clean & Clear: Mass-market facial care brand historically also under Johnson & Johnson and now divested alongside St. Ives; both target teens and young adults with affordable face washes and acne-focused scrubs in the same U.S. drugstore channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Instagraminstagram.com/stives
• Xx.com/StIvesSkin
• Facebookfacebook.com/stives
• LinkedInlinkedin.com/company/st-ives-laboratories-inc-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Ives