Carillon Group

Name

Carillon Group

Legal name

Carillon Group

Website

https://carillongroup.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (52394), Insurance and Employee Benefit Funds (5251)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Financial advisory services
• Wealth management planning
• Retirement income planning
• Employer retirement plans
• Insurance planning services

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based and commission-based financial planning, wealth management, and investment advisory services for individuals, families, and businesses.
2. Insurance Products: Insurance products including life insurance, disability insurance, long-term care insurance, and group health insurance through carrier partnerships.
3. Securities and Investments: Securities products offered through Ameritas Investment Company LLC (AIC), Member FINRA/SIPC, including retirement accounts, 401(k) rollovers, IRAs, annuities, and 529 college plans.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Carillon Group is an independent financial advisory firm that provides retirement income planning, estate and legacy planning, insurance planning, and wealth management services to individuals, families, and businesses. It also delivers employer-sponsored qualified retirement plans such as 401(k)s and group insurance solutions, with securities offered through Ameritas Investment Company LLC (Member FINRA/SIPC) and investment advisory services through Ameritas Advisory Services LLC.

Product overview

Carillon Group is a financial advisory and wealth management firm offering a unified suite of financial planning services rather than a modular technology product. The core offerings include Individual & Family Financial Services (retirement income planning, estate and legacy planning, insurance planning) and Business Financial Planning Services (owner/executive planning, employer retirement and group benefits). The firm also provides specialized 401(k) plan services and group insurance solutions, complemented by an educational Video Resource Library. All services are delivered through credentialed financial advisors operating from offices in Chesterfield, MO and Chicago, IL.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual & Family Financial Services Comprehensive financial services for individuals and families, including retirement income planning, estate and legacy planning, and insurance planning delivered through Carillon Group's credentialed advisors.
• Business Financial Planning Services Specialized planning for business owners and organizations, including owner/executive planning and employer-sponsored retirement plans, delivered to SMB and mid-market businesses.
• Employer Retirement and Group Benefits Qualified retirement plans such as 401(k)s and group insurance solutions (medical, dental, vision, life, disability, accident, hospital indemnity) to support employer clients and their teams.
• 401(k) Plan Services Qualified retirement plan administration, design, and review services for employers and plan participants, supported by a free 401(k) review booking page.
• Insurance Planning Insurance strategies encompassing life insurance (Term, Whole, Universal), disability income insurance, long-term care insurance, and group health insurance designed to protect and grow client wealth.
• Estate and Legacy Planning Estate and legacy planning services focused on preserving wealth and creating lasting legacies for future generations, supported by the firm's AEP-designated advisors.
• Retirement Income Planning Strategic planning to help clients achieve retirement income goals with precision and tailored approaches across IRAs, annuities, 401(k) rollovers, and Social Security optimization.
• Securities and Investment Products (via Ameritas Investment Company LLC) Securities products including retirement accounts, 401(k) rollovers, IRAs, annuities, and 529 college plans offered through Ameritas Investment Company LLC (Member FINRA/SIPC).

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Edward Jones: St. Louis-headquartered independent financial advisory firm with a similar branch-based advisor model serving Main Street clients with retirement, investment, and insurance planning. Highly comparable multi-generational retail wealth franchise with strong regional overlap in Carillon's core geography.
• Janney Montgomery Scott: Philadelphia-based independent financial advisory and wealth management firm providing services through financial advisors to individuals, families, businesses, and institutions. Comparable independent advisory service model for SMB and HNW clients.
• Waddell & Reed Financial (Macquarie Asset Management): Mid-market financial advisory firm serving individuals, families, and employer retirement plans through advisor networks. Comparable focus on financial planning and 401(k) advisory services for SMB and mid-market employers.
• Cetera Financial Group: Independent broker-dealer that supports thousands of independent financial advisors with practice management and infrastructure similar to what Ameritas provides Carillon. Direct business model analog for affiliated independent advisory practices.
• Northwestern Mutual: Mutual financial services company offering insurance, wealth management, and retirement planning through a network of financial advisors. Comparable insurance-led planning model and life/disability/disability income expertise with overlapping client segments.
• Ameriprise Financial: Diversified financial advisory firm with a large independent advisor network offering retirement, investment, and financial planning services. Comparable comprehensive-planning approach with both employee and independent advisor channels.

Broad incumbents

• Raymond James Financial: Diversified financial services firm with a large independent advisor channel similar to Carillon's model. Overlapping advisor-supported financial planning and retirement offerings for individuals and small business employer plans.
• Principal Financial Group: Diversified financial services firm with strong employer retirement plan and group benefits franchise that directly overlaps with Carillon's 401(k) and group insurance offerings. Much larger scale and broader product breadth.
• Stifel Financial: St. Louis-headquartered full-service broker-dealer and wealth manager with regional concentration in Carillon's home market. Provides wealth management, investment banking, and institutional services — overlapping client base but much broader service scope.

Others

• LPL Financial: Largest independent broker-dealer providing the platform and infrastructure that independent advisor practices like Carillon could use instead of Ameritas. Direct comparison as a potential alternative partnership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carillon-group
• Facebookfacebook.com/Carillon-Group-1270191073007018

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carillon Group