Veterans First Mortgage

What Veterans First Mortgage does

Veterans First Mortgage is a VA-approved consumer-direct mortgage lender specializing exclusively in government-backed home loans for U.S. military Veterans, active-duty servicemembers, surviving spouses, and Reserve/National Guard members. Operating as a trade name of Wintrust Mortgage — a division of Barrington Bank & Trust Company, N.A., itself part of Wintrust Financial Corporation — the company has facilitated over $32 billion in home loans to more than 212,000 families since its founding in 1989.

The company's product set centers on VA Purchase Loans (zero down payment potential, no private mortgage insurance) and VA Refinance Loans including IRRRL streamline refinances and Cash-Out options, supplemented by VA Jumbo Loans for high-cost markets. Supporting tools include a Certificate of Eligibility request portal, an eligibility self-assessment questionnaire, an online loan application, a residual income calculator, and prequalification services. No proprietary technology stack is disclosed; the operation runs on standard mortgage lending infrastructure.

Revenue is generated through origination fees (capped at 1% under VA rules), interest income on originated and serviced loans, and pass-through VA Funding Fees. Distribution is primarily phone-based inside sales supported by direct-to-consumer online tools, an SEO-driven educational content library, and a real estate agent referral channel. Differentiation is claimed from veteran-centric employee training, three decades of VA program expertise, and a stated willingness to approve borrowers that other lenders decline.

Name

Veterans First Mortgage

Legal name

Veterans First Mortgage (Trade name of Wintrust Mortgage, a division of Barrington Bank & Trust Company, N.A.)

Website

https://veteransfirst.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Veterans First Mortgage is a VA-approved consumer-direct mortgage lender specializing exclusively in government-backed home loans for U.S. military Veterans, active-duty servicemembers, surviving spouses, and Reserve/National Guard members. It operates as a trade name of Wintrust Mortgage and has served over 212,000 families with $32 billion in home loans since 1989.

Ownership category

akta.pro rank

Product category

VA Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro industry

PRIMARYFSALAAAI

Government-Insured Mortgage Origination (FHA/VA/USDA)

Financial & Insurance/Mortgage & Housing Finance/Residential Mortgage Origination (Retail & Consumer Direct)

SECONDARYFSALAJAC

Government Mortgage Insurance & Guarantees (FHA/VA/USDA and equivalents)

Financial & Insurance/Mortgage & Housing Finance/Mortgage Insurance & Credit Enhancement

SECONDARYFSALAAAG

First-Time Homebuyer (FTHB) Mortgage Origination

Financial & Insurance/Mortgage & Housing Finance/Residential Mortgage Origination (Retail & Consumer Direct)

SECONDARYBPAIAHAL

Veterans Affairs & Military Family Services

Business & Public Services/Public Sector & Government Administration/Defense & National Security

Keywords

• VA home loans
• Veteran mortgage lending
• Government-backed mortgages
• VA loan refinancing
• Military home financing

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Loan Origination: Veterans First Mortgage generates revenue through origination fees charged on VA home loans. The company also earns interest income on the loans it originates and services.
2. VA Funding Fee Collection: VA Funding Fee collected at closing (0.5% to 3.6% of loan amount depending on service and usage), which is passed through to the VA. Some borrowers receive fee waivers.
3. Interest Income: Revenue generated from mortgage interest on originated loans. Competitive interest rates offered compared to conventional and FHA mortgages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Veterans First Mortgage is a VA-approved consumer-direct mortgage lender that originates VA-backed home loans for U.S. Veterans, active-duty servicemembers, surviving spouses, and Reserve/National Guard members. Its core offerings are VA Purchase Loans (with zero down payment potential and no PMI) and VA Refinance Loans (IRRRL streamline refinance and Cash-Out refinance), supplemented by loan process tools including COE assistance, an eligibility self-assessment, an online loan application portal, VA Jumbo Loans, and prequalification services.

Product overview

Veterans First Mortgage is a VA-approved direct mortgage lender specializing in government-backed home loans for Veterans, active-duty servicemembers, surviving spouses, and Reserve/National Guard members. The company's core offerings center on VA Purchase Loans (with zero down payment potential and no PMI) and VA Refinance Loans (including Cash-Out and IRRRL/Streamline options). Supporting tools include Certificate of Eligibility (COE) assistance, an Eligibility Self-Assessment questionnaire, an online loan application portal, VA Jumbo Loan options for high-cost markets, a Residual Income Calculator, and Prequalification Services. The company operates primarily as a consumer-direct lender from its Salt Lake City headquarters, serving borrowers across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• VA Purchase Loans VA-backed mortgage loans for purchasing homes, featuring zero down payment potential for eligible borrowers with full entitlement, no private mortgage insurance (PMI), competitive interest rates, and limits on allowed fees. Available to eligible Veterans, active-duty servicemembers, surviving spouses, and members of the Reserve/National Guard.
• VA Refinance Loans Refinancing options for existing VA loan borrowers, including VA Interest Rate Reduction Refinance Loan (IRRRL) for lowering rates or switching from adjustable to fixed rates, and VA Cash-Out Refinance for debt consolidation, home improvements, or converting home equity to cash. VA funding fees of 0.5% (IRRRL) or 2.15%-3.3% (Cash-Out) apply.
• VA Jumbo Loans VA-backed loans exceeding standard conforming loan limits for qualified borrowers with full entitlement, enabling zero-down-payment financing for high-cost homes in markets such as San Francisco, California, and Washington, D.C.

Quantifiable outcome

• 79% homeownership rate for Veterans compared to 64% national average
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerVeterans First is a VA-approved lender with specialty in VA loans. The VA guarantees a portion of loans, enabling favorable terms like no down payment and no PMI for eligible Veterans.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/veteransfirst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterans First Mortgage