What Nour Private Wealth does

Nour Private Wealth is a Canadian multi-family office serving ultra-high-net-worth (UHNW) families with personalized wealth planning, estate planning, and strategic wealth management. The firm operates from Oakville and Toronto, with regulatory reach extending across Ontario, Québec, and Newfoundland and Labrador through affiliate Goodwood Inc., and serves clients in both Canada and the United States, supported by a multilingual digital presence in Arabic, Traditional Chinese, English, French, German, and Spanish. The core platform is relationship-based, high-touch advisory delivered without intermediary distribution.

In January 2026, the firm entered a definitive agreement to acquire Goodwood Inc., an independent investment fund manager with nearly three decades of experience in alternative asset management; the transaction closed in March 2026. The acquisition extended Nour Private Wealth into investment fund management through affiliate Nour Private Management, vertically integrating advisory and asset management under unified governance and enabling structured private-market access alongside public-market strategies. Both Nour Private Wealth and Goodwood are members of the Canadian Investment Regulatory Organization (CIRO).

Revenue mechanics are recurring/advisory-fee based on wealth advisory services and asset management fees, with pricing quoted per engagement and not publicly disclosed. In June 2026, the firm introduced an Advisor Partnership Model targeting experienced advisors transitioning from bank-owned, dealer, or traditional environments, offering transition planning, operational infrastructure, branding, technology integration, compliance coordination, and strategic growth support. Governance was strengthened in February 2026 with the appointment of Scott MacKenzie, former President of Fidelity Clearing Canada, as an Independent Advisor to the board.

Name

Nour Private Wealth

Legal name

Nour Private Wealth Inc.

Website

https://npw.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Nour Private Wealth is a Canadian multi-family office serving ultra-high-net-worth families with wealth planning, estate planning, and integrated asset management, recently extended into private-market fund management via the Goodwood Inc. acquisition and affiliate Nour Private Management.

Ownership category

akta.pro rank

Product category

Multi-Family Office Wealth Management

akta.pro primary industry

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

akta.pro secondary industries

Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK), High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI), High-Net-Worth (HNW) Private Banking (FSABADAB)

Keywords

• Wealth management services
• Multi-family office
• Investment management
• Estate planning
• Private wealth advisory

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Wealth Advisory Services: Comprehensive wealth advisory services for ultra-high-net-worth families including financial planning, estate planning, and strategic wealth management.
2. Investment Management: Asset management fees from overseeing public and private market strategies following the acquisition of Goodwood Inc., providing vertical integration of advisory and investment management.
3. Investment Fund Management: Fund management capabilities through affiliate Nour Private Management, offering structured access to private-market opportunities for UHNW families.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Nour Private Wealth is a Canadian multi-family office that provides vertically integrated wealth management services for ultra-high-net-worth families, including financial planning, estate planning, investment management, and private-market access. Following the acquisition of Goodwood Inc. in 2026, the firm consolidated advisory and asset management oversight under a unified governance framework, enabling coordinated portfolio construction, due diligence, and consolidated reporting across public and private market strategies.

Product overview

Nour Private Wealth operates as a vertically integrated multi-family office platform targeting ultra-high-net-worth families. The core offering combines the NPW multi-family office platform with investment fund management capabilities delivered through affiliate Nour Private Management (NPM). The platform integrates advisory services with asset management oversight following the acquisition of Goodwood Inc., consolidating portfolio construction, private-market access, and consolidated reporting under unified ownership. Additional services include an Advisor Partnership Model providing infrastructure and operational support to transitioning wealth advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Nour Private Wealth Multi-Family Office Platform A vertically integrated wealth management platform providing ultra-high-net-worth families with institutional-grade infrastructure, comprehensive financial and estate planning, coordinated portfolio construction, consolidated reporting, and cross-border execution capabilities.
• Goodwood Capital Fund An investment fund that was acquired by Nour Private Wealth and reopened for a re-investment phase involving Nour Private Management Inc., providing structured private-market exposure within the NPW platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Scott MacKenziecoreOthers · 2 February 2026Scott MacKenzie, formerly President of Fidelity Clearing Canada, was appointed as an Independent Advisor to Nour Private Wealth's board. MacKenzie brings experience in institutional wealth operations, clearing, and technology-driven transformation to support the firm's governance and expansion strategy.
• Goodwood Inc.coreStrategic or Co-development Partner · 1 January 2026Nour Private Management (NPM), an affiliate of Nour Private Wealth, acquired Goodwood Inc., an independent investment fund manager with nearly 30 years of experience in alternative asset management. The transaction consolidates advisory and investment management under a unified governance framework, strengthening the firm's capacity to oversee public and private market strategies with greater coordination between asset selection, due diligence, and reporting.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Burgundy Asset Management: Canadian discretionary investment manager serving high-net-worth families, foundations, and institutions with integrated portfolio management—closely comparable to NPW's discretionary UHNW advisory and asset management offering.
• Northwood Family Office: Canadian multi-family office providing integrated wealth planning, investment management, and private market access to UHNW families—a direct comparable to NPW's core multi-family office platform.
• Gluskin Sheff + Associates: Canadian high-net-worth wealth manager offering discretionary investment management and alternative strategies—a closely comparable UHNW-focused Canadian peer now operating under expanded institutional ownership.
• Richardson Wealth: Canadian wealth advisory platform serving HNW and UHNW clients with discretionary portfolio management and advisor transition support—comparable to NPW's advisory offering and emerging advisor partnership model.
• Nicola Wealth Management: Canadian private wealth manager serving HNW and UHNW families with integrated investment management, estate planning, and private market access—directly comparable to NPW's vertically integrated multi-family office proposition.

Emerging players

• Cardinal Capital Partners: Canadian alternative asset manager focused on private equity, private debt, and real assets—comparable to Goodwood's alternative asset management mandate and relevant for NPW's private-market access strategy.
• Purpose Investments: Canadian wealth and investment platform offering managed funds, alternative strategies, and advisor-focused solutions—comparable as a Canadian platform pursuing integrated wealth and alternative product offerings.
• Picton Mahoney Asset Management: Canadian alternative asset manager offering hedge fund and private market strategies—comparable to the alternative investment capabilities NPW acquired through Goodwood and a partial-overlap peer for private-market access.

Broad incumbents

• BMO Private Wealth: Bank-owned Canadian private wealth division serving HNW and UHNW families with advisory, investment management, and cross-border capabilities—a large incumbent that competes for the same UHNW client relationships as NPW.
• Sprott Inc. Canadian alternative asset manager with strong precious metals, real estate, and private market offerings—an established incumbent comparable to the Goodwood-led alternative asset management capabilities now housed within NPW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nour Private Wealth