N.Avenue
N.Avenue operates NADA NEWS (Japan's largest Web3 news media), N.Avenue Club (corporate membership community with 350+ members), and the btokyo conference, serving Japanese corporates, financial institutions, blockchain protocols, and crypto exchanges with Web3 information, networking, and training services.
- Company typePrivate
- Founded2018
- HeadquartersAkasaka, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What N.Avenue does
N.Avenue K.K. (N.Avenue) is a Tokyo-based Web3 and digital asset information services company founded in November 2018. It operates a three-pillar business anchored by NADA NEWS (formerly CoinDesk JAPAN, rebranded in 2026) — Japan's largest Web3/digital asset news media — and N.Avenue Club, a corporate membership-based Web3 business community with 350+ member companies spanning blockchain protocols (Ethereum, Solana, Polygon, Avalanche), crypto exchanges (bitFlyer, Coincheck, OKCoin Japan), financial institutions (Mizuho, Nomura, Sumitomo Mitsui Trust Bank), and major corporates (Accenture, SCSK, Rakuten, Yahoo Japan). A third revenue stream is a corporate Web3/blockchain training program offered in 3-week and 5-week formats starting from ¥90,000, complemented by the annual btokyo conference (running since 2019) and thought-leadership content including a book edited by the CEO published in August 2025.
The company generates revenue primarily through ¥1,000,000/year corporate membership subscriptions to N.Avenue Club, supplemented by conference ticket sales and sponsorships, training program fees, and media/advertising around NADA NEWS. Go-to-market is sales-led and community-driven: enterprise field sales target C-suite and business unit heads at large Japanese corporations, financial institutions, and Web3-native companies, with the membership community and btokyo conference serving as the primary demand-generation and retention channels. N.Avenue launched the Cryptocurrency Index Council with Nippon Steel Solutions in November 2025 to build neutral crypto price indices, signaling an expansion from media/community into financial market infrastructure.
Originally founded under the LINE Yahoo (Z Corporation) umbrella, N.Avenue underwent a June 2023 capital restructuring that made founder and CEO Kamimoto Yuki (神本 侑季) the majority shareholder, with Spiral Capital, Nippon Steel Solutions, NOBUNGA Capital Village, Headline Asia, Nomura Holdings, and ABC Dream Fund as institutional minority investors. The company completed a Series B funding round in October 2025 and operates with a lean team of 1-10 employees from its Akasaka, Minato-ku, Tokyo headquarters.
N.Avenue firmographics
Firmographics- Name
- N.Avenue
- Legal name
- N.Avenue株式会社
- Website
- https://navenue.jp
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- N.Avenue operates NADA NEWS (Japan's largest Web3 news media), N.Avenue Club (corporate membership community with 350+ members), and the btokyo conference, serving Japanese corporates, financial institutions, blockchain protocols, and crypto exchanges with Web3 information, networking, and training services.
- Ownership category
- akta.pro rank
N.Avenue industry classification
Industry- Product category
- Web3 Media and Community Services
- NAICS
- Convention and Trade Show Organizers (56192), Information (51)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
- akta.pro secondary industry
- Exhibitions, Trade Shows & Booth Management (HSACADAH)
Keywords
Where N.Avenue is headquartered
LocationHeadquarters
- HQ city
- Akasaka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
N.Avenue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- N.Avenue Club Corporate Membership: Annual membership fees from corporate members (¥1,000,000 per year). Provides access to the community platform, networking events, roundtable discussions, and business development opportunities within the Web3 ecosystem.
- Web3 Training Programs: Professional education and training programs on blockchain technology, Web3 strategy, and related topics. Offered at various price points depending on program duration and depth (ranging from ¥90,000 for shorter programs to higher tiers for comprehensive courses).
- btokyo Conference: Flagship annual Web3 conference generating revenue through ticket sales and corporate sponsorships. Serves as both a revenue event and a key customer acquisition and retention channel.
- Media Licensing and Content: Revenue from CoinDesk JAPAN licensing operations and NADA NEWS media content, potentially including syndication, advertising, and branded content partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Corporate Annual Membership - ¥1,000,000/year |
| Unit Pricing | Pay-as-you-go | Web3 Training Programs - Starting from ¥90,000 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
N.Avenue product offering
Product offeringCore offering
N.Avenue operates Japan's largest corporate Web3 and digital asset information platform. The company runs NADA NEWS (formerly CoinDesk JAPAN), a major Web3-focused news media; N.Avenue Club, a corporate membership community connecting 350+ enterprises across blockchain, finance, and Web3 sectors; a corporate Web3/blockchain training program; and the flagship btokyo conference. The core business is selling corporate memberships, training, media advertising, and event sponsorships.
Product overview
N.Avenue operates a portfolio of Web3 and digital asset information services. The core offerings include NADA NEWS (formerly CoinDesk JAPAN), Japan's largest Web3 news media platform providing news and price data; N.Avenue Club, the largest corporate membership-based Web3 business community offering research, networking, and PR opportunities through monthly roundtables; and a corporate Web3 training program with customizable curricula. The company also publishes books and operates community-driven events. These services work together to serve investors, business leaders, and enterprises seeking Web3 education and market intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- NADA NEWS: Web3 and digital asset specialized media platform providing news and analysis in Japanese.
Products and services
- NADA NEWS Japan's largest Web3 and digital asset news media, rebranded from CoinDesk JAPAN. Provides reliable news, price data, and market analysis for investors and business professionals in the Web3/crypto space.
- N.Avenue Club Japan's largest corporate membership-based Web3 business community connecting 350+ member companies. Provides monthly roundtables, research, networking, and PR opportunities for business leaders in the Web3 ecosystem.
- Web3 / Blockchain Corporate Training Program (Web3・ブロックチェーン研修プログラム) Corporate training program covering Web3 fundamentals, regulations, security, and industry-specific use cases. Available in 3-week and 5-week formats with customizable content for corporate clients.
- 『Web3・暗号資産 13人の未来予測』 Book Book edited by N.Avenue CEO Yuki Kamimoto, published August 2025. Features perspectives from 13 industry leaders on Web3 and cryptocurrency across finance, regulation, and entertainment.
Quantifiable outcome
- 350+ corporate member companies in the N.Avenue Club community
- +1 more outcomes
Companies that use N.Avenue
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
N.Avenue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
N.Avenue partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and minor.
- GaiaX (株式会社ガイアックス)supportingStrategic partner for joint programs on Web3 regional revitalization initiatives. GaiaX is a Japanese startup ecosystem builder and co-working space operator. The partnership focuses on promoting Web3 adoption and education outside of major metropolitan areas, contributing to regional economic revitalization through blockchain technology.
- CAC Corporation (CAC Co., Ltd.)minorMarketing and event sponsorship partner. CAC Corporation is a Japanese IT services company that sponsors N.Avenue's events and community activities. Provides event sponsorship support and helps promote Web3 community initiatives.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
N.Avenue competitors and assessment
Company assessmentDirect peers
- CoinDesk: CoinDesk was the global crypto media brand whose Japanese edition N.Avenue operated under license (CoinDesk JAPAN) until rebranding to NADA NEWS in 2026. Same product (crypto news, research, indices), same buyer (Web3 professionals, enterprises, investors), same model (media + events + data). N.Avenue's evolution is the most directly comparable peer in the data.
- The Block: The Block is a crypto-native research and news media company publishing institutional-grade analysis, similar to NADA NEWS' positioning. Direct overlap in serving enterprise and institutional Web3 readers with news, research, and data products.
- Cointelegraph: Cointelegraph is a long-established global crypto/blockchain news outlet covering the same beat as NADA NEWS. Both target retail crypto investors, professionals, and industry participants with daily news, analysis, and multimedia content.
- Decrypt: Decrypt is a Web3-focused media outlet covering crypto news, DeFi, NFTs, and blockchain business, with comparable audience and editorial model to NADA NEWS. Competes for the same enterprise and Web3-native reader attention.
- Forkast: Forkast is a blockchain and Web3 media platform (formerly Forkast.News) covering crypto business across Asia and globally. Closest analog to NADA NEWS in combining crypto media with events, research, and enterprise-facing content.
- Bankless: Bankless is a Web3 media brand and community combining newsletters, podcasts, and membership with educational content. Highly comparable to the N.Avenue Club + NADA NEWS combination of media plus a paying community of Web3-curious enterprises and individuals.
- CoinPost: CoinPost is one of Japan's largest Japanese-language crypto news media, directly competing with NADA NEWS for Japanese crypto readership and enterprise attention. The most direct domestic peer in Japan.
- Bitcoin Magazine: Bitcoin Magazine is a long-standing crypto media brand operating editorial plus events (e.g., Bitcoin Conferences). Comparable to N.Avenue's combination of NADA NEWS media with btokyo conference for the Web3 audience.
Regional players
- Japan Blockchain Association (JBA / 日本ブロックチェーン協会): JBA is the leading Japanese blockchain industry association coordinating policy, self-regulation, and industry standards. Adjacent peer because N.Avenue Club serves a similar convening function for Japanese Web3 corporates, though JBA focuses on policy advocacy rather than commercial media/community.
- Infinity Ventures Crypto (IVC): IVC operates a Japanese Web3 community and crypto-fund-of-funds, convening Japanese crypto investors and builders through events and programming. Comparable to N.Avenue Club as a Japanese Web3 community platform, though IVC is more investment-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
N.Avenue social profiles
Digital presenceN.Avenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
N.Avenue leadership team
Management profileNumber of profiles
Profiles4 records
N.Avenue subsidiaries and ownership
Company hierarchySubsidiaries1 record
N.Avenue funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
N.Avenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about N.Avenue
What does N.Avenue do?
N.Avenue operates Japan's largest corporate Web3 and digital asset information platform. The company runs NADA NEWS (formerly CoinDesk JAPAN), a major Web3-focused news media; N.Avenue Club, a corporate membership community connecting 350+ enterprises across blockchain, finance, and Web3 sectors; a corporate Web3/blockchain training program; and the flagship btokyo conference. The core business is selling corporate memberships, training, media advertising, and event sponsorships.
Is N.Avenue a public or private company?
N.Avenue is a private company. It is classified as venture growth investor backed and is currently operating.
When was N.Avenue founded?
N.Avenue was founded in 2018. It employs 1 to 10 people.
Where is N.Avenue based?
N.Avenue is headquartered in Akasaka, Japan, in the Asia region.
How does N.Avenue make money?
Four revenue lines are on record. N.Avenue Club Corporate Membership is the primary driver. The others are web3 Training Programs, btokyo Conference and media Licensing and Content.
Who are N.Avenue's main competitors?
Direct peers on record are CoinDesk, The Block, Cointelegraph, Decrypt, Forkast, Bankless, CoinPost and Bitcoin Magazine. Regional players are Japan Blockchain Association (JBA / 日本ブロックチェーン協会) and Infinity Ventures Crypto (IVC).
Does N.Avenue have an API?
No public API is recorded for N.Avenue.
What industry is N.Avenue in?
N.Avenue's product category is Web3 Media and Community Services. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of HSACADAH, Exhibitions, Trade Shows & Booth Management. Its NAICS code is 56192 and its SIC code is 8600.