Be Leaf

What Be Leaf does

Be Leaf (operating as Beleaf Vegan) is a privately held plant-based alternative protein manufacturer founded in 2017 by husband-and-wife founders Jason and Mary, headquartered in City of Industry, California, with cultural and product roots in Taiwan's plant-based food tradition. The company designs and produces a portfolio of over 40 plant-based products spanning meat, seafood, egg, and jerky categories — including soy-free shrimp, bacon, drumsticks with sugar cane bones, hot dogs, eggs, salmon and tuna sashimi, smoked salmon, calamari, scallops, and a five-flavor jerky line — using proprietary formulations built on konjac powder, textured soybean protein, pea starch, cassava starch, and plant-based seasonings designed to replicate the taste, texture, and visual presentation of conventional animal proteins. Beleaf's products are non-GMO, cholesterol-free, and formulated to be allergen-conscious, including a soy-free shrimp variant.

The company operates a dual go-to-market model. A direct-to-consumer e-commerce storefront at beleafvegan.com sells retail-sized SKUs priced from $19.99 to $37.95 with free shipping on orders over $200 within the contiguous 48 states, and a broader foodservice division supplies bulk-packaged versions of the same and additional products to restaurants, hotels, cruise lines, stadium and theme park operators, campus dining, fast casual, and catering operations. Foodservice distribution is executed through direct enterprise sales and via two principal channel partners — Dot Foods (nationwide foodservice redistributor) and WebstaurantStore — supplemented by Walmart marketplace listings for jerky products and DeliveryCold for frozen DTC fulfillment. The company is bootstrapped and family-owned with 11-50 employees, has no disclosed external funding rounds, and operates exclusively within the United States while maintaining product development ties to Taiwan.

Name

Be Leaf

Legal name

Beleaf Corporation

Website

https://beleafvegan.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Be Leaf (Beleaf Vegan) is a California-based, bootstrapped plant-based alternative protein manufacturer founded in 2017 that produces over 40 meat, seafood, egg, and jerky SKUs for direct-to-consumer e-commerce and foodservice distribution via Dot Foods and WebstaurantStore.

Ownership category

akta.pro rank

Product category

Plant-Based Alternative Proteins

NAICS

Food Manufacturing (311), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)

akta.pro secondary industries

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Plant-based proteins
• Vegan seafood alternatives
• Meat substitute products
• Foodservice plant proteins
• Alternative protein manufacturing

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Retail sales of plant-based products through the company's e-commerce website. Consumers purchase products like shrimp, bacon, drumsticks, hot dogs, eggs, and jerky in retail-sized packages with home delivery.
2. Foodservice B2B Sales: Bulk sales of plant-based proteins to restaurants, hotels, cruise lines, campus dining, and catering operations. Products sold in large-format foodservice packaging through direct sales and distributor networks.
3. Wholesale/Distribution: Products distributed through Dot Foods (major foodservice distributor) and WebstaurantStore. Jerky products fulfilled through Walmart's marketplace and fulfillment network.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Be Leaf (Beleaf Vegan) manufactures and sells plant-based alternative protein products including vegan shrimp, bacon, drumsticks, hot dogs, eggs, salmon, tuna sashimi, smoked salmon, chicken, mutton, pork loin, burger patties, and jerky. The company sells both retail-sized consumer packages through its e-commerce store and bulk foodservice packaging to restaurants, hotels, cruise lines, and campus dining operations through distributors like Dot Foods and WebstaurantStore.

Product overview

Be Leaf (Beleaf Vegan) is a plant-based alternative protein supplier offering a diverse portfolio of over 40 products across retail consumer packaging and foodservice bulk formats. The company specializes in crafting plant-based meat, seafood, egg, and jerky alternatives designed for both household consumers and professional foodservice operations. The retail product line includes individual consumer-sized packages of Plant-Based Shrimp, Bacon, Drumsticks, Hot Dogs, Eggs, Salmon/Tuna Sashimi, Smoked Salmon, Half Chicken, and a five-flavor Jerky collection (Original, Spicy, Thai Hot & Sour, Jalapeno, Wasabi). The foodservice division provides bulk-packaged versions of these same products plus additional specialty items including Nuggets, Breaded Shrimp, Calamari, Scallop, Tuna Paste, Fish Ham, Ribbon Fish, Burger Patty, Mutton, Pork Loin, Steak, Chicken, Ham, and a comprehensive line of Shelf-Stable Soy Proteins (Slice, Strip, Granule, Beef Slice, Chunk). The company operates from Southern California with roots in Taiwan and serves both direct-to-consumer and B2B channels through distribution partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant-Based Shrimp A fully cooked, soy-free alternative protein made with 7 clean ingredients (konjac powder, potato extract, cassava starch, paprika, brown sugar, sea salt, seaweed-based vegan seasoning) enriched with Omega-3 DHA, delivering authentic shrimp taste and texture for both household cooking and foodservice kitchens.
• Plant-Based Bacon Crispy, smoky plant-based bacon made entirely from plant-based ingredients, suitable for breakfast sandwiches, burgers, salads, and pasta. Available in 7 oz retail packages and bulk foodservice packaging.
• Plant-Based Drumsticks Plant-based drumsticks featuring a sugar cane 'bone' for an authentic drumstick experience, designed for health-conscious menus, buffet service, catering, and family dinners.
• Plant-Based Hot Dog Flavorful, satisfying plant-based hot dog alternative crafted from high-quality plant-based ingredients, suitable for BBQs, game day, family dinners, stadiums, theme parks, and campus dining.
• Plant-Based Sunny-Side Up Egg Plant-based fried egg alternative delivering the look, taste, and texture of a traditional sunny-side up egg using non-GMO soybean protein, soybean skin, pea fiber, and plant-based ingredients.
• Plant-Based Jerky (Five Flavors) Plant-based jerky made with non-GMO textured soybean protein, available in five flavors (Original, Spicy, Jalapeno, Wasabi, Thai Hot & Sour), delivered through Walmart's marketplace and fulfillment network.
• Plant-Based Salmon Sashimi Plant-based alternative delivering the silky texture and delicate flavor of traditional salmon sashimi for sushi and sashimi applications.
• Plant-Based Tuna Sashimi Plant-based alternative delivering authentic tuna flavor and texture for sushi and sashimi applications.
• Plant-Based Smoked Salmon Rich, smoky plant-based salmon lox with silky texture, suitable for breakfast menus, bagel bars, and charcuterie boards.
• Plant-Based Half Chicken Plant-based chicken alternative designed for home cooking applications, providing a whole-piece chicken substitute.
• Plant-Based Breaded Shrimp (Foodservice) Lightly breaded shrimp alternative with crispy golden exterior and tender plant-based interior, ready to fry or bake from frozen for restaurants and hotel kitchens.
• Plant-Based Nuggets (Foodservice) Crispy plant-based chicken nuggets designed for high-volume foodservice operations, including school cafeterias, fast casual restaurants, and campus dining.
• Plant-Based Seafood Line (Foodservice) Comprehensive plant-based seafood portfolio including calamari, scallops, fish ham, ribbon fish, and tuna paste for foodservice operators seeking seafood alternatives with consistent sizing and bulk packaging.
• Plant-Based Meat Line (Foodservice) Plant-based meat alternatives including burger patty, mutton, pork loin, steak, chicken, and ham in bulk foodservice packaging for restaurants and catering operations.
• Shelf-Stable Soy Protein Line (Foodservice) Shelf-stable soy protein products in multiple formats (slice thin, strip, granule, beef slice thin, chunk, slice 800s) for foodservice kitchens requiring versatile plant-based protein building blocks.

Quantifiable outcome

• 64% of households who buy plant-based meat continue to be repeat buyers
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Dot FoodscoreChannel Partner/ Reseller/ DistributorStrategic partnership with Dot Foods to expand nationwide distribution. Dot Foods is a major foodservice redistributor carrying Beleaf products including bacon, drumsticks, hot dogs, nuggets, shrimp, breaded shrimp, smoked salmon, salmon sashimi, tuna sashimi, calamari, chicken, ham, egg, tuna paste, scallop, fish ham, ribbon fish, burger patty, mutton, pork loin, and jerky.
• WebstaurantStorecoreChannel Partner/ Reseller/ DistributorProducts distributed through WebstaurantStore, an online restaurant supply distributor serving foodservice operators.
• Carnival Cruise LineflagshipChannel Partner/ Reseller/ DistributorBeleaf products featured on Carnival Cruise Line ships as part of their plant-based menu offerings. Beleaf Sets Sail With Carnival Cruise partnership announced.
• WalmartcoreChannel Partner/ Reseller/ DistributorJerky products (Original, Spicy, Jalapeno, Wasabi, Thai Hot & Sour) fulfilled through Walmart's marketplace and fulfillment network.
• DeliveryColdminorChannel Partner/ Reseller/ DistributorFrozen product delivery partner for Beleaf's direct-to-consumer shipments.
• Mother's MarketminorChannel Partner/ Reseller/ DistributorNatural grocery chain partner featuring Beleaf plant-based products.
• Harmon's GroceryminorChannel Partner/ Reseller/ DistributorRegional grocery chain partner in the Western US featuring Beleaf products.
• Central MarketminorChannel Partner/ Reseller/ DistributorSpecialty grocery retailer partner featuring Beleaf products.
• PETAminorStrategic or Co-development PartnerBeleaf Vegan and PETA Join Forces to Advocate for Animal Rights partnership announced on company blog.
• Fish Free FebruaryminorStrategic or Co-development PartnerBeleaf Joins Forces with Fish Free February to Champion Ocean Conservation campaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gardein: Plant-based meat brand owned by Conagra, offering a broad multi-SKU portfolio across chicken, beef, fish and pork analogs sold through retail and foodservice. Comparable to Beleaf's multi-category approach and similar foodservice-plus-retail go-to-market.
• Morningstar Farms: Long-standing plant-based brand under Kellanova, with broad retail and foodservice presence across burgers, chicken, sausage and meatball formats. Comparable incumbent competing for the same grocery and foodservice accounts Beleaf targets.
• Quorn: Global mycoprotein-based meat alternative brand with extensive retail and foodservice presence (chicken, grounds, sliced deli). Comparable to Beleaf as a multi-SKU incumbent offering meat analog products through similar foodservice and grocery channels.
• Impossible Foods: Well-funded plant-based meat brand (burger, sausage, chicken, dairy) with strong foodservice penetration. Comparable to Beleaf as a broad-line incumbent pushing into the same restaurants, hotels and institutional accounts Beleaf targets.
• Beyond Meat: Public plant-based meat pioneer (burgers, sausages, jerky, chicken). Compares to Beleaf as the dominant broad-line incumbent in the alternative protein category against which Beleaf competes for shelf and foodservice listings.

Emerging players

• New Wave Foods: Early-stage company developing plant-based shrimp alternatives for foodservice. Directly comparable to Beleaf's flagship soy-free shrimp SKU and competing in the same underpenetrated plant-based seafood niche.

Direct peers

• Good Catch Foods: Plant-based seafood brand (tuna, crab cakes, fish fillets, burgers) with both retail and foodservice distribution. Closest direct competitor to Beleaf's plant-based seafood portfolio, competing for the same sushi, brunch and seafood-alternative menu placements.
• Alpha Foods: Plant-based frozen meals, burritos, pizza and nuggets brand sold through retail and foodservice. Comparable independent peer with a similar convenience-format plant-based portfolio competing for grocery and foodservice shelf space.
• Tofurky: Independent plant-based brand focused on tofu-based deli slices, tempeh, burgers and sausages sold through retail and foodservice. Comparable independent peer competing for natural-grocery and foodservice plant-based protein placements.
• Daring Foods: Plant-based chicken brand (whole pieces, tenders, drumsticks) sold through retail and foodservice. Comparable to Beleaf's plant-based drumstick and chicken products, with similar foodservice-channel ambition and retail expansion.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beleafvegan
• LinkedInlinkedin.com/company/beleafvegan
• Instagraminstagram.com/beleafvegan
• Pinterestpinterest.com/beleafvegan
• TikToktiktok.com/@beleafvegan
• Xx.com/BeLeafCorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Leaf