N.Avenue

What N.Avenue does

N.Avenue K.K. (N.Avenue) is a Tokyo-based Web3 and digital asset information services company founded in November 2018. It operates a three-pillar business anchored by NADA NEWS (formerly CoinDesk JAPAN, rebranded in 2026) — Japan's largest Web3/digital asset news media — and N.Avenue Club, a corporate membership-based Web3 business community with 350+ member companies spanning blockchain protocols (Ethereum, Solana, Polygon, Avalanche), crypto exchanges (bitFlyer, Coincheck, OKCoin Japan), financial institutions (Mizuho, Nomura, Sumitomo Mitsui Trust Bank), and major corporates (Accenture, SCSK, Rakuten, Yahoo Japan). A third revenue stream is a corporate Web3/blockchain training program offered in 3-week and 5-week formats starting from ¥90,000, complemented by the annual btokyo conference (running since 2019) and thought-leadership content including a book edited by the CEO published in August 2025.

The company generates revenue primarily through ¥1,000,000/year corporate membership subscriptions to N.Avenue Club, supplemented by conference ticket sales and sponsorships, training program fees, and media/advertising around NADA NEWS. Go-to-market is sales-led and community-driven: enterprise field sales target C-suite and business unit heads at large Japanese corporations, financial institutions, and Web3-native companies, with the membership community and btokyo conference serving as the primary demand-generation and retention channels. N.Avenue launched the Cryptocurrency Index Council with Nippon Steel Solutions in November 2025 to build neutral crypto price indices, signaling an expansion from media/community into financial market infrastructure.

Originally founded under the LINE Yahoo (Z Corporation) umbrella, N.Avenue underwent a June 2023 capital restructuring that made founder and CEO Kamimoto Yuki (神本 侑季) the majority shareholder, with Spiral Capital, Nippon Steel Solutions, NOBUNGA Capital Village, Headline Asia, Nomura Holdings, and ABC Dream Fund as institutional minority investors. The company completed a Series B funding round in October 2025 and operates with a lean team of 1-10 employees from its Akasaka, Minato-ku, Tokyo headquarters.

Name

N.Avenue

Legal name

N.Avenue株式会社

Website

https://navenue.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

N.Avenue operates NADA NEWS (Japan's largest Web3 news media), N.Avenue Club (corporate membership community with 350+ members), and the btokyo conference, serving Japanese corporates, financial institutions, blockchain protocols, and crypto exchanges with Web3 information, networking, and training services.

Ownership category

akta.pro rank

Product category

Web3 Media and Community Services

NAICS

Convention and Trade Show Organizers (56192), Information (51)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Web3 media publishing
• Blockchain community platform
• Corporate training programs
• Digital asset news
• Crypto industry events

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. N.Avenue Club Corporate Membership: Annual membership fees from corporate members (¥1,000,000 per year). Provides access to the community platform, networking events, roundtable discussions, and business development opportunities within the Web3 ecosystem.
2. Web3 Training Programs: Professional education and training programs on blockchain technology, Web3 strategy, and related topics. Offered at various price points depending on program duration and depth (ranging from ¥90,000 for shorter programs to higher tiers for comprehensive courses).
3. btokyo Conference: Flagship annual Web3 conference generating revenue through ticket sales and corporate sponsorships. Serves as both a revenue event and a key customer acquisition and retention channel.
4. Media Licensing and Content: Revenue from CoinDesk JAPAN licensing operations and NADA NEWS media content, potentially including syndication, advertising, and branded content partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

N.Avenue operates Japan's largest corporate Web3 and digital asset information platform. The company runs NADA NEWS (formerly CoinDesk JAPAN), a major Web3-focused news media; N.Avenue Club, a corporate membership community connecting 350+ enterprises across blockchain, finance, and Web3 sectors; a corporate Web3/blockchain training program; and the flagship btokyo conference. The core business is selling corporate memberships, training, media advertising, and event sponsorships.

Product overview

N.Avenue operates a portfolio of Web3 and digital asset information services. The core offerings include NADA NEWS (formerly CoinDesk JAPAN), Japan's largest Web3 news media platform providing news and price data; N.Avenue Club, the largest corporate membership-based Web3 business community offering research, networking, and PR opportunities through monthly roundtables; and a corporate Web3 training program with customizable curricula. The company also publishes books and operates community-driven events. These services work together to serve investors, business leaders, and enterprises seeking Web3 education and market intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• NADA NEWS: Web3 and digital asset specialized media platform providing news and analysis in Japanese.

Products and services

• NADA NEWS Japan's largest Web3 and digital asset news media, rebranded from CoinDesk JAPAN. Provides reliable news, price data, and market analysis for investors and business professionals in the Web3/crypto space.
• N.Avenue Club Japan's largest corporate membership-based Web3 business community connecting 350+ member companies. Provides monthly roundtables, research, networking, and PR opportunities for business leaders in the Web3 ecosystem.
• Web3 / Blockchain Corporate Training Program (Web3・ブロックチェーン研修プログラム) Corporate training program covering Web3 fundamentals, regulations, security, and industry-specific use cases. Available in 3-week and 5-week formats with customizable content for corporate clients.
• 『Web3・暗号資産 13人の未来予測』 Book Book edited by N.Avenue CEO Yuki Kamimoto, published August 2025. Features perspectives from 13 industry leaders on Web3 and cryptocurrency across finance, regulation, and entertainment.

Quantifiable outcome

• 350+ corporate member companies in the N.Avenue Club community
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting and minor.

• GaiaX (株式会社ガイアックス)supportingStrategic or Co-development PartnerStrategic partner for joint programs on Web3 regional revitalization initiatives. GaiaX is a Japanese startup ecosystem builder and co-working space operator. The partnership focuses on promoting Web3 adoption and education outside of major metropolitan areas, contributing to regional economic revitalization through blockchain technology.
• CAC Corporation (CAC Co., Ltd.)minorGTM or Marketing PartnerMarketing and event sponsorship partner. CAC Corporation is a Japanese IT services company that sponsors N.Avenue's events and community activities. Provides event sponsorship support and helps promote Web3 community initiatives.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• CoinDesk: CoinDesk was the global crypto media brand whose Japanese edition N.Avenue operated under license (CoinDesk JAPAN) until rebranding to NADA NEWS in 2026. Same product (crypto news, research, indices), same buyer (Web3 professionals, enterprises, investors), same model (media + events + data). N.Avenue's evolution is the most directly comparable peer in the data.
• The Block: The Block is a crypto-native research and news media company publishing institutional-grade analysis, similar to NADA NEWS' positioning. Direct overlap in serving enterprise and institutional Web3 readers with news, research, and data products.
• Cointelegraph: Cointelegraph is a long-established global crypto/blockchain news outlet covering the same beat as NADA NEWS. Both target retail crypto investors, professionals, and industry participants with daily news, analysis, and multimedia content.
• Decrypt: Decrypt is a Web3-focused media outlet covering crypto news, DeFi, NFTs, and blockchain business, with comparable audience and editorial model to NADA NEWS. Competes for the same enterprise and Web3-native reader attention.
• Forkast: Forkast is a blockchain and Web3 media platform (formerly Forkast.News) covering crypto business across Asia and globally. Closest analog to NADA NEWS in combining crypto media with events, research, and enterprise-facing content.
• Bankless: Bankless is a Web3 media brand and community combining newsletters, podcasts, and membership with educational content. Highly comparable to the N.Avenue Club + NADA NEWS combination of media plus a paying community of Web3-curious enterprises and individuals.
• CoinPost: CoinPost is one of Japan's largest Japanese-language crypto news media, directly competing with NADA NEWS for Japanese crypto readership and enterprise attention. The most direct domestic peer in Japan.
• Bitcoin Magazine: Bitcoin Magazine is a long-standing crypto media brand operating editorial plus events (e.g., Bitcoin Conferences). Comparable to N.Avenue's combination of NADA NEWS media with btokyo conference for the Web3 audience.

Regional players

• Japan Blockchain Association (JBA / 日本ブロックチェーン協会): JBA is the leading Japanese blockchain industry association coordinating policy, self-regulation, and industry standards. Adjacent peer because N.Avenue Club serves a similar convening function for Japanese Web3 corporates, though JBA focuses on policy advocacy rather than commercial media/community.
• Infinity Ventures Crypto (IVC): IVC operates a Japanese Web3 community and crypto-fund-of-funds, convening Japanese crypto investors and builders through events and programming. Comparable to N.Avenue Club as a Japanese Web3 community platform, though IVC is more investment-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N.Avenue